Shimano Facer 85 Micro Swimbait

The Shimano Facer 85+SF brings the natural swimming action of a full-size glide bait into a compact, highly versatile presentation. Designed for anglers who want realistic baitfish movement without the bulk of a traditional swimbait, the FACER 85+SF combines innovative technology with interchangeable components that allow anglers to customize both the lure's action and running depth.

Measuring just 85mm (3-1/3 inches), the Facer 85+SF features a slow-floating design and a jointed body that produces smooth, lifelike movement. Its compact profile makes it especially effective when bass are feeding on smaller baitfish or when pressured fish require a more subtle presentation. From shallow-water feeding activity to suspended bass and herring-spawn situations, the FACER offers exceptional versatility in a single lure.

One of its standout features is Shimano's ARMABOOST technology, which uses an innovative folding-body design to improve casting distance and accuracy. During the cast, the lure separates from its internal magnetic connection, allowing the body to fold into a more aerodynamic shape. This reduces air resistance and helps prevent the bait from spinning in flight. Once the lure enters the water, the magnetic connection reengages, allowing the body to resume its natural swimming action.

The Facer 85+SF also features an interchangeable lip and tail system, giving anglers the ability to customize the lure for different fishing situations. With multiple configurations available, the FACER can be fished on the surface, just below the surface, or at depths of approximately three feet. Anglers can also adjust the lure for a subtle, straight-tracking I-motion presentation when fish are reluctant to chase more aggressive baits.

Two interchangeable tail styles provide additional action options. The Slice Tail creates a smooth, fluid swimming motion that imitates a naturally moving baitfish, while the Wedge Tail produces subtle micro-vibrations for a restrained I-motion retrieve. Interchangeable joint pads provide another way to fine-tune the lure's movement.

To enhance its realistic appearance, the Facer 85+SF incorporates Shimano's SCALE BOOST technology, featuring detailed holographic scale patterns that reflect light from multiple angles. These realistic finishes help reproduce the appearance of natural baitfish and provide visual attraction in varying water and lighting conditions.

Whether you're fishing around schooling bass, targeting suspended fish with forward-facing sonar, or working shallow banks during the shad or herring spawn, the Shimano Facer 85+SF delivers customizable action, improved casting performance, and realistic baitfish movement in a compact swimbait.

Features

• Compact 85mm jointed micro swimbait

• Slow-floating design for versatile shallow-water presentations

• ARMABOOST folding-body technology improves casting distance and accuracy

• Internal magnetic connection helps maintain natural swimming action

• Interchangeable diving lips for multiple running depths

• Surface, subsurface, and approximately 3-foot diving configurations

• Adjustable I-motion presentation

• Two interchangeable tail options included

• Slice Tail creates smooth, natural swimming movement

• Wedge Tail produces subtle micro-vibrations

• Interchangeable joint pads for additional action customization

• SCALE BOOST holographic finish for realistic baitfish appearance

• Compact profile ideal for pressured bass

• Excellent for shad and herring-spawn fishing

• Suitable for largemouth and smallmouth bass

• Versatile for finesse swimbait and glide bait techniques

Customizable Swimming Actions

Surface Presentation: Configure the Facer for topwater applications when bass are feeding on baitfish near the surface.

Subsurface Swimming: Fish the lure just below the surface with a natural, gliding presentation that imitates a swimming baitfish.

3-Foot Diving Presentation: Use the appropriate interchangeable lip to reach deeper fish while maintaining a controlled swimming action.

I-Motion Presentation: Configure the lure for a subtle, straight swimming retrieve with minimal side-to-side movement. This presentation is especially useful when targeting pressured or finicky bass.

Interchangeable Tail Options

Recommended Fishing Applications

Shad and Herring Spawn: The compact profile and realistic swimming action make the FACER an excellent choice when bass are actively feeding on smaller baitfish.

Pressured Bass: Use a subtle I-motion presentation or slow, natural retrieve when fish are reluctant to strike traditional moving baits.

Forward-Facing Sonar: Target suspended fish with a controlled swimming presentation and adjust the lure's running depth to match the position of the bass.

Shallow-Water Fishing: Switch between surface and subsurface configurations when working around shallow banks, points, and baitfish schools.

Open-Water Bass Fishing: ARMABOOST technology helps anglers make longer casts when covering water or reaching schooling fish.