Adding depth to an already robust jerkbait collection, Strike King introduces the new KVD J300 Deep Sinking Jerkbait and an even wider color selection to the KVD Elite Jerkbait line up. The KVD Elite Jerkbait is tournament ready right out of the package with upgraded Mustad Triple Grip hooks and premium paint finishes. It maintains the action of the legendary Strike King jerkbaits.The new KVD J300 Deep Sinking Jerkbait allows you to fish a jerkbait in depths that no other jerkbait can get to. Watch it sink down on your forward-facing sonar until it gets to the depth you desire, then start ripping it back to the boat and watch the fish go crazy. The jerkbait is weighted perfectly to sink nearly 0.5-feet per second and maintains the amazing erratic action of the standard KVD 300 Deep Jerkbait.