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It's all about having the proper tools of thetrade. When it comes to throwing a crankbait,you have to have a rod with softer action thathelps with accuracy when throwing smallerbaits into tighter spots.You also have toconsider having a rod for open-water castingand deep cranking ledges.The CORE Crankinglineup has a rod for each considerationincluding a 6'6 mod-fast medium-heavy