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Bee'Jay has been catching catfish since 1950 when two brothers, Rudy and Bob Zurbuchen, in North Kansas City came up with the formula still used today. Bee'-Jay is one of the oldest catfish baits on the market. There must be a reason. The ready made carp formula comes in three fish catching scents ready for you to put on your #4 Treble Hook. 10oz tub.