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Fishing Tackle Announcements & Messages


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Zoom Bait Winged Fluke - NEW IN SOFT BAITS Zoom Bait Winged Fluke - NEW IN SOFT BAITS - August 22, 2024
We've got the hottest new bait in the county right now with the addition of the Zoom Winged Fluke! It's a fresh take on the classic Super Fluke lure for today’s bass fishing challenges. It is available in 4 and 5 inch sizes and features a small wing on each side of its head. This simple modification makes it an excellent choice for modern fishing techniques.

  • Zoom Bait Winged Fluke

  • Strike King Rage Tail Twin Tail Menace Worm - FULL SELECTION Strike King Rage Tail Twin Tail Menace Worm - FULL SELECTION - August 22, 2024
    One of the most explosive, highest action worms in the Strike King line-up. The Rage Menace Worm hits the water with six inches of fury and dynamic movement. The Strike King Rage Menace Worm is a 6" plastic worm designed with two Rage Flange tails that swim with realistic movement and appearance. With a twin-style tail, it offers twice the action and results in a proven fish catcher. We offer their entire color selection.

  • Strike King Rage Tail Twin Tail Menace Worm

  • Strike King Rage Tail Hawk - NEW IN SOFT BAITS Strike King Rage Tail Hawk - NEW IN SOFT BAITS - August 22, 2024
    Strike King's Rage Hawk is uniquely shaped with two Rage arms extending from the sides of its compact body, producing exaggerated movement to attract powerful strikes. The body effortlessly moves through cover while easily fitting up to a 5/0 hook, increasing hook up ratios and presenting fish with the perfect, snack-sized bite. We added all colors.

  • Strike King Rage Tail Hawk

  • Strike King Rage Tail Luau Craw - NEW IN SOFT BAITS Strike King Rage Tail Luau Craw - NEW IN SOFT BAITS - August 22, 2024
    Rage Luau Craw is built from the body of the most famous craw-shaped soft bait in the world – Strike King's Rage Craw. With the addition of a soft plastic skirt to the tip of the Rage Craw, the team at Strike King successfully designed the first "luau-style" soft bait of its kind, surprising fish with something they've never seen before.

  • Strike King Rage Tail Luau Craw

  • Strike King Bleeding Bait Spinnerbait - FULL SELECTION Strike King Bleeding Bait Spinnerbait - FULL SELECTION - August 22, 2024
    Take one of the most popular multi-species spinnerbaits on the market, add a red hook and bleeding accent skirt and what do you have? One deadly little fish-catching dude. Tie one on and catch everything that swims! Research shows that a red blood trail triggers a natural feeding response in predatory fish. Premium stainless steel wire. We offer all colors in both sizes.

  • Strike King Bleeding Bait Spinnerbait

  • Strike King Bleeding Bait Mini-King Spinnerbait - FULL SELECTION Strike King Bleeding Bait Mini-King Spinnerbait - FULL SELECTION - August 22, 2024
    Ensure you're fully prepared to reel 'em in on your next fishing excursion with the Strike King Bleeding Bait Mini King Spinnerbait. Whether you're a beginner, intermediate, or advanced fisherman, it's essential that you are prepared with high quality gear. This bait is designed with a premium red hook and red accents to mimic the appearance of an injured baitfish. All colors available.

  • Strike King Bleeding Bait Mini-King Spinnerbait

  • Strike King Rage Tail Thumper Worm - FULL SELECTION Strike King Rage Tail Thumper Worm - FULL SELECTION - August 22, 2024
    Even on a slow retrieve, Strike King®'s Rage Tail® Rage Thumper Worm creates a rhythmic thump bass can't ignore. Use with the Rage Tail intact, or cut on the molded-in score line to double the tail's flickering action! We offer all colors.

  • Strike King Rage Tail Thumper Worm

  • Strike King Rage Tail Anaconda Worm - FULL SELECTION Strike King Rage Tail Anaconda Worm - FULL SELECTION - August 22, 2024
    The Strike King Rage Anaconda is Strike King's answer to ordinary big worms. Designed to displace water and entice the biggest strikes from down deep the Anaconda is the real deal. The Anaconda is designed for superior action on the fall and during slow movements. The tail design on the Anaconda is big and bulky yet slithers through the water with a lifelike appearance. Full color selection.

  • Strike King Rage Tail Anaconda Worm

  • Strike King Rage Tail Space Monkey - FULL SELECTION Strike King Rage Tail Space Monkey - FULL SELECTION - August 22, 2024
    Unbelievable detailing makes the Strike King® Rage Tail® Space Monkey Soft Bait the life of your next Texas-rigging party. The scalloped Rage Tail design, elongated legs, and extra "bumps" send a radically different signal through the water column, bringing bass in to investigate. Handy back slit for better hooksets. We carry all colors.

  • Strike King Rage Tail Space Monkey

  • Strike King Whisker Sticker Hook - FULL SELECTION Strike King Whisker Sticker Hook - FULL SELECTION - August 21, 2024
    These Strike King Whisker Sticker Hooks were made specifically for fishing Catfish Hearts, Catfish Bites, and Crawler Links. The double barbs not only hold the bait well, but give you a positive hookset. Both sizes available.

  • Strike King Whisker Sticker Hook

  • 25% OFF Lew's TP1X Speed Stick Series Rods 25% OFF Lew's TP1X Speed Stick Series Rods - August 9, 2024
    Save $30 on Lew's TP1X Speed Stick Series Rods. While supplies last! Limited quantities available! Regular price $119.99, SALE PRICE $89.99!

  • Lew's TP1X Speed Stick Series Casting Rod
  • Lew's TP1X Speed Stick Series Spinning Rod

  • 25% OFF Lew's Mach 1 Series Rods 2nd Gen 25% OFF Lew's Mach 1 Series Rods 2nd Gen - August 9, 2024
    Save $25 on Lew's Mach 1 Series Rods 2nd Gen. While supplies last! Limited quantities available! Regular price $99.99, SALE PRICE $74.99!

  • Lew's Mach 1 Series Casting Rod 2nd Gen
  • Lew's Mach 1 Series Spinning Rod 2nd Gen

  • 25% OFF Lew's American Hero IM7 Speed Stick Series Rods 25% OFF Lew's American Hero IM7 Speed Stick Series Rods - August 9, 2024
    Save $25 on Lew's American Hero IM7 Speed Stick Series Rods. While supplies last! Limited quantities available! Regular price $99.99, SALE PRICE $74.99!

  • Lew's American Hero IM7 Speed Stick Series Casting Rod
  • Lew's American Hero IM7 Speed Stick Series Spinning Rod

  • 3 Brothers Baits Shakey Tank Jighead - NEW IN JIGHEADS 3 Brothers Baits Shakey Tank Jighead - NEW IN JIGHEADS - August 1, 2024
    The 3 Brothers Baits Shakey Tank's innovative head design is built off their popular "Tank Head" Jig, incorporating some of the same fish catching qualities in this shakey head. The flat head stands up on the lake floor and the elevated, horizontal line tie allows the lure to rotate and lift, "tanking" its way through cover. The aggressive keeper holds your plastic firm and the hook to head angle of the Gamakatsu hook allows you to easily rig your worm straight.

  • 3 Brothers Baits Shakey Tank Jighead

  • 3 Brothers Baits A-Rig 5-Wire Finesse Umbrella Rig - NOW AVAILABLE 3 Brothers Baits A-Rig 5-Wire Finesse Umbrella Rig - NOW AVAILABLE - August 1, 2024
    Certain times of year if you don't have this on your deck, you're missing out. 3 Brothers builds their A-Rig around durable, flexible wire that retains its shape and stays strong fish after fish. The wires are integrated into the head to handle the abuse the fish are going to give it. The traditional head is 3/8 oz on bass rigs and 3/32 oz on crappie rigs. Finesse rigs are 4" fine wire and designed for small finesse swim baits or crappie fishing.

  • 3 Brothers Baits A-Rig 5-Wire Finesse Umbrella Rig

  • 3 Brothers Baits A-Rig 5-Wire Mini Umbrella Rig - NOW AVAILABLE 3 Brothers Baits A-Rig 5-Wire Mini Umbrella Rig - NOW AVAILABLE - August 1, 2024
    Certain times of year if you don't have this on your deck, you're missing out. 3 Brothers builds their A-Rig around durable, flexible wire that retains its shape and stays strong fish after fish. The wires are integrated into the head to handle the abuse the fish are going to give it. The traditional head is 3/8 oz on bass rigs. The Mini Rig is 4" with smaller diameter wire designed for easy pitching/casting at specific fish or targets on forward facing sonar.

  • 3 Brothers Baits A-Rig 5-Wire Mini Umbrella Rig

  • 3 Brothers Baits A-Rig 5-Wire Short Umbrella Rig - NOW AVAILABLE 3 Brothers Baits A-Rig 5-Wire Short Umbrella Rig - NOW AVAILABLE - August 1, 2024
    Certain times of year if you don't have this on your deck, you're missing out. 3 Brothers builds their A-Rig around durable, flexible wire that retains its shape and stays strong fish after fish. The wires are integrated into the head to handle the abuse the fish are going to give it. The traditional head is 3/8 oz on bass rigs.

  • 3 Brothers Baits A-Rig 5-Wire Short Umbrella Rig

  • 3 Brothers Baits A-Rig 5-Wire Long Umbrella Rig - NOW AVAILABLE 3 Brothers Baits A-Rig 5-Wire Long Umbrella Rig - NOW AVAILABLE - August 1, 2024
    Certain times of year if you don't have this on your deck, you're missing out. 3 Brothers builds their A-Rig around durable, flexible wire that retains its shape and stays strong fish after fish. The wires are integrated into the head to handle the abuse the fish are going to give it. The traditional head is 3/8 oz on bass rigs.

  • 3 Brothers Baits A-Rig 5-Wire Long Umbrella Rig

  • Zoom Micro Ultra-Vibe Speed Craw - NEW IN SOFT BAITS Zoom Micro Ultra-Vibe Speed Craw - NEW IN SOFT BAITS - August 1, 2024
    A smaller version of their popular Ultra-Vibe Speed Craw, the Zoom Micro Ultra-Vibe Speed Craw is ideally suited for Ned rigging and more finesse applications such as a trailer for a micro jig.

  • Zoom Micro Ultra-Vibe Speed Craw

  • Evergreen SB 77.7 Topwater Plug - NEW COLORS Evergreen SB 77.7 Topwater Plug - NEW COLORS - August 1, 2024
    A small bait with ultimate long casting ability & walking action. Predators can't resist the outstanding surface action emitted by the SB- 77.7. New colors Ice Fish and Pink are now available.

  • Evergreen SB 77.7 Topwater Plug

  • Zoom Tab Tail Worm - ALL SPECIAL RUN COLORS Zoom Tab Tail Worm - ALL SPECIAL RUN COLORS - August 1, 2024
    The Zoom Bait Tab Tail Worm is a 7" curly tail worm only available in special run colors. The "tab" on the end of this worm produces a "dragging" effect of injured prey to help entice the next big bass.

  • Zoom Tab Tail Worm

  • Zoom Shimmer Shad - NEW COLORS & SIZES Zoom Shimmer Shad - NEW COLORS & SIZES - August 1, 2024
    The Shimmer Shad has the classic slim baitfish design, ribbed skeleton rear section and forked tail that quiver at any speed. Their uses are only limited by your imagination. The primary usage to date has been as a trailer. There's now a smaller 3" and 3.6" size to complement the original 4.25". Also check out new colors Black, Silver Shad, and Tennessee Shad. Plus we also have special run colors Albino, Blue/Pearl Hologram, Disco Green, Electric Shad, and Purple Smoke.

  • Zoom Shimmer Shad

  • $40 OFF Shimano Vanford F Spinning Reel $40 OFF Shimano Vanford F Spinning Reel - August 1, 2024
    Save $40 on Shimano Vanford F Spinning Reel. While supplies last! Limited quantities available! Regular price $259.99, SALE PRICE $219.99!

  • Shimano Vanford F Spinning Reel

  • Duckett Fishing Sway Minnow - NEW IN SOFT BAITS Duckett Fishing Sway Minnow - NEW IN SOFT BAITS - August 1, 2024
    The Sway Minnow features Duckett's new Soratobu Wing Technology, which imparts a lifelike rocking and swaying motion, almost as if it's flying through the water. This unique action, combined with the bait's ability to hover in the water column, tempts bass with an easy meal, keeping the bait in the target zone longer and making it irresistible even to lethargic fish.

  • Duckett Fishing Sway Minnow

  • Zoom Trick Worm - 174 Colors Available Zoom Trick Worm - 174 Colors Available - July 19, 2024
    The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but in recent years it has become the gold standard for so much more. Savvy pros have realized that its straight, slender profile is perfect on the back of a shakey head or Carolina rigged. Choose from an insane 174 colors, which is over 5 times the colors you'll see on Zoom's website.

  • Zoom Trick Worm

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