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13 Fishing Jabber Jaw Hybrid Squarebill Crankbait - NEW IN HARD BAITS 13 Fishing Jabber Jaw Hybrid Squarebill Crankbait - NEW IN HARD BAITS - May 14, 2021
The chattering bill is rigged inside the full metal jowls which give roaring resonance as it bangs side to side. Introduce your local fish to a new level of chaos. Finished off with VMC black nickel hooks, this bait will land more high fives and fist bumps than a game of beer pong.

  • 13 Fishing Jabber Jaw Hybrid Squarebill Crankbait

  • 13 Fishing Magic Man Multi Pitch Lipless Crankbait - NOW AVAILABLE 13 Fishing Magic Man Multi Pitch Lipless Crankbait - NOW AVAILABLE - May 14, 2021
    The Magic Man can be either burned or crawled. The nose down stance and tight action protect it from snagging anything other than fish. When paused or killed it shimmies without spinning or tumbling, which produces frequent strikes. The tapered tail increases hook up success and the Mustad KVD Triple Grip trebles keep fish buttoned up after the attack or strike.

  • 13 Fishing Magic Man Multi Pitch Lipless Crankbait

  • 13 Fishing Pathfinder Hybrid Walking Bait - NOW AVAILABLE 13 Fishing Pathfinder Hybrid Walking Bait - NOW AVAILABLE - May 13, 2021
    Execute a flawless walk-the-dog with the help of the 13 Fishing Pathfinder! This lure has a weedless hybrid body construction. The lure has a hollow baitfish body that helps keep it on the surface, even in some heavy weeds! The hook is still free-swinging, so even though it keeps it from snagging some weeds, it helps boost your hook setting power to make sure when that bass does bite, it's not going anywhere!

  • 13 Fishing Pathfinder Hybrid Walking Bait

  • 13 Fishing Navigator - NEW IN HARD BAITS 13 Fishing Navigator - NEW IN HARD BAITS - May 13, 2021
    The tail weighting system built into the Navigator increases casting distance and gives it the optimal body position on the twitch and pause. The hooks are super sharp and the multi-rattle system provides the panicking sounds of prey.

  • 13 Fishing Navigator

  • 13 Fishing Shadow Spin - NEW IN HARD BAITS 13 Fishing Shadow Spin - NEW IN HARD BAITS - May 13, 2021
    When you take the ultimate application of finesse techniques, develop and refine them into one package, this is exactly what comes out. It's all business in the front with a custom machined aluminum prop, and a downright party in the back with the subtle wedge-tailed paddle that shreds a whole new riff in the spy game.

  • 13 Fishing Shadow Spin

  • 13 Fishing Skull Cap Low-Profile Casting Reel Cover - NEW IN TOOLS & ACCESSORIES 13 Fishing Skull Cap Low-Profile Casting Reel Cover - NEW IN TOOLS & ACCESSORIES - May 13, 2021
    Protect your favorite reels from dings, dirt, and grime without having to remove them from the rod. Skull Cap Reel Guard is designed to snap into place around both right and left-handed combos while rigged. Constructed of high-impact durable rubber, the Skull Cap will keep your reels protected and reliable for years.

  • 13 Fishing Skull Cap Low-Profile Casting Reel Cover

  • Z-Man Finesse EyeZ Jighead - NEW IN JIGHEADS Z-Man Finesse EyeZ Jighead - NEW IN JIGHEADS - May 13, 2021
    The preeminent finesse jighead for systematic finesse, swimbait and soft jerkbait fishing, the Finesse EyeZ Jighead calls on a low- center-of-gravity head with Z-Man's grooved Stabiltrack design to maintain perfect balance at all retrieve speeds, or when fished vertically. Oversized 3D eyeballs highlight color patterns, focusing predatory attention and creating a pronounced strike target.

  • Z-Man Finesse EyeZ Jighead

  • Z-Man ElaZtech Bait LockerZ - NEW IN TACKLE STORAGE Z-Man ElaZtech Bait LockerZ - NEW IN TACKLE STORAGE - May 13, 2021
    Constructed from durable 600 denier waterproof fabric, the oversized Bait LockerZ offers ample room to house over 50 packages of ElaZtech softbaits. Adjustable dividers isolate bait types and file packages upright and securely. Top flaps with magnetic closures prevent lid from blowing open while locking water out. Interior clear storage compartments with hook-and-loop closures grant additional jighead, hook and lure storage. A rugged rubberized base prevents deck slippage.

  • Z-Man ElaZtech Bait LockerZ

  • Cumberland Pro Lures Pro Prayer Jig - MORE COLORS Cumberland Pro Lures Pro Prayer Jig - MORE COLORS - May 13, 2021
    Each Cumberland Pro Lures Pro Prayer Jig is hand-tied on an improved head for a more lifelike appearance, with sharp hooks that are offered in several different sizes to fit an array of bass fishing situations. The Pro Prayer Jigs are improved over the originals by using more modern, quality materials. They have a big buck tail profile, long feathers, and strands of flash. Color Chartreuse/Chartreuse Flash has been added to our selection.

  • Cumberland Pro Lures Pro Prayer Jig

  • Cumberland Pro Lures Pro Caster Jig - NEW IN JIGS Cumberland Pro Lures Pro Caster Jig - NEW IN JIGS - May 13, 2021
    Cumberland Pro Lures' Pro Caster Jig boasts a custom head to assist in passing through vegetation, aided by an adjustable, coated-wire weedguard. It is finished with a chip-resistant powder coat to resist wear and tear and the prism red eyes add to the realistic appearance to attract fish. A custom Gamakatsu hook and 30-degree eyelet help increase the hookups.

  • Cumberland Pro Lures Pro Caster Jig

  • Cumberland Pro Lures Float-N-Fly Jig - NEW IN JIGS Cumberland Pro Lures Float-N-Fly Jig - NEW IN JIGS - May 13, 2021
    The Cumberland Pro Lures Float-N-Fly Jig design brings together the classic jig components of deer hair and duck feathers in a compact design. The deer hair and duck feathers retain their flexibility and motion even in colder water when plastic and silicone can lose much of their action. Custom painted heads and prism red eyes also help draw the fish in while the sticky sharp VMC hook helps keep them hanging on.

  • Cumberland Pro Lures Float-N-Fly Jig

  • Cumberland Pro Lures Pro Spin Tail Spinner - NEW IN HARD BAITS Cumberland Pro Lures Pro Spin Tail Spinner - NEW IN HARD BAITS - May 13, 2021
    The new Cumberland Pro Lures Pro Spin Tail Spinner offers the action of a small fly jig along with the flash of a spinner blade. It sports a small hammered Indiana blade attached by a premium swivel along with hand-tied hair material to give it that subtle flash and natural flowing action to attract those wary fish. And the 90-degree line-tie gives you the ability to fish it with different techniques.

  • Cumberland Pro Lures Pro Spin Tail Spinner

  • Cumberland Pro Lures Elite Prayer Underspin - NEW IN HARD BAITS Cumberland Pro Lures Elite Prayer Underspin - NEW IN HARD BAITS - May 13, 2021
    The new Cumberland Pro Lures Elite Prayer Underspin combines the best of both worlds between their Prayer Jigs and Apex Underspin bodies. Featuring a painted head with holographic eyes to provide a realistic look, its premium willow leaf and Sampo swivel enable a smooth fluttering action to attract fish. The Gamakatsu hook prevents bends and breaks while ensuring good hooksets, and its high quality hair, feathers, and strands of flash are hand-tied to further enhance its presentation.

  • Cumberland Pro Lures Elite Prayer Underspin

  • Zoom Bait Hollow Body Frog & Popping Frog - 45% Off Sale Zoom Bait Hollow Body Frog & Popping Frog - 45% Off Sale - May 7, 2021
    For a limited time only you can stock up for frog season at a huge savings. Right now the Zoom Bait Hollow Body Frog & Popping Frog are both 45% off so you can catch them for only $5.49!

  • Zoom Bait Frogs Sale

  • Storm Arashi Silent Square Bill Crankbaits - ONLY $1.99 Storm Arashi Silent Square Bill Crankbaits - ONLY $1.99 - May 7, 2021
    The Storm Arashi Silent Square Bill Crankbait runs with a lively rolling action and a pronounced tail kick. The buoyancy to back out of cover and square lip design for increased deflection are a perfect match for contacting structure. Non-rattling for a silent approach to wary or pressured fish in shallow water. Premium black Nickel VMC hooks. Save 78% while supplies last!

  • Storm Arashi Silent Square Bill Crankbaits

  • Rapala Ott's Garage Slim - BACK IN STOCK Rapala Ott's Garage Slim - BACK IN STOCK - May 7, 2021
    Made out of premium balsa wood, the OG Slim is constructed with flat sides, creating a medium wobble and tight side-to-side action. The lightweight circuit board lip is extremely thin yet delivers the right action and attitude no matter how you fish it, making it the perfect choice for any species of gamefish. This hot new bait is back in stock!

  • Rapala Ott's Garage Slim

  • Cumberland Pro Lures Mag Shakey Head Jighead - NEW IN JIGHEADS Cumberland Pro Lures Mag Shakey Head Jighead - NEW IN JIGHEADS - May 7, 2021
    The Cumberland Pro Lures Mag Shakey Head Jighead now features a pivoting spring bait holder that allows a worm to collapse for increased hookset ratio and allows anglers to upsize their plastics to land the big one. It has a strong Gamakatsu hook for undeniable hook set penetration, even when casted from afar. It features a durable painted lead head with a flat bottom to keep your favorite worm or creature bait in the upright position at all times.

  • Cumberland Pro Lures Mag Shakey Head Jighead

  • Cumberland Pro Lures X-Factor Swimbait Jighead - NEW IN JIGHEADS Cumberland Pro Lures X-Factor Swimbait Jighead - NEW IN JIGHEADS - May 7, 2021
    The Cumberland Pro Lures X-Factor Swimbait Jighead has been updated with grooves in the head to allow it to cut through the water easier. Its bullet-shaped head features a durable powder coat paint job that resists chipping and ensures long-lasting performance. Fitted with a heavy gauge Gamakatsu hook and a dual molded bait collar that locks your soft plastics in place.

  • Cumberland Pro Lures X-Factor Swimbait Jighead

  •  Cumberland Pro Lures Limit Out Compact Swim Jig - NEW IN JIGS Cumberland Pro Lures Limit Out Compact Swim Jig - NEW IN JIGS - May 6, 2021
    The new Cumberland Pro Lures Limit Out Compact Swim Jig features a flat bottom head that sits upright and is well-balanced. It also has a highlighted paint job underneath the nose that catches the eyes of lurking fish. It incorporates components capable of tangling with big bass in a down-sized offering and features an ultra-compact Gamakatsu hook.

  • Cumberland Pro Lures Limit Out Compact Swim Jig

  • Cumberland Pro Lures Finesse Football Jig - NEW IN JIGS Cumberland Pro Lures Finesse Football Jig - NEW IN JIGS - May 6, 2021
    The Cumberland Pro Lures Finesse Football Jig boasts an improved bait keeper and a recessed line tie to protect your line when penetrating thick cover. When the conditions get tough and you're fishing pressured water this jig offers a smaller profile and more natural presentation that is sure to catch them. It's built around a razor sharp Gamakatsu hook for optimal hook penetration and outfitted with a double wire weedguard.

  • Cumberland Pro Lures Finesse Football Jig

  • Cumberland Pro Lures Football Jig - NEW IN JIGS Cumberland Pro Lures Football Jig - NEW IN JIGS - May 6, 2021
    The Cumberland Pro Lures Football Jig has been updated with an improved bait keeper and a recessed line tie to protect your line when coming through the thickest of cover. Built around a super sharp Gamakatsu hook for bone penetrating hook sets, it's finished with a custom paint job and a hand-tied skirt.

  • Cumberland Pro Lures Football Jig

  • Cumberland Pro Lures Pro Caster Bitsy Jig - NEW IN JIGS Cumberland Pro Lures Pro Caster Bitsy Jig - NEW IN JIGS - May 6, 2021
    Cumberland Pro Lures has updated the head of their jig so that the weight of the head is more focused at the bottom to make it stand in a defensive position. The Cumberland Pro Lures Caster "Bitsy" Jig offers big-time performance in a downsized package. It features frog hair skirting that creates an ultra lifelike action for added attraction.

  • Cumberland Pro Lures Pro Caster Bitsy Jig

  • Cumberland Pro Lures Apex Underspin - NEW IN HARD BAITS Cumberland Pro Lures Apex Underspin - NEW IN HARD BAITS - May 6, 2021
    Cumberland Pro Lures updated their underspin with an improved custom head shape along with a highlighted paint job below the nose and a a Sampo swivel. The Apex Underspin was created with a durable head and holographic eyes for added attraction. It sports an arm that supports a premium willow leaf blade that is attached via a Sampo swivel which provides smooth rotating action at any retrieval speed.

  • Cumberland Pro Lures Apex Underspin

  • Z-Man DieZel MinnowZ - NEW COLORS Z-Man DieZel MinnowZ - NEW COLORS - May 6, 2021
    Unparalleled softness, action, and ElaZtech durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ, fresh and saltwater anglers alike will find that the DieZel MinnowZ's hook slot and split dorsal fin provide easy weedless rigging and problem-free hooksets. We added Purple Death along with new colors Beer Run, Bloody Mary Sunday, and Slam Shady.

  • Z-Man DieZel MinnowZ

  • Z-Man OG Mushroom Jigheads - NEW IN JIGHEADS Z-Man OG Mushroom Jigheads - NEW IN JIGHEADS - May 5, 2021
    Resurrecting the classic mushroom jighead cherished by finesse fishing and Ned rig enthusiasts, the OG Mushroom Jighead pairs perfectly with all ElaZtech finesse baits. Molded to match the definitive half-head mushroom shape, the OG jig sports a needle- point VMC hook in three popular sizes. Heads are precisely crafted and ultra-smooth, armed with a molded-in double keeper for pinning softbaits securely, and durable powder-coated finishes.

  • Z-Man OG Mushroom Jigheads

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