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Strike King Tour Grade Barrel Swivels - NEW IN TERMINAL TACKLE - January 17, 2024
Strike King's Tour Grade Barrel Swivels are
designed in a variety of sizes to cover every
situation and strong enough to withstand the
roughest conditions. Tour Grade Barrel Swivels
work to reduce line twist so anglers can focus
on fishing, not fixing.

Strike King Tour Grade Barrel Swivels
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Strike King Tour Grade Weight Stops - NOW AVAILABLE - January 17, 2024
The Tour Grade Weight Stop by Strike King is
engineered from silicone, offering anglers an
exceptionally durable and flexible weight
stop that is quick and easy to install on the
water. It is ideal for keeping sliding lead
or tungsten firmly in place, protecting knots
from the constant friction of moving weights,
or to keep a bobber securely in place. Tie
one on!

Strike King Tour Grade Weight Stops
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Shimano Sustain FJ Front Drag Spinning Reel - NOW AVAILABLE - January 11, 2024
Strong yet sensitive aren't words typically
defining an aesthetic show-stopper. But they
do illustrate the newly-redesigned Sustain
series of spinning reels built to conquer the
toughest inshore or freshwater species. One
of the strongest in the MagnumLite series of
spinning reels, Shimano engineered the
Sustain with a redesigned MagnumLite (MGL)
Rotor for light start-up rotation and faster
hooksets with increased sensitivity.

Shimano Sustain FJ Front Drag Spinning Reel
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Megabass Vision Oneten+1 - FULL CORE SELECTION - January 11, 2024
The Megabass Vision Oneten+1 is a mid-range
jerkbait designed to increase the depth of
the original Oneten by up to 3 feet. The
Oneten+1's medium bill is crafted to
eliminate the traditional issues of high
water-resistance, fatigue, and deadened
darting-action often associated with long-
bill minnows. We offer all core USA colors
including the new GLXS Spawn Cherry and
Northern Secret.

Megabass Vision Oneten+1
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Megabass Vision Oneten - FULL CORE SELECTION - January 11, 2024
Once the closely-guarded secret of the pros,
the Vision Oneten jerkbait quickly became a
staple among professional and amateur anglers
alike, setting the standard for tournament
fishing nationwide. We offer all core USA
colors including the new GLXS Spawn Cherry and
Northern Secret.

Megabass Vision Oneten
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CrushCity Freeloader - NEW IN SOFT BAITS - January 11, 2024
The Freeloader is the bait you want trailing
along for the ride on your spinnerbait,
vibrating jig or scrounger. Belly and top hook
slots help in rigging the bait straight and
top hook slot helps to hide hook point. Tail
rings give bait attracting subtle action.

Rapala CrushCity Freeloader
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CrushCity Ned BLT - NEW IN SOFT BAITS - January 11, 2024
Sometimes in bass fishing, less is more,
that's exactly where the tasty Ned BLT comes
in. TPE material is extremely durable and
allows bait to float. Tapered, ribbed tail
gives subtle action with the slightest
movement.

Rapala CrushCity Ned BLT
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CrushCity Cleanup Craw - NEW IN SOFT BAITS - January 11, 2024
Like all CrushCity baits, the Cleanup Craw
was crafted from the mind of Jacob Wheeler to
make his dream craw bait. At 3.5 inches long,
the Cleanup Craw is the ultimate bass snack.
Back ribs allow the angler to rig either side
of bait to maximize usage and helps hide hook
point. Forward-facing legs provide subtle,
secondary action with the slightest movement.
Claws provide tight-kicking action.

Rapala CrushCity Cleanup Craw
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CrushCity Bronco Bug - NEW IN SOFT BAITS - January 11, 2024
The most unique offering in the CrushCity
lineup, the Bronco Bug offers a body with
actions that most bass haven't seen before.
Double-sided ribs allow the angler to rig
either side of bait to maximize usage. Hinged
arms create unique dual actions. Forward-
facing legs provide subtle, secondary action
with the slightest movement.

Rapala CrushCity Bronco Bug
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CrushCity The Mayor - NEW IN SWIMBAITS - January 11, 2024
To lead CrushCity, you need to be dependable,
adaptable and fearless, which is why The
Mayor is the perfect candidate to crush big
bass. The Mayor is a swimbait you can leave
tied on all season long to handle almost any
situation on any body of water. Belly and top
hook slots help in rigging the bait straight
and top hook slot helps to hide hook point.

Rapala CrushCity The Mayor
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Great Lakes Finesse Snack Craw - FULL SELECTION - January 11, 2024
It has been scientifically proven the most
effective craw-style baits are basic, with
few appendages and limited action. The Great
Lakes Finesse Snack Craw has been designed
with that in mind, and with a single purpose
- to catch fish. The super finesse 2.1" Snack
Craw is very durable and features precise
flotation that raises the claws to a natural
45-degree angle, that entices big bites.

Great Lakes Finesse Snack Craw
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Great Lakes Finesse Drop Worm - FULL SELECTION - January 11, 2024
Most dropshot worms on the market simply
underperform. They look great in the package
but put them in the water and they fall tail
first towards the bottom. The GLF Drop Worm
stands perfectly perpendicular to your line,
resulting in incredible lifelike action
without any extra work from the angler. Hop
it, drag it, twitch it, or if they're really
finicky, just dead stick it!

Great Lakes Finesse Drop Worm
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Great Lakes Finesse Drop Minnow - FULL SELECTION - January 11, 2024
Designed in partnership with Travis Manson
(SmallmouthCrush on Youtube), the Drop Minnow
is in a league of its own. It's extremely
versatile - allowing you to drop-shot it,
Damiki rig it, hop it, swim it, or fish it
like a Ned. The ribbed body provides a unique
vibration in the water and the thin tail gives
incredible lifelike action.

Great Lakes Finesse Drop Minnow
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Great Lakes Finesse Flat Cat - ALL COLORS NOW IN STOCK - January 11, 2024
The ultimate super finesse dropshot bait. A
thin tail provides maximum movement from a
dead stick style presentation, and the body
profile mimics a baby catfish, or small goby
or minnow in the water or on the bottom. This
bait is best fished as a dropshot, or paired
with the Great Lakes Finesse Stealth Ball Jig
Head and slowly dragged along the bottom.

Great Lakes Finesse Flat Cat
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Great Lakes Finesse Stealth Ball Jig Head - FULL SELECTION - January 11, 2024
Finally, a finesse-sized painted ball head
with a hook that can handle the biggest fish
in the lake. Designed to fit our soft
plastics perfectly, you can also pair it with
just about any of your favorite baits. Built
around a super sharp, fine wire Gamakatsu 604
hook, the Great Lakes Finesse Stealth Ball
Jig Head is the premium jig head you've been
looking for.

Great Lakes Finesse Stealth Ball Jig Head
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Great Lakes Finesse Sneaky Underspin - FULL SELECTION - January 11, 2024
The Sneaky Underspin is everything PREMIUM you
come to expect from Great Lakes Finesse.
Stainless steel components and a ball bearing
swivel will have the blade spinning at the
slowest retrieve speed. Featuring a 1/0
Gamakatsu hook and wire bait keeper, it's
designed to match finesse swimbaits and their
2.75" Drop Minnow perfectly.

Great Lakes Finesse Sneaky Underspin
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Great Lakes Finesse Mini Pro Tube Jighead - FULL SELECTION - January 11, 2024
Finally, a finesse-sized tube head with a
short shank hook that can handle the biggest
fish in the lake. Designed specifically to fit
small finesse tubes (1.75" to 2.75")
perfectly, this unique head design will keep
the tube and hook positioned up for less snags
and better hook ups plus give the tube a wider
goby-like head profile.

Great Lakes Finesse Mini Pro Tube Jighead
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Great Lakes Finesse Quick Shot Clip - NOW AVAILABLE - January 11, 2024
Connect your dropshot weight with these small
clips instead of a direct knot to allow for
quick changes between weights, styles, or
colors of dropshot weight. When you're done
for the day just unclip your weight, put it
back into your terminal box and connect the
clip to the hook keeper on your rod - no more
dropshot disasters in the rod box!

Great Lakes Finesse Quick Shot Clip
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Zoom Ultra-Vibe Speed Craw - FULL SELECTION - January 10, 2024
With its compact shape and fast-paddling
tails, the Ultra-Vibe Speed Craw is a jack of
all trades and a master of many. It's great
by itself, dragged slowly across the bottom
or pitched into heavy cover, but you can also
affix it to the back of a swim jig or a
vibrating jig for the deadliest trailer ever.
Available in 134
Colors!

Zoom Ultra-Vibe Speed Craw
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Zoom Trick Worm - FULL SELECTION - January 10, 2024
The Trick Worm was the original floating worm,
deadly for twitching and dead sticking
weightless for a stealth approach to shallow
water bass, but in recent years it has become
the gold standard for so much more. Available in 194 Colors!

Zoom Trick Worm
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Zoom Lizards - FULL SELECTION - January 10, 2024
The Zoom Lizard selection is second to none.
Many different sizes are offered for your
personal preference. These baits are a
favorite of anglers in the springtime and
"pre-spawn" seasons. The Carolina rig is what
the lizard is fished most on in the spring.
However, these baits can be very effective
Texas rigged in the summer. Available in 200 Colors!

Zoom Lizards
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Gary Yamamoto Senko - January 10, 2024
When Gary Yamamoto designed the Senko in the
early 90’s, he had no idea he was changing
the
future of fishing. Now it seems that every
company has a similar "do nothing" copy of
GYCB's creation, but none have figured out
how
to make one quite as effective as the
original.
Available in 126
Colors!

Gary Yamamoto Senko
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Keitech Fat Swing Impact - January 10, 2024
The Keitech FAT Swing Impact redefines
swimbait performance. Keitech's revolutionary
two-tone injection process uses several
different types of salted plastics to achieve
perfect balance & action.
Available in 67
Colors!

Keitech Fat Swing Impact
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10000 Fish Cyclebait Spinnerbaits - NOW AVAILABLE - January 10, 2024
The 10,000 Fish Cyclebait is a patent-
protected wire bait with an erratic action
like nothing you've seen before. Unlike a
spinnerbait that tracks straight through the
water, the Cyclebait's unique blade to wire
connection allows for an erratic, side to
side hunting action, as seen below. This
creates a realistic swimming motion that
better mimics fleeing baitfish.

10000 Fish Cyclebait Single Colorado Spinnerbait 10000 Fish Cyclebait Single Willow Spinnerbait
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$30 OFF Shimano Caius B Low Profile Baitcast Reel - December 6, 2023
Save $30 on Shimano
Caius B Low Profile Baitcasting Reel. While
supplies last! Limited quantities available!
Regular price $89.99, SALE
PRICE $59.99!

Shimano Caius B Low Profile Baitcast Reel
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