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Fishing Tackle Announcements & Messages


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Penn Rival Level Wind Conventional Reel - NOW AVAILABLE Penn Rival Level Wind Conventional Reel - NOW AVAILABLE - September 22, 2023
The PENN Rival was engineered to be an extremely versatile all-around reel at an affordable price. Features a lightweight graphite frame and side plates with aluminum frame rings for improved rigidity to prevent frame-flex. HT-100 drag washers provide smooth drag under heavy loads. Line Capacity Rings eliminate the question of how much line you have left when fighting a fish.

  • Penn Rival Level Wind Conventional Reel

  • Gamakatsu Deep Throat Wide Gap Worm Hook - ALL SIZES Gamakatsu Deep Throat Wide Gap Worm Hook - ALL SIZES - September 21, 2023
    The deeper throat, extended point and locking offset make this a great hook for soft plastic frog baits. Gamakatsu's trademark sharpness results in lightening fast penetration through thick plastics. We offer all 5 sizes.

  • Gamakatsu Deep Throat Wide Gap Worm Hook

  • Bill Lewis ATV Squarebill Crankbait - NOW AVAILABLE Bill Lewis ATV Squarebill Crankbait - NOW AVAILABLE - September 21, 2023
    The Bill Lewis SB57 is arguably the best squarebill for rocks and wood with its tough, honeycomb construction and circuit board lip. Meanwhile, their Echo is one of the best squarebills for fishing over grass. The ATV is designed to do both. It excels in ALL TERRAIN. Expect the ATV Squarebill to have a tighter wiggle than the Echo and get down a bit deeper too. The body and action are quite like the SB57, but the lip is made to snap out of grass-tops more like the Echo.

  • Bill Lewis ATV Squarebill Crankbait

  • Spro Squidtail Jig - ALL COLORS Spro Squidtail Jig - ALL COLORS - September 20, 2023
    The SPRO Squid Tail was designed to mimic all sorts of prey including bait-fish and squid. The lifelike action of the soft plastic squid tail really attracts all types of game fish. We've added all four colors.

  • Spro Squidtail Jig

  • Spro Speed Demon 55 Crankbait - NOW AVAILABLE Spro Speed Demon 55 Crankbait - NOW AVAILABLE - September 20, 2023
    Designed by Major League Fishing angler Dean Rojas, the Speed Demon 55 adds efficiency and functionality to SPRO's crankbait lineup. The bait can withstand hard, tight actions on the water and is durable against any bite. The computer chip bill makes for a highly responsive connection from the anglers' actions during use.

  • Spro Speed Demon 55 Crankbait

  • Spro Soft Bait Magnet - NOW AVAILABE Spro Soft Bait Magnet - NOW AVAILABE - September 20, 2023
    The revolutionary Spro Soft Bait Magnet helps you securely store soft bait, with its powerful magnetized backside. It's a treble hook magnet to ensure that your hook remains secure while casting and retrieving. It hides the hook below the bait to allow for less snagging.

  • Spro Soft Bait Magnet

  • Spro Megalojohn Swimbait -  NEW IN SWIMBAITS Spro Megalojohn Swimbait - NEW IN SWIMBAITS - September 20, 2023
    The Megalojohn 6" swimbait has been designed by Elite Series Angler John Crews to be a durable and highly versatile bait. With its great thumping action and the capability to be used with a slow roll or a fast retrieve, you can be sure to draw the attention of your next catch. Special features include the soft bait magnet to hold the hook in place, a swivel attached to the treble to keep the fish hooked, and a special blend of soft plastic for reliable action. Built with Gamakatsu hook and 1.75 ounce weight, the Megalojohn 6” is sure to impress.

  • Spro Megalojohn Swimbait

  • Spro CJ Smasher Worm - NOW AVAILABLE Spro CJ Smasher Worm - NOW AVAILABLE - September 20, 2023
    Part of the Spro Chris Johnston Signature Series, the CJ Smasher Worm is designed by Elite Series Pros Chris and Cory Johnston. It's made of Amino Bite infused Dura Tuff Material and is great for dropshot, shakey head, midwest finesse rig and Texas rig applications.

  • Spro CJ Smasher Worm

  • Gamakatsu G-Finesse Weedless Stinger Hook - NOW AVAILABLE Gamakatsu G-Finesse Weedless Stinger Hook - NOW AVAILABLE - September 20, 2023
    Now offering a Weedless version of their G-Finesse Stinger, developed by prostaff Brent Ehrler. Ehrler's Stinger is designed for use with the popular Neko Rig technique, as well as other finesse techniques. Tournament Grade Wire and Nano Smoothcoat are game-changing features. Incredible hook up percentage and increased retention once fish are hooked.

  • Gamakatsu G-Finesse Weedless Stinger Hook

  • Gamakatsu Feathered Treble Hook - FULL SELECTION Gamakatsu Feathered Treble Hook - FULL SELECTION - September 19, 2023
    Gamakatsu Feathered Treble Hooks enhance any lure they're matched to. Add one of their Feathered Trebles to the back of any topwater bait and watch you lure come to life. Beautifully hand tied on Gamakatus's premium round bend treble. We carry both colors in all sizes.

  • Gamakatsu Feathered Treble Hook

  • Missile Baits Warlock Head Jighead - FULL SELECTION Missile Baits Warlock Head Jighead - FULL SELECTION - September 19, 2023
    The search for the best shaky head is over! The Missile Baits Warlock Head is made for finesse fishing and is completely unique. The custom Gamakatsu 3/0 hook with a wide bite gets deep hook sets. The short spring that is positioned in the recess of the head holds the worm tight in place when fishing through cover. We offer both colors in all sizes.

  • Missile Baits Warlock Head Jighead

  • Missile Baits Twin Turbo - NOW AVAILABLE Missile Baits Twin Turbo - NOW AVAILABLE - September 19, 2023
    The Missile Baits Twin Turbo is one of the most versatile twin tail baits on the market. Its tapered twin tails feature stiff-arms for support and fast-start tips, which allow them to move naturally at all speeds. The body shape, complete with Missile-grip ribs, is also thinner and longer to allow for great hook ups and facilitate Texas-rigging applications. The Missile Baits Twin Turbo is perfect as a trailer or also on a Carolina rig.

  • Missile Baits Twin Turbo

  • Missile Baits Ike's Mini Swim Jig - FULL SELECTION Missile Baits Ike's Mini Swim Jig - FULL SELECTION - September 15, 2023
    The popular Mini Flip Jig now has a swimming sibling called Ike's Mini Swim Jig. Structured on a VMC 30-degree, vertical line tie, and 3/0 hook, the Mini Swim Jig features a compact design and the same fine cut skirt of the Mini Flip Jig, but its big 3D eyes really stand out on the keeled head. A new super spike keeper will keep your soft plastic on the hook until the bass completely chew it off! We offer all colors and sizes!

  • Missile Baits Ike's Mini Swim Jig

  • Missile Baits Mini D Chunk - FULL SELECTION Missile Baits Mini D Chunk - FULL SELECTION - September 15, 2023
    The perfect action chunk for Mini Jigs is here! Using Missile Baits shapes and signature patterns, the 3" Mini D Chunk fits on any compact or finesse type jig and has two flappers that kick hard when pulled through the water. The flat chunk body helps a jig skip better and helps flair out a skirt. All colors are available here.

  • Missile Baits Mini D Chunk

  • Missile Baits Ike's Micro Jig - FULL SELECTION Missile Baits Ike's Micro Jig - FULL SELECTION - September 15, 2023
    Meticulously designed by 2003 Bassmaster Classic Champion, Mike Iaconelli, the Missile Jigs Ike’s Micro Jig delivers big-time performance in a tiny package. Perfect for cold water conditions and highly pressured fish, the Missile Jigs Ike’s Micro Jig features a hybrid head shape that is balanced around the hook to reduce hang-ups around structure and give anglers better sensitivity to feel differences in bottom composition. We carry the full selection of colors and sizes.

  • Missile Baits Ike's Micro Jig

  • Missile Baits Bomb Shot - FULL SELECTION Missile Baits Bomb Shot - FULL SELECTION - September 15, 2023
    The Missile Baits Bomb Shot is a 4" bait that is based on the super popular D Bomb shape. The solid head makes for rigging options of nose hooking or Texas rigging. Once in the water the Missile Baits Bomb Shot will not stop shimmying or quivering. Bass beware of the irresistible action and bite sized shape of the Bomb Shot! We offer their full selection.

  • Missile Baits Bomb Shot

  • Missile Baits Ike's Head Banger Jig - ALL COLORS Missile Baits Ike's Head Banger Jig - ALL COLORS - September 15, 2023
    Designed with a unique, triangular-shaped head, the Missile Jigs Ike's Head Banger Jig hammers rocks and crag-like terrain with unequaled efficiency. Fitted with a precisely shaped weedguard, it's able to slide over cover while keeping trailers securely positioned with a cone-shaped bait keeper while armed with a custom 5/0 VMC hook. We offer all 6 colors!

  • Missile Baits Ike's Head Banger Jig

  • Gamakatsu Superline Swim Bait Jighead - ALL COLORS Gamakatsu Superline Swim Bait Jighead - ALL COLORS - September 14, 2023
    The Superline Swim Bait Head offers a premium swimbait jighead with a premium Gamakatsu hook. The head profile is streamlined for a natural action. The lifelike eyes exhibit true fear to predators. Choose premium painted heads or unpainted for anglers that prefer a do-it-yourself custom look. A heavy wire, 60-degree angle Superline hook performs optimally with braided line and heavy monofilament. We offer both the Pearl White and Plain colors.

  • Gamakatsu Superline Swim Bait Jighead

  • Gamakatsu Super Heavy Cover Worm with Tin Wire Keeper Hook - FULL SELECTION Gamakatsu Super Heavy Cover Worm with Tin Wire Keeper Hook - FULL SELECTION - September 14, 2023
    Building on the success of the Heavy Cover Worm Hook, Gamakatsu added the Super Heavy Cover Worm Hook to create this versatile series. This hook is indestructible with a welded eye and extra heavy duty cold-forged hook wire that will not flex. It’s perfect for flipping into heavy cover or punching through thick overhead cover. The addition of an oversized barb holds hooked fish solid and the punch wire/keeper firmly secures worms. We offer all sizes.

  • Gamakatsu Super Heavy Cover Worm with Tin Wire Keeper Hook

  • Berkley PowerBait Saltwater Gilly - ALL COLORS Berkley PowerBait Saltwater Gilly - ALL COLORS - September 14, 2023
    The award-winning Berkley designed Gilly provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes and helps to orient the bait in an upright posture when swimming. Rig vertical with weightless rigging, sideways as a Texas rig, or on a jighead with a weighted swimbait hook. Packed with PowerBait flavor, it ensures you have the best chance to set the hook on every bite! All colors have been added.

  • Berkley PowerBait Saltwater Gilly

  • Abu Garcia Ambassadeur C3 Carp Special Round Conventional Reel - NOW AVAILABLE Abu Garcia Ambassadeur C3 Carp Special Round Conventional Reel - NOW AVAILABLE - September 14, 2023
    Born from the C3 round reel platform, the Ambassadeur® Carp Special fishing reel offers anglers a unique package backed with proven components designed specifically for Carp fishing. Performance starts with 3 stainless steel ball bearings + 1 roller bearing system and a smooth and consistent Carbon Matrix™ drag system. The 6-pin centrifugal brake delivers controlled casting while the extended bent handle with power knob gives anglers additional torque and power for hard-pulling fish. The synchronized level wind system ensures even line lay and a smooth retrieve.

  • Abu Garcia Ambassadeur C3 Carp Special Round Conventional Reel

  • Abu Garcia Ambassadeur C3 Catfish Special Round Conventional Reel - NOW AVAILABLE Abu Garcia Ambassadeur C3 Catfish Special Round Conventional Reel - NOW AVAILABLE - September 14, 2023
    Born from the C3 round reel platform, the Ambassadeur® Catfish Special fishing reel offers anglers a unique package backed with proven components designed specifically for catfish fishing. Performance starts with 3 stainless steel ball bearings + 1 roller bearing system and a smooth and consistent Carbon Matrix™ drag system. The 6-pin centrifugal brake delivers controlled casting while the extended bent handle with power knob gives anglers additional torque and power for hard-pulling fish. The synchronized level wind system ensures even line lay and a smooth retrieve. Custom color and graphics.

  • Abu Garcia Ambassadeur C3 Catfish Special Round Conventional Reel

  • Abu Garcia Ambassadeur C3 Striper Special Round Conventional Reel - NOW AVAILABLE Abu Garcia Ambassadeur C3 Striper Special Round Conventional Reel - NOW AVAILABLE - September 14, 2023
    Born from the round reel platform, the Ambassadeur® Striper Special fishing reel offers anglers a unique package backed with proven components designed with striper fishing in mind. Performance starts with 3 stainless steel ball bearings + 1 roller bearing system and a smooth and consistent Carbon Matrix™ drag system. The 6-pin centrifugal brake delivers controlled casting while the extended bent handle with power knob gives anglers additional torque and power for hard-pulling fish. The synchronized level wind system ensures even line lay and a smooth retrieve.

  • Abu Garcia Ambassadeur C3 Striper Special Round Conventional Reel

  • Abu Garcia Ambassadeur Pro Rocket BE Round Conventional Reel - NOW AVAILABLE Abu Garcia Ambassadeur Pro Rocket BE Round Conventional Reel - NOW AVAILABLE - September 14, 2023
    A continued tradition of Swedish craftsmanship and design, the Ambassadeur® Black edition round baitcast reel is now available in additional sizes. Featuring a six-pin centrifugal braking system and a robust aluminum construction, the international best seller delivers superior casting performance and rock-solid durability.

  • Abu Garcia Ambassadeur Pro Rocket BE Round Conventional Reel

  • Abu Garcia Ambassadeur Carp Pro Round Conventional Reel - NOW AVAILABLE Abu Garcia Ambassadeur Carp Pro Round Conventional Reel - NOW AVAILABLE - September 14, 2023
    A continued tradition of Swedish craftsmanship and design, the Ambassadeur® Carp Pro round baitcast reel features a six-pin centrifugal braking system and robust aluminum construction; the Carp Pro delivers superior casting performance and rock-solid durability.

  • Abu Garcia Ambassadeur Carp Pro Round Conventional Reel

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