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Megabass Vision ONETEN - NEW COLORS - January 9, 2025
The profile, one-of-a-kind darting action,
balancing system and realistic color patterns
all contribute to the incredible fish-
catching ability of the ONETEN. The tungsten
Multi-Way Moving Balancer System not only
fuels unparalleled action and huge flash, but
also powers bombing casts. This deadly
package is finished off with three Megabass
original Katsuage Out-Barb treble hooks. We
added two new special colors SB CB Stain
Reaction and SB PB Stain Reaction.
Megabass Vision ONETEN
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Rapala DT (Dives-To) Series - NEW COLORS - January 9, 2025
The DT® (Dives-To) series of crankbaits, dive
fast to a preset depth and stay in the
"strike zone" longer than any than other
crankbait on the market. Made from the top
seven percent of balsa wood, this
consistently perfect wood combined with
carefully placed internal weights, tapered
fuselage and thin tail design creates the
ultimate crankbait action. New colors Bream,
Classic Craw, Crystal Craw, and Lemon Shad
have been added in the DT04, DT06, DT08,
DT10, and DT16 series.
Rapala DT (Dives-To) Series
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CrushCity Mooch Minnow - NEW IN SOFT BAITS - January 9, 2025
The Mooch Minnow combines the best features of
both a minnow-style bait and swimbait and
seamlessly transitions from a jig head to a
drop shot rig. Whether shaken, reeled, or
dragged, this versatile lure consistently
attracts bites and is proven to win
tournaments.
CrushCity Mooch Minnow
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CrushCity HedgeHog - NEW IN SOFT BAITS - January 9, 2025
When faced with conditions that favor a small
profile with a greater impact the HedgeHog
steps forward to tackle the challenge. Primary
curl tail appendages provide enticing
fluttering action at the slowest speeds while
back ribs help hide the hook point and maximize
usage. Forward-facing legs provide subtle,
secondary action with the slightest movement.
CrushCity HedgeHog
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CrushCity Pigstick - NEW IN SOFT BAITS - January 9, 2025
The Pigstick's captivating shimmy as it
descends invites bass to join in the game,
enticing them to come play fetch. Extra salt
content provides excellent "shimmy" action on
the fall and an integrated slot for VMC
Crossover Rings maximizes usage when Wacky or
Neko rigging. We've added their full color
selection.
CrushCity Pigstick
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CrushCity Janitor - NEW IN SOFT BAITS - January 9, 2025
The Janitor is the fearless worm ready to
tackle the toughest tasks. When you're looking
for a bite and need assistance to get the job
done, count on the Janitor to roll up its
sleeves and dive right in. All colors have been
added to our selection.
CrushCity Janitor
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CrushCity Tournament Weigh Bag - NEW IN TOOLS & ACCESSORIES - January 9, 2025
Introducing your new best friend in the boat -
the CrushCity Weigh Bag! Trusted at the biggest
fishing tournaments in the country, these bags
are built extra tough with 1000D PVC and can
hold up to 20 kg of water without breaking. A
large zipper and reinforced handles ensure that
your precious cargo will remain safe and
secure.
CrushCity Tournament Weigh Bag
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Bubba Pro Series Smart Fish Scale - NEW IN TOOLS & ACCESSORIES - January 9, 2025
Introducing the newest top-of-the-line
fishing tool from BUBBA, the Pro Series Smart
Fish Scale. Featuring their ICONIC NON-SLIP
GRIP, the Pro Series Smart Fish Scale is the
perfect fish scale, whether you're a hobbyist
or a fierce competitor. The unmatched 60-
POUND WEIGHT LIMIT and BEST-IN-CLASS ACCURACY
OF ±0.3% offers a fully robust fish scale
like never before. The Pro Series SFS
features three different modes; Tournament
Mode, Rally Mode, and Competition Mode.
Bubba Pro Series Smart Fish Scale
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Bubba Smart Fish Scale - NEW IN TOOLS & ACCESSORIES - January 9, 2025
Introducing the newest top-of-the-line
fishing tool from BUBBA, the Smart Fish
Scale. Featuring their ICONIC NON-SLIP GRIP,
the SFS is the perfect fish scale, whether
you're a hobbyist or a fierce competitor. The
unmatched 60-POUND WEIGHT LIMIT and BEST-IN-
CLASS ACCURACY OF ±0.3% offers a fully robust
fish scale like never before. The Smart Fish
Scale features two different modes:
Tournament Mode and Rally Mode.
Bubba Smart Fish Scale
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Bubba 6-inch Ultra Flex Fillet Knife - NOW AVAILABLE IN TOOLS & ACCESSORIES - January 9, 2025
Similar to its big brother, this 6-inch Ultra
Flex fillet knife comes loaded with extreme
flexibility and a ridiculously thin blade.
The combination of the two makes this knife
essential for your collection. Bring this
knife with you because its full tang
construction is designed to be your go-to for
everything. Whether you're cutting for detail
or bone removal, it will be your best friend.
Bubba 6-inch Ultra Flex Fillet Knife
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Bubba 7-Inch Crimper - NEW IN TOOLS & ACCESSORIES - January 9, 2025
For those who may need their versatile
crimpers in a smaller frame, the BUBBA 7"
Crimpers will still ensure a snug crimp. With
the 0.1mm to 2.0mm crimp range, these
crimpers are perfect for a wide range of line
types. With Bubba's ICONIC, NON-SLIP GRIP
rigging your lines has never been easier. The
side cutter allows you to easily cut cable,
leader, mono, and fluorocarbon leader
material
Bubba 7-Inch Crimper
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Bubba 6-Inch Stainless Steel Split Ring Pliers - NOW AVAILABLE IN TOOLS & ACCESSORIES - January 9, 2025
The Bubba 6" Stainless Steel Split Ring
Pliers bring a new level of precision and
efficiency for changing out split rings.
Constructed with stainless-steel and premium
corrosion-resistant coating, these pliers are
purpose-built to withstand the extremes. They
come equipped with micro-serrated line
cutters, and enough flat plier surface to
help handle and rotate split rings.
Bubba 6-Inch Stainless Steel Split Ring Pliers
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Bubba 6-Inch Forged Fishing Pliers - NOW AVAILABLE IN TOOLS & ACCESSORIES - January 9, 2025
The Bubba 6" Forged Fishing Pliers bring a new
level of strength and durability to fishing
pliers. Developed in a convenient size with
premium, forged steel construction and
corrosion-resistant coating, these pliers are
purpose-built. They come equipped with cutters,
crimping cutouts, and are spring-loaded so they
are always ready to go.
Bubba 6-Inch Forged Fishing Pliers
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Gambler Forward Facing Series Hover Hook - NEW IN JIGHEADS - January 9, 2025
The FFS Hover Hook allows anglers to set up a
hover rig without needing a nail weight. A
hover rig is a very lightly weighted soft
plastic using a 90 degree hook that has a
very subtle gliding and twitching action. A
highly finesse presentation originally
developed in Japan to give lures a "hovering"
appearance in clear water or on ultra
pressured lakes. One of the hottest forward
facing sonar techniques, the Hover Hook
suspends a lure in place when tension is
placed on the line just like live bait!
Gambler Forward Facing Series Hover Hook
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Gambler Forward Facing Series Jighead - NEW IN JIGHEADS - January 9, 2025
Want the strongest return when fishing a jig
and minnow technique? The FFS Jighead is
optimized with ridges creating more surface
area to bounce back your forward facing sonar.
At practically any angle the FFS Jighead
provides a ridged edge which increases the
brightness of your lures' return and allows you
to track it better.
Gambler Forward Facing Series Jighead
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Gambler Forward Facing Series Shad - NEW IN SOFT BAITS - January 9, 2025
The FF Series Shad uses a custom blend of soft
plastic that allows anglers to see the lure
better on forward facing sonar. Perfect for
drop shotting and your favorite finesse
techniques or use it with the new Hover Hook or
FFS Jig Head.
Gambler Forward Facing Series Shad
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Gambler Buzz'n Cane Toad - FULL SELECTION - January 9, 2025
The Buzz'n Cane Toad features a no flip body
design to keep your toad running straight back
to the boat every time. The double buzz'n feet
create commotion to draw strikes from
aggressive fish. Perfectly weighted for long
casts. We offer all colors.
Gambler Buzz'n Cane Toad
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Gambler Chris Lane Double Trouble Toad Hook - FULL SELECTION - January 9, 2025
The Double Trouble Toad hook is the ultimate
toad hook. Double Hook design increases hook to
bite percentage. Two hooks keep toad running
straight. Quick rig design enables you to rig
and re-rig quickly without having to cut your
line. Features Gamakatsu hooks.
Gambler Chris Lane Double Trouble Toad Hook
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Gambler Ribbon Tail Worm - NOW AVAILABLE - January 9, 2025
The Gambler Ribbon Tail Worms are some of the
best big fish baits on the market with an
excellent swimming action. The body contains
their famous chevron design and the tail is
wide at the start to prevent wrapping on grass
and stick ups. Enhanced with Gambler BITE so
fish hang on longer.
Gambler Ribbon Tail Worm
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Gambler Burner Craw - NOW AVAILABLE - January 9, 2025
The Burner Craw is another versatile craw bait
from Gambler Lures. This bait has been designed
to be compact to go through the thickest of
mats and grass. The round beefy body is perfect
for holding a large flipping hook and helps
keep the point of the hook from hanging up.
This results in more efficiency when punching
heavy cover.
Gambler Burner Craw
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Gambler Ugly Otter - NOW AVAILABLE - January 9, 2025
Gambler's 4" Ugly Otter is a must have for
any angler's arsenal. The Ugly Otter is
designed with two small paddles on the side
and one large paddle on the end. The paddles
move through the water creating a commotion
that any bass can sense, even in the thickest
grass or heaviest wood cover. Any of the
paddles of the bait can be cut down the
middle or sides to add even more action.
Gambler Ugly Otter
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CrushCity Mooch Minnow - NEW IN SOFT BAITS - November 19, 2024
The CrushCity Mooch Minnow™ combines the best
features of both a minnow-style bait and
swimbait and seamlessly transitions from a jig
head to a drop shot rig. Whether shaken,
reeled, or dragged, this versatile lure
consistently attracts bites and is proven to
win tournaments.
CrushCity Mooch Minnow
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Hog Farmer Spunk Shad Pintail Swimbait - NEW SIZE - November 19, 2024
Spunk Shad Swimbait from Hog Farmer Bait
Company shimmies and shakes with a signature
spunky action. Soft anise infused plastic
pleases the palate of any trophy fish. Spunk
Shad float and make a great Chatterbait,
Scrounger or NED Rig trailer. We've added
their new 3" size in select colors along with
the 3.5", 4.5" and 5.5" sizes.
Hog Farmer Spunk Shad Pintail Swimbait
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VMC TMEJ Tungsten Moon Eye Jighead - NEW IN JIGHEADS - November 19, 2024
1X Strong Forged Needle Point Round Bend Hi
Carbon Steel Hook With A Black Nickel.
Tungsten Round Ball Jig Head Provides Best
Return On Forward Facing Sonar. Broadhead
Keeper Ensures Straight Rigging And No Bulging
With Any Plastics. 3D Holographic Eyes. Lead
Free Weight.
VMC TMEJ Tungsten Moon Eye Jighead
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Reaction Innovations Scope Shot - NEW IN SOFT BAITS - November 19, 2024
A lifelike baitfish imitation perfect for
scoping out your next trophy-sized bass, the
Reaction Innovations Scope Shot is molded
with incredible attention to detail to
trigger bites from wary and suspended fish.
Featuring a fork-shaped tail that comes to
life with the slightest movement of the rod
tip, the Scope Shot is formed with a thin
ridge along the tail that acts as a rudder.
Reaction Innovations Scope Shot
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