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Fishing Tackle Announcements & Messages


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CrushCity Mooch Minnow - NEW IN SOFT BAITS CrushCity Mooch Minnow - NEW IN SOFT BAITS - November 19, 2024
The CrushCity Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven to win tournaments.

  • CrushCity Mooch Minnow

  • Hog Farmer Spunk Shad Pintail Swimbait - NEW SIZE Hog Farmer Spunk Shad Pintail Swimbait - NEW SIZE - November 19, 2024
    Spunk Shad Swimbait from Hog Farmer Bait Company shimmies and shakes with a signature spunky action. Soft anise infused plastic pleases the palate of any trophy fish. Spunk Shad float and make a great Chatterbait, Scrounger or NED Rig trailer. We've added their new 3" size in select colors along with the 3.5", 4.5" and 5.5" sizes.

  • Hog Farmer Spunk Shad Pintail Swimbait

  • VMC TMEJ Tungsten Moon Eye Jighead - NEW IN JIGHEADS VMC TMEJ Tungsten Moon Eye Jighead - NEW IN JIGHEADS - November 19, 2024
    1X Strong Forged Needle Point Round Bend Hi Carbon Steel Hook With A Black Nickel. Tungsten Round Ball Jig Head Provides Best Return On Forward Facing Sonar. Broadhead Keeper Ensures Straight Rigging And No Bulging With Any Plastics. 3D Holographic Eyes. Lead Free Weight.

  • VMC TMEJ Tungsten Moon Eye Jighead

  • Reaction Innovations Scope Shot - NEW IN SOFT BAITS Reaction Innovations Scope Shot - NEW IN SOFT BAITS - November 19, 2024
    A lifelike baitfish imitation perfect for scoping out your next trophy-sized bass, the Reaction Innovations Scope Shot is molded with incredible attention to detail to trigger bites from wary and suspended fish. Featuring a fork-shaped tail that comes to life with the slightest movement of the rod tip, the Scope Shot is formed with a thin ridge along the tail that acts as a rudder.

  • Reaction Innovations Scope Shot

  • Strike King Final Copy - NEW IN SWIMBAITS Strike King Final Copy - NEW IN SWIMBAITS - November 19, 2024
    Strike King's Final Copy Swimbait is an overachiever that boasts durability and versatility. The Final Copy has a magnetic, internal harness that is embedded within the swimbait to ensure longevity and resistance to tears and rips in the soft plastic for long- lasting performance and has uniquely placed loops for multiple rigging options.

  • Strike King Final Copy

  • Deps Sakamata Shad - NEW IN SOFT BAITS Deps Sakamata Shad - NEW IN SOFT BAITS - November 13, 2024
    The soft bait with the darting and jumping action. The keels on both sides of the body give it a natural baitfish action while appealing to the predatory instincts of bass. The performance and versatility of the Sakamata Shad makes it easy to catch fish in a variety of situations.

  • Deps Sakamata Shad

  • Bucca Brand Trick Shad - NEW IN SWIMBAITS Bucca Brand Trick Shad - NEW IN SWIMBAITS - November 13, 2024
    The Bucca Brand 6" Trick Shad, designed by renowned swimbait creator Mike Bucca, is proof that some baits just have a little extra magic. Although a slightly smaller offering than the original 7" Trick Shad, this ABS hard plastic glide bait is designed to get big bites. Thanks to Bucca's experience and knowledge, the Trick Shad stands out as a value offering that has the look and action to attract bites, and the components to ensure you land them.

  • Bucca Brand Trick Shad

  • Daiwa Tatula SV TWS 150 Casting Reel - NEW IN REELS Daiwa Tatula SV TWS 150 Casting Reel - NEW IN REELS - October 24, 2024
    Searching for a bit larger profile for better comfort as well as a better larger heavier bait casting reel? This feature provides the angler a benefit of added distance as well as spool control and backlash reduction. SV pairs up with the T-Wing level-wind system and the result is maximum casting distance with near-zero backlashes, even when casting into the wind with non-aerodynamic baits.

  • Daiwa Tatula SV TWS 150 Casting Reel

  • Daiwa Tatula SV TWS 100 Casting Reel - NEW IN REELS Daiwa Tatula SV TWS 100 Casting Reel - NEW IN REELS - October 24, 2024
    The Tatula SV TW 100 gives anglers of all experience levels a premium experience at the most affordable price. The Tatula SV TW 100 sports innovative technology in the adaptation of the Hyperdrive System. Hyperdrive Gearing results in buttery smooth rotation and reduced gear-wear. Hyper Armed housing gives the reel optimal rigidity, and the Hyper-Tough Clutch gives anglers consistent engagement and disengagement of the spool.

  • Daiwa Tatula SV TWS 100 Casting Reel

  • Z-Man Graph ShadZ - NEW IN SOFT BAITS Z-Man Graph ShadZ - NEW IN SOFT BAITS - October 24, 2024
    Created to reflect a vibrant forward-facing sonar (FFS) signal, the Z-Man® 3.8-inch Graph ShadZ™ features radical realism and a profile that appeals to the most challenging bass. The specialized pre-rigged jig and ElaZtech® softbait leads with its minimalist line- through jighead design and recessed, under- chin line tie. This inventive design produces a potent, ever-repeatable presentation.

  • Z-Man Graph ShadZ

  • Bomber Fat Free Fry Next Gen Crankbait - FULL SELECTION Bomber Fat Free Fry Next Gen Crankbait - FULL SELECTION - October 24, 2024
    The Bomber Fat Free Fry has returned to the Bomber line through the next generation program! This lovable bite size crank bait boasts a sweet spot diving depth of 4-6 feet and an easily castable 1/4 oz weight. The Fry is the perfect choice for downsizing to match smaller baitfish forage or for combing banks on heavily pressured bodies of water. Stock up on the Fat Free Frys in all new color patterns and some old classics to gain an edge on the water! We offer all colors.

  • Bomber Fat Free Fry Next Gen Crankbait

  • Jackall Driftfry - NEW IN SOFT BAITS Jackall Driftfry - NEW IN SOFT BAITS - October 24, 2024
    Jackall designed the innovative Driftfry specifically for mid-strolling and hover- strolling techniques. The integrated lip design uses water resistance combined with slight twitches from the angler's rod tip during the retrieve to impart a "twist-roll" flashing action to entice aggressive strikes from reluctant bass. Driftfry features two guide holes.

  • Jackall Driftfry 4.0
  • Jackall Driftfry Mellow 5.2

  • Big Bite Baits 2-inch Fat Grub - MORE COLORS Big Bite Baits 2-inch Fat Grub - MORE COLORS - October 24, 2024
    The Fat Grub is a popular bait for many species, so Big Bite Baits downsized it and developed new colors with crappie and panfish in mind. Their favorite way to fish this is to cast it out and slowly retrieve, but you can also jig it or troll it. We added more colors including Blue Grass.

  • Big Bite Baits 2-inch Fat Grub

  • Big Bite Baits Kamikaze Swimon - MORE COLORS & SIZES Big Bite Baits Kamikaze Swimon - MORE COLORS & SIZES - October 24, 2024
    The Kamikaze Swimon (pronounced "swim on") was designed specifically to be used as a bladed jig trailer. It swims at the perfect cadence to match up with bladed jigs, complimenting the action rather than interfering like some trailers do. Other ways to fish this bait include behind a spinnerbait or swim jig, or flip it like a craw. We added the 3.75" size and more colors!

  • Big Bite Baits Kamikaze Swimon

  • Daiwa D-Vec Multipurpose Case - NEW IN TACKLE STORAGE Daiwa D-Vec Multipurpose Case - NEW IN TACKLE STORAGE - October 24, 2024
    Loose spools in your tackle bag are a thing of the past. Easy, convenient storage for J- Braid and J-Fluoro filler and bulk spools. Part of Daiwa's new range of tackle trays, the D-Vec Multipurpose Case has been designed and developed to produce a cohesive range of purpose-built storage perfectly suited to the modern angler.

  • Daiwa D-Vec Multipurpose Case

  • Daiwa Smelthead DX Underspin - NEW IN HARD BAITS Daiwa Smelthead DX Underspin - NEW IN HARD BAITS - October 24, 2024
    Not just another underspin, the Smelthead DX was a collaboration between Daiwa and Hiroshi Nishine which has added upgrades to this exciting rig for the saltwater experience. Featuring 1 and 1 3/5 oz weights, the lifelike details and premium UV paint job are sure to ignite predatory responses from a variety of gamefish.

  • Daiwa Smelthead DX Underspin

  • Daiwa Samurai x8 Braided Line - NEW IN FISHING LINE Daiwa Samurai x8 Braided Line - NEW IN FISHING LINE - October 24, 2024
    Samurai x8 Braided Line elevates braid line fishing. Impeccable smoothness, supreme strength, and low line diameters have been achieved with this braid. It is thinner, softer, and more flexible than ordinary braids as well. With these advantages anglers will experience longer casts, reduced line noise and lower resistance in the water.

  • Daiwa Samurai x8 Braided Line

  • Daiwa J-Fluoro FC Mainline Fluorocarbon Line - NEW IN FISHING LINE Daiwa J-Fluoro FC Mainline Fluorocarbon Line - NEW IN FISHING LINE - October 24, 2024
    Daiwa J-Fluoro FC is the true 100% fluorocarbon material manufactured using the finest raw materials available. Made in Japan by the most precise line extruders in the world, the consistency of the J- Fluoro FC is impeccable. The clear line is nearly invisible in the water, sensitive, yet abrasion-resistant and tough.

  • Daiwa J-Fluoro FC Mainline Fluorocarbon Line

  • Abu Garcia Revo SX-SS Low Profile Casting Reel - NEW IN REELS Abu Garcia Revo SX-SS Low Profile Casting Reel - NEW IN REELS - September 26, 2024
    Redesigned from the ground up, the 5th generation of Revo low profile reels have been designed to provide best-in-class precision, power, and performance. Engineered to be the premier skipping, pitching and flipping reel in the Revo line, the Revo SX- SS features a lightweight shallow spool design and EXD Concept Design maximizes casting performance.

  • Abu Garcia Revo SX-SS Low Profile Casting Reel

  • Abu Garcia Revo X BFS Low Profile Casting Reel - NEW IN REELS Abu Garcia Revo X BFS Low Profile Casting Reel - NEW IN REELS - September 26, 2024
    Delivering exceptional BFS performance the Revo® X BFS features a lightweight BFS concept spool and BFS tuned MagTrax braking system that allows anglers to efficiently present ultra- lightweight lures. Built on an ergonomic asymmetric C6 carbon frame, the Revo X BFS is lightweight, without sacrificing durability. We've added all models.

  • Abu Garcia Revo X BFS Low Profile Casting Reel

  • Abu Garcia Max SX Spinning Reel - NEW IN REELS Abu Garcia Max SX Spinning Reel - NEW IN REELS - September 25, 2024
    The Max SX Spinning Reel takes inspiration from the Revo® and Zenon™ series of spinning reels, leveraging the asymmetric design, V-Rotor and V-Spool to give anglers a very compact, lightweight spinning reel. A 6+1 stainless steel bearing system and Rocket Line Management™ provide smooth operation and superior line management.

  • Abu Garcia Max SX Spinning Reel

  • Abu Garcia Max X Spinning Reel - NEW IN REELS Abu Garcia Max X Spinning Reel - NEW IN REELS - September 25, 2024
    The Max X Spinning Reel leverages technology from the Zenon™ and Revo® line of spinning reels such as the asymmetric body design, allowing for a more compact reel. To further reduce size, the Max X features a hybrid V- Spool and hybrid V-Rotor design. Featuring a 4+1 bearing system and Rocket Line Management™, the Max X Spinning Reel offers unparalleled performance.

  • Abu Garcia Max X Spinning Reel

  • Berkley PowerBait Clatter Craw - NEW IN SOFT BAITS Berkley PowerBait Clatter Craw - NEW IN SOFT BAITS - September 25, 2024
    Pre-rigged and ready to fish within seconds of opening the pack, the Berkley PowerBait® Clatter Craw places the right profile, sound, action, and taste at the end of a line to catch bass after bass. When you're clamorin' for a bite, reach for the Clatter Craw. We added the full selection of colors.

  • Berkley PowerBait Clatter Craw

  • Berkley PowerBait Speed Boss - NOW AVAILABLE Berkley PowerBait Speed Boss - NOW AVAILABLE - September 25, 2024
    Designed by Bassmaster Classic® winner Skeet Reese. The Berkley® PowerBait® Speed Boss features the finesse profile of a worm with the proven wide action of the "Pit Boss style" legs for maximum water disturbance in a slender profile. The thick body adds durability for rougher grass applications and the legs provide the most action of any “grass style worm” on the market.

  • Berkley PowerBait Speed Boss

  • Berkley Magic Swimmer Freshwater - NEW IN SWIMBAITS Berkley Magic Swimmer Freshwater - NEW IN SWIMBAITS - September 25, 2024
    Meet the latest iteration of the Magic Swimmer series, now optimized specifically for freshwater species. The Freshwater Berkley® Magic Swimmer delivers the same revolutionary design and action, now in new optimized colors and sizes for freshwater application. Say goodbye to the need for custom painting - say hello to the all-new Freshwater Magic Swimmers. We added all colors in all three sizes.

  • Berkley Magic Swimmer Freshwater

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