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Daiwa J-Fluoro Samurai Fluorocarbon Line - NEW IN FISHING LINE - February 18, 2021
In a class all its own, Daiwa's new J-Fluoro Samurai high-end fluorocarbon mainline brings invisibility and high performance to anglers of all walks. The made in Japan line is designed and manufactured to bring a new level of fishability to all, offering a multitude of sizes with varying levels of stretch and stiffness and super small diameter.
Daiwa J-Fluoro Samurai Fluorocarbon Line
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Daiwa J-Braid X8 Grand Braided Line - NEW IN FISHING LINE - February 18, 2021
J-BRAID x8 GRAND, the Ultimate Braid in Daiwa's J-Braid Family. Strong and resistant to abrasion, yet well-bodied enough to lay smoothly on the spool. J-Braid x8 GRAND line is a complete line up of high quality 8 carrier braid made of the finest materials from Japan. J-BRAID x8 GRAND is spun with Izanas, a state-of-the-art new material. These 8 carriers are supple yet with Izanas they're 4 times as abrasion resistant as a typically tougher 4 carrier.
Daiwa J-Braid X8 Grand Braided Line
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Cotton Cordell Red-Fin - MORE COLORS - February 18, 2021
Nothing wakes on top like a Cotton Cordell Red-Fin. It's a no-brainer for striped bass and big largemouth, but is also an effective lure when trolled or worked with a slow "twitch-twitch-pause" retrieve. Colors Black Chrome Ayu, Bone Appetit, Chrome Herring, and Pale Perch have been added to offer their full selection.
Cotton Cordell Red-Fin
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Z-Man ChatterBait WillowVibe - NEW IN JIGS - February 5, 2021
Designed by ChatterBait originators Ronnie and Ron Davis, Z-Man's ChatterBait WillowVibe links a hardened, stainless steel willow leaf shaped blade with an aspirin-shaped jighead, for an intense, rapid-fire vibration that is ideal for targeting schooling fish. Jighead sports lifelike 3D eyes, a super-sharp 2/0 black nickel hook and a wire keeper for pinning soft plastic trailers tightly in place.
Z-Man ChatterBait WillowVibe
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Z-Man Eye Strike Chatterbait - NEW IN JIGS - February 5, 2021
Ideally suited for pairing with a DieZel MinnowZ, RaZor ShadZ, StreakZ or other paddle- or straight-tail bait, the EyeStrike ChatterBait marries a distinctive hexagonal ChatterBlade with an ultra-attractive EyeStrike Redfish Eye jighead using Z-Man's patented and proven direct head-to-blade connection. The stainless steel blade vibrates vividly on all retrieve speeds, activating the jig and matching softbait with the proven, seductive ChatterBait motion.
Z-Man Eye Strike Chatterbait
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Z-Man ChatterBait Elite - MORE COLORS - February 5, 2021
Built upon their patented, bladed swim jig design, the Z-Man ChatterBait Elite sports a 5/0 Gamakatsu hook, new EZ Skirt jig skirt with low-profile hub, and custom head paint schemes and blade finishes for precise skirt matching. Top the Elite off with a molded-in trailer keeper that prevents soft plastics from sliding and a strengthened head-to-blade connection. Popular color Fire Craw has been added to this series.
Z-Man ChatterBait Elite
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Z-Man CrossEyeZ Chatterbait - NEW IN JIGS - February 5, 2021
CrossEyeZ ChatterBait: Designed by Z-Man pro and jig fishing ace David Walker, the CrossEyeZ ChatterBait leverages the weedless, oversized eye design of Z-Man's CrossEyeZ jig series. A custom 5/0 O'Shaughnessy hook bolsters hookup and landing percentages. For optimal snag resistance around wood and grass, an adjustable, v-shaped, coated multi-strand wire weedguard deflects cover and prevents snagging and fouling, while folding back during hooksets.
Z-Man CrossEyeZ Chatterbait
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Berkley Skinny Cutter 110+ - NOW AVAILABLE - February 5, 2021
The Berkley Skinny Cutter 110+ is a suspending jerkbait with long-distance castability. It features a thinner profile for a more subtle presentation and its versatility allows anglers to twitch, jerk, pause, rip, burn and use standard retrieves. It lunges downward when jerked for added depth.
Berkley Skinny Cutter 110+
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Berkley PowerBait Pre-Rigged Swim Shad - MORE COLORS - February 5, 2021
The Berkley PowerBait Pre-Rigged Swim Shad is pre-rigged and ready to fish, with lifelike detail, 3D eyes, and holographic inserts. Bag with tray protects the vibrating tail. HD Tru colors are now available.
Berkley PowerBait Pre-Rigged Swim Shad
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Berkley PowerBait Ripple Shad - MORE COLORS - February 5, 2021
The fish hardly stand a chance. As if its sleek profile, lifelike eyes and details, vibrating body and tail design weren't enough...this dynamite Ripple Shad also has the legendary PowerBait scent and flavor formula built in to generate a bite when nothing else will work. Color Fire Perch adds to our selection.
Berkley PowerBait Ripple Shad
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Berkley PowerBait MaxScent Flatnose Minnow - NOW AVAILABLE - February 5, 2021
Berkley PowerBait MaxScent Flatnose Minnow features material that releases a super-charged scent field attracting fish in a way never before seen. It features a compressed flat nose for better hook ups on a drop shot rig and its life-like tail mimics easy prey fish. The soft yet durable material provides for life-like action and easier hookups.
Berkley PowerBait MaxScent Flatnose Minnow
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Berkley PowerBait Buzz'n Speed Toad - NOW AVAILABLE - February 5, 2021
Berkley PowerBait Buzz'n Speed Toad features serrated feet that buzz and cut the water surface creating strike-provoking water disturbance and sound! They have an ultra-real look and lifelike HD Tru Colors for the ultimate frog fishing experience. Belly slot has an extended leading edge to keep the bait from sliding up the shank for even more reliable hookups.
Berkley PowerBait Buzz'n Speed Toad
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Berkley PowerBait Beat'n Paddle Frog - NOW AVAILABLE - February 5, 2021
Berkley PowerBait Beat'n Paddle Frog features paddle tail style feet that beat the water with a sound bass want to crush coupled with an ultra-real look and lifelike HD Tru Colors for the ultimate frog fishing experience. Unique perpendicular hook-point keepers protect single hook and double frog hook rigs allowing you to fish in all structures. Designed to rig weedless with double-frog hook and single hook.
Berkley PowerBait Beat'n Paddle Frog
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Berkley Half Head Jigheads - NOW AVAILABLE - February 5, 2021
Designed with input from the Berkley Pro Staff, Berkley Half Head Jigheads are sharp, strong and engineered for reliable performance - fish after fish.
Berkley Half Head Jigheads
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Berkley Fusion19 Circle Hooks - NOW AVAILABLE - February 5, 2021
Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Circle is a modern design for the conservation-conscious angler who also wants a higher hook-up ratio. It's engineered to set hook in the corner of the mouth, even when you don't feel the bite. It also features a wide gap to accommodate a wide variety of baits.
Berkley Fusion19 Circle Hooks
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Berkley Fusion19 Baitholder Hooks - NOW AVAILABLE - February 5, 2021
Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Baitholder is a multi-species hook that allows the angler to secure a bait firmly to a shank for multiple applications. It features a needle point with SlickSet Coating for easier penetration and a double barbed shank to hold baits in place. Each front of every package provides bait recommendations.
Berkley Fusion19 Baitholder Hooks
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Berkley FluoroShield - NEW IN FISHING LINE - February 5, 2021
Berkley FluoroShield is the best of both worlds; a co-polymer core with a fluorocarbon coating. The fluorocarbon coating "shields" the inner co-polymer making it nearly invisible underwater and abrasion resistant while remaining manageable for optimized casting distance.
Berkley FluoroShield
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IKE-CON Walleye Spinner Rig - NOW AVAILABLE - February 4, 2021
A walleye angler's dream lure – a simple, ready-to-use spinner rig. Ike-Con combined their best selling 6.25" worm size in proven colors and include a quick change clevis for easy blade change. When retrieved a natural, spiral, vibrating action is created along with increased visibility by the Indiana blade rotating. Sound and vibration are both proven advantages for landing more fish.
IKE-CON Walleye Spinner Rig
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Gene Larew Long John Minnow - NOW AVAILABLE - February 4, 2021
Slender, full-length-action minnow is a smallmouth delicacy. Comes in 20-count bags.
Gene Larew Long John Minnow
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Shimano Curado K Low Profile Casting Reel - November 20, 2020
Built tournament tough, Curado is the benchmark for reliability and durability. Generations of anglers have looked to Curado as their trusted partner. Shimano gives you more than ever with the Curado K series reels. Now offered in a lower 5.0:1 gear ratio for slower cranking.
Shimano Curado K Low Profile Casting Reel
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Megabass Vision 110 - NEW COLORS - November 20, 2020
Once the closely-guarded secret of the pros, the VISION ONETEN jerkbait quickly became a staple among professional and amateur anglers alike, setting the standard for tournament fishing nationwide. The profile, one-of-a-kind darting action, balancing system and realistic color patterns all contribute to the incredible fish-catching ability of the ONETEN. Special colors TLC and Triple Illusion are now available in limited supply!
Megabass Vision 110
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Strike King KVD 1.5 Hard Knock - NEW IN HARD BAITS - November 20, 2020
"The KVD 1.5 has been a proven and critical tool for me over the years. With the added element of the "Hard Knock" sound, the new KVD Hard Knock 1.5 is an exciting new addition to my arsenal that I can rely on to trigger bass into more bites."
-Kevin VanDam, MLF Pro Angler
Strike King KVD 1.5 Hard Knock
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Googan Baits Explode Toad - NEW IN FROGS - November 20, 2020
The Googan Squad Explode Toad is a topwater buzzing bait that resembles a toad or frog zooming across the water. Designed with a patented flange, the Explode Toad kicks and spits water the second the legs begin moving. The unique action pushes and displaces water, drawing fish to the surface. Rig the Explode Toad solo on a 4/0 Googan Squad Heavy Hammer Hook or use it as a trailer on the back of your favorite buzzbait. The added bulk will add to the action of the buzzbait while increasing your ability to skip the bait around wood, brush piles or docks.
Googan Baits Explode Toad
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Googan Baits Rattlin' Chunk - NEW IN SOFT BAITS - November 20, 2020
After countless requests, the Googan Squad has developed the perfect jig trailer. Using the Rattlin' Ned and Krackin' Craw as inspiration, members of the squad have put months into testing and developing the perfect chunk style bait. This bait can be fished on the back of a jig or solo as a ned style bait. The Rattlin' Chunk uses the same patented flange appendages from the Krackin' Craw and the same removable rattles as the Rattlin' Ned to make a loud presentation that is guaranteed to get the attention of any fish.
Googan Baits Rattlin' Chunk
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Z-Man ChatterBait JackHammer StealthBlade - NEW JIG - November 20, 2020
ChatterBait JackHammer StealthBlade: A valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer StealthBlade adds an exciting new chapter to the book of the bladed jig. The driving force behind the patented new ChatterBait design, a clear polycarbonate blade produces a totally different sound and vibration, but like its predecessor, starts thumping intensely with the first half-turn of the reel handle.
Z-Man ChatterBait JackHammer StealthBlade
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