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Gambler Flapp'n Shad - NOW AVAILABLE - January 16, 2025
The Flapp'n Shad is one of Gambler's most
versatile baits. This is a soft plastic that
can be fished as a buzzbait across the surface
or as a jerk bait below the surface. The
Flapp'n Shad has made a name for itself with
explosive top water strikes on all species of
fish. This product is not only great on bass
but inshore species as well.

Gambler Flapp'n Shad
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Gambler Giggy Head Jighead - NOW AVAILABLE - January 16, 2025
The Original 4/0 Giggy Head with post keeper is
where it all started. An awesome choice for
shakey head fishing. Snag resistant design and
great hook ups.

Gambler Giggy Head Jighead
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Gambler Burner Worm - NOW AVAILABLE - January 16, 2025
Looking for a large profile swimming worm?
You have found it with the Gambler Lures
Burner Worm. This worm has a wide profile for
attracting and catching large fish. The over-
sized tail puts out an unmatched action in
this category of lures. The large profile
makes the Burner Worm excellent for casting
long distances even in the wind. Perfect
running on top of the grass as a buzzing worm
or with a heavier weight down deep.

Gambler Burner Worm
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33% OFF Lew's American Hero WeGo 2 ABS Spincast Reel - January 16, 2025
Save $5 on Lew's American Hero WeGo 2 ABS
Spincast Reel. While supplies last!
Limited quantities available! Regular price
$14.99, SALE PRICE
$9.99!

Lew's American Hero WeGo 2 ABS Spincast Reel
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53% OFF Lew's American Hero Camo Spinning Combo - January 16, 2025
Save $45 on Lew's American Hero Camo Spinning
Combo. While supplies last! Limited quantities
available! Regular price $84.99, SALE PRICE $39.99!

Lew's American Hero Camo Spinning Combo
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50% OFF Fenwick World Class Bass Casting Rod - January 16, 2025
Save $209.97 to $224.98 on Fenwick World Class
Bass Casting Rod. While supplies last! Limited
quantities available! Regular price $419.95 to
$449.95, SALE PRICE $209.98
to $224.97!

Fenwick World Class Bass Casting Rod
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30% OFF ALL Dobyns Rods - January 16, 2025
For a limited time take 30% OFF all Dobyns Rods
while supplies last!

Dobyns Rods
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Megabass Vision ONETEN - NEW COLORS - January 9, 2025
The profile, one-of-a-kind darting action,
balancing system and realistic color patterns
all contribute to the incredible fish-
catching ability of the ONETEN. The tungsten
Multi-Way Moving Balancer System not only
fuels unparalleled action and huge flash, but
also powers bombing casts. This deadly
package is finished off with three Megabass
original Katsuage Out-Barb treble hooks. We
added two new special colors SB CB Stain
Reaction and SB PB Stain Reaction.

Megabass Vision ONETEN
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Rapala DT (Dives-To) Series - NEW COLORS - January 9, 2025
The DT® (Dives-To) series of crankbaits, dive
fast to a preset depth and stay in the
"strike zone" longer than any than other
crankbait on the market. Made from the top
seven percent of balsa wood, this
consistently perfect wood combined with
carefully placed internal weights, tapered
fuselage and thin tail design creates the
ultimate crankbait action. New colors Bream,
Classic Craw, Crystal Craw, and Lemon Shad
have been added in the DT04, DT06, DT08,
DT10, and DT16 series.

Rapala DT (Dives-To) Series
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CrushCity Mooch Minnow - NEW IN SOFT BAITS - January 9, 2025
The Mooch Minnow combines the best features of
both a minnow-style bait and swimbait and
seamlessly transitions from a jig head to a
drop shot rig. Whether shaken, reeled, or
dragged, this versatile lure consistently
attracts bites and is proven to win
tournaments.

CrushCity Mooch Minnow
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CrushCity HedgeHog - NEW IN SOFT BAITS - January 9, 2025
When faced with conditions that favor a small
profile with a greater impact the HedgeHog
steps forward to tackle the challenge. Primary
curl tail appendages provide enticing
fluttering action at the slowest speeds while
back ribs help hide the hook point and maximize
usage. Forward-facing legs provide subtle,
secondary action with the slightest movement.

CrushCity HedgeHog
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CrushCity Pigstick - NEW IN SOFT BAITS - January 9, 2025
The Pigstick's captivating shimmy as it
descends invites bass to join in the game,
enticing them to come play fetch. Extra salt
content provides excellent "shimmy" action on
the fall and an integrated slot for VMC
Crossover Rings maximizes usage when Wacky or
Neko rigging. We've added their full color
selection.

CrushCity Pigstick
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CrushCity Janitor - NEW IN SOFT BAITS - January 9, 2025
The Janitor is the fearless worm ready to
tackle the toughest tasks. When you're looking
for a bite and need assistance to get the job
done, count on the Janitor to roll up its
sleeves and dive right in. All colors have been
added to our selection.

CrushCity Janitor
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CrushCity Tournament Weigh Bag - NEW IN TOOLS & ACCESSORIES - January 9, 2025
Introducing your new best friend in the boat -
the CrushCity Weigh Bag! Trusted at the biggest
fishing tournaments in the country, these bags
are built extra tough with 1000D PVC and can
hold up to 20 kg of water without breaking. A
large zipper and reinforced handles ensure that
your precious cargo will remain safe and
secure.

CrushCity Tournament Weigh Bag
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Bubba Pro Series Smart Fish Scale - NEW IN TOOLS & ACCESSORIES - January 9, 2025
Introducing the newest top-of-the-line
fishing tool from BUBBA, the Pro Series Smart
Fish Scale. Featuring their ICONIC NON-SLIP
GRIP, the Pro Series Smart Fish Scale is the
perfect fish scale, whether you're a hobbyist
or a fierce competitor. The unmatched 60-
POUND WEIGHT LIMIT and BEST-IN-CLASS ACCURACY
OF ±0.3% offers a fully robust fish scale
like never before. The Pro Series SFS
features three different modes; Tournament
Mode, Rally Mode, and Competition Mode.

Bubba Pro Series Smart Fish Scale
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Bubba Smart Fish Scale - NEW IN TOOLS & ACCESSORIES - January 9, 2025
Introducing the newest top-of-the-line
fishing tool from BUBBA, the Smart Fish
Scale. Featuring their ICONIC NON-SLIP GRIP,
the SFS is the perfect fish scale, whether
you're a hobbyist or a fierce competitor. The
unmatched 60-POUND WEIGHT LIMIT and BEST-IN-
CLASS ACCURACY OF ±0.3% offers a fully robust
fish scale like never before. The Smart Fish
Scale features two different modes:
Tournament Mode and Rally Mode.

Bubba Smart Fish Scale
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Bubba 6-inch Ultra Flex Fillet Knife - NOW AVAILABLE IN TOOLS & ACCESSORIES - January 9, 2025
Similar to its big brother, this 6-inch Ultra
Flex fillet knife comes loaded with extreme
flexibility and a ridiculously thin blade.
The combination of the two makes this knife
essential for your collection. Bring this
knife with you because its full tang
construction is designed to be your go-to for
everything. Whether you're cutting for detail
or bone removal, it will be your best friend.

Bubba 6-inch Ultra Flex Fillet Knife
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Bubba 7-Inch Crimper - NEW IN TOOLS & ACCESSORIES - January 9, 2025
For those who may need their versatile
crimpers in a smaller frame, the BUBBA 7"
Crimpers will still ensure a snug crimp. With
the 0.1mm to 2.0mm crimp range, these
crimpers are perfect for a wide range of line
types. With Bubba's ICONIC, NON-SLIP GRIP
rigging your lines has never been easier. The
side cutter allows you to easily cut cable,
leader, mono, and fluorocarbon leader
material

Bubba 7-Inch Crimper
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Bubba 6-Inch Stainless Steel Split Ring Pliers - NOW AVAILABLE IN TOOLS & ACCESSORIES - January 9, 2025
The Bubba 6" Stainless Steel Split Ring
Pliers bring a new level of precision and
efficiency for changing out split rings.
Constructed with stainless-steel and premium
corrosion-resistant coating, these pliers are
purpose-built to withstand the extremes. They
come equipped with micro-serrated line
cutters, and enough flat plier surface to
help handle and rotate split rings.

Bubba 6-Inch Stainless Steel Split Ring Pliers
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Bubba 6-Inch Forged Fishing Pliers - NOW AVAILABLE IN TOOLS & ACCESSORIES - January 9, 2025
The Bubba 6" Forged Fishing Pliers bring a new
level of strength and durability to fishing
pliers. Developed in a convenient size with
premium, forged steel construction and
corrosion-resistant coating, these pliers are
purpose-built. They come equipped with cutters,
crimping cutouts, and are spring-loaded so they
are always ready to go.

Bubba 6-Inch Forged Fishing Pliers
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Gambler Forward Facing Series Hover Hook - NEW IN JIGHEADS - January 9, 2025
The FFS Hover Hook allows anglers to set up a
hover rig without needing a nail weight. A
hover rig is a very lightly weighted soft
plastic using a 90 degree hook that has a
very subtle gliding and twitching action. A
highly finesse presentation originally
developed in Japan to give lures a "hovering"
appearance in clear water or on ultra
pressured lakes. One of the hottest forward
facing sonar techniques, the Hover Hook
suspends a lure in place when tension is
placed on the line just like live bait!

Gambler Forward Facing Series Hover Hook
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Gambler Forward Facing Series Jighead - NEW IN JIGHEADS - January 9, 2025
Want the strongest return when fishing a jig
and minnow technique? The FFS Jighead is
optimized with ridges creating more surface
area to bounce back your forward facing sonar.
At practically any angle the FFS Jighead
provides a ridged edge which increases the
brightness of your lures' return and allows you
to track it better.

Gambler Forward Facing Series Jighead
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Gambler Forward Facing Series Shad - NEW IN SOFT BAITS - January 9, 2025
The FF Series Shad uses a custom blend of soft
plastic that allows anglers to see the lure
better on forward facing sonar. Perfect for
drop shotting and your favorite finesse
techniques or use it with the new Hover Hook or
FFS Jig Head.

Gambler Forward Facing Series Shad
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Gambler Buzz'n Cane Toad - FULL SELECTION - January 9, 2025
The Buzz'n Cane Toad features a no flip body
design to keep your toad running straight back
to the boat every time. The double buzz'n feet
create commotion to draw strikes from
aggressive fish. Perfectly weighted for long
casts. We offer all colors.

Gambler Buzz'n Cane Toad
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Gambler Chris Lane Double Trouble Toad Hook - FULL SELECTION - January 9, 2025
The Double Trouble Toad hook is the ultimate
toad hook. Double Hook design increases hook to
bite percentage. Two hooks keep toad running
straight. Quick rig design enables you to rig
and re-rig quickly without having to cut your
line. Features Gamakatsu hooks.

Gambler Chris Lane Double Trouble Toad Hook
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