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Fishing Tackle Announcements & Messages


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Berkley Finisher - NEW IN HARD BAITS Berkley Finisher - NEW IN HARD BAITS - February 1, 2024
Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with a finishing move! The modern finless double-treble design brings the Finisher to the forefront of modern hard bait design for fit, finish and performance.

  • Berkley Finisher

  • Shimano Intenza A Fishing Rod - NEW IN RODS Shimano Intenza A Fishing Rod - NEW IN RODS - February 1, 2024
    Rebuilt for tournament anglers and bass enthusiasts alike, the redesigned Intenza A lineup of rods includes models with actions encompassing versatility, power, glass and finesse. The Intenza A rods leverage Shimano's DIAFLASH technology — a process that lays opposing wraps of carbon tape diagonally on the outermost layer of the lower blank forming a visual x-shaped array — to reinforce the butt section and resist twisting, flexing and energy loss.

  • Shimano Intenza A Casting Rod
  • Shimano Intenza A Glass Casting Rod
  • Shimano Intenza A Spinning Rod

  • Shimano Curado 200 M Low Profile Casting Reel - NEW IN REELS Shimano Curado 200 M Low Profile Casting Reel - NEW IN REELS - February 1, 2024
    Forged from over 30 years of Curado performance and durability, the new Curado 200 M inherits the latest Shimano reel technologies to provide enhanced castability with heavier lines and lures in any power fishing situation. Expanded line capacity comes without compromise as the Curado 200 M now leverages Shimano's MagnumLite (MGL) Spool III to reduce start-up inertia for unparalleled casting performance.

  • Shimano Curado 200 M Low Profile Casting Reel

  • Shimano Stradic FM Front Drag Spinning Reel - NEW IN REELS Shimano Stradic FM Front Drag Spinning Reel - NEW IN REELS - February 1, 2024
    This reputation for dependability and versatility prevails in the Stradic FM, the newest addition to Shimano's CoreSolid lineup of spinning reels. Showcasing reel technologies passed down from Shimano's flagship spinning reels, the redesigned Stradic FM adds InfinityXross technology for unequaled gear durability and synergy by extending the gear tooth horizontally to distribute load across the gear tooth more evenly.

  • Shimano Stradic FM Front Drag Spinning Reel

  • Shimano Ultegra FC Front Drag Spinning Reel - NOW AVAILABLE Shimano Ultegra FC Front Drag Spinning Reel - NOW AVAILABLE - February 1, 2024
    The sleeping giant rests no longer. The Ultegra is a feature-packed powerhouse, offering premium performance for all anglers. Ruggedly designed from cover to core with a hint of elegance in design, the marriage of Shimano's CI4+ composite body and cold-forged HAGANE Gear provides extreme durability and sensitivity with less weight.

  • Shimano Ultegra FC Front Drag Spinning Reel

  • Shimano Spirex FG Front Drag Spinning Reel - NOW AVAILABLE Shimano Spirex FG Front Drag Spinning Reel - NOW AVAILABLE - February 1, 2024
    The Shimano Spirex FG features QuickFire II for easy, one-handed casts and 5+1 bearings for smooth-as-silk retrieves.

  • Shimano Spirex FG Front Drag Spinning Reel

  • Shimano Sienna FG Front Drag Spinning Reel - NOW AVAILABLE Shimano Sienna FG Front Drag Spinning Reel - NOW AVAILABLE - February 1, 2024
    Sienna is a well-balanced, high-performance reel at an amazingly affordable price. Incorporating the Propulsion Line Management System for longer casts and reduced wind knots, the Sienna uses Super Stopper II for instant anti-reverse with no back play. The Sienna is available in sizes suited for everything from freshwater to inshore fishing.

  • Shimano Sienna FG Front Drag Spinning Reel

  • Shimano FX FC Front Drag Spinning Reel - NOW AVAILABLE Shimano FX FC Front Drag Spinning Reel - NOW AVAILABLE - February 1, 2024
    The FX series of spinning reels from Shimano are designed to be a great all-around reel to meet the needs of any angler. Packed with features to increase casting distance, smoothness and durability, the FX is a great option for youth and novice anglers alike looking to chase a variety of species. The Power Roller system combined with Varispeed Oscillation within the FX spinning reel also ensures the line is retrieved back on the spool evenly.

  • Shimano FX FC Front Drag Spinning Reel

  • Shimano Baitrunner OC Spinning Reel - NOW AVAILABLE Shimano Baitrunner OC Spinning Reel - NOW AVAILABLE - February 1, 2024
    The Baitrunner OC spinning reels are saltwater safe with XT-7 construction and are durable enough to face any saltwater fishing expedition. The Baitrunner OC features Shimano's proven baitrunner features for trouble-free live-bait fishing.

  • Shimano Baitrunner OC Spinning Reel

  • Shimano Baitrunner D Spinning Reel - NOW AVAILABLE Shimano Baitrunner D Spinning Reel - NOW AVAILABLE - February 1, 2024
    The Baitrunner D gives anglers the confidence of a legendary drivetrain and auto-return baitrunner feature in addition to enhanced features for enhanced castability, better line lay and less backlash. The Baitrunner D also features larger, more comfortable grips, a higher max drag, and a wider range of baitrunner settings than its predecessors.

  • Shimano Baitrunner D Spinning Reel

  • Shimano Mastiff FC Fluorocarbon Line - NEW IN FISHING LINE Shimano Mastiff FC Fluorocarbon Line - NEW IN FISHING LINE - February 1, 2024
    Produced in Japan with strict quality control, Shimano Mastiff FC is 100% fluorocarbon line offering anglers consistency and reliability with strength, durability, and smoothness to enhance performance on the water. Shimano engineers devised NANOARMOR technology — nano-size ridges across the outer surface of the line — to enhance knot strength and toughness, preventing slippage and reducing the risk of line breakage.

  • Shimano Mastiff FC Fluorocarbon Line

  • Zoom Bait Shimmer Shad - NEW IN SOFT BAITS Zoom Bait Shimmer Shad - NEW IN SOFT BAITS - January 25, 2024
    Zoom Bait Company proudly presents the Shimmer Shad, meticulously created to be the ultimate ChatterBait trailer. Measuring a precise 4.25 inches, the Shimmer Shad is designed to enhance the action of any ChatterBait without overpowering it. Its segmented body and fluid tail perfectly complement the natural oscillation of the ChatterBait, creating an irresistible combination for bass and predatory fish.

  • Zoom Bait Shimmer Shad

  • 33% Off Shimano Chronarch G Low Profile Casting Reel 33% Off Shimano Chronarch G Low Profile Casting Reel - January 25, 2024
    Save 33% on Shimano Chronarch G Low Profile Casting Reel. While supplies last! Limited quantities available! Regular price $299.99, SALE PRICE $199.99!

  • Shimano Chronarch G Low Profile Casting Reel

  • 33% Off Shimano Caius B Low Profile Baitcasting Reel 33% Off Shimano Caius B Low Profile Baitcasting Reel - January 25, 2024
    Save 33% on Shimano Caius B Low Profile Baitcasting Reel. While supplies last! Limited quantities available! Regular price $89.99, SALE PRICE $59.99!

  • Shimano Caius B Low Profile Baitcasting Reel

  • 43% Off Pflueger President 25 Spinning Reel New Without Box 43% Off Pflueger President 25 Spinning Reel New Without Box - January 25, 2024
    Save 43% on Pflueger President 25 Spinning Reel New Without Box. While supplies last! Limited quantities available! Regular price $69.99, SALE PRICE $39.99!

  • Pflueger President 25 Spinning Reel New Without Box

  • 30% Off Daiwa Tatula SV TWS103 Baitcasting Reel Model TTUSV103XS 30% Off Daiwa Tatula SV TWS103 Baitcasting Reel Model TTUSV103XS - January 25, 2024
    Save 30% on the Daiwa Tatula SV TWS103 Baitcasting Reel model TTUSV103XS, the 8.1:1 right hand. Limited time overstock special! Limited quantities available at this price! Regular price $209.99, SALE PRICE $146.99!

  • Daiwa Tatula SV TWS103 Baitcasting Reel

  • 35% Off 6th Sense Fishing Rods 35% Off 6th Sense Fishing Rods - January 25, 2024
    Save 35% on all 6th Sense Fishing Rods. While supplies last! Limited quantities available! Regular price $139.99 to $299.99, SALE PRICE $90.99 to $194.99!

  • 6th Sense Casting Rods
  • 6th Sense Spinning Rods

  • SELECT Cumberland Pro Lures Closeout Sale - 35% Off While Supplies Last SELECT Cumberland Pro Lures Closeout Sale - 35% Off While Supplies Last - January 18, 2024
    While supplies last save 35% on select Cumberland Pro Lures products!

  • SELECT Cumberland Pro Lures On Sale!

  • SELECT 6th Sense Closeout Sale - 35% Off While Supplies Last SELECT 6th Sense Closeout Sale - 35% Off While Supplies Last - January 18, 2024
    While supplies last save 35% on select 6th Sense products!

  • SELECT 6th Sense On Sale!

  • Pflueger President 25 Spinning Reel New Without Box - BACK IN STOCK Pflueger President 25 Spinning Reel New Without Box - BACK IN STOCK - January 18, 2024
    Smooth performance at a great value! The Pflueger President delivers features and performance that will impress over and over again. Save $30 on Pflueger President Spinning Reel New WITHOUT Box. More just arrived! Limited quantities available! Regular price $69.99, SALE PRICE $39.99!

  • Pflueger President 25 Spinning Reel New Without Box

  • Core Tackle Ozark Rig - FULL SELECTION Core Tackle Ozark Rig - FULL SELECTION - January 18, 2024
    This unique rigging design allows an angler the opportunity to present Texas-rigged soft plastics into those hard-to-reach places without the need for a bullet weight. The Ozark Rig has weight strategically balanced along the hook shank to increase gliding motion on the fall, creating a tantalizing action.

  • Core Tackle Ozark Rig

  • Core Tackle The Heavy Duty Weedless Hover Rig - NOW AVAILABLE Core Tackle The Heavy Duty Weedless Hover Rig - NOW AVAILABLE - January 18, 2024
    The Heavy Duty Hover Rig encompasses a stout 90 degree flipping hook and beefed up weed guard creating a must have power-fishing Hover Rig that can be flipped and skipped into the heaviest of cover while handling the meanest of freshwater and saltwater species. The Hover Rig features an internally weighted design that allows for a natural fall and gliding action, mimicking the movement of live baitfish.

  • Core Tackle The Heavy Duty Weedless Hover Rig

  • Core Tackle The Weedless Hover Rig - FULL SELECTION Core Tackle The Weedless Hover Rig - FULL SELECTION - January 18, 2024
    This finesse-style lure is perfect for sneaky presentations in pressured fisheries. The Weedless Hover Rig features an internally weighted design that allows for a natural fall and gliding action, mimicking the movement of live baitfish. The technique consists of a 90-degree weedless jig hook being inserted 1/4" behind the head of the worm and then inserting a nail weight directly into the front of the worm.

  • Core Tackle The Weedless Hover Rig

  • Core Tackle The Hover Rig - NOW AVAILABLE Core Tackle The Hover Rig - NOW AVAILABLE - January 18, 2024
    This finesse-style lure is perfect for sneaky presentations in pressured fisheries. The Hover Rig features an internally weighted design that allows for a natural fall and gliding action, mimicking the movement of live baitfish. One of the most unique features of the Hover Rig is the 90° line- tie, which creates a hover effect that can entice even the most stubborn big bass to strike.

  • Core Tackle The Hover Rig

  • Core Tackle TUSH (The Ultimate Swimbait Hook) - NOW AVAILABLE Core Tackle TUSH (The Ultimate Swimbait Hook) - NOW AVAILABLE - January 18, 2024
    TUSH was meticulously designed to redefine the way anglers approach their pursuit. This innovative swimbait hook boasts a trio of key elements that sets it apart from the competition. First, its unique body roll from the swimbait creates a mesmerizing, side-to- side belly roll during retrieval, mimicking the natural movement of prey.

  • Core Tackle TUSH (The Ultimate Swimbait Hook)

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