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Fishing Tackle Announcements & Messages


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Z-Man Scented Jerk ShadZ - MORE COLORS Z-Man Scented Jerk ShadZ - MORE COLORS - March 15, 2024
Whether you fish fresh or salt, shallow or deep, these Pro-Cure Super Gel-infused, salt- impregnated, 10X Tough ElaZtech superplastic forked tail soft jerkbaits are a must-have addition to your arsenal! We added the new 3.5" size in all 10 colors of the Z-Man Scented Jerk ShadZ.

  • Z-Man Scented Jerk ShadZ

  • Z-Man Mulletron LT Swimbait - MORE COLORS Z-Man Mulletron LT Swimbait - MORE COLORS - March 15, 2024
    Voted the Best New Saltwater Soft Bait at the 2023 ICAST show for good reason, an innovative top hook line-through harness, true-to-life mullet profile, photo printed realism, and 10X Tough ElaZtech construction set the Mulletron LT apart from other saltwater swimbaits. Powered by a wedge- shaped tail that presents a fluid, natural swimming motion. Glow Mullet, Gold Rush, and Midnight Express have been added to offer all colors.

  • Z-Man Mulletron LT Swimbait

  • Z-Man HerculeZ Swimbait - MORE COLORS Z-Man HerculeZ Swimbait - MORE COLORS - March 14, 2024
    The most durable pre-rigged swimbaits on the market equipped with equally powerful heavy- duty Mustad hooks, these highly detailed paddle tails are ready to tie on and do battle with the toughest fresh and saltwater gamefish again and again! We've added Gold Rush, Houdini, Mulletron, and Shiner to offer all colors in the 3" size.

  • Z-Man HerculeZ Swimbait

  • Z-Man Gremlin - MORE COLORS Z-Man Gremlin - MORE COLORS - March 14, 2024
    Constructed from Z-Man's specialized ElaZtech 'flipping' formulation, this B.Lat-designed 4.5" creature bait is ready to be pitched into cover to attract strikes from the big ones! Colors Bama Bug, Canada Craw, and Purple Rain have been added to our store to offer their full color selection.

  • Z-Man Gremlin

  • Z-Man Rattle-Snaker Kit - NEW IN TOOLS & ACCESSORIES Z-Man Rattle-Snaker Kit - NEW IN TOOLS & ACCESSORIES - March 14, 2024
    The Z-Man Rattle-Snaker 'magically' implants your favorite ElaZtech baits with rattle attraction or extra weight. Patented tool design allows for precision insertion of rattles and weights into bodies of ElaZtech and standard soft plastic baits via stainless steel insertion needle and pushrod. Built-in storage compartment holds extra glass rattles. Surgical tubing needle guard prevents accidental harm.

  • Z-Man Rattle-Snaker Kit

  • Z-Man ChatterBait Elite EVO - MORE COLORS Z-Man ChatterBait Elite EVO - MORE COLORS - March 14, 2024
    A custom-built hook refined to pro specs, user-friendly trailer keeper configuration, wire-tied silicone skirt, durable blade finish, and specially sculpted head are just a few of the Z-Man ChatterBait Elite EVO's pro-level enhancements that result in a tournament-quality bait with a radical, unpredictable hunting action unmatched by other vibrating jigs. We added colors Bama Bream, Bama Craw, Bluegill, Electric Shad, Glitter Bomb, and Spot Remover to offer Z- Man's full lineup.

  • Z-Man ChatterBait Elite EVO

  • Boogerman Magnum Buzz Buzzbait - NOW AVAILABLE Boogerman Magnum Buzz Buzzbait - NOW AVAILABLE - March 14, 2024
    Introducing the latest addition to the Boogerman line of fishing lures - the Boogerman 1/2 oz Magnum Buzz. This innovative lure boasts the same exceptional keeled shape head design as its predecessor, but with a larger profile that produces an even louder clack. Discriminating anglers will appreciate the enhanced performance and versatility of this top-of-the-line lure. Don't settle for ordinary - upgrade your fishing game with the Boogerman 1/2 oz Magnum Buzz.

  • Boogerman Magnum Buzz Buzzbait

  • Z-Man Mulletron - NEW IN SWIMBAITS Z-Man Mulletron - NEW IN SWIMBAITS - March 11, 2024
    Impersonating finger mullet—the most prolific inshore forage species—with uncanny realism, the Mulletron's true-to-life profile and wedge-shaped tail is a surefire addition to any skinny water angler's arsenal. Molded from 10X Tough ElaZtech material to withstand strikes from the toothiest saltwater gamefish, the Mulletron can be rigged weedless on ZWG Weighted Swimbait Hooks or pinned to your favorite EyeStrike or TT Lures jigheads.

  • Z-Man Mulletron

  • Gary Yamamoto Scope Shad - NEW IN SOFT BAITS Gary Yamamoto Scope Shad - NEW IN SOFT BAITS - March 7, 2024
    Although designed to be the perfect tool for forward facing sonar, the all-new Scope Shad is far from a one-trick pony. When tasked with catching fish that are feeding primarily in a visual situation, the Scope Shad offers the perfect profile to fool even the most pressured bass. You can confidently rig it for a vertical presentation on technique- specific jigheads. It is also an incredible offering on a drop shot as it is constructed from Yamamoto's Mega Floater Formula.

  • Gary Yamamoto Scope Shad

  • Daiwa Tatula 100 TWS Baitcasting Reel - NEW IN REELS Daiwa Tatula 100 TWS Baitcasting Reel - NEW IN REELS - March 7, 2024
    Answering the call of anglers around the country, Daiwa introduces the all-new Tatula 100. A re-design of the reel frame allows anglers to achieve even greater levels of comfort and confidence. Along with a more ergonomic feel, Daiwa has integrated their patented Hyper-Drive design for the smoothest performance and power possible.

  • Daiwa Tatula 100 TWS Baitcasting Reel

  • Gary Yamamoto Yama Craw - NEW SIZE & MORE COLORS Gary Yamamoto Yama Craw - NEW SIZE & MORE COLORS - March 7, 2024
    Yamamoto released the popular Yama Craw in December of 2022. Due to its incredible action and use of the Mega Floater Formula, it became an instant hit among Yamamoto pros and anglers everywhere. However, the #1 request after using it was for a smaller version. That is exactly what Yamamoto created in the 3" Yama Craw. We've added their full selection and expanded our offering of colors in the 4" size as well.

  • Gary Yamamoto Yama Craw

  • Gary Yamamoto Fat Senko - NEW SIZE & MORE COLORS Gary Yamamoto Fat Senko - NEW SIZE & MORE COLORS - March 7, 2024
    Not as "finessey" as the 3" Slim Senko, but the 3" Fat Senko falls faster, and its size and profile have become a favorite of many. If you need a smaller offering in the classic Senko shape, check this one out! We offer the full selection of 3" colors and now we've added select colors in their new 5" size as well.

  • Gary Yamamoto Fat Senko

  • Gary Yamamoto Shad Shape Worm - EXPANDED SELECTION Gary Yamamoto Shad Shape Worm - EXPANDED SELECTION - March 7, 2024
    The 3" Shad Shape Worm was born by popular demand of Yamamoto pros and customers. Staying with the shape of the original Shad Shape Worm, the 3" version is the ticket for certain scenarios that call for a smaller profile offering. The Shad Shape Worm is everything a dropshot worm should be. And serving up an incredible baitfish presentation, the 3.75" worm is the ultimate baitfish replicant when applied on a dropshot.

  • Gary Yamamoto Shad Shape Worm

  • Gary Yamamoto Kreature - FULL SELECTION Gary Yamamoto Kreature - FULL SELECTION - March 7, 2024
    The Kreature is sure to cause a stir. Featuring swimming "wings" and a free-flowing skirt of tentacles, the Kreature is impossible to ignore. 4" in size but much larger in attitude, the Kreature produces results as both a trailer and a standalone plastic. Try it on a Texas Rig in cover, or back off the bank and put it on a Carolina Rig. Either way, the fish are going to find it.

  • Gary Yamamoto Kreature

  • Gary Yamamoto Flappin' Hog - NOW AVAILABLE Gary Yamamoto Flappin' Hog - NOW AVAILABLE - March 7, 2024
    The Flappin' Hog was built for pigs. As versatile as a bait can be, the Flappin Hog is a like a Swiss Army knife in your tackle box. Texas Rig it. Carolina Rig it. Use it as a jig trailer. No matter how you rig it, the bulky body and 3 different types of appendages will put off vibes that bass can't resist. Available in both a 3.75" size as well as 4.5", the Flappin' Hog will bring home the bacon.

  • Gary Yamamoto Flappin' Hog

  • Gary Yamamoto Double Tail Grub - NOW AVAILABLE Gary Yamamoto Double Tail Grub - NOW AVAILABLE - March 7, 2024
    The Double Tail Grub knows how to make a splash. Available in both 4" and 5", the Double Tail Grub offers a simple, timeless profile that bass seem to lock in on. The Double Tail Grub excels as a jig trailer where its shape and size appeal to crawfish eaters.

  • Gary Yamamoto Double Tail Grub

  • Keitech Fat Swing Impact Pro Pack - NEW IN SOFT BAITS Keitech Fat Swing Impact Pro Pack - NEW IN SOFT BAITS - March 7, 2024
    The Fat 3.8" Swing bulk pack contains 30 of the world's Best-Selling swimbaits...keeping you organized while reducing packaging waste. The Blister pack is sized the same as a standard 3700 Plano tray. They fit perfectly into your tackle bag or storage compartment. We designed each individual compartment to hold the Tails perfectly straight, ensuring the perfect swimming action. They are also reusable to store or combine Keitech's of the same size. We truly appreciate your commitment to the brand and have priced these at better than a 15% discount over the equivalent single packs.

  • Keitech Fat Swing Impact Pro Pack

  • Gary Yamamoto Pro Senko - NOW AVAILABLE Gary Yamamoto Pro Senko - NOW AVAILABLE - March 7, 2024
    The Yamamoto 5" Pro Senko Soft Bait tweaks the design of the world-famous Senko worm to provide anglers with a new way to fish this popular lure. The thinner construction and tapered tail give it a unique shaky worm action, while the redesigned head makes it easier to rig on shaky jigs or with a screw- in bullet sinker. Its versatility offers a great way to draw out the bigger fish from deeper water.

  • Gary Yamamoto Pro Senko

  • Gary Yamamoto Thin Senko - NOW AVAILABLE Gary Yamamoto Thin Senko - NOW AVAILABLE - March 7, 2024
    A more slender version of the popular 5" Senko. It has the same shape, but a smaller diameter. It is a great finesse wacky or Neko worm.

  • Gary Yamamoto Thin Senko

  • BOOYAH One Knocker Graffiti Craw Series - NEW IN HARD BAITS BOOYAH One Knocker Graffiti Craw Series - NEW IN HARD BAITS - March 6, 2024
    The bass fishing world will forever recognize 2024 as the year of the greatest Lurenet customs! Introducing the Graffiti Craw series in the BOOYAH One Knocker. Graffiti Craw is the latest brainchild from the painting aficionados who have brought you countless masterpieces in the Paint Shop.

  • BOOYAH One Knocker Graffiti Craw Series

  • BOOYAH Hard Knocker Graffiti Craw Series - NEW IN HARD BAITS BOOYAH Hard Knocker Graffiti Craw Series - NEW IN HARD BAITS - March 6, 2024
    The bass fishing world will forever recognize 2024 as the year of the greatest Lurenet customs! Introducing the Graffiti Craw series in the BOOYAH Hard Knocker. Graffiti Craw is the latest brainchild from the painting aficionados who have brought you countless masterpieces in the Paint Shop.

  • BOOYAH Hard Knocker Graffiti Craw Series

  • Rapala CrushCity Freeloader - 9 COLORS ADDED Rapala CrushCity Freeloader - 9 COLORS ADDED - March 4, 2024
    The Freeloader is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. Tail rings give bait attracting subtle action. We added the remaining 9 colors to offer their full selection! Colors Gizzard Shad, Green Pumpkin, Green Pumpkin Magic, and Green Shad are now in stock.

  • Rapala CrushCity Freeloader

  • G. Loomis GLX Remaining Stock Price Cut - WHILE SUPPLIES LAST! G. Loomis GLX Remaining Stock Price Cut - WHILE SUPPLIES LAST! - February 29, 2024
    Save $175 to $230 on remaining G. Loomis GLX fishing rods. While supplies last! Limited models and quantities available! Regular price $450 - $505, SALE PRICE $275!

  • G. Loomis GLX Fishing Rod Sale

  • SELECT Megabass Closeout Sale - 35% Off While Supplies Last SELECT Megabass Closeout Sale - 35% Off While Supplies Last - February 29, 2024
    While supplies last save 35% on select Megabass lures!

  • SELECT Megabass On Sale!

  • Gary Yamamoto Oki Worm - NEW IN SOFT BAITS Gary Yamamoto Oki Worm - NEW IN SOFT BAITS - February 29, 2024
    Yamamoto is very excited to introduce the brand-new Oki worm. "Oki" means long sword in Japanese, and that is exactly what this worm will remind you of - a long weapon used to put more bass in your boat. The 10" Oki is a straight-tail worm that is formulated using their popular Mega Floater Formula, which ensures that the Oki will float vertically and be more visible as well as have more action when presented on a standup jighead.

  • Gary Yamamoto Oki Worm

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