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Bagley Shallow Sunny B - NOW IN STOCK - March 10, 2017
Made of balsa wood using the Bagley HCM process; this uniquely shaped lure is precision balanced for easy casting and attracts fish with fast, slow or twitched retrieves. The unique diving lip allows the lure to run shallow. Runs 3-4 feet deep with great vibration; ideal for fish in shallow water.

Bagley Shallow Sunny B
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Dirty Jigs No-Jack Flippin' Jig - IN STOCK - March 9, 2017
Based on the jig that started it all at Dirty Jigs Tackle, the No-Jack Flippin' Jig is the most versatile heavy cover jig on the market. It features a 30 degree vertical line tie that connects you to the heavy-duty, pull your truck out of the ditch No-Jack hook that will yank big bass from their heavy cover homes. But this jig isn't all about brute force...with an airbrushed 3 tone paint job, detailed skirts to match any craw or baitfish, and a super tough epoxy clear coat, this jig looks as good as it fishes.

Dirty Jigs No-Jack Flippin' Jig
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Bagley Sunny B - NOW IN STOCK - March 9, 2017
Made of balsa wood using the exclusive HCM manufacturing process, this uniquely shaped bait fish lure is precision balanced to cast easily and run true, whether retrieved fast or slow, with eye popping vibration. It also provides maximum action when twitched - just like a bait fish darting to escape a predator.

Bagley Sunny B
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Bagley Rattlin' Diving Kill'r B - NOW IN STOCK - March 9, 2017
Designed with a lead weight built into the traditionally rounded diving lip, this rattling lure casts easy (even in wind) with light tackle and dives quickly with a steady retrieve. Carefully designed internal BB chambers create a low frequency rattle that attract both bass and walleye. Swims with that traditional hunting Bagley Kill’r B action.

Bagley Rattlin' Diving Kill'r B
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Bagley Rattlin' Kill'r B - NOW IN STOCK - March 9, 2017
Just like its balsa wood cousin, this model features a square lip allowing it to deflect and easily walk off obstructions. Thin outer walls create a lively body action. Carefully engineered inner rattle chambers emit a low frequency rattle ideal for attracting bass. Its weight to size ratio allows for easy casting in all conditions.

Bagley Rattlin' Kill'r B
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Bagley Bang-O-Lure Twin Spin - NOW IN STOCK - March 9, 2017
Two spinner blades and lipless design create maximum surface agitation. Fishing close to structure in calm conditions forces bass to attack the disturbance, and fishing over deep northern weedbeds drives big pike crazy.

Bagley Bang-O-Lure Twin Spin
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Bagley Bang-O-Lure Spintail - NOW IN STOCK - March 9, 2017
Early morning or calm evening, on the surface or just under, along stumps, rocks or weedlines, these bad boys churn and wobble to create an irresistible ruckus. The roiling water and hand-tuned balsa action don’t just tease bass into a taste - they compel fish to hit hard, even when they want to hang back.

Bagley Bang-O-Lure Spintail
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Gary Yamamoto Zako Swimbait - NEW LURE - March 8, 2017
The new Zako Swimbait was designed by Elite angler Brett Hite, and it's his bait of choice as a swimbait trailer when he's slinging chatterbaits or he's in the mood to flip. It mimics a bluegill or a shad, but with a fish profile with a bigger belly and beefy enough to hold a hook or jig. Additionally, the tail is designed with accordion-style cuts and a flanged tail which keeps the action minimal, similar to an actual baitfish. Hookset ratios are also improved as the tail folds in on itself when the fish bite.

Gary Yamamoto Zako Swimbait
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Gary Yamamoto Sanshouo Salamander - NEW LURE - March 8, 2017
This bait can be flipped, pitched and punched, rigged on a Carolina rig, Texas rig or fished on a swing head or a football head. The Sanshouo excels throughout the water column. It's fashioned to resemble a waterdog, a sculpin, a goby or a bluegill - with a distinct profile that fish don't see all of the time. Whether you're on Lake Erie fishing for trophy smallmouth, at Okeechobee punching heavy mats, or sight fishing and flipping in California, this bait will perform. Try it on a chatterbait when you want your bladed jig to have more vibration than with a more subtle slotted bait, or put it on the back of a swim jig, or fish it all by itself.

Gary Yamamoto Sanshouo Salamander
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GrandeBass Snake'O - March 8, 2017
The GrandeBass 5" Snake'O delivers an unbelievable action, including extreme tail shimmering and movement that bass just can't resist, and no stick bait is as flexible or durable either. The Snake'O is loaded with Mega3 scent and micro salt as well for added fish attraction and may be the only stick-type bait that stands straight up on a shakey head rig. An amazing addition to the bass catching - first of its kind - RattleSnake line of baits, the Snake'O is extremely versatile.

GrandeBass Snake'O
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Shimano Adjustable Caps - NEW COLORS - March 8, 2017
New Black, Gray, and Navy models are now available in the Shimano Adjustable Caps lineup.

Shimano Adjustable Caps
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Bagley Knocker B - MORE COLORS - March 8, 2017
Greater selection of colors is now available in the Bagley Knocker B topwater bait.

Bagley Knocker B
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Shimano Adjustable Visors - NEW COLORS - March 8, 2017
The new Black and Navy colors are now available in the Shimano Adjustable Visors.

Shimano Adjustable Visors
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G.Loomis IMX Bass Rods - 25% Off - March 3, 2017
Take advantage of an awesome 25% off G.Loomis IMX Bass Rods for a limited time while supplies last!

G.Loomis IMX Bass Rods
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Bagley Minnow B - IN STOCK - March 3, 2017
This top water stick bait is a thrill to throw. Built with that unmistakable Bagley action, it's easy to cast and fun to work on top or just sub-surface. Designed with internal rattle chambers to produce great fish calling sound. The Minnow B is available in two sizes (4 and 5) and in various fish catching colors. Designed with Bagley purists in mind but built for those who simply love great top water action.

Bagley Minnow B
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Bagley Deep Diving Shad - IN STOCK - March 3, 2017
Extra-fast wobble on a slow troll, steady track on a fast troll, so vary speed to keep fish interested. Use 6-12 pound test line and a soft-tipped rod for the best action. The energetic, Shad shaped body is perfect for slaying walleye.

Bagley Deep Diving Shad
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Bagley Balsa Shad - IN STOCK - March 3, 2017
Made using the exclusive HCM manufacturing process, this shad shaped bait is precision balanced to cast easily, run true with tremendous vibration and prey on unsuspecting fish farther and deeper than ever before. True Innovation. Legendary Action.

Bagley Balsa Shad
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Bagley Balsa B Crankbait - MORE COLORS - March 3, 2017
Better selection and more colors! Chartreuse Bluegill, Chartreuse Crawdad, and Red Crawdad have been added to our selection in the Bagley Balsa B Crankbait.

Bagley Balsa B Crankbait
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Shimano Decals - IN STOCK - March 3, 2017
Shimano decals are available in 3 sizes (small, medium, and large) and in 3 colors (Cyan, Gray, and White) for showing your Shimano pride.

Shimano Decals
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Shimano Escudo Full-Zip Hoodie - IN STOCK - March 3, 2017
100% polyester stretch hardface fleece with brushed fleece to hold heat and hydrophobic finish to repel water.
- Heat tranfer neck label
- Reverse coil zippers on chest pocket and hand pockets
- Brushed fleence next to skin holds heat

Shimano Escudo Full-Zip Hoodie
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Shimano Corona Pullover Hoodie - MORE COLORS - March 3, 2017
Colors Black and Cyan are now available in the popular Shimano Corona Pullover Hoodie.

Shimano Corona Pullover Hoodie
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Shimano Power Pliers - NEW TOOL - March 3, 2017
Stainless Steel with Flourine coating. 6" for inshore/freshwater use and for #1 - #5 split rings.

Shimano Power Pliers
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Dirty Jigs No-Jack Swim Jig - IN STOCK - March 2, 2017
Sometimes you just need a little more power. Like when you are trying to fish a swim jig through bulrushes, thick grass, and other heavy cover. This is where the No-Jack Swim Jig comes into play. It is made like their original swim jig with the same 3 layer paint job for detail and durability and dressed with their high definition skirts that match baitfish and craws to a "T", but they added their tow truck strong No-Jack hook.

Dirty Jigs No-Jack Swim Jig
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Shimano Escudo Pullover Hoodie - NEW APPAREL - March 2, 2017
100% polyester stretch hardface fleece with brushed fleece to hold heat and hydrophobic finish to repel water.
- Brushed fleece next to skin holds heat
- Kangaroo pocket with hidden inner pocket
- Heat transfer neck label

Shimano Escudo Pullover Hoodie
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Bandit 100, 200, 300 Series - NEW COLORS - March 1, 2017
Check out six new colors in the Bandit 100, 200, and 300 Series of crankbaits: Bone Orange Belly, Bruised, Chocolate Tiger, Fancy Bluegill, Neon Shad, and Viral Perch.

Bandit 100 Bandit 200 Bandit 300
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