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Fishing Tackle Announcements & Messages


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Shimano Jackall Poison Adrena B Series Spinning Rods - NEW IN RODS Shimano Jackall Poison Adrena B Series Spinning Rods - NEW IN RODS - February 27, 2025
Combined with a redesigned Full Monocoque Handle and proprietary CI4+ reel seat, the Poison Adrena series provides unparalleled lightness and durability while delivering heightened sensitivity with increased transmission of lure action and bites. Pursue Ultimate Lightness and elevate performance with the fully redesigned Poison Adrena.

  • Shimano Jackall Poison Adrena B Series Spinning Rod
  • Shimano Jackall Poison Adrena B Series Solid Tip Spinning Rod

  • Shimano Jackall Poison Adrena B Series Casting Rods - NEW IN RODS Shimano Jackall Poison Adrena B Series Casting Rods - NEW IN RODS - February 27, 2025
    Born to pursue Ultimate Lightness and exceed the expectations of even the most technical bass anglers, the fully redesigned Poison Adrena B series of casting and spinning rods combine a blend of premium Shimano rod technologies with application-specific actions. Shimano's proprietary Spiral X Core technology powers Poison Adrena B, enhancing Shimano's traditional Spiral X carbon tape construction.

  • Shimano Jackall Poison Adrena B Series Casting Rod
  • Shimano Jackall Poison Adrena B Series Glass Casting Rod
  • Shimano Jackall Poison Adrena B Series BFS Casting Rod

  • Shimano Jackall Poison Ultima Spinning Rod - NEW IN RODS Shimano Jackall Poison Ultima Spinning Rod - NEW IN RODS - February 27, 2025
    High-performance and lightweight Shimano X- Guides draw out the full potential of Poison Ultima's rod design for trouble-free and heightened casting performance. Spinning models feature a Carbon Shell Grip — a lightweight, hollow structure — that enables anglers to determine even the slightest differences underwater as it transmits vibration through the hand. Built to be the pinnacle of performance, the evolution doesn't stop for Poison Ultima.

  • Shimano Jackall Poison Ultima Spinning Rod

  • Shimano Jackall Poison Ultima Casting Rod - NEW IN RODS Shimano Jackall Poison Ultima Casting Rod - NEW IN RODS - February 27, 2025
    The pinnacle of the Poison series, the Poison Ultima brings Shimano's JDM offering to the North American market and generously showcases Shimano's most advanced rod technologies. Shimano's flagship Spiral X Core technology blends lightness and increased multi-directional strength while combining with Hi-Power X technology for added blank twist resistance.

  • Shimano Jackall Poison Ultima Casting Rod

  • Zoom Magnum Super Fluke - FULL SELECTION Zoom Magnum Super Fluke - FULL SELECTION - February 26, 2025
    For those times when the original Super Fluke isn't big enough to match big perch or magnum sized gizzard shad, now there's a version to match monster forage and tempt the biggest bass on your lake, without sacrificing any of the qualities that made the original so great. We offer all 8 of Zoom's active stock colors along with additional special run colors!

  • Zoom Magnum Super Fluke

  • Zoom Super Fluke Jr. - FULL SELECTION Zoom Super Fluke Jr. - FULL SELECTION - February 26, 2025
    The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest fish on your lake. The Super Fluke Jr. offers a smaller profile than the standard offering for when you need to downsize to get the bite. We offer all 9 of Zoom's active stock colors plus even more special run colors!

  • Zoom Super Fluke Jr.

  • Zoom Bait 8-inch Magnum Lizard - FULL SELECTION Zoom Bait 8-inch Magnum Lizard - FULL SELECTION - February 21, 2025
    In Texas and Mexico, the eight-inch lizard is a can't miss option for the bass of a lifetime, but that doesn't mean you should sleep on it when you fish anywhere else. This bulked-up package moves water, attracts fish from a distance, and aggravates the biggest bass around into biting. We carry all Zoom stock colors plus special distributor colors as well!

  • Zoom 8-inch Magnum Lizard

  • Zoom Bait 4-inch Mini Lizard - FULL SELECTION Zoom Bait 4-inch Mini Lizard - FULL SELECTION - February 21, 2025
    The Zoom Mini Lizard is a finesse option that packs a big punch, putting the worst enemy of a territorial fish in a compact package. Fish it on a downsized Texas rig, a shakey head, or even a Carolina rig when the bite gets tough, and don't forget about it when a big spawning sow turns up her nose at everything else. We carry all Zoom stock colors plus special distributor colors as well!

  • Zoom Bait 4-inch Mini Lizard

  • Shimano Tranx 300 B Low Profile Casting Reel - NEW IN REELS Shimano Tranx 300 B Low Profile Casting Reel - NEW IN REELS - February 21, 2025
    Shimano's redesign of a low-profile baitcasting reel renowned for its smooth, powerful performance and unmatched durability, the Tranx 300 B builds on the series' "workhorse" reputation with premium technology enhancements designed to tackle both fresh and saltwater environments. Crafted with precise intention, the Tranx 300 B features Shimano's CoreSolid and HAGANE Body technologies.

  • Shimano Tranx 300 B Low Profile Casting Reel

  • Zoom Bait Super Fluke - NEW SIZE Zoom Bait Super Fluke - NEW SIZE - February 18, 2025
    Fresh out of the mold, the new Zoom 6" Super Fluke is a slightly larger baitfish imitator that gives you another weapon in your arsenal. Whether fished along the surface or down deep around structure, there is a presentation and color that will catch fish in your lake.

  • Zoom Bait Super Fluke

  • Strike King Evader - NEW IN HARD BAITS Strike King Evader - NEW IN HARD BAITS - January 17, 2025
    Accurately emulating panic-stricken baitfish, Strike King's Evader is the small profile, hyper-effective top water bait that you need in your line up. The metal lip design encourages the Evader to remain at the surface while also adding a bit of extra flash to entice powerful strikes. Great castability and a realistic swimming action elevate the Evader's performance beyond that of a traditional style top water bait.

  • Strike King Evader

  • Strike King Tour Grade Rage Swimmin' Jighead - FULL SELECTION Strike King Tour Grade Rage Swimmin' Jighead - FULL SELECTION - January 17, 2025
    Designed to be the ideal match for Strike King's Rage Swimmer swimbait, the Tour Grade Rage Swimmin' Head is constructed to keep your bait perfectly horizontal in the water column, giving it a more natural swimming action. The medium wire hook is ultra-sharp for better hookups, making it an excellent choice for single swimbait fishing. We offer all colors and sizes.

  • Strike King Tour Grade Rage Swimmin' Jighead

  • Rapala Precision Xtreme PXR Deep Mavrik 110 - NEW IN HARD BAITS Rapala Precision Xtreme PXR Deep Mavrik 110 - NEW IN HARD BAITS - January 16, 2025
    Precision Xtreme Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik provides premium jerkbait features, starting with a Long-Cast System which provides accurate, ultra-long casts to maximize time in the strike zone. Suspending, head-down posture mimics an injure baitfish. Hard-Cutting, semi-erratic action makes the Mavrik a versatile jerkbait for any condition.

  • Rapala Precision Xtreme PXR Deep Mavrik 110

  • Rapala Precision Xtreme PXR Jowler 127 - NEW IN HARD BAITS Rapala Precision Xtreme PXR Jowler 127 - NEW IN HARD BAITS - January 16, 2025
    Precision Xtreme Series is made with the finest construction and unrivaled technical qualities. The unique mouth design of the PXR Jowler creates maximum surface disturbance, while allowing the bait to have hard-cutting splash- n'-walk action at any speed. Dual frequency knocker draws the fish's attention and provides accurate, ultra-long casts.

  • Rapala Precision Xtreme PXR Jowler 127

  • Rapala Ott's Garage OG Big Rocco 6 Crankbait - NEW IN HARD BAITS Rapala Ott's Garage OG Big Rocco 6 Crankbait - NEW IN HARD BAITS - January 16, 2025
    From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the Rapala OG Series is born of the sawdust from Ott DeFoe's Garage. The Rapala OG Big Rocco 6 is the sized up brother to OG Rocco 5. It is a buoyant round balsa bait with a circuit board lip. Highly castable with medium rolling action deflects through cover & backs out of sticky situations.

  • Rapala Ott's Garage OG Big Rocco 6 Crankbait

  • Rapala X-Rap - NEW COLORS Rapala X-Rap - NEW COLORS - January 16, 2025
    The X-Rap is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture and flash light like a beacon. It can be fished both in an aggressive "Slashbait" technique or with a classic Rapala wobble. We added new colors Crystal Shad, Hot Blue Frost, and Snow Storm in the XR08 and XR10 models.

  • Rapala X-Rap

  • Evergreen CR-10 Crankbait - NEW COLORS Evergreen CR-10 Crankbait - NEW COLORS - January 16, 2025
    The CR-10, like all in the CR series, boasts remarkable distance. Its ability to go against the wind puts it at a decisive advantage especially at big lakes, making long-distance traces easier. Also, despite its compact design it easily reaches to depths of 10 feet and attracts schools of fish. We added new colors Green Pumpkin Gill, Northern Crawdad, Red Swamp Crawdad, and Rusty Crawdad.

  • Evergreen CR-10 Crankbait

  • Evergreen CR-8 Crankbait - NEW COLORS Evergreen CR-8 Crankbait - NEW COLORS - January 16, 2025
    Reliable and easy to use, the CR-8 is a basic crankbait that promises steady results. Using the tungsten weight transfer system as its main weight, the CR-8 can produce tremendous distance even against headwinds with low- orbit casting thanks to a body and lip designed for maximum reduction of air resistance. We added new colors Green Pumpkin Gill, Northern Crawdad, Red Swamp Crawdad, and Rusty Crawdad.

  • Evergreen CR-8 Crankbait

  • Evergreen Combat Rat - NOW AVAILABLE Evergreen Combat Rat - NOW AVAILABLE - January 16, 2025
    The Evergreen Combat Rat is an exceptionally realistic rat wake bait, meticulously designed for the modern angler. This lure stands out with its innovative swivel hook hanger, which significantly improves the hook-up and landing ratio, ensuring that once a fish bites, it stays hooked. At its core, the Combat Rat features a stainless weight that provides excellent balance and a distinctive one-knock sound.

  • Evergreen Combat Rat

  • Evergreen Last Ace 140 - NOW AVAILABLE Evergreen Last Ace 140 - NOW AVAILABLE - January 16, 2025
    The super-realistic look of the Evergreen Last Ace 140 is a result of advanced design techniques, ensuring that it closely mimics the appearance and movement of real fish, which is key in attracting a wide range of predatory species. The Evergreen Last Ace comes in an array of colors, each carefully selected to enhance visibility and appeal in different water conditions and environments.

  • Evergreen Last Ace 140

  • Evergreen Last Ace 128S - NEW IN SWIMBAITS Evergreen Last Ace 128S - NEW IN SWIMBAITS - January 16, 2025
    The Evergreen Last Ace 128S is a meticulously crafted slow sinking swimbait, setting a new benchmark in fishing lure technology with its hyper-realistic design and exceptional functionality. At 5 inches in length, this swimbait is the epitome of precision engineering, crafted from tough plastic material to withstand the rigors of frequent use. We added all colors.

  • Evergreen Last Ace 128S

  • Evergreen DXV-18 Deep Diving X-Over Crankbait - NEW IN HARD BAITS Evergreen DXV-18 Deep Diving X-Over Crankbait - NEW IN HARD BAITS - January 16, 2025
    The aero-shaped body and lip take into consideration resistance in the air and underwater, allowing it to fly like a missile and reel smoothly. The effective targeting range is 5.5 m. However, the target is not limited to the deep seas. In the middle layer, it has a shimmy action reminiscent of a balsa lure, while at the bottom, it has a twisting action that kicks around obstacles. We added all colors to offer Evergreen's full selection.

  • Evergreen DXV-18 Deep Diving X-Over Crankbait

  • Evergreen IR-Finesse Jig - FULL SELECTION Evergreen IR-Finesse Jig - FULL SELECTION - January 16, 2025
    These jigs come in three weight options 5/16, 3/8 & 1/2 oz. It is an all-round jig that is neither too heavy nor too light, and can be used anywhere in the year regardless of location or situation. That's why this jig was originally made for a serious tournament angler, and for situations where you want to get in light or deep cover. We offer all colors and sizes.

  • Evergreen IR-Finesse Jig

  • Evergreen Brett Hite Combat Stick Casting Rods - NOW AVAILABLE Evergreen Brett Hite Combat Stick Casting Rods - NOW AVAILABLE - January 16, 2025
    Boasting sleek, cutting-edge cosmetics, the Evergreen Brett Hite Combat Stick Casting Rods are covered with camouflage EVA grips and carbon fiber highlights. Sacrificing nothing in terms of quality, the Evergreen Brett Hite Combat Stick Casting Rods are fitted with Fuji reel seats and Fuji Alconite guides to provide unparalleled line management and control. We're offering models for "Cranking, Blade Jig" and also "Jig & Worm" techniques.

  • Evergreen Brett Hite Combat Stick Casting Rods

  • Bubba Micro Shears - NEW IN TOOLS & ACCESSORIES Bubba Micro Shears - NEW IN TOOLS & ACCESSORIES - January 16, 2025
    The Bubba Micro Shears are lightweight, durable, and always at hand with the provided neck lanyard. Titanium-nitride-coated blades are engineered to cut monofilament, fluorocarbon, or braided lines with ease. The Micro Shears are also equipped with their iconic, non-slip grip handles, line guide assist, and lanyard hole.

  • Bubba Micro Shears

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