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Fishing Tackle Announcements & Messages


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Zoom Boot Tail Minnow - FULL SELECTION Zoom Boot Tail Minnow - FULL SELECTION - April 3, 2025
Zoom's 2.75" Boot Tail Minnow features a thin, smooth body with a slender tail ending in a thumping boot, creating natural movement that bass can't resist. Ideal for dropshotting where it maintains a horizontal posture, it's also effective on small jig heads. Versatile enough for targeting largemouths, smallmouths, spotted bass, and even crappie.

  • Zoom Boot Tail Minnow

  • Lew's American Hero Series Casting Reel - NEW IN REELS Lew's American Hero Series Casting Reel - NEW IN REELS - April 3, 2025
    With the ability to excel under any condition, Lew's American Hero Baitcast Reel is a force to be reckoned with. With a lighter weight and lower profile than its predecessor, and precision-engineered to dominate, the Lew’s American Hero Baitcast is meticulously crafted for enthusiasts who demand nothing short of optimal performance.

  • Lew's American Hero Series Casting Reel

  • Lew's American Hero Tier 1 Series Casting Reel - FULL SELECTION Lew's American Hero Tier 1 Series Casting Reel - FULL SELECTION - April 3, 2025
    Built to pay homage to the American Warrior. Forged from the finest raw materials and tested relentlessly in the harshest elements – to deliver nothing short of the best. Team Lew’s American Hero Tier 1 LFS Baitcast Reel is a tournament-level performer, with a premium aluminum and graphite frame and the finest pinion and magnetic braking systems. Exceptional castability, with effortless control and smooth cranking.

  • Lew's American Hero Tier 1 Series Casting Reel

  • Lew's Speed Spin CRX Spinning Reel - NEW IN REELS Lew's Speed Spin CRX Spinning Reel - NEW IN REELS - April 2, 2025
    Unleash high-speed performance with Lew's Speed Spin CRX Spinning Reel. The 10-bearing system propels you into a realm of silky- smooth operation, complemented by a responsive hybrid carbon drag system and a high-speed gear ratio for lightning-fast performance. The graphite body and skeletal C40 carbon rotor reduce reel weight and provide lightweight feel without compromising strength.

  • Lew's Speed Spin CRX Spinning Reel

  • Lew’s Mach Smash Speed Spin Series Spinning Reel - FULL SELECTION Lew’s Mach Smash Speed Spin Series Spinning Reel - FULL SELECTION - April 2, 2025
    Built for performance, with unmistakable MACH style. The MACH Smash Spinning Reel boasts a rugged yet lightweight graphite body and high strength solid brass Speed Gears for dependability on the water. 8 bearings, an anodized ported knurled aluminum spool, and a fold-down handle with Combat Grip. This is the ideal reel for a variety of fishing styles.

  • Lew’s Mach Smash Speed Spin Series Spinning Reel

  • Lew’s Custom Speed Shop Speed Dial - NOW AVAILABLE Lew’s Custom Speed Shop Speed Dial - NOW AVAILABLE - April 2, 2025
    Easily identify the line type and pound test on the reel. Use a coin to turn the inner dial to line up the indicator arrows marked with M - Monofilament, F - Fluorocarbon, B - Braid with the correct pound test line.

  • Lew’s Custom Speed Shop Speed Dial

  • Lew’s Speed Brake Centrifugal Brake Cleaner/Lube - NOW AVAILABLE Lew’s Speed Brake Centrifugal Brake Cleaner/Lube - NOW AVAILABLE - April 2, 2025
    Perfect combination of cleaning and lubrication for precision centrifugal braking systems. Leaves no sticky or tacky residues.

  • Lew’s Speed Brake Centrifugal Brake Cleaner/Lube

  • Lew’s HyperSpeed Bearing Lubricant - NOW AVAILABLE Lew’s HyperSpeed Bearing Lubricant - NOW AVAILABLE - April 2, 2025
    Allows maximum performance of baitcast spool mainshaft bearings, designed specifically for high speed baitcast reels.

  • Lew’s HyperSpeed Bearing Lubricant

  • T-H Marine Vinyl Coated 10 lb Mushroom Anchor Kit - NOW AVAILABLE T-H Marine Vinyl Coated 10 lb Mushroom Anchor Kit - NOW AVAILABLE - April 2, 2025
    The Vinyl-Coated 10 lb Mushroom Anchor Kit ensures secure anchoring for small to medium- sized boats, offering reliability in various conditions. Its durable vinyl coating protects your boat's finish, while the kit includes essential anchoring components for convenience.

  • T-H Marine Vinyl Coated 10 lb Mushroom Anchor Kit

  • T-H Marine Bearing Protector with Covers - NOW AVAILABLE T-H Marine Bearing Protector with Covers - NOW AVAILABLE - April 2, 2025
    This product is designed to fit hubs with a 1.980" ID, providing effective protection against dirt and water while ensuring easy installation.

  • T-H Marine Bearing Protector with Covers

  • Bad Boy Jigs Casting Jig - FULL SELECTION Bad Boy Jigs Casting Jig - FULL SELECTION - March 31, 2025
    Bad Boy Jigs Casting Jigs are hand-poured and hand-built, featuring Mustad UltraPoint heavy wire hooks and powder coat paint. Fine cut skirts and custom cut weedguards round out these jigs that spare no expense on components!

  • Bad Boy Jigs Casting Jig

  • Bad Boy Jigs Football Jig - FULL SELECTION Bad Boy Jigs Football Jig - FULL SELECTION - March 31, 2025
    Bad Boy Jigs Football Jigs have Mustad UltraPoint medium wire hooks, are hand-poured and hand-built with powder coat paint, and feature fine cut skirts and custom cut weedguards!

  • Bad Boy Jigs Football Jig

  • Bad Boy Jigs Swim Jig - FULL SELECTION Bad Boy Jigs Swim Jig - FULL SELECTION - March 31, 2025
    Bad Boy Jigs Swim Jigs feature the best of components, with custom cut weedguards, fine cut skirts, Mustad UltraPoint heavy wire hooks, and powder coat paint. They're hand-poured and hand-built to ensure the best quality.

  • Bad Boy Jigs Swim Jig

  • Z-Man Evergreen ChatterBait JackHammer Baby Jack - NEW IN JIGS Z-Man Evergreen ChatterBait JackHammer Baby Jack - NEW IN JIGS - March 31, 2025
    Equipped with a downsized stainless steel ChatterBlade and high-grade DECOY Egg Snap, the Baby Jack operates at a higher vibrational frequency with subtle flickers of visual flash. Sharing the JackHammer's acclaimed instant-start vibration, the Baby Jack leans on its direct blade-to-head connection to deflect cover, produce relentless blade/jighead collisions and generate vibrant ChatterBait music.

  • Z-Man Evergreen ChatterBait JackHammer Baby Jack

  • Lew's Mach 1 Series Gen 3 Casting Reel - NEW IN REELS Lew's Mach 1 Series Gen 3 Casting Reel - NEW IN REELS - March 27, 2025
    Unlock the next level of performance with the MACH 1 Baitcast Reel. Seamlessly blending precision and performance to meet the demands of the outdoors, the MACH 1 Baitcast Reel delivers powerfully smooth operation with 7+1 stainless steel double shielded ball bearings, externally adjustable Multi-Setting Brake (MSB) dual cast control, and a Rulon drag system with easily adjustable star drag and a 15-pound max drag.

  • Lew's Mach 1 Series Gen 3 Casting Reel

  • Lew's American Hero Tier 1 Series Spinning Reel - NOW AVAILABLE Lew's American Hero Tier 1 Series Spinning Reel - NOW AVAILABLE - March 27, 2025
    Built to pay homage to the American Warrior. Forged from the finest raw materials and tested relentlessly in the harshest elements – to deliver nothing short of the best. Team Lew’s American Hero Tier 1 Spinning Reel is a tournament-ready reel built on a high- performance aluminum frame to withstand the abuse of serious anglers. The Tier 1 is expertly designed for consistent, tangle-free casting, and a smooth, low-torque retrieval.

  • Lew's American Hero Tier 1 Series Spinning Reel

  • Lew's HyperMag Series Spinning Reel - NOW AVAILABLE Lew's HyperMag Series Spinning Reel - NOW AVAILABLE - March 27, 2025
    Reach new heights with Lew's HyperMag Spinning Reel. Experience a lightweight and rigid magnesium frame and sideplate. Enjoy smooth operation and optimum balance with the premium 11-bearing system, double anodized aluminum spool, and magnesium skeletal rotor. Fight trophies confidently with the advanced carbon fiber drag and machined aluminum handle with Winn® Dri-Tac JDM knob.

  • Lew's HyperMag Series Spinning Reel

  • Lew's Custom Series Gen 2 Spinning Reel - NEW IN REELS Lew's Custom Series Gen 2 Spinning Reel - NEW IN REELS - March 27, 2025
    Reliably smooth performance with every cast – Lew's Custom Series Spinning Reel is designed to work as hard as you do. The rugged aluminum body and sideplate promise years of durability and protect a 10-bearing system, a sealed hybrid carbon drag system, a lightweight double anodized braid ready aluminum spool, and an aluminum drive gear. The reel boasts lightweight strength with a C60 carbon skeletal rotor that allows for increased sensitivity, an aluminum bail wire, and a reversible aluminum handle with Lew’s contoured Pro Power Knob for added grip and comfort. Feel the difference with Lew’s Custom Series Spinning Reel.

  • Lew's Custom Series Gen 2 Spinning Reel

  • Lew's Laser Lite Series Gen 2 Spinning Reel - NEW IN REELS Lew's Laser Lite Series Gen 2 Spinning Reel - NEW IN REELS - March 27, 2025
    Experience laser precision and lightweight performance in Lew's Laser Lite Spinning Reel. The reel features a streamlined 7- bearing system design with a Zero Reverse® one-way clutch bearing, a lightweight graphite body with a skeletal graphite rotor to reduce reel weight, and an oiled felt drag design for powerful, smooth drag operation. The folding handle can be adapted to the right or left side of the reel to accommodate angling preferences.

  • Lew's Laser Lite Series Gen 2 Spinning Reel

  • Lew's American Hero Camo Gen 2 Spinning Reel - NOW AVAILABLE Lew's American Hero Camo Gen 2 Spinning Reel - NOW AVAILABLE - March 27, 2025
    The American Hero Camo Spinning Reel continues to deliver on the storied tradition and elevated performance of the American Hero family of rods, reels, and combos. The lightweight, yet strong graphite body dons Lew's exclusive HeroCam for a unique reminder of the pledge to American heritage. This reel comes equipped with a 6-bearing system, Zero Reverse one-way clutch bearing, and solid brass Speed Gears.

  • Lew's American Hero Camo Gen 2 Spinning Reel

  • Lew's TP2 Series Gen 3 Rods - NEW IN RODS Lew's TP2 Series Gen 3 Rods - NEW IN RODS - March 27, 2025
    Uniting lightweight sensitivity and tremendous power, Lew’s TP2 Series casting and spinning rods are outfitted with high-end features for a fraction of the price. The Lew’s exclusive HM45 graphite blank uses a blend of high modulus graphite materials to deliver maximum strength while maintaining extreme responsiveness and a thin rod diameter. Stainless steel guide frames hold titanium oxide inserts for smooth casting and reduced line wear. Both casting and spinning models sport Lew’s exclusive skeletal reel seats and have Winn® Dri-Tac polymer handle grips to offer comfort and total control of the rod when casting or fighting a fish.

  • Lew's TP2 Series Gen 3 Casting Rod
  • Lew's TP2 Series Gen 3 Spinning Rod

  • Lew's LFS Series Rods - NEW IN RODS Lew's LFS Series Rods - NEW IN RODS - March 27, 2025
    Exceeding limits of performance and innovation, Lew's LFS Series casting and spinning rods are designed with Lew’s exclusive LFS-X3 proprietary blank for extreme strength and lightweight efficiency on the water. The LFS-X3 proprietary blank design on the LFS Series rods features three unique woven graphite materials that come together in a thin diameter blank with an abundance of power, making these rods ideal for pulling aggressive fish from heavy cover.

  • Lew's LFS Series Casting Rod
  • Lew's LFS Series Spinning Rod

  • Lew's Custom Lite Series Casting Rods - NOW AVAILABLE Lew's Custom Lite Series Casting Rods - NOW AVAILABLE - March 27, 2025
    Designed to maximize angler performance while minimizing weight, Lew's Custom Lite Series Rods are engineered with highly sensitive and lightweight HM85 graphite blanks and ergonomic Comfort Plus or Full Contact reel seats. Winn Dri-Tac ProWeave split grip handles with EVA butt and foregrip sections deliver complete rod control in every condition.

  • Lew's Custom Lite Series Casting Rods

  • Lew's Mach 2 Series Gen 2 Rods - NOW AVAILABLE Lew's Mach 2 Series Gen 2 Rods - NOW AVAILABLE - March 27, 2025
    Elevate your line up with the MACH 2 rods, providing strength and durability every time you hit the water. The premium IM8 graphite blank strikes the perfect balance of backbone and sensitivity to put the angler in complete control. This rod features sturdy, stainless- steel guides with aluminum oxide inserts, Lew's exclusive graphite skeletal reel seat, a Winn® Dri-Tac Ultra split grip handle for heightened control, and a patented "No Foul" hook keeper, making this a quick favorite among MACH Nation anglers.

  • Lew's Mach 2 Series Gen 2 Casting Rods
  • Lew's Mach 2 Series Gen 2 Spinning Rods

  • Buckeye Lures The Thump Flippin' Jig - NOW AVAILABLE Buckeye Lures The Thump Flippin' Jig - NOW AVAILABLE - March 27, 2025
    Designed in collaboration with shallow cover expert and MLF Angler, Fletcher Shryock, the Buckeye Lures The Thump Flipping Jig leaves no details overlooked to ensure exceptional snag-free performance and that unmistakable 'thump' when flipping heavy cover. Built with a purposeful head shape and precision- engineered weed guard, this premium jig slips through cover with ease and is fitted with a premium bait keeper that locks soft plastics firmly in place.

  • Buckeye Lures The Thump Flippin' Jig

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