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Bubba Micro Shears - NEW IN TOOLS & ACCESSORIES - January 16, 2025
The Bubba Micro Shears are lightweight,
durable, and always at hand with the provided
neck lanyard. Titanium-nitride-coated blades
are engineered to cut monofilament,
fluorocarbon, or braided lines with ease. The
Micro Shears are also equipped with our iconic,
non-slip grip handles, line guide assist, and
lanyard hole.
Bubba Micro Shears
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Bubba 7-inch Tapered Flex Fillet Knife - NOW AVAILABLE - January 16, 2025
Be sure to add Bubba's tapered flex knife to
your growing Bubba knife collection. You
won't want to overlook this 7-inch fillet
knife. Along with their other knives, it's
made with their signature textured non-slip-
grip handle and stainless-steel blade. This
non-stick Teflon coated blade gives filleting
a whole new feel. With its razor-sharp blade,
anyone can fillet a fish.
Bubba 7-inch Tapered Flex Fillet Knife
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Bubba 8-inch Ultra Flex Fillet Knife - NOW AVAILABLE - January 16, 2025
This 8-inch Ultra Flex Fillet Knife is just
what you asked for. Its extreme flexibility
makes it stand out among its competitors. The
sleek, sporty blade cuts precisely for
detailing and plucking out bones. The 8-inch
blade will triumph your Walleye or Mahi
without complaint. Your inner adventurer
won't want to leave this fearless tool
behind. Bubba also offers this knife in a 6-
inch blade option.
Bubba 8-inch Ultra Flex Fillet Knife
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Bubba 110V Electric Corded Fillet Knife - NOW AVAILABLE - January 16, 2025
Designed by fishermen for fishermen and
ergonomically crafted to fit perfectly in
your hand, this knife is a game-changer.
Bubba stayed true to their roots by
incorporating the iconic non-slip grip handle
so you can keep a firm grasp on the blade
while turning your latest catch into your
next meal. The engineered ventilation has
been made to maximize motor transmission
output, giving you an incredible amount of
torque.
Bubba 110V Electric Corded Fillet Knife
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Bubba Lithium Ion Cordless Fillet Knife - NOW AVAILABLE - January 16, 2025
You asked for it, and BUBBA delivered. This
Lithium Ion Cordless Electric Fillet Knife is
ergonomically designed to fit perfectly in
your hand. They stayed true to their roots by
incorporating the iconic non-slip grip
handle, which allows you to cut through fish
like butter. Their lithium-ion battery has
the longest run time of any electric fillet
knife on the market, so you can stack fillets
until you're out of fish.
Bubba Lithium Ion Cordless Fillet Knife
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Bubba Pro Series Cordless Electric Fillet Knife - January 16, 2025
The Pro Series Cordless Electric Fillet Knife
has been designed to meet the requirements of
the hardcore angler, by developing industry
leading power and performance technology for
unparalleled cutting efficiency. The Pro
Series Cordless EFK is constructed with a
state of the art, brushless motor to deliver
21% more torque, 22% more motor efficiency
and up to 100% more power, making the Pro
Series cordless EFK the most powerful
electric fillet knife on the market.
Bubba Pro Series Cordless Electric Fillet Knife
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Bubba Smart Fish Scale Rechargeable Battery - NOW AVAILABLE - January 16, 2025
Enhance your fishing experience with Bubba's
Smart Fish Scale Rechargeable Battery, the
perfect companion for our Smart Fish Scales.
Say goodbye to the hassle of extra AA batteries
and enjoy a reliable backup that keeps you out
on the water, chasing the big ones!
Bubba Smart Fish Scale Rechargeable Battery
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Gambler Flapp'n Shad - NOW AVAILABLE - January 16, 2025
The Flapp'n Shad is one of Gambler's most
versatile baits. This is a soft plastic that
can be fished as a buzzbait across the surface
or as a jerk bait below the surface. The
Flapp'n Shad has made a name for itself with
explosive top water strikes on all species of
fish. This product is not only great on bass
but inshore species as well.
Gambler Flapp'n Shad
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Gambler Giggy Head Jighead - NOW AVAILABLE - January 16, 2025
The Original 4/0 Giggy Head with post keeper is
where it all started. An awesome choice for
shakey head fishing. Snag resistant design and
great hook ups.
Gambler Giggy Head Jighead
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Gambler Burner Worm - NOW AVAILABLE - January 16, 2025
Looking for a large profile swimming worm?
You have found it with the Gambler Lures
Burner Worm. This worm has a wide profile for
attracting and catching large fish. The over-
sized tail puts out an unmatched action in
this category of lures. The large profile
makes the Burner Worm excellent for casting
long distances even in the wind. Perfect
running on top of the grass as a buzzing worm
or with a heavier weight down deep.
Gambler Burner Worm
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33% OFF Lew's American Hero WeGo 2 ABS Spincast Reel - January 16, 2025
Save $5 on Lew's American Hero WeGo 2 ABS
Spincast Reel. While supplies last!
Limited quantities available! Regular price
$14.99, SALE PRICE
$9.99!
Lew's American Hero WeGo 2 ABS Spincast Reel
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53% OFF Lew's American Hero Camo Spinning Combo - January 16, 2025
Save $45 on Lew's American Hero Camo Spinning
Combo. While supplies last! Limited quantities
available! Regular price $84.99, SALE PRICE $39.99!
Lew's American Hero Camo Spinning Combo
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50% OFF Fenwick World Class Bass Casting Rod - January 16, 2025
Save $209.97 to $224.98 on Fenwick World Class
Bass Casting Rod. While supplies last! Limited
quantities available! Regular price $419.95 to
$449.95, SALE PRICE $209.98
to $224.97!
Fenwick World Class Bass Casting Rod
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30% OFF ALL Dobyns Rods - January 16, 2025
For a limited time take 30% OFF all Dobyns Rods
while supplies last !
Dobyns Rods
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Megabass Vision ONETEN - NEW COLORS - January 9, 2025
The profile, one-of-a-kind darting action,
balancing system and realistic color patterns
all contribute to the incredible fish-
catching ability of the ONETEN. The tungsten
Multi-Way Moving Balancer System not only
fuels unparalleled action and huge flash, but
also powers bombing casts. This deadly
package is finished off with three Megabass
original Katsuage Out-Barb treble hooks. We
added two new special colors SB CB Stain
Reaction and SB PB Stain Reaction.
Megabass Vision ONETEN
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Rapala DT (Dives-To) Series - NEW COLORS - January 9, 2025
The DT® (Dives-To) series of crankbaits, dive
fast to a preset depth and stay in the
"strike zone" longer than any than other
crankbait on the market. Made from the top
seven percent of balsa wood, this
consistently perfect wood combined with
carefully placed internal weights, tapered
fuselage and thin tail design creates the
ultimate crankbait action. New colors Bream,
Classic Craw, Crystal Craw, and Lemon Shad
have been added in the DT04, DT06, DT08,
DT10, and DT16 series.
Rapala DT (Dives-To) Series
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CrushCity Mooch Minnow - NEW IN SOFT BAITS - January 9, 2025
The Mooch Minnow combines the best features of
both a minnow-style bait and swimbait and
seamlessly transitions from a jig head to a
drop shot rig. Whether shaken, reeled, or
dragged, this versatile lure consistently
attracts bites and is proven to win
tournaments.
CrushCity Mooch Minnow
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CrushCity HedgeHog - NEW IN SOFT BAITS - January 9, 2025
When faced with conditions that favor a small
profile with a greater impact the HedgeHog
steps forward to tackle the challenge. Primary
curl tail appendages provide enticing
fluttering action at the slowest speeds while
back ribs help hide the hook point and maximize
usage. Forward-facing legs provide subtle,
secondary action with the slightest movement.
CrushCity HedgeHog
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CrushCity Pigstick - NEW IN SOFT BAITS - January 9, 2025
The Pigstick's captivating shimmy as it
descends invites bass to join in the game,
enticing them to come play fetch. Extra salt
content provides excellent "shimmy" action on
the fall and an integrated slot for VMC
Crossover Rings maximizes usage when Wacky or
Neko rigging. We've added their full color
selection.
CrushCity Pigstick
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CrushCity Janitor - NEW IN SOFT BAITS - January 9, 2025
The Janitor is the fearless worm ready to
tackle the toughest tasks. When you're looking
for a bite and need assistance to get the job
done, count on the Janitor to roll up its
sleeves and dive right in. All colors have been
added to our selection.
CrushCity Janitor
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CrushCity Tournament Weigh Bag - NEW IN TOOLS & ACCESSORIES - January 9, 2025
Introducing your new best friend in the boat -
the CrushCity Weigh Bag! Trusted at the biggest
fishing tournaments in the country, these bags
are built extra tough with 1000D PVC and can
hold up to 20 kg of water without breaking. A
large zipper and reinforced handles ensure that
your precious cargo will remain safe and
secure.
CrushCity Tournament Weigh Bag
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Bubba Pro Series Smart Fish Scale - NEW IN TOOLS & ACCESSORIES - January 9, 2025
Introducing the newest top-of-the-line
fishing tool from BUBBA, the Pro Series Smart
Fish Scale. Featuring their ICONIC NON-SLIP
GRIP, the Pro Series Smart Fish Scale is the
perfect fish scale, whether you're a hobbyist
or a fierce competitor. The unmatched 60-
POUND WEIGHT LIMIT and BEST-IN-CLASS ACCURACY
OF ±0.3% offers a fully robust fish scale
like never before. The Pro Series SFS
features three different modes; Tournament
Mode, Rally Mode, and Competition Mode.
Bubba Pro Series Smart Fish Scale
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Bubba Smart Fish Scale - NEW IN TOOLS & ACCESSORIES - January 9, 2025
Introducing the newest top-of-the-line
fishing tool from BUBBA, the Smart Fish
Scale. Featuring their ICONIC NON-SLIP GRIP,
the SFS is the perfect fish scale, whether
you're a hobbyist or a fierce competitor. The
unmatched 60-POUND WEIGHT LIMIT and BEST-IN-
CLASS ACCURACY OF ±0.3% offers a fully robust
fish scale like never before. The Smart Fish
Scale features two different modes:
Tournament Mode and Rally Mode.
Bubba Smart Fish Scale
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Bubba 6-inch Ultra Flex Fillet Knife - NOW AVAILABLE IN TOOLS & ACCESSORIES - January 9, 2025
Similar to its big brother, this 6-inch Ultra
Flex fillet knife comes loaded with extreme
flexibility and a ridiculously thin blade.
The combination of the two makes this knife
essential for your collection. Bring this
knife with you because its full tang
construction is designed to be your go-to for
everything. Whether you're cutting for detail
or bone removal, it will be your best friend.
Bubba 6-inch Ultra Flex Fillet Knife
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Bubba 7-Inch Crimper - NEW IN TOOLS & ACCESSORIES - January 9, 2025
For those who may need their versatile
crimpers in a smaller frame, the BUBBA 7"
Crimpers will still ensure a snug crimp. With
the 0.1mm to 2.0mm crimp range, these
crimpers are perfect for a wide range of line
types. With Bubba's ICONIC, NON-SLIP GRIP
rigging your lines has never been easier. The
side cutter allows you to easily cut cable,
leader, mono, and fluorocarbon leader
material
Bubba 7-Inch Crimper
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