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Fishing Tackle Announcements & Messages


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Z-Man Drop KickerZ - NEW IN SWIMBAITS Z-Man Drop KickerZ - NEW IN SWIMBAITS - September 20, 2024
Slender, extra soft and built for vigorous yet subtle tail motion, the Z-Man® Drop KickerZ™ is a sneaky little trick for forward-facing sonar applications as well as dropshot or Ned rigging and hover strolling. The 10X Tough ElaZtech® bait's rounded, wedge-shaped tail kicks and swims even at the slowest retrieve speeds.

  • Z-Man Drop KickerZ

  • Abu Garcia Max Pro Spinning Reel - NEW IN REELS Abu Garcia Max Pro Spinning Reel - NEW IN REELS - September 20, 2024
    The Max Pro Spinning Reel is loaded with features inspired by the Zenon™ and Revo® series of spinning reels. Featuring an asymmetric body, V-Rotor and V-Spool design, the Max Pro is incredibly compact and lightweight. With a smooth and consistent Carbon Matrix drag, big fish don't stand a chance. Featuring a smooth 7+1 stainless steel bearing system and Rocket Line Management™ system, the Max Pro provides effortless operation.

  • Abu Garcia Max Pro Spinning Reel

  • Z-Man Micro WormZ - NEW IN Crappie & Panfish Z-Man Micro WormZ - NEW IN Crappie & Panfish - September 20, 2024
    Made in the USA with Z-Man's exclusive ElaZtech® superplastic, the versatile new Micro WormZ™ is perfect for a variety of species such as trout, crappie, perch, sunfish, and bass. Its slender, segmented body and telltale egg sack make it ideal for various rigging styles, including Micro Finesse ShroomZ™ jigheads, wacky rigs, and dropshots.

  • Z-Man Micro WormZ

  • Abu Garcia Revo Premier Gen 5 Low Profile Casting Reel - NEW IN REELS Abu Garcia Revo Premier Gen 5 Low Profile Casting Reel - NEW IN REELS - September 20, 2024
    Redesigned from the ground up, the 5th generation of Revo® low profile reels have been designed to provide best-in-class precision, power, and performance. The Revo Premier features an asymmetrical body design as well as Abu Garcia's X2-Cräftic™ alloy frame and sideplate to provide the ultimate balance in weight, strength, and ergonomics.

  • Abu Garcia Revo Premier Gen 5 Low Profile Casting Reel

  • Abu Garcia Max Elite Spinning Reel - NEW IN REELS Abu Garcia Max Elite Spinning Reel - NEW IN REELS - September 20, 2024
    The Max Elite Spinning Reel delivers unparalleled performance in a lightweight package. Inspired by the Revo® and Zenon™ series of spinning reels, the Max Elite features an incredibly compact and lightweight asymmetric C6 carbon frame design. Smooth and reliable performance is driven by a CNC Machined Gear System and 9+1 stainless steel bearings.

  • Abu Garcia Max Elite Spinning Reel

  • Abu Garcia Max STX Low Profile Casting Reel - NOW AVAILABLE Abu Garcia Max STX Low Profile Casting Reel - NOW AVAILABLE - September 20, 2024
    Experience better-than-ever Abu Garcia engineering with MAXimum performance with the Abu Garcia Max STX baitcast reels. These reels feature custom designed, co-molded handle knobs for increased comfort, a 5+1 bearing system for ultimate smoothness, and Duragear Brass gear for durability.

  • Abu Garcia Max STX Low Profile Casting Reel

  • Berkley ThinFisher - NOW AVAILABLE Berkley ThinFisher - NOW AVAILABLE - September 20, 2024
    Berkley has made the The Original Johnson® ThinFisher™ even better! One of the most popular Blade Baits on the market, the ThinFisher's compact shad-shape profile has upgraded cosmetics, upgraded high-quality snap and custom Fusion 19™ black nickel trebles. The combination of metal body, sonic rattle chamber and hooks makes the ThinFisher one of the noisiest blade baits on the market.

  • Berkley ThinFisher

  • Berkley Swamp Lord Popping Hollow Body Frog - NOW AVAILABLE Berkley Swamp Lord Popping Hollow Body Frog - NOW AVAILABLE - September 20, 2024
    Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the popping version of Berkley's Swamp Lord Hollow Body Frog. The Swamp Lord features optimally angled sticky sharp Fusion19™ hooks and a supple yet durable body material that easily collapses. Additionally, the sealed hook shank / body chamber reduces water intrusion for uninterrupted fishing.

  • Berkley Swamp Lord Popping Hollow Body Frog

  • Berkley Swamp Lord Hollow Body Frog - NOW AVAILABLE Berkley Swamp Lord Hollow Body Frog - NOW AVAILABLE - September 20, 2024
    Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp. Optimized for positive hook-up ratio, the Swamp Lord features optimally angled sticky sharp Fusion19™ hooks and a supple yet durable body material that easily collapses. Additionally, the sealed hook shank / body chamber reduces water intrusion for uninterrupted fishing.

  • Berkley Swamp Lord Hollow Body Frog

  • Berkley Trilene Big Game Braided Line - ALL SIZES Berkley Trilene Big Game Braided Line - ALL SIZES - September 20, 2024
    Trilene® Big Game™ is one of the most popular line families in North America due to its incredible strength, reliability and value. Big Game™ Braid is manageable, easy-to use, and has reliable knot strength. All at an exceptional value! We offer all sizes in Lo-Vis Green.

  • Berkley Trilene Big Game Braided Line

  • Berkley Scented Flicker Shad Tiger Pack - FULL SELECTION Berkley Scented Flicker Shad Tiger Pack - FULL SELECTION - September 20, 2024
    For decades Berkley has pushed the efficacy and catch rate of their Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, their Flicker Shad® trolling hard baits have continued to cash countless checks in Walleye tournaments across the country. The new Scented Flicker Shad® features Patent Pending Scent+ Pockets designed precisely for accepting Gulp! Hard Bait Gel. We offer both sizes.

  • Berkley Scented Flicker Shad Tiger Pack

  • Berkley SquareBull - NOW AVAILABLE Berkley SquareBull - NOW AVAILABLE - September 20, 2024
    Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning.

  • Berkley SquareBull

  • Berkley Dime - NOW AVAILABLE Berkley Dime - NOW AVAILABLE - September 20, 2024
    Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat, its time to start dropping Dimes. Delivering proven balsa action with the durability and performance of a plastic bait, the Dime is primed to be your go to mid-depth crankbait.

  • Berkley Dime

  • Berkley Digital Fish Scale - 50 lb - NOW AVAILABLE Berkley Digital Fish Scale - 50 lb - NOW AVAILABLE - September 20, 2024
    With the Berkley® Digital Fish Scale anglers can get precise measurements quickly and can store weight in memory. The Auto-Save function automatically stores weight into memory.

  • Berkley Digital Fish Scale - 50 lb

  • Berkley Chrome Split Ring Pliers 6 in - NOW AVAILABLE Berkley Chrome Split Ring Pliers 6 in - NOW AVAILABLE - September 20, 2024
    Berkley Chrome Split Ring Pliers feature strong gripping action great for deep hook removal, chrome plated polished finish for corrosion resistance, and a hardened side cutting jaw. With Berkley® pliers, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable.

  • Berkley Chrome Split Ring Pliers 6 in

  • Berkley Trilene 100% Fluorocarbon Line - NOW AVAILABLE Berkley Trilene 100% Fluorocarbon Line - NOW AVAILABLE - September 20, 2024
    Choice of the Pro's, Trilene 100% Fluorocarbon is the "XT" of professional- grade fluorocarbons. This proven formula provides incredible shock strength, abrasion resistance, and knot strength. Fast-sinking with greater line density for high sensitivity and less "bow" in the water - all advantages for feeling the bite, setting the hook, and landing more fish!

  • Berkley Trilene 100% Fluorocarbon Line

  • T-H Marine Telescopic Mini Paddle - NOW AVAILABLE T-H Marine Telescopic Mini Paddle - NOW AVAILABLE - September 19, 2024
    Enhance your boating experience with the Telescopic Mini Paddle from T-H Marine. This compact and lightweight paddle is designed for convenience and portability, making it a perfect companion for small boats, kayaks, and paddleboards - or as an extra emergency paddle. Its telescopic design allows for easy storage and adjustment, so you can customize the paddle length to suit your needs.

  • T-H Marine Telescopic Mini Paddle

  • T-H Marine Yamaha Tank Connector - NOW AVAILABLE T-H Marine Yamaha Tank Connector - NOW AVAILABLE - September 19, 2024
    The Yamaha Tank Connector is a must-have for anyone who needs to connect their fuel line to their Yamaha outboard motor. This product is made of durable and high-quality materials to ensure its long-lasting use. The Yamaha Tank Connector is designed to fit most Yamaha outboard engines, making it a versatile and essential part for your boating needs with an easy installation process and reliable performance.

  • T-H Marine Yamaha Tank Connector

  • T-H Marine Yamaha Fuel Connector - NOW AVAILABLE T-H Marine Yamaha Fuel Connector - NOW AVAILABLE - September 18, 2024
    The Yamaha Fuel Connector by T-H Marine is a crucial part for any outboard motor. It is designed for use with Yamaha engines and provides a reliable connection between the fuel line and the engine. Made from high- quality materials, this fuel connector is built to last and withstand the harsh marine environment. Its quick-connect design makes it easy to install, saving time and effort when making repairs or replacements.

  • T-H Marine Yamaha Fuel Connector

  • $20 OFF Shimano SLX XT Low Profile Baitcasting Reel $20 OFF Shimano SLX XT Low Profile Baitcasting Reel - September 15, 2024
    Save $20 on Shimano SLX XT Low Profile Baitcasting Reel. While supplies last! Limited quantities available! Regular price $129.99, SALE PRICE $109.99!

  • Shimano SLX XT Low Profile Baitcasting Reel

  • 25% OFF Shimano Vanford F Spinning Reel 25% OFF Shimano Vanford F Spinning Reel - September 15, 2024
    Save 25% on Shimano Vanford F Spinning Reel. While supplies last! Limited quantities available! Regular price $249.99 to $259.99, SALE PRICE $187.49 to $194.99!

  • Shimano Vanford F Spinning Reel

  • Smithwick Floating Rattlin' Rogue - FULL SELECTION Smithwick Floating Rattlin' Rogue - FULL SELECTION - September 12, 2024
    The Smithwick Floating Rattlin' Rogue is truly a classic - a legendary lure that's produced millions of fish over the decades. The Rattlin' Rogue has a loud rattle to "call""fish and moves with the rolling side- to-side motion of a wounded baitfish, thus triggering hard strikes. Cast or trolled, Rattlin' Rogues draw the attention of many kinds of gamefish. We stock all colors.

  • Smithwick Floating Rattlin' Rogue

  • Z-Man Bait BlockZ - NOW AVAILABLE Z-Man Bait BlockZ - NOW AVAILABLE - September 12, 2024
    Sized to hold up to 35 packs of ElaZtech soft plastics, Z-Man's Bait BlockZ gives anglers a convenient, compact bait bag with adjustable dividers to customize your collection. A zippered lid and top handle provide easy transport. Constructed from rugged 600 denier waterproof fabric, the Bait BlockZ offers additional durability and waterproofing with a tough rubberized bottom that prevents deck slippage.

  • Z-Man Bait BlockZ

  • Strike King Rage Tail Grub - FULL SELECTION Strike King Rage Tail Grub - FULL SELECTION - September 12, 2024
    The Rage Tail® series' unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and is made of customized hi-grade plastics for superior action. You won't believe the splash, noise or action is coming from a soft plastic...but the fish will. Swims great on a jighead. We carry all colors.

  • Strike King Rage Tail Grub

  • Shimano Intenza A Series Casting Rods - NEW IN RODS Shimano Intenza A Series Casting Rods - NEW IN RODS - September 12, 2024
    Rebuilt for tournament anglers and bass enthusiasts alike, the redesigned Intenza A lineup of rods includes models with actions encompassing versatility, power, glass and finesse. The Intenza A rods leverage Shimano's DIAFLASH technology — a process that lays opposing wraps of carbon tape diagonally on the outermost layer of the lower blank forming a visual x-shaped array — to reinforce the butt section and resist twisting, flexing and energy loss. The benefit: enhanced casting performance and added pulling power. Cork grips now highlight Intenza's cosmetic overhaul and accompany the custom Shimano reel seat, while light Titanium Oxide guides accentuate the rod and provide enhanced rod balance for improved casting performance. The fully-redesigned Intenza A lineup offers a full quiver of actions to amplify performance to target the next trophy catch.

  • Shimano Intenza A Series Casting Rod
  • Shimano Intenza A Series Glass Casting Rod

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