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Fishing Tackle Announcements & Messages


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Z-Man Drop KickerZ - NEW IN SWIMBAITS Z-Man Drop KickerZ - NEW IN SWIMBAITS - September 20, 2024
Slender, extra soft and built for vigorous yet subtle tail motion, the Z-Man® Drop KickerZ™ is a sneaky little trick for forward-facing sonar applications as well as dropshot or Ned rigging and hover strolling. The 10X Tough ElaZtech® bait's rounded, wedge-shaped tail kicks and swims even at the slowest retrieve speeds.

  • Z-Man Drop KickerZ

  • Abu Garcia Max Pro Spinning Reel - NEW IN REELS Abu Garcia Max Pro Spinning Reel - NEW IN REELS - September 20, 2024
    The Max Pro Spinning Reel is loaded with features inspired by the Zenon™ and Revo® series of spinning reels. Featuring an asymmetric body, V-Rotor and V-Spool design, the Max Pro is incredibly compact and lightweight. With a smooth and consistent Carbon Matrix drag, big fish don't stand a chance. Featuring a smooth 7+1 stainless steel bearing system and Rocket Line Management™ system, the Max Pro provides effortless operation.

  • Abu Garcia Max Pro Spinning Reel

  • Abu Garcia Revo Premier Gen 5 Low Profile Casting Reel - NEW IN REELS Abu Garcia Revo Premier Gen 5 Low Profile Casting Reel - NEW IN REELS - September 20, 2024
    Redesigned from the ground up, the 5th generation of Revo® low profile reels have been designed to provide best-in-class precision, power, and performance. The Revo Premier features an asymMetrical body design as well as Abu Garcia's X2-Cräftic™ alloy frame and sideplate to provide the ultimate balance in weight, strength, and ergonomics.

  • Abu Garcia Revo Premier Gen 5 Low Profile Casting Reel

  • Abu Garcia Max Elite Spinning Reel - NEW IN REELS Abu Garcia Max Elite Spinning Reel - NEW IN REELS - September 20, 2024
    The Max Elite Spinning Reel delivers unparalleled performance in a lightweight package. Inspired by the Revo® and Zenon™ series of spinning reels, the Max Elite features an incredibly compact and lightweight asymmetric C6 carbon frame design. Smooth and reliable performance is driven by a CNC Machined Gear System and 9+1 stainless steel bearings.

  • Abu Garcia Max Elite Spinning Reel

  • Berkley ThinFisher - NOW AVAILABLE Berkley ThinFisher - NOW AVAILABLE - September 20, 2024
    Berkley has made the The Original Johnson® ThinFisher™ even better! One of the most popular Blade Baits on the market, the ThinFisher's compact shad-shape profile has upgraded cosmetics, upgraded high-quality snap and custom Fusion 19™ black nickel trebles. The combination of metal body, sonic rattle chamber and hooks makes the ThinFisher one of the noisiest blade baits on the market.

  • Berkley ThinFisher

  • Berkley Swamp Lord Popping Hollow Body Frog - NOW AVAILABLE Berkley Swamp Lord Popping Hollow Body Frog - NOW AVAILABLE - September 20, 2024
    Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the popping version of Berkley's Swamp Lord Hollow Body Frog. The Swamp Lord features optimally angled sticky sharp Fusion19™ hooks and a supple yet durable body material that easily collapses. Additionally, the sealed hook shank / body chamber reduces water intrusion for uninterrupted fishing.

  • Berkley Swamp Lord Popping Hollow Body Frog

  • Berkley Swamp Lord Hollow Body Frog - NOW AVAILABLE Berkley Swamp Lord Hollow Body Frog - NOW AVAILABLE - September 20, 2024
    Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp. Optimized for positive hook-up ratio, the Swamp Lord features optimally angled sticky sharp Fusion19™ hooks and a supple yet durable body material that easily collapses. Additionally, the sealed hook shank / body chamber reduces water intrusion for uninterrupted fishing.

  • Berkley Swamp Lord Hollow Body Frog

  • Berkley Trilene Big Game Braided Line - ALL SIZES Berkley Trilene Big Game Braided Line - ALL SIZES - September 20, 2024
    Trilene® Big Game™ is one of the most popular line families in North America due to its incredible strength, reliability and value. Big Game™ Braid is manageable, easy-to use, and has reliable knot strength. All at an exceptional value! We offer all sizes in Lo-Vis Green.

  • Berkley Trilene Big Game Braided Line

  • Berkley Scented Flicker Shad Tiger Pack - FULL SELECTION Berkley Scented Flicker Shad Tiger Pack - FULL SELECTION - September 20, 2024
    For decades Berkley has pushed the efficacy and catch rate of their Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, their Flicker Shad® trolling hard baits have continued to cash countless checks in Walleye tournaments across the country. The new Scented Flicker Shad® features Patent Pending Scent+ Pockets designed precisely for accepting Gulp! Hard Bait Gel. We offer both sizes.

  • Berkley Scented Flicker Shad Tiger Pack

  • Berkley SquareBull - NOW AVAILABLE Berkley SquareBull - NOW AVAILABLE - September 20, 2024
    Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning.

  • Berkley SquareBull

  • Berkley Dime - NOW AVAILABLE Berkley Dime - NOW AVAILABLE - September 20, 2024
    Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat, its time to start dropping Dimes. Delivering proven balsa action with the durability and performance of a plastic bait, the Dime is primed to be your go to mid-depth crankbait.

  • Berkley Dime

  • Berkley Digital Fish Scale - 50 lb - NOW AVAILABLE Berkley Digital Fish Scale - 50 lb - NOW AVAILABLE - September 20, 2024
    With the Berkley® Digital Fish Scale anglers can get precise measurements quickly and can store weight in memory. The Auto-Save function automatically stores weight into memory.

  • Berkley Digital Fish Scale - 50 lb

  • Berkley Chrome Split Ring Pliers 6 in - NOW AVAILABLE Berkley Chrome Split Ring Pliers 6 in - NOW AVAILABLE - September 20, 2024
    Berkley Chrome Split Ring Pliers feature strong gripping action great for deep hook removal, chrome plated polished finish for corrosion resistance, and a hardened side cutting jaw. With Berkley® pliers, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable.

  • Berkley Chrome Split Ring Pliers 6 in

  • Berkley Trilene 100% Fluorocarbon Line - NOW AVAILABLE Berkley Trilene 100% Fluorocarbon Line - NOW AVAILABLE - September 20, 2024
    Choice of the Pro's, Trilene 100% Fluorocarbon is the "XT" of professional- grade fluorocarbons. This proven formula provides incredible shock strength, abrasion resistance, and knot strength. Fast-sinking with greater line density for high sensitivity and less "bow" in the water - all advantages for feeling the bite, setting the hook, and landing more fish!

  • Berkley Trilene 100% Fluorocarbon Line

  • T-H Marine Telescopic Mini Paddle - NOW AVAILABLE T-H Marine Telescopic Mini Paddle - NOW AVAILABLE - September 19, 2024
    Enhance your boating experience with the Telescopic Mini Paddle from T-H Marine. This compact and lightweight paddle is designed for convenience and portability, making it a perfect companion for small boats, kayaks, and paddleboards - or as an extra emergency paddle. Its telescopic design allows for easy storage and adjustment, so you can customize the paddle length to suit your needs.

  • T-H Marine Telescopic Mini Paddle

  • T-H Marine Yamaha Tank Connector - NOW AVAILABLE T-H Marine Yamaha Tank Connector - NOW AVAILABLE - September 19, 2024
    The Yamaha Tank Connector is a must-have for anyone who needs to connect their fuel line to their Yamaha outboard motor. This product is made of durable and high-quality materials to ensure its long-lasting use. The Yamaha Tank Connector is designed to fit most Yamaha outboard engines, making it a versatile and essential part for your boating needs with an easy installation process and reliable performance.

  • T-H Marine Yamaha Tank Connector

  • T-H Marine Yamaha Fuel Connector - NOW AVAILABLE T-H Marine Yamaha Fuel Connector - NOW AVAILABLE - September 18, 2024
    The Yamaha Fuel Connector by T-H Marine is a crucial part for any outboard motor. It is designed for use with Yamaha engines and provides a reliable connection between the fuel line and the engine. Made from high- quality materials, this fuel connector is built to last and withstand the harsh marine environment. Its quick-connect design makes it easy to install, saving time and effort when making repairs or replacements.

  • T-H Marine Yamaha Fuel Connector

  • Smithwick Floating Rattlin' Rogue - FULL SELECTION Smithwick Floating Rattlin' Rogue - FULL SELECTION - September 12, 2024
    The Smithwick Floating Rattlin' Rogue is truly a classic - a legendary lure that's produced millions of fish over the decades. The Rattlin' Rogue has a loud rattle to "call""fish and moves with the rolling side- to-side motion of a wounded baitfish, thus triggering hard strikes. Cast or trolled, Rattlin' Rogues draw the attention of many kinds of gamefish. We stock all colors.

  • Smithwick Floating Rattlin' Rogue

  • Z-Man Bait BlockZ - NOW AVAILABLE Z-Man Bait BlockZ - NOW AVAILABLE - September 12, 2024
    Sized to hold up to 35 packs of ElaZtech soft plastics, Z-Man's Bait BlockZ gives anglers a convenient, compact bait bag with adjustable dividers to customize your collection. A zippered lid and top handle provide easy transport. Constructed from rugged 600 denier waterproof fabric, the Bait BlockZ offers additional durability and waterproofing with a tough rubberized bottom that prevents deck slippage.

  • Z-Man Bait BlockZ

  • Strike King Rage Tail Grub - FULL SELECTION Strike King Rage Tail Grub - FULL SELECTION - September 12, 2024
    The Rage Tail® series' unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and is made of customized hi-grade plastics for superior action. You won't believe the splash, noise or action is coming from a soft plastic...but the fish will. Swims great on a jighead. We carry all colors.

  • Strike King Rage Tail Grub

  • Shimano Intenza A Series Casting Rods - NEW IN RODS Shimano Intenza A Series Casting Rods - NEW IN RODS - September 12, 2024
    Rebuilt for tournament anglers and bass enthusiasts alike, the redesigned Intenza A lineup of rods includes models with actions encompassing versatility, power, glass and finesse. The Intenza A rods leverage Shimano's DIAFLASH technology — a process that lays opposing wraps of carbon tape diagonally on the outermost layer of the lower blank forming a visual x-shaped array — to reinforce the butt section and resist twisting, flexing and energy loss. The benefit: enhanced casting performance and added pulling power. Cork grips now highlight Intenza's cosmetic overhaul and accompany the custom Shimano reel seat, while light Titanium Oxide guides accentuate the rod and provide enhanced rod balance for improved casting performance. The fully-redesigned Intenza A lineup offers a full quiver of actions to amplify performance to target the next trophy catch.

  • Shimano Intenza A Series Casting Rod
  • Shimano Intenza A Series Glass Casting Rod

  • Shimano Caius C Low Profile Casting Reel - NEW IN REELS Shimano Caius C Low Profile Casting Reel - NEW IN REELS - September 12, 2024
    Quality and innovation for all. Inside the lightweight, compact body of the updated CAIUS are proven technologies like the Variable Brake System (VBS), which applies centrifugal force and weights instead of magnets to temper initial spool acceleration. This design also allows the spool to spin freely until the end of the cast to reduce backlash.

  • Shimano Caius C Low Profile Casting Reel

  • Strike King Rage Tail Midsize Bug - FULL SELECTION Strike King Rage Tail Midsize Bug - FULL SELECTION - September 12, 2024
    The 3.38" Rage Bug will become so important to avid anglers because it can put fish in the boat in so many different situations. The 3.38" Rage Bug, like the original and Magnum, is a remarkable soft plastic for pitching around cover and punching mats. The four appendages create an unmatched action. All colors offered here.

  • Strike King Rage Tail Midsize Bug

  • Strike King 3X ElaZtech Z-TOO Soft Jerkbait - FULL SELECTION Strike King 3X ElaZtech Z-TOO Soft Jerkbait - FULL SELECTION - September 12, 2024
    If you've never dropshotted a jerkbait, now's the time. The Strike King® 3X Z-Too Jerkbait answers the needs of the small circle of anglers who've actually tried this deadly secret presentation. Smaller than a standard jerkbait, the 3X Z-Too also floats higher, is more flexible (translation: it has a killer shimmy), and is far more durable. It's made of a proprietary Elaztech™ material that can be pulled at time after time without tearing, degrading, or losing elasticity. We offer the full color selection.

  • Strike King 3X ElaZtech Z-TOO Soft Jerkbait

  • Strike King KVD Jerkbait 300 - FULL SELECTION Strike King KVD Jerkbait 300 - FULL SELECTION - September 12, 2024
    The KVD 300 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of Strike King's proprietary weight transfer system for increased castability, with 3D eyes and premium black nickel hooks, results in that lethal action. All colors available here.

  • Strike King KVD Jerkbait 300

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