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Berkley PowerBait Power Worms Bulk Pack - NOW AVAILABLE - March 2, 2023
Berkley PowerBait Power Worms feature a ribbontail design that swims naturally on the fall with twitches and short hops. It has a soft but firm texture irresistible to fish and is ideal for fishing all your favorite lakes, rivers, and streams. Save by buying in bulk.
Berkley PowerBait Power Worms Bulk Pack
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Berkley PowerBait Catfish Bait Chunks - NOW AVAILABLE - March 2, 2023
Berkley PowerBait Catfish Bait Chunks are preformed for quick and easy rigging.
Berkley PowerBait Catfish Bait Chunks
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Zoom Bait - Special Run Color Orange Pearl - February 24, 2023
After a long absence, Zoom Bait special run color Orange Pearl (color #064) is back in stock in the Small Salty Chunk and Super Chunk! And now it's also been added in the Big Salty Chunk and Super Chunk Jr. as well.
Zoom Bait Small Salty Chunk & Big Salty Chunk
Zoom Bait Super Chunk Jr. & Super Chunk
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Berkley PowerBait Agent E - NOW AVAILABLE - February 24, 2023
The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey. The built-in rattle provides that extra enticement for extra strikes! Edwin's custom designed hook-keeper sheds the nastiest grass and debris while easily collapsing to hook the slightest bites.
Berkley PowerBait Agent E
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Berkley PowerBait Bonefish - NEW IN SOFT BAITS - February 24, 2023
Berkley PowerBait Bonefish is a minnow profile swimbait designed for high action at the slowest of speeds. Its heavy ribbed body allows the bait to catch more water and stay suspended longer in current or static water, with a super thin tail that allows more erratic action at the slowest speeds in low current or on the drop. A hook slot allows for easy rigging and better hook ups while heavy ribs provide more surface area for more PowerBait flavor. Both sizes available.
Berkley PowerBait Bonefish
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Berkley PowerBait Gilly - NOW AVAILABLE - February 24, 2023
The Berkley PowerBait Gilly is pro designed by Bassmaster Classic Champion Mike "IKE" Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes and helps to orient the bait in an upright posture when swimming. We added all 12 colors.
Berkley PowerBait Gilly
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Berkley PowerBait PowerStinger - NEW IN SOFT BAITS - February 24, 2023
Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to Powerbait. Designed with both profile and action in mind, the Power Stinger’s dense head prevents tear out while the honeycomb construction drives action, translating the movement from the vibrating jig throughout the trailer.
Berkley PowerBait PowerStinger
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Berkley PowerBait Shape 108 - NEW IN SOFT BAITS - February 24, 2023
Berkley PowerBait Shape 108 is designed perfectly to fit your jigs. It features pinchers that have a simultaneous "bird-wing" style motion rotating with each flap to generate new-found, bass activating action. The smashed body allows for better hook ups when Texas rigged or using other techniques, while the ribs provide tons of surface area for extreme PowerBait flavor! The 3" version has a beefed-up body perfect for ned rigs and micro jigs.
Berkley PowerBait Shape 108
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Berkley PowerBait Chigger Craw - MORE COLORS - February 24, 2023
The Berkley PowerBait Chigger Craw is a Bassmaster Classic winning bait! It features high action pinchers combined with the irresistible scent and flavor of the exclusive PowerBait formula. Fish it slow or buzz it and watch the claws swim wildly back and forth. We've added colors Alabama Craw, Blue Craw, Grunge, Labatt, and Okeechobee Craw.
Berkley PowerBait Chigger Craw
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Berkley PowerBait MaxScent Tube - NOW AVAILABLE - February 24, 2023
Berkley PowerBait MaxScent Tube is an absolute Smallmouth smasher! Great colors plus flavor and MaxScent magic for a big time upgrade of a proven bait. The PowerBait MaxScent material releases a super-charged scent field attracting fish in a way never before seen.
Berkley PowerBait MaxScent Tube
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Berkley PowerBait Power Tube - NOW AVAILABLE - February 24, 2023
The Berkley PowerBait Power Tube is a big time upgrade of a proven bait with innovative colors plus scent and flavor.
Berkley PowerBait Power Tube
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Berkley PowerBait Attractant - NOW AVAILABLE - February 24, 2023
Enhance any lure with the water-soluble liquid Berkley PowerBait Attractant.
Berkley PowerBait Attractant
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Berkley PowerBait Curly Bones - NOW AVAILABLE - February 24, 2023
Berkley PowerBait Curly Bones features a hybrid "Rib Worm" design to produce high action at the slowest of speeds in low current on the bottom or on the drop. Its heavy ribbed body allows the bait to catch more water and stay suspended longer in current or static water, with a super thin ribbon style tail with a vertical orientation and activation tip to grab water and never stop moving.
Berkley PowerBait Curly Bones
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Berkley PowerBait Power Grubs - NOW AVAILABLE - February 24, 2023
The Berkley PowerBait Power Grubs have the best in class action at even slower speeds than the competition. They have a bulky body for presence and rigging. Multiple sizes for a variety of applications. Original scent. We carry all colors in the 2" and 3" size.
Berkley PowerBait Power Grubs
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Berkley PowerBait Power Minnow Grub - NOW AVAILABLE - February 23, 2023
Ideal reaction bait for bass, walleye, and other predator species. Berkley PowerBait Power Minnow Grub comes pre-rigged and ready to fish. It features lifelike detail, 3D eyes, and holographic inserts with a swimming tail action.
Berkley PowerBait Power Minnow Grub
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Berkley PowerBait Power Minnow - NOW AVAILABLE - February 23, 2023
Ideal for crappie, panfish, bass, walleye, and trout. Pre-rigged and ready to fish, the Berkley PowerBait Power Minnow has lifelike detail, 3D eyes, and holographic inserts. Great for jig trailers, spinner rigs, or other bottom-bouncing rigs. Split-tail design provides a subtle, finesse presentation.
Berkley PowerBait Power Minnow
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Berkley PowerBait Pro Twitchtail Minnow - NOW AVAILABLE - February 23, 2023
Berkley PowerBait Pro Twitchtail Minnow was pro designed by Mark Courts. It has a minnow design featuring a tail with action that is irresistible to both bass and walleye. It comes in pro-designed colors to add fish-catching flare with exclusive PowerBait flavor.
Berkley PowerBait Pro Twitchtail Minnow
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Berkley PowerBait MaxScent Lil' General - FULL SELECTION - February 23, 2023
Berkley PowerBait MaxScent Lil' General Features a 2.75" stick bait profile with ribbed texture to kick up debris and provide more surface area for maximum scent and flavor. It's designed to perfectly pair with Half Head and Ned style jigheads. The PowerBait MaxScent material releases a super-charged scent field proven absolutely deadly in finesse applications. Fantastic multi-species bait for a variety of species. We added their full selection.
Berkley PowerBait MaxScent Lil' General
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Berkley PowerBait MaxScent Power Chunk - NOW AVAILABLE - February 23, 2023
Berkley PowerBait MaxScent Power Chunk is a Bassmaster Classic winning bait that adds movement and bulk to your jig. Designed with the old pork trailers in mind, but easier to use with a texture that provides more surface area for PowerBait MaxScent scent and flavor.
Berkley PowerBait MaxScent Power Chunk
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Berkley PowerBait MaxScent Meaty Chunk - NOW AVAILABLE - February 23, 2023
Berkley's PowerBait MaxScent material releases a super-charged scent field attracting fish in a way never before seen. Their Meaty Chunk looks like the proven old pork rinds and makes a great jig trailer for flipping, pitching, or swimming. Extra bumps add scent releasing area for tentative fish. The soft, yet durable material provides for life-like action and easier hook-ups.
Berkley PowerBait MaxScent Meaty Chunk
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Berkley PowerBait Power Nightcrawler - NOW AVAILABLE - February 23, 2023
Berkley PowerBait Power Nightcrawler looks, feels, and smells like a live nightcrawler. It's great for trolling on spinner rigs with exclusive walleye PowerBait scent and flavor enhanced formula.
Berkley PowerBait Power Nightcrawler
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Berkley PowerBait MaxScent Flat Worm - MORE COLORS & SIZES - February 23, 2023
Now available in a larger 4.25" size, the Berkley PowerBait MaxScent Flat Worm is a perfect drop shot bait that quivers and wiggles with the smallest movements. Ribs provide more surface area for PowerBait MaxScent scent and flavor. Colors Cinnamon Purple, Gobyashi, Green Pumpkin Watermelon, and Smelt have been added to expand our lineup.
Berkley PowerBait MaxScent Flat Worm
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Zoom Bait - Special Run Color Black Blue Tail & Junebug Blue Tail - January 21, 2023
Zoom Bait special run colors Black Blue Tail (color #124) & Junebug Blue Tail (color #232) are back in stock in the Trick Worm! You can also find Black Blue Tail in the 4" Dead Ringer, Horny Toad, and 6" Lizard right now. And Junebug Blue Tail can also currently be caught in the Ultra-Vibe Speed Craw.
Zoom Bait Trick Worm
Zoom Bait Special Run Color Black Blue Tail
Zoom Bait Special Run Color Junebug Blue Tail
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Zoom Bait - New Special Run Color Rocky Top - January 21, 2023
New Zoom Bait special run color Rocky Top (color #444) is now in stock in 10 different models! Choose from the Baby Brush Hog, Fat Albert Grub, Finesse Worm, Horny Toad, Magnum Trick Worm, Super Fluke, Trick Worm, Ultra-Vibe Speed Craw, Z-Craw, and Z-Craw Jr.
Zoom Bait Special Run Color Rocky Top
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6th Sense Provoke 106SK Slow Sink Jerkbait - NEW IN HARD BAITS - January 21, 2023
The Provoke 106X Slow Sink will slowly sink in the water column giving you the ability to reach those deeper suspended fish. Its uniquely engineered tapered tail design creates the phenomenal darting and turning motion upon each rod twitch. Along with the premium paint jobs and a weight transfer system, you will find super sharp hooks, realistic 3D eyes, scales and gill plates that bring the Provoke jerkbait series to life.
6th Sense Provoke 106SK Slow Sink Jerkbait
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