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Fishing Tackle Announcements & Messages


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Abu Garcia Max SX Spinning Reel - NEW IN REELS Abu Garcia Max SX Spinning Reel - NEW IN REELS - September 25, 2024
The Max SX Spinning Reel takes inspiration from the Revo® and Zenon™ series of spinning reels, leveraging the asymmetric design, V-Rotor and V-Spool to give anglers a very compact, lightweight spinning reel. A 6+1 stainless steel bearing system and Rocket Line Management™ provide smooth operation and superior line management.

  • Abu Garcia Max SX Spinning Reel

  • Abu Garcia Max X Spinning Reel - NEW IN REELS Abu Garcia Max X Spinning Reel - NEW IN REELS - September 25, 2024
    The Max X Spinning Reel leverages technology from the Zenon™ and Revo® line of spinning reels such as the asymmetric body design, allowing for a more compact reel. To further reduce size, the Max X features a hybrid V- Spool and hybrid V-Rotor design. Featuring a 4+1 bearing system and Rocket Line Management™, the Max X Spinning Reel offers unparalleled performance.

  • Abu Garcia Max X Spinning Reel

  • Berkley PowerBait Clatter Craw - NEW IN SOFT BAITS Berkley PowerBait Clatter Craw - NEW IN SOFT BAITS - September 25, 2024
    Pre-rigged and ready to fish within seconds of opening the pack, the Berkley PowerBait® Clatter Craw places the right profile, sound, action, and taste at the end of a line to catch bass after bass. When you're clamorin' for a bite, reach for the Clatter Craw. We added the full selection of colors.

  • Berkley PowerBait Clatter Craw

  • Berkley PowerBait Speed Boss - NOW AVAILABLE Berkley PowerBait Speed Boss - NOW AVAILABLE - September 25, 2024
    Designed by Bassmaster Classic® winner Skeet Reese. The Berkley® PowerBait® Speed Boss features the finesse profile of a worm with the proven wide action of the "Pit Boss style" legs for maximum water disturbance in a slender profile. The thick body adds durability for rougher grass applications and the legs provide the most action of any “grass style worm” on the market.

  • Berkley PowerBait Speed Boss

  • Berkley Magic Swimmer Freshwater - NEW IN SWIMBAITS Berkley Magic Swimmer Freshwater - NEW IN SWIMBAITS - September 25, 2024
    Meet the latest iteration of the Magic Swimmer series, now optimized specifically for freshwater species. The Freshwater Berkley® Magic Swimmer delivers the same revolutionary design and action, now in new optimized colors and sizes for freshwater application. Say goodbye to the need for custom painting - say hello to the all-new Freshwater Magic Swimmers. We added all colors in all three sizes.

  • Berkley Magic Swimmer Freshwater

  • Z-Man Tungsten ChatterBait Elite EVO - NEW IN JIGS Z-Man Tungsten ChatterBait Elite EVO - NEW IN JIGS - September 25, 2024
    Award-winning ChatterBait Elite EVO design with low-profile, high-density tungsten head for faster sink rate and unique sound profile. It's designed to start vibrating immediately and produce an erratic hunting action with direct head-to-blade connection and trademarked hex- shaped ChatterBlade. We added both available sizes in popular colors.

  • Z-Man Tungsten ChatterBait Elite EVO

  • Z-Man Rattle-Snaker Tungsten SpikeZ - NEW IN TERMINAL TACKLE Z-Man Rattle-Snaker Tungsten SpikeZ - NEW IN TERMINAL TACKLE - September 25, 2024
    Specifically designed for use with the Z-Man Rattle-Snaker®, new Tungsten SpikeZ™ implant soft plastic baits with extra weight wherever you want it. Made to effortlessly embed into soft yet sturdy ElaZtech® superplastics via the Rattle-Snaker bait injection tool, Tungsten SpikeZ feature a conical ribbed design that grips the interior of all soft baits, locking itself in place for precision Neko rigging.

  • Z-Man Rattle-Snaker Tungsten SpikeZ

  • Z-Man Micro Shad HeadZ - FULL SELECTION Z-Man Micro Shad HeadZ - FULL SELECTION - September 25, 2024
    Featuring a hydro-contoured minnow-shaped jighead, the Micro Shad HeadZ is made to match Z-Man Micro Finesse baits. Armed with a light-wire, needlepoint black nickel hook, the Micro Shad HeadZ pins ElaZtech® soft plastics tight, thanks to a hybrid molded split grip and wire trailer keeper. Resplendent 3D eyes offer visual strike appeal. We added all colors and sizes.

  • Z-Man Micro Shad HeadZ

  • Z-Man Turbo FattyZ - NOW AVAILABLE Z-Man Turbo FattyZ - NOW AVAILABLE - September 25, 2024
    A beefed-up, bulked-up swimming worm, the Turbo FattyZ puts good vibes in the water with its distinctive curved paddletail. It's an advanced tail design - built with intel from Z-Man pro Miles "Sonar" Burghoff - that swims and thumps at all retrieve speeds, including on the fall. Salt impregnation in the main body tickles bass taste buds and adds extra casting density, especially effective for fishing on an unweighted hook.

  • Z-Man Turbo FattyZ

  • Z-Man EZ ShrimpZ UnRigged - NOW AVAILABLE Z-Man EZ ShrimpZ UnRigged - NOW AVAILABLE - September 25, 2024
    Possessing the same deadly good looks and fish-catching prowess of its rigged brethren, the EZ ShrimpZ can serve as replacement bodies for the rigged version, or be paired separately with a jighead or weedless hook. Pairing perfectly with Z-Man's Trout Eye™, 3/0 HeadlockZ™ HD, Power Finesse ShroomZ™, or 3/0 EZ KeeperZ™, they can be made even more attractive by adding Pro-Cure Super Gel scent or rattles to their body cavities.

  • Z-Man EZ ShrimpZ UnRigged

  • T-H Marine Winch Strap & Hook - NOW AVAILABLE T-H Marine Winch Strap & Hook - NOW AVAILABLE - September 24, 2024
    Introducing the Winch Strap Hook from T-H Marine, your reliable companion for secure and effortless boat loading and unloading. This high-quality winch strap hook is designed to provide a strong and reliable connection between your winch strap and boat trailer. Its sturdy construction and durable materials ensure long-lasting performance, even under heavy loads and tough conditions.

  • T-H Marine Winch Strap & Hook

  • T-H Marine 3.5 oz Marine & Sport Air Horn - NOW AVAILABLE T-H Marine 3.5 oz Marine & Sport Air Horn - NOW AVAILABLE - September 24, 2024
    Enhance your boating safety with the 3.5 oz Marine Sport Air Horn by T-H Marine. This compact and powerful air horn is designed to deliver a loud and attention-grabbing sound, ensuring your presence is unmistakable on the water. With its 3.5 oz capacity, you can rely on a sufficient number of blasts to signal your intentions or draw attention in critical situations.

  • T-H Marine 3.5 oz Marine & Sport Air Horn

  • 25% OFF Shimano Vanford F Spinning Reel 25% OFF Shimano Vanford F Spinning Reel - September 23, 2024
    Save 25% on Shimano Vanford F Spinning Reel. While supplies last! Limited quantities available! Regular price $249.99 to $259.99, SALE PRICE $187.49 to $194.99!

  • Shimano Vanford F Spinning Reel

  • Z-Man Drop KickerZ - NEW IN SWIMBAITS Z-Man Drop KickerZ - NEW IN SWIMBAITS - September 20, 2024
    Slender, extra soft and built for vigorous yet subtle tail motion, the Z-Man® Drop KickerZ™ is a sneaky little trick for forward-facing sonar applications as well as dropshot or Ned rigging and hover strolling. The 10X Tough ElaZtech® bait's rounded, wedge-shaped tail kicks and swims even at the slowest retrieve speeds.

  • Z-Man Drop KickerZ

  • Abu Garcia Max Pro Spinning Reel - NEW IN REELS Abu Garcia Max Pro Spinning Reel - NEW IN REELS - September 20, 2024
    The Max Pro Spinning Reel is loaded with features inspired by the Zenon™ and Revo® series of spinning reels. Featuring an asymmetric body, V-Rotor and V-Spool design, the Max Pro is incredibly compact and lightweight. With a smooth and consistent Carbon Matrix drag, big fish don't stand a chance. Featuring a smooth 7+1 stainless steel bearing system and Rocket Line Management™ system, the Max Pro provides effortless operation.

  • Abu Garcia Max Pro Spinning Reel

  • Z-Man Micro WormZ - NEW IN CRAPPIE & PANFISH Z-Man Micro WormZ - NEW IN CRAPPIE & PANFISH - September 20, 2024
    Made in the USA with Z-Man's exclusive ElaZtech® superplastic, the versatile new Micro WormZ™ is perfect for a variety of species such as trout, crappie, perch, sunfish, and bass. Its slender, segmented body and telltale egg sack make it ideal for various rigging styles, including Micro Finesse ShroomZ™ jigheads, wacky rigs, and dropshots. We added all colors.

  • Z-Man Micro WormZ

  • Abu Garcia Revo Premier Gen 5 Low Profile Casting Reel - NEW IN REELS Abu Garcia Revo Premier Gen 5 Low Profile Casting Reel - NEW IN REELS - September 20, 2024
    Redesigned from the ground up, the 5th generation of Revo® low profile reels have been designed to provide best-in-class precision, power, and performance. The Revo Premier features an asymmetrical body design as well as Abu Garcia's X2-Cräftic™ alloy frame and sideplate to provide the ultimate balance in weight, strength, and ergonomics.

  • Abu Garcia Revo Premier Gen 5 Low Profile Casting Reel

  • Abu Garcia Max Elite Spinning Reel - NEW IN REELS Abu Garcia Max Elite Spinning Reel - NEW IN REELS - September 20, 2024
    The Max Elite Spinning Reel delivers unparalleled performance in a lightweight package. Inspired by the Revo® and Zenon™ series of spinning reels, the Max Elite features an incredibly compact and lightweight asymmetric C6 carbon frame design. Smooth and reliable performance is driven by a CNC Machined Gear System and 9+1 stainless steel bearings.

  • Abu Garcia Max Elite Spinning Reel

  • Abu Garcia Max STX Low Profile Casting Reel - NOW AVAILABLE Abu Garcia Max STX Low Profile Casting Reel - NOW AVAILABLE - September 20, 2024
    Experience better-than-ever Abu Garcia engineering with MAXimum performance with the Abu Garcia Max STX baitcast reels. These reels feature custom designed, co-molded handle knobs for increased comfort, a 5+1 bearing system for ultimate smoothness, and Duragear Brass gear for durability.

  • Abu Garcia Max STX Low Profile Casting Reel

  • Berkley ThinFisher - NOW AVAILABLE Berkley ThinFisher - NOW AVAILABLE - September 20, 2024
    Berkley has made the The Original Johnson® ThinFisher™ even better! One of the most popular Blade Baits on the market, the ThinFisher's compact shad-shape profile has upgraded cosmetics, upgraded high-quality snap and custom Fusion 19™ black nickel trebles. The combination of metal body, sonic rattle chamber and hooks makes the ThinFisher one of the noisiest blade baits on the market.

  • Berkley ThinFisher

  • Berkley Swamp Lord Popping Hollow Body Frog - NOW AVAILABLE Berkley Swamp Lord Popping Hollow Body Frog - NOW AVAILABLE - September 20, 2024
    Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the popping version of Berkley's Swamp Lord Hollow Body Frog. The Swamp Lord features optimally angled sticky sharp Fusion19™ hooks and a supple yet durable body material that easily collapses. Additionally, the sealed hook shank / body chamber reduces water intrusion for uninterrupted fishing.

  • Berkley Swamp Lord Popping Hollow Body Frog

  • Berkley Swamp Lord Hollow Body Frog - NOW AVAILABLE Berkley Swamp Lord Hollow Body Frog - NOW AVAILABLE - September 20, 2024
    Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp. Optimized for positive hook-up ratio, the Swamp Lord features optimally angled sticky sharp Fusion19™ hooks and a supple yet durable body material that easily collapses. Additionally, the sealed hook shank / body chamber reduces water intrusion for uninterrupted fishing.

  • Berkley Swamp Lord Hollow Body Frog

  • Berkley Trilene Big Game Braided Line - ALL SIZES Berkley Trilene Big Game Braided Line - ALL SIZES - September 20, 2024
    Trilene® Big Game™ is one of the most popular line families in North America due to its incredible strength, reliability and value. Big Game™ Braid is manageable, easy-to use, and has reliable knot strength. All at an exceptional value! We offer all sizes in Lo-Vis Green.

  • Berkley Trilene Big Game Braided Line

  • Berkley Scented Flicker Shad Tiger Pack - FULL SELECTION Berkley Scented Flicker Shad Tiger Pack - FULL SELECTION - September 20, 2024
    For decades Berkley has pushed the efficacy and catch rate of their Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, their Flicker Shad® trolling hard baits have continued to cash countless checks in Walleye tournaments across the country. The new Scented Flicker Shad® features Patent Pending Scent+ Pockets designed precisely for accepting Gulp! Hard Bait Gel. We offer both sizes.

  • Berkley Scented Flicker Shad Tiger Pack

  • Berkley SquareBull - NOW AVAILABLE Berkley SquareBull - NOW AVAILABLE - September 20, 2024
    Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning.

  • Berkley SquareBull

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