Company Information
Welcome to CrushCity™, a destination in the
mind of every angler, where fish are big, and
the bite is hot. It’s what tournament anglers
live for and every angler dreams of.
CrushCity™ is the collaboration of Rapala® and
Jacob Wheeler to create what Wheeler calls
“the soft baits I need to win tournaments.”
Smart Injection Technology™ Combines Custom
Combinations of Color, flake, Salt and Scent,
that are added Precisely where Needed for the
Perfect Presentation.
