Company Information
3 Brothers Baits story starts with a love of
fishing. The boys grew up fishing farm ponds
and wading creeks around their family's farms
in central Kentucky. What took fishing from
love to passion was their first taste of
tournament fishing! Will, Jack Henry, and
John-Scott decided to use their passion to
help others. They organized a mission trip,
Fishin' On A Mission, to help the village
kids of a lake side community in the
Dominican Republic. COVID put a halt on their
travel plans but not on their desire to help.
They made the decision to pack some tackle
boxes and send them to the kids there
instead. They made swim bait heads, egg
sinkers, bullet weights, ned heads...and
packed them in a nice tackle box. The boxes
were shipped to the Dominican Republic with
the help of Score International. The boys
enjoyed making the lures and weights so much
that they began making lures for their own
use. Will then took the idea and ran, using 3
Brothers Baits as his senior year co-op
project, building the business as it is
today. The younger boys are active in the
junior fishing circuits and Will is fishing
competitively in college. The boys hope you
enjoy the baits and have fun catching fish
with them!
