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Zoom Super Fluke 6" - FULL SELECTION BACK IN STOCK - March 7, 2025
"It's all about imitating bigger forage,"
said five-time Bassmaster Classic qualifier
Brandon Cobb. "The new Super Fluke is bigger
than the 5.25 inch model, so it casts a bit
further. It's more forgiving with a big hook,
yet it often has a better hookup percentage
than the Magnum Fluke." Brandon especially
likes the big fluke on herring lakes, like
those in his native South Carolina. All 7
colors are now back in stock!
Zoom Super Fluke 6"
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Rapala Retractable Line Scissors - NOW AVAILABLE - March 7, 2025
The Retractable Line Scissors features a
hidden cutting area for safety along with
super sharp blades to easily cut small braid
and nylon fishing line. Carabiner quickly and
securely connects anywhere.
Rapala Retractable Line Scissors
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Rapala 20 lb High Vis Digital Scale - NEW IN TOOLS & ACCESSORIES - March 7, 2025
The Rapala 20 lb High Vis Digital Scale
features an oversized E-Ink display which is
highly visible and can be seen from all
angles and with sunglasses. Top bar displays
mode setting and tournament validation date
and time stamp. Choose between three storage
modes: 5 storage, 8 storage bin, or no limit.
All modes can be used in "vs mode" to
compare/compete weights with another angler.
Rapala 20 lb High Vis Digital Scale
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Rapala Precision Xtreme PXR Mavrik 110 - FULL SELECTION - March 7, 2025
Precision Xtreme Series is made with the
finest construction and unrivaled technical
qualities. The PXR Mavrik provides premium
jerkbait features, starting with a Long-Cast
System which provides accurate, ultra-long
casts to maximize time in the strike zone.
Suspending, head-down posture mimics an
injured baitfish. Hard-Cutting, semi-erratic
action makes the Mavrik a versatile jerkbait
for any condition. We offer the full
selection of 18 colors.
Rapala Precision Xtreme PXR Mavrik 110
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Rapala Ott's Garage OG Deep Tiny 07 - FULL SELECTION - March 7, 2025
From a passion of bait building as a
childhood hobby to customizing lures as a
professional angler, the OG Series is born of
the sawdust from Ott DeFoe's Garage. The
Rapala Tiny is a thin, flat-sided balsa bait
with a tight wobble and finesse-like action.
This thin design and lightweight circuit
board lip moves less water and provides a
sensitive feel of bottom structure. We added
all 19 colors to bring you their full
selection!
Rapala Ott's Garage OG Deep Tiny 07
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CrushCity Freeloader - NEW COLORS - March 7, 2025
The Freeloader is the bait you want trailing
along for the ride on your spinnerbait,
vibrating jig or scrounger. Belly and top hook
slots help in rigging the bait straight and
top hook slot helps to hide hook point. Tail
rings give bait attracting subtle action. New
colors Electric Shad, Green Pumpkin Disco,
Perch, and Shad are now available.
CrushCity Freeloader
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CrushCity The Mayor - NEW COLORS & SIZE - March 7, 2025
To lead CrushCity, you need to be dependable,
adaptable and fearless, which is why the The
Mayor is the perfect candidate to crush big
bass. The Mayor is a swimbait you can leave
tied on all season long to handle almost any
situation on any body of water. Belly and top
hook slots help in rigging the bait straight
and top hook slot helps to hide hook point.
We added new colors Electric Shad and Green
Pumpkin Disco along with the new 2.5" size as
well.
CrushCity The Mayor
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CrushCity NED BLT - NEW COLORS - March 7, 2025
Sometimes in bass fishing, less is more,
that's exactly where the tasty Ned BLT™ comes
in. TPE material is extremely durable and
allows bait to float. Tapered, ribbed tail
gives subtle action with the slightest
movement. New colors Black, Electric Shad,
Green Pumpkin Goby, and Ox Blood Red Flake are
now available.
CrushCity NED BLT
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CrushCity Cleanup Craw - NEW COLORS - March 7, 2025
Like all CrushCity baits, the Cleanup Craw
was crafted from the mind of Jacob Wheeler to
make his dream craw bait. At 3.5 inches long,
the Cleanup Craw is the ultimate bass snack.
Back ribs allow the angler to rig either side
of bait to maximize usage and helps hide hook
point. Forward-facing legs provide subtle,
secondary action with the slightest movement.
New colors Chile Craw, Red Craw, and Tilapia
Magic are now available.
CrushCity Cleanup Craw
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CrushCity Bronco Bug - NEW COLORS - March 7, 2025
The most unique offering in the CrushCity
lineup, the Bronco Bug offers a body with
actions that most bass haven't seen before.
Double-sided ribs allow the angler to rig
either side of bait to maximize usage. Hinged
arms create unique dual actions. Check out
the new six colors: Chile Craw, Ox Blood
Red Flake, Pearl White, Red Craw , Sprayed
Grass, and Tilapia Magic.
CrushCity Bronco Bug
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Daiwa Tournament D-Fin Swimbait - NEW IN SWIMBAITS - March 7, 2025
The Tournament D-Fin 6" swimbait with classic
wobbling kick-tail generates strong flanking
moves even without a jighead. Due to the
special rubber formulation and the addition
of salt, this shad can even be fished with or
without jighead and is ideally suited for the
use in both saltwater and freshwater
applications. The rubber is formulated with
squid flavor.
Daiwa Tournament D-Fin Swimbait
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BC Lures Screw-Loc Scope Swimbait Jighead - NEW IN JIGHEADS - March 7, 2025
BC Lures Screw-Loc Swimbait head is a lead
ball head designed for forward facing sonar
pin tails, and paddle tail swimbaits. The
screw-loc design helps to preserve soft
plastics, and keep you fishing! Available in
2/0, 4/0, and 5/0 version to fit any of your
swimbait sizes!
BC Lures Screw-Loc Scope Swimbait Jighead
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BC Lures Phantom Head Jig - NEW COLORS - March 7, 2025
The Phantom Head jigs are equipped with a
Mustad hook, and come with a brush guard. These
hand poured and powder painted heads are oven
baked to ensure that you get a high gloss,
super hard painted jighead that will stand up
to hard fishing. We added three new colors
Bloops, Blue Craw, and Whiskey Bent in the 3/8
oz and 1/2 oz sizes.
BC Lures Phantom Head Jig
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BC Lures Bubba Bug Casting Jig - NEW COLORS - March 7, 2025
The BC Lures Bubba Bug Casting Jigs feature a
3/0 Mustad super strong round bend hook that
is ultra sharp. It also has a proven hand
poured head design which is powder painted by
hand, and a wire weedguard that can be fished
through heavy cover, weeds, grass lines,
rocks and stumps. It can be effectively
fished anywhere. New colors Bloops, Blue
Craw, and Whiskey Bent have been added in the
3/8 oz and 1/2 oz sizes.
BC Lures Bubba Bug Casting Jig
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BC Lures Blaze Bughead Football Head Jigs - NEW COLORS - March 7, 2025
The BC Lures Blaze Bughead Football Head Jigs
feature a Mustad Ultra sharp round bend 90
degree hook and are hand poured. The powder
hand painted heads are oven baked to ensure
that you get a high gloss, super hard painted
jighead that will stand up to hard fishing
and that occasional uh-oh cast that lands on
the bank. New colors Bloops, Blue Craw, and
Whiskey Bent are now available.
BC Lures Blaze Bughead Football Head Jigs
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BC Lures Wire Guard Football Head Jig - NEW COLORS - March 7, 2025
The BC Lures Wire Guard Football Head Jig
features a Mustad super strong round bend
hook that is ultra-sharp. Its football head
design is hand painted and oven baked for
superior durability. The stainless wire weed
guard allows this jig to be fished through
heavy cover, weeds, grass lines, rocks, and
stumps without sacrificing hook up ratios.
New colors Bloops, Blue Craw, and Whiskey
Bent are now available.
BC Lures Wire Guard Football Head Jig
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Shimano Jackall Poison Adrena B Series Spinning Rods - NEW IN RODS - February 27, 2025
Combined with a redesigned Full Monocoque
Handle and proprietary CI4+ reel seat, the
Poison Adrena series provides unparalleled
lightness and durability while delivering
heightened sensitivity with increased
transmission of lure action and bites. Pursue
Ultimate Lightness and elevate performance with
the fully redesigned Poison Adrena.
Shimano Jackall Poison Adrena B Series Spinning Rod
Shimano Jackall Poison Adrena B Series Solid Tip Spinning Rod
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Shimano Jackall Poison Adrena B Series Casting Rods - NEW IN RODS - February 27, 2025
Born to pursue Ultimate Lightness and exceed
the expectations of even the most technical
bass anglers, the fully redesigned Poison
Adrena B series of casting and spinning rods
combine a blend of premium Shimano rod
technologies with application-specific
actions. Shimano's proprietary Spiral X Core
technology powers Poison Adrena B, enhancing
Shimano's traditional Spiral X carbon tape
construction.
Shimano Jackall Poison Adrena B Series Casting Rod
Shimano Jackall Poison Adrena B Series Glass Casting Rod
Shimano Jackall Poison Adrena B Series BFS Casting Rod
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Shimano Jackall Poison Ultima Spinning Rod - NEW IN RODS - February 27, 2025
High-performance and lightweight Shimano X-
Guides draw out the full potential of Poison
Ultima's rod design for trouble-free and
heightened casting performance. Spinning
models feature a Carbon Shell Grip — a
lightweight, hollow structure — that enables
anglers to determine even the slightest
differences underwater as it transmits
vibration through the hand. Built to be the
pinnacle of performance, the evolution
doesn't stop for Poison Ultima.
Shimano Jackall Poison Ultima Spinning Rod
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Shimano Jackall Poison Ultima Casting Rod - NEW IN RODS - February 27, 2025
The pinnacle of the Poison series, the Poison
Ultima brings Shimano's JDM offering to the
North American market and generously
showcases Shimano's most advanced rod
technologies. Shimano's flagship Spiral X
Core technology blends lightness and
increased multi-directional strength while
combining with Hi-Power X technology for
added blank twist resistance.
Shimano Jackall Poison Ultima Casting Rod
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Zoom Magnum Super Fluke - FULL SELECTION - February 26, 2025
For those times when the original Super Fluke
isn't big enough to match big perch or magnum
sized gizzard shad, now there's a version to
match monster forage and tempt the biggest bass
on your lake, without sacrificing any of the
qualities that made the original so great. We
offer all 8 of Zoom's active stock colors along
with additional special run colors!
Zoom Magnum Super Fluke
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Zoom Super Fluke Jr. - FULL SELECTION - February 26, 2025
The deep belly of the Super Fluke causes it
to dart, glide and knuckleball through the
water, while its universal baitfish size
allows it to tempt both limit-sized bass and
the biggest fish on your lake. The Super
Fluke Jr. offers a smaller profile than the
standard offering for when you need to
downsize to get the bite. We offer all 9 of
Zoom's active stock colors plus even more
special run colors!
Zoom Super Fluke Jr.
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Zoom Bait 8-inch Magnum Lizard - FULL SELECTION - February 21, 2025
In Texas and Mexico, the eight-inch lizard is a
can't miss option for the bass of a lifetime,
but that doesn't mean you should sleep on it
when you fish anywhere else. This bulked-up
package moves water, attracts fish from a
distance, and aggravates the biggest bass
around into biting. We carry all Zoom stock
colors plus special distributor colors as well!
Zoom 8-inch Magnum Lizard
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Zoom Bait 4-inch Mini Lizard - FULL SELECTION - February 21, 2025
The Zoom Mini Lizard is a finesse option that
packs a big punch, putting the worst enemy of
a territorial fish in a compact package. Fish
it on a downsized Texas rig, a shakey head,
or even a Carolina rig when the bite gets
tough, and don't forget about it when a big
spawning sow turns up her nose at everything
else. We carry all Zoom stock colors plus
special distributor colors as well!
Zoom Bait 4-inch Mini Lizard
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Shimano Tranx 300 B Low Profile Casting Reel - NEW IN REELS - February 21, 2025
Shimano's redesign of a low-profile
baitcasting reel renowned for its smooth,
powerful performance and unmatched
durability, the Tranx 300 B builds on the
series' "workhorse" reputation with premium
technology enhancements designed to tackle
both fresh and saltwater environments.
Crafted with precise intention, the Tranx 300
B features Shimano's CoreSolid and HAGANE
Body technologies.
Shimano Tranx 300 B Low Profile Casting Reel
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