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River2Sea Whopper Plopper - MORE COLORS - September 28, 2018
River2Sea's Whopper Plopper, designed by the legendary angler Larry Dahlberg, has a soft, pliable tail that rotates on the harness and creates muskie alluring rumbles at a variety of retrieve speeds and depths. The tail is designed to withstand the punishment rendered by rocks, stumps and muskies. Colors Chrome Black and Frog have been added to bring you their full selection.
River2Sea Whopper Plopper
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River2Sea Worldwide Spoon 100 - NEW HARD BAIT - September 27, 2018
Designed by FLW Tour Pro James Watson. The Worldwide spoon is perfect for open water casting, vertical fishing, ledge pumping, and spoon jacking in docks. It's perfectly cupped and weighted for the best fall rate. As the spoon falls it will "swim away". It comes equipped with a River2Sea #2 4X Treble and comes equipped with a removable stinger hook.
River2Sea Worldwide Spoon 100
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Lew's Mach Speed Fillet Knife - NOW STOCKING - September 27, 2018
A long-lasting edge and no-slip grip are among key features of the Mach Speed Fillet Knife. Its high quality 4116 German stainless steel blade is digitally sharpened for optimal edge profile. Proprietary ArmorShield 3X coating provides unmatched corrosion protection. The included molded sheath has an integrated Speed Sharpener.
Lew's Mach Speed Fillet Knife
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Lew's American Hero Camo Speed Spin Spinning Reel - NEW REEL - September 27, 2018
Lew's American Hero Camo Speed Spin Spinning Reel features a six stainless steel bearings system, Zero Reverse one-way clutch bearing, and aluminum handle with Lew's combat style handle knob in a cool camo pattern. Lew’s pledges a portion of profits from the sale of every American Hero product for the purpose of supporting and helping organized programs that benefit American veterans.
Lew's American Hero Camo Speed Spin Spinning Reel
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Strike King Pro-Model 5XD & 6XD Crankbaits - NEW COLORS - September 27, 2018
The 5XD and 6XD Pro-Model Crankbaits are deep diving crankbaits with unique curved bills that allow the baits to dive deeper & faster than most other deep diving hardbaits. The 5XD is medium-bodied and dives to 15' and the 6XD is large-bodied and dives to 18+'. New colors Phantom Perch, Sugar Daddy and Sunrise Sexy Shad have been added in both models to bring you a full selection of colors!
Strike King Pro-Model Xtra-Deep (XD) Crankbaits
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Strike King Lightn'in Strike Hooks - NOW STOCKING - September 27, 2018
The Strike King Lightn'in Strike Hooks are weedless hooks for soft baits and pork.
Strike King Lightn'in Strike Hooks
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Strike King Pro-Model 10XD Crankbaits - NEW COLORS - September 25, 2018
An extra large deep diving crankbait with a unique curved bill that allows the bait to dive deeper & faster than most other deep diving hardbaits. New colors Gizzard Shad and Natural Shad now round out our full selection in the 10XD size of Strike King's Pro-Model line of Extra Deep Divers!
Strike King Pro-Model Xtra-Deep (XD) Crankbaits
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Strike King Red Eyed Shad Tungsten 2-Tap - NEW COLORS - September 25, 2018
The Red Eyed Shad Tungsten 2-Tap has all the same features as their regular Red Eyed Shad but with a unique tungsten sound chamber that emits a double tapping cadence for a different sound to trigger fish to bite. New colors Chartreuse Perch, Chartreuse Shad, Citrus Shad, DB Craw, Gold Sexy Shad, Olive Shad, Oyster, Phantom Perch, and Sugar Daddy are now available as part of our full selection!
Strike King Red Eyed Shad Tungsten 2-Tap
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Rapala Stainless Steel Fishing Forceps - NOW STOCKING - September 24, 2018
Must-have tool for removing hooks, rigging and knot tying. Built-in scissors, oversize thumb holes and hand lanyard.
Rapala Stainless Steel Fishing Forceps
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Rapala 50 Lb Touch Screen Scale Angler Model - NOW STOCKING - September 24, 2018
The Touch Screen Scale adds ease and convenience to weighing and tracking your catch. Large digital scale is packed with features, yet intuitive in use. Displaying weight in lbs./oz., decimal lbs. or kg., easily record and determine the position of current catch in your weight total. Simply hang catch from heavy-duty composite clamp or included stainless steel hook to view weight.
Rapala 50 Lb Touch Screen Scale Angler Model
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Rapala Original Floater Bottle Opener - NOW STOCKING - September 24, 2018
Start opening your award-winning brews with this award-winning opener based on the Original Floating Rapala.
Rapala Original Floater Bottle Opener
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Shimano SLX Low Profile Baitcasting Reel - NEW REEL - September 21, 2018
SLX is compact, rigid and versatile. With 3 gear ratios to choose from and a long handle, SLX offers tournament anglers a complete series of reels that won’t break the bank. SLX is over 20% more compact than Caenan, while maintaining the same line capacity.
Shimano SLX Low Profile Baitcasting Reel
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Strike King Pro-Model 5XD, 6XD, 8XD & 10XD Crankbaits - NEW COLORS - September 21, 2018
Strike King's line of extra deep diver crankbaits are designed with a unique curved bill and are balanced to cause a steep dive angle to enable these baits to dive faster and deeper than other crankbaits in this category. The bill design also enables the lure to track well when in contact with the bottom. New colors Olive Shad and Oyster have been added in the Series 5XD, Series 6XD, Series 8XD & Series 10XD as part of our full selection!
Strike King Pro-Model Xtra-Deep (XD) Crankbaits
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Strike King Pro-Model Series 5 Crankbait - NEW COLORS - September 21, 2018
A medium-bodied deep diver, the Series 5 is designed with a medium wobble and medium buoyancy, and has a 2 degree diving plane to allow for lengthened casts and deeper depths. It's the "go-to" crankbait for many Touring Pro’s. New colors Olive Shad and Sunrise Sexy Shad have been added to the Series 5 model to expand our full selection!
Strike King Pro-Model Crankbait
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Strike King Rage Tail Swimmer Swimbait - NEW SIZE - September 21, 2018
Versatility and balance separate the Strike King Rage Tail Swimmer from the pack and make it ideal for almost any situation. With the thick ribbed body and oversized paddle tail, the Rage Swimmer is perfect when rigged with the Squadron Swimbait Jig Head or using a 4/0 hook alone! A new 3.25" size is now available to expand our full selection!
Strike King Rage Tail Swimmer Swimbait
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Strike King KVD 4.0 Magnum Squarebill Pro-Model Crankbait - NEW COLOR - September 21, 2018
Designed to the specifications of BassMaster's Classic Champ Kevin VanDam and perfect for shallow water power fishing. The square bill design and unique action also helps deflect off cover to entice strikes. New color Olive Shad is now available in the 4.0 size as part of our full selection!
Strike King KVD Magnum Squarebill Pro-Model Crankbaits
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Strike King KVD Perfect Plastics Finesse Worm - NEW COLOR - September 21, 2018
The Strike King KVD Perfect Plastics Finesse worm is made from a super soft plastic formula for awesome action with beveled tail design for great shaky head action and wacky and weightless rigging. New color Moon Juice in the 6.5" size adds to our full selection!
Strike King KVD Perfect Plastics Finesse Worm
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Strike King KVD Splash Topwater Popper - NEW COLOR - September 20, 2018
The KVD Splash and Splash Jr.'s design is the perfect balance of spitting, chugging and walking to entice topwater strikes. They include premium components, feather enhanced rear treble hook, 3D eyes, ultra-realistic paint jobs and strike inducing action. If you like throwing topwater for BIG fish, this is the bait for you! New color Black Lab is now available as part of our full selection in both the KVD Splash and KVD Splash Jr.
Strike King KVD Splash Topwater Popper
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Strike King Magnum Rage Tail Bug - NEW COLOR - September 19, 2018
The Magnum Rage Bug is a larger version of the popular Rage Bug and is designed for use behind the Jointed Structure Head, but is great as a flipping or Carolina Rig bait or jig trailer. Features Rage Tail flanges for a very subtle action at very slow speeds. New color Moon Juice is now part of our full selection!
Strike King Magnum Rage Tail Bug
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Strike King Rage Tail Bug - NEW COLORS - September 19, 2018
The Rage Bug is designed for use behind the Jointed Structure Head, but is great as a flipping or Carolina Rig bait or jig trailer. Features Rage Tail flanges for a very subtle action at very slow speeds. New colors Bama Bug, Moon Juice, and Smoke Purple Black Flake are now part of our full selection!
Strike King Rage Tail Bug
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Joy Fish Tungsten Worm Weight - NOW STOCKING - September 19, 2018
Joy Fish Tungsten Worm Weights' composition allows them to be much more compact in size than comparable lead weights, offering more subtle presentations. Their super tough powder coating is ultra smooth and resists chipping for long lasting color.
Joy Fish Tungsten Worm Weight
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Joy Fish Tungsten Flipping Weights - NOW STOCKING - September 19, 2018
The Joy Fish Tungsten Flipping Weight is a thicker weight which is great for punching through heavy cover. It's 97% pure tungsten and is insert-free for increased sensitivity and ease of "pegging".
Joy Fish Tungsten Flipping Weight
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Joy Fish Tungsten Tear Drop Shot Weights - NOW STOCKING - September 18, 2018
Built for the finesse tactic of drop shotting, the Joy Fish Tungsten Tear Drop Shot Weight allows anglers to get down to the bottom quickly and get a better feel for the terrain that they are fishing through. Made from high-quality tungsten, the Joy Fish Tungsten Tear Drop Shot Weight is more compact than lead weights of the same heaviness, which translates to increased sensitivity and lessened hang-ups.
Joy Fish Tungsten Tear Drop Shot Weights
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Joy Fish Tungsten Skinny Drop Shot Weights - NOW STOCKING - September 18, 2018
Joy Fish Tungsten Skinny Drop Shot Weights are great for coming through rocks and other underwater obstructions. Their shape allows them to stay on top of cracks and narrow gaps in the rock, and the higher density of their tungsten composition makes them much more compact than comparable lead weights. Tungsten is also much harder than lead, which means you can better detect anything your weight comes into contact with.
Joy Fish Tungsten Skinny Drop Shot Weights
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Joy Fish Tungsten Barrel Weights - NOW STOCKING - September 18, 2018
Joy Fish Tungsten Barrel Weights bring you the enhanced performance of tungsten at a price that is hard to ignore, with the harder feel of tungsten allowing you to feel changes in bottom compositions and cover more distinctly. 97% pure tungsten means they are environmentally friendly as well.
Joy Fish Tungsten Barrel Weights
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