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Fishing Tackle Announcements & Messages


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Lindy Marker Buoy - NOW IN STOCK Lindy Marker Buoy - NOW IN STOCK - January 31, 2019
Mark a hot spot and find it again at a glance! The Lindy barbell design features internal ballast weights for resistance to 'walking' in wind or current. This high-impact styrene marker includes the weight and 60 feet of rot-proof cord.

  • Lindy Marker Buoy

  • Berkley PowerBait Bottom Hopper - NEW SOFT BAIT Berkley PowerBait Bottom Hopper - NEW SOFT BAIT - January 31, 2019
    With a uniquely designed tail for improved action, the Bottom Hopper is ideal for jig heads, Carolina rigs, and wacky worming. Now its ever-popular pro design has been taken to the next level with the Berkley PowerBait Bottom Hopper. Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer.

  • Berkley PowerBait Bottom Hopper

  • Berkley J-Walker 120 -  NEW HARD BAIT Berkley J-Walker 120 - NEW HARD BAIT - January 31, 2019
    Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their hydrodynamic shape, precision balance point, and resting position allow for an easy walk the dog action that has been proven on the water.

  • Berkley J-Walker 120

  • Berkley Cane Walker - NEW HARD BAIT Berkley Cane Walker - NEW HARD BAIT - January 31, 2019
    Ideal for calling fish up or situations with a slight chop, the Berkley Cane Walker delivers the most surface disturbance of any Berkley top water lure. With a loud rattling chamber, spitting cup, and long-distance casting ability – the Berkley Cane Walker is sure to get their attention.

  • Berkley Cane Walker

  • Berkley Bullet Pop - NEW HARD BAIT Berkley Bullet Pop - NEW HARD BAIT - January 31, 2019
    Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. It delivers a classic spit and surface swell, but also allows anglers of all skill levels to easily walk it with near 180 degree turns with minimal movement.

  • Berkley Bullet Pop

  • Abu Garcia Revo Ike Low Profile Baitcast Reel - NEW REEL Abu Garcia Revo Ike Low Profile Baitcast Reel - NEW REEL - January 24, 2019
    The Abu Garcia Revo Ike series is designed by Mike Iaconelli to include the power, comfort, speed, and action that he demands out of his fishing tackle. In addition to features, the attitude and personality that Ike is known for shows through the unmistakable cosmetics that make "Going Ike!" possible for the average angler.

  • Abu Garcia Revo Ike Low Profile Baitcast Reel

  • Berkley PowerBait Power Worms - NEW COLORS & SIZES Berkley PowerBait Power Worms - NEW COLORS & SIZES - January 24, 2019
    This is Berkley's most popular PowerBait shape. The ribbontail design of the Power Worm lets it swim naturally on the fall, with twitches, short hops, or from currents when lying motionless. Ideal for all your favorite fishing lakes, rivers, streams and conditions. New colors Bloodline and Watermelon Red have been added, along with new 8.5" and 12" sizes in select colors!

  • Berkley PowerBait Power Worms

  • Humminbird HELIX 12 CHIRP MEGA SI+ GPS G3N - NEW IN BOATING Humminbird HELIX 12 CHIRP MEGA SI+ GPS G3N - NEW IN BOATING - January 24, 2019
    The HELIX 12 CHIRP MEGA SI+ GPS G3N features a commanding 12.1" display, MEGA Side Imaging+, MEGA Down Imaging+ and Dual Spectrum CHIRP Sonar. Includes GPS mapping, built-in Bluetooth, Ethernet networking capabilities and ability to create your own maps in real-time with AutoChart Live's depth, vegetation and bottom hardness mapping. Humminbird Basemap cartography is built-in, with the option to expand your mapping capabilities with available LakeMaster charts.

  • Humminbird HELIX 12 CHIRP MEGA SI+ GPS G3N

  • Humminbird HELIX 10 CHIRP MEGA SI+ GPS G3N - NEW IN BOATING Humminbird HELIX 10 CHIRP MEGA SI+ GPS G3N - NEW IN BOATING - January 24, 2019
    The HELIX 10 CHIRP MEGA SI+ GPS G3N model features a large 10.1" display, MEGA Side Imaging+, MEGA Down Imaging+ and Dual Spectrum CHIRP Sonar. Includes GPS mapping, built-in Bluetooth, Ethernet networking capabilities and ability to create your own maps in real-time with AutoChart Live's depth, vegetation and bottom hardness mapping. Humminbird Basemap cartography is built-in, with the option to expand your mapping capabilities with available LakeMaster charts.

  • Humminbird HELIX 10 CHIRP MEGA SI+ GPS G3N

  • Humminbird HELIX 9 CHIRP MEGA SI+ GPS G3N - NEW IN BOATING Humminbird HELIX 9 CHIRP MEGA SI+ GPS G3N - NEW IN BOATING - January 24, 2019
    The HELIX 9 CHIRP MEGA SI+ GPS G3N features a 9" display, MEGA Side Imaging+, MEGA Down Imaging+ and Dual Spectrum CHIRP Sonar. Includes GPS mapping with built-in Bluetooth, Ethernet networking capabilities, AutoChart Live with depth, vegetation and bottom hardness mapping. Fish and navigate with confidence thanks to the guidance of Humminbird Basemap built-in.

  • Humminbird HELIX 9 CHIRP MEGA SI+ GPS G3N

  • War Eagle Buzz Toad - NEW BUZZ BAIT War Eagle Buzz Toad - NEW BUZZ BAIT - January 23, 2019
    The War Eagle Buzz Toad is unique in many ways. Such as the patented TLAP bait keeper system that firmly keeps the YUM Tip Toad in place and, like the original buzzbait, it has a screeching squeak right out of the package. Proudly made in the U.S.A. Now stocking their full selection!

  • War Eagle Buzz Toad

  • War Eagle Buzzbait - NEW BUZZ BAIT War Eagle Buzzbait - NEW BUZZ BAIT - January 23, 2019
    War Eagle Buzzbaits are a tournament fisherman's preferred buzzbait due to a keeled head which allows them to plane faster, hand-tied skirts and instant squeak right out of the package. Proudly made in the U.S.A. We added the 1/2 oz size to now bring you all sizes and colors!

  • War Eagle Buzzbait

  • Berkley J-Walker 100 - NEW HARD BAIT Berkley J-Walker 100 - NEW HARD BAIT - January 23, 2019
    Berkley J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their hydrodynamic shape, precision balance point, and resting position allow for an easy walk the dog action that has been proven on the water.

  • Berkley J-Walker 100

  • Lindy Swivel Clips - NOW STOCKING Lindy Swivel Clips - NOW STOCKING - January 22, 2019
    Lindy Swivel Clips make life easy. The quick attachment clip allows you to replace lures or leaders without wasting time cutting and retying. Just slip the snell or lure line tie into the quick attachment clip and get back to catching fish.

  • Lindy Swivel Clips

  • Lindy Lure Wrap - NOW STOCKING Lindy Lure Wrap - NOW STOCKING - January 22, 2019
    Lindy Lure Wraps keep hooks, jigs, crankbaits, spoons and even big umbrella rigs safely tucked away where they can't penetrate, snag or tangle. This protection keeps fishing rods tangle-free during transportation and storage. Velcro straps make closure an easy and fast process.

  • Lindy Lure Wrap

  • Heddon Pop'n Image Jr. - NEW COLORS Heddon Pop'n Image Jr. - NEW COLORS - January 22, 2019
    The Pop'n Image Jr. allows anglers to accomplish two of topwater's most-effective actions – popping and walking the dog. It’s designed for castability and features a realistic finish, fish-like eyes and XCalibur Rotating Treble Hooks. New colors Bay Anchovy, Emerald Shiner, and Needle Fish have been added to this classic model!

  • Heddon Pop'n Image Jr.

  • Heddon Pop'n Image - NEW COLORS Heddon Pop'n Image - NEW COLORS - January 22, 2019
    The versatile Pop'n Image allows anglers to accomplish topwater's top two actions: "popping" and "walking the dog." The Heddon Pop'n Image is designed for castability and features a realistic finish, fish-like eyes and XCalibur Rotating Treble Hooks. New colors Bay Anchovy, Emerald Shiner, and Needle Fish have been added to this classic model!

  • Heddon Pop'n Image

  • Rapala DT (Dives-To) Series - TOURNAMENT WINNING BAITS Rapala DT (Dives-To) Series - TOURNAMENT WINNING BAITS - January 17, 2019
    "I threw a Rapala DT10 (Demon), DT14 (Demon) and DT16 (Caribbean Shad) to make sure that I could hit the different depths..." Grab the baits that Rapala pro Terry Bolton of Benton, Kentucky used to win the FLW Tour at Sam Rayburn Reservoir on January 14th!

  • Rapala DT (Dives-to) Series Custom Ink Colors by Mike Iaconelli
  • Rapala DT (Dives-To) Series

  • Shimano SLX Rods - NEW RODS Shimano SLX Rods - NEW RODS - January 17, 2019
    SLX offers tournament level performance at a price that all anglers can afford. With versatile actions throughout the lineup, there is an SLX to cover any technique. SLX rods feature an attractive and sensitive carbon foregrip, as well as a Shimano custom reel sea

  • Shimano SLX Casting Rods
  • Shimano SLX Spinning Rods

  • Spro Pro Series Mike McClelland RkStar 55 Crankbait - BACK IN STOCK Spro Pro Series Mike McClelland RkStar 55 Crankbait - BACK IN STOCK - January 17, 2019
    Built tough for the Northwest rivers, the RkStar Steelhead & Salmon plug, with super sharp Gamakatsu hooks is proven effective for casting, trolling or back-trolling. Super strong construction and precise tuning allow this plug to run true in deep, fast runs or be trolled at speeds up to 4 mph. All colors are now back in stock!

  • Spro Pro Series Mike McClelland RkStar 55 Crankbait

  • Berkley HighJacker - NEW HARD BAIT Berkley HighJacker - NEW HARD BAIT - January 17, 2019
    Experience explosive top water action with the Berkley HighJacker. Designed for targeting aggressive schooling fish, the Berkley HighJacker has been refined to deliver the long-distance casting needed for targeting fish that are actively chasing schools of bait. Its unique hydrodynamic shape is ideal for matching smaller bait while its weighting system allows for easy walking actions at high speeds.

  • Berkley HighJacker

  • Strike King KVD Perfect Plastics Fat Baby Finesse Worm - NEW COLOR Strike King KVD Perfect Plastics Fat Baby Finesse Worm - NEW COLOR - January 17, 2019
    The KVD Fat Baby Finesse Worms have an oversized tail to allow more action and drag in water. It is a shorter length, with a larger diameter to allow the use of bigger tackle, but it still has super action. Color Moon Juice has been added to bring you the full selection!

  • Strike King KVD Perfect Plastics Fat Baby Finesse Worm

  • Berkley Flicker Shad Jointed Firetail - NEW HARD BAIT Berkley Flicker Shad Jointed Firetail - NEW HARD BAIT - January 17, 2019
    Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. The Flicker Shad Jointed Firetail also sports a signature tail for extra attraction.

  • Berkley Flicker Shad Jointed Firetail

  • Berkley Flicker Shad Jointed - NEW HARD BAIT Berkley Flicker Shad Jointed - NEW HARD BAIT - January 17, 2019
    Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank tested ensuring this proven all-purpose trolling bait works right out of the package.

  • Berkley Flicker Shad Jointed

  • Berkley Flicker Shad Shallow - NEW HARD BAIT Berkley Flicker Shad Shallow - NEW HARD BAIT - January 17, 2019
    Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out of the package whether you troll it, cast it, or stop and go retrieve.

  • Berkley Flicker Shad Shallow

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