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Gamakatsu Octopus Hook - MORE SIZES - April 11, 2019
Gamakatsu's most versatile hook, the Gamakatsu Octopus Hook has long been known for its durability and strength. The Octopus hook comes in a wide variety of sizes, colors and finishes. We've added more smaller sizes in the NS Black model.
Gamakatsu Octopus Hook
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War Eagle Grubber Jighead - NOW AVAILABLE - April 10, 2019
The Grubber features a revolutionary plastic keeper that keeps your swimbaits intact and sitting straight on the hook shank all day. Proudly made in the U.S.A. All sizes have been added to offer the full selection.
War Eagle Grubber Jighead
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YUM Christie Craw - NEW COLORS - April 10, 2019
When Elite pro Jason Christie was asked what he wanted in a flipping and pitching bait, this is what he brought – a compact craw that swims and flails on the drop to simulate a crawfish or a baitfish. The hyper-action claws feature thicker plastic at the ends to maximize action. The Christie Craw also makes a tremendous jig trailer. We've added the full selection including new colors Green Pumpkin Flash, Camo, Natural, Olive Shadow, and Summer Gill.
YUM Christie Craw
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Spro Bucktail Jig - MORE COLORS & SIZES - April 10, 2019
The Bucktail Jig has a unique head shape eyelet and placement which gives it a natural gliding action. When jigged, its body stays parallel for great jigging action. The Bucktail Jigs are made with durable, super sharp Gamakatsu hooks and come in an array of fish-catching colors. We've brought back a wider selection and added colors Sand Eel Green and Spearing Blue along with larger 4 oz and 6 oz sizes.
Spro Bucktail Jig
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Daiwa Tatula 100 TWS Baitcasting Reel - NEW REEL - April 6, 2019
The Daiwa TATULA 100 TWS is the smallest and lightest reel in the series. It is the most comfortable and palmable reel seen in many years. And with a feather weight of 6.9 ounces it may be the lightest, most fatigue free, reel Daiwa has ever built. The Zero Adjuster spool setting and T-Wing System level wind casts longer and more accurately.
Daiwa Tatula 100 TWS Baitcasting Reel
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Daiwa Revros LT Spinning Reel - NEW REEL - April 6, 2019
The REVROS LT incorporates the LT Concept of light but tough in a proven reel design. The spinning reel's weight was reduced by 2 ounces in the 2000 model and a hefty 5 ounces in the 4000 model. The Machined Aluminum Handle smoothly transfers power to the main gear. The Air Rotor System is 15 percent lighter than compatible rotors and well balanced for smooth positive retrievals.
Daiwa Revros LT Spinning Reel
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Gamakatsu Worm Offset Shank Round Bend Hook - MORE PACK SIZES - April 6, 2019
Gamakatsu's standard offset shank hook with a round bend for a larger bite area. Perfect for Carolina rigging, or any time you need a stealthy presentation. We've added the 25 count packs in Bronze to our selection.
Gamakatsu Worm Offset Shank Round Bend Hook
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Spro Pro Series Mike McClelland Series RkCrawler 55 - NEW COLORS - April 6, 2019
Designed with a wide wobbling hunting action, the RkCrawler's deflection ability bounces it off cover like no other lure to trigger aggressive strikes. Just hit the rocks and the RkCrawler 55 does the rest while rocking the school of fish like no other crank bait! New colors Burnt Orange Craw, Electric Red Craw, Melon Craw, and Red River Craw have been added to offer the full selection.
Spro Pro Series Mike McClelland Series RkCrawler 55
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Spro Pro Series Mike McClelland RkCrawler MD 55 - ALL COLORS - April 6, 2019
The RkCrawler MD 55 features all the benefits of the RkCrawler 55, but with a shallower dive angle, this bait will be able to come through rock more like a square bill crankbait to deflect off cover and draw more strikes. When the fish are shallower than 7 feet, the RkCrawler MD should be your go-to RkCrawler. We added color Phantom Watermelon to bring you the full selection.
Spro Pro Series Mike McClelland RkCrawler MD 55
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Berkley Spin Rocket - NEW HARD BAIT - April 6, 2019
Create a top water commotion they can't resist with the Berkley Spin Rocket. The Spin Rocket's slender hydrodynamic profile is an excellent minnow imitator that glides across the surface. Its clear plastic props feature a cupped design with an enhanced surface area that can spin at slower speeds with maximum spray. Twitch it, rip it, or simply reel it across the surface for irresistible spraying action.
Berkley Spin Rocket
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Berkley WakeBull - NEW HARD BAIT - April 5, 2019
The Berkley WakeBull combines the popular Squarebull body with a shallow pitched bill and tail wagging action. Its bill and well-balanced design not only allows it to deflect off surrounding cover but also allows it to be fished at higher speeds without blowouts. WakeBull's sound resonance chamber amplifies the knocking sound with each wag of the tail that entices the curiosity of surrounding fish.
Berkley WakeBull
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Berkley Surge Shad Jointed - NEW HARD BAIT - April 5, 2019
An extremely versatile lure, the Berkley Jointed Surge Shad provides an exaggerated wobbling action that is ideal for fish actively feeding on the surface or those that are suspended. Its bill design has been tailored for multiple presentations. Simply reel it, twitch it, or aggressively jerk it – this louder and more aggressive version of the Surge Shad excels in a variety of situations.
Berkley Surge Shad Jointed
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Berkley PowerBait MaxScent Lizard - NEW SOFT BAIT - April 5, 2019
Berkley PowerBait MaxScent Lizard has a classic lizard design plus it's optimized for MaxScent material. Impregnated with PowerBait MaxScent for slow moving applications, the all-new material releases a super-charged scent field attracting fish in a way never before seen.
Berkley PowerBait MaxScent Lizard
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Berkley PowerBait MaxScent Hit Worm Magnum - NEW SOFT BAIT - April 5, 2019
The Berkley PowerBait MaxScent Hit Worm Magnum is the Magnum brother to the popular Hit Worm. Ribs provide more surface area for PowerBait MaxScent flavor & scent. On a shaky head, as a jerk worm, and Texas rig are all good options. The all-new material releases a super-charged scent field attracting fish in a way never before seen.
Berkley PowerBait MaxScent Hit Worm Magnum
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Berkley PowerBait MaxScent The General - NEW COLOR & SIZES - April 5, 2019
PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. The soft yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait. New color Cinnamon Purple has been added along with new 4" and 6" sizes.
Berkley PowerBait MaxScent The General
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Berkley PowerBait MaxScent Flatnose Jerk Shad - NEW SOFT BAIT - April 5, 2019
The Berkley PowerBait MaxScent Flatnose Jerk Shad has a life-like tail that mimics easy prey fish for more finesse applications, with a versatile larger profile design. Fish it weightless near the top of the water or with insert weights to get down into the heavy cover where its compressed flat nose allows for better hook ups on a drop shot rig.
Berkley PowerBait MaxScent Flatnose Jerk Shad
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Berkley PowerBait MaxScent Critter Hawg - NEW SOFT BAIT - April 5, 2019
Berkley's PowerBait MaxScent Critter Hawg was influenced by their Pro Team in Japan, with a unique tail and compelling leg actions sure to draw fish to strike. The all-new material releases a super-charged scent field attracting fish in a way never before seen, offering exceptional versatility and the ability to rig on a Texas rig, jig trailer or Carolina rig.
Berkley PowerBait MaxScent Critter Hawg
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2019 Shimano Owner's Team Tournament - April 2, 2019
Sign up before it's too late for the 2019 Shimano Owner's Team Tournament! FREE entry with any qualifying purchase since January 1st, 2019! Register your team by April 4th for the tournament on Lake Cumberland this Saturday, April 6th. 1st place team wins $1,200 cash! Cash or prizes paid out to top 30 teams! All rules and registration forms can be found here:
Tournament Rules and Registration Forms
Call us at 1-877-347-4718 with any questions.
Shimano Brand Page
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Zoom Bait Z-Swim Swimbait - NEW SWIMBAIT - March 29, 2019
In the perfect size and best colors, the Zoom Z-Swim features a paddle style tail and ribbed body all made with the super salty plastic Zoom is famous for. Whether you use it by itself, on an Alabama rig, or even as a trailer, versatility is the Z-Swim's middle name. New color Electric Blue Chartreuse makes its debut in this new model as well.
Zoom Bait Z-Swim Swimbait
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Zoom Bait Dead Ringer 6-inch - SPECIAL RUN COLOR - March 29, 2019
The six-inch Dead Ringer is a masterful take on the original ring worm in a larger size. It still features segmented rings that trap and hold water for a presence far greater than its small body. The addition of a curly tail that flutters on the fall and when twitched is often too much for bass to resist. Color Mardi Gras is a special run addition to our lineup.
Zoom Bait Dead Ringer 6-inch
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Zoom Fish Doctor - SPECIAL RUN COLOR - March 29, 2019
When even the original Zoom Centipede is too powerful for wary bass, turn to the even slimmer Fish Doctor, a Carolina rig lure based on the old "Do Nothing" style worms. It’ll also fill livewells on a shakey head or fished wacky style, with or without weight. Salt & Pepper is the latest special run color to add to our selection.
Zoom Fish Doctor
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Moccasin Lures Flipping Jigs - NEW JIG - March 28, 2019
Moccasin Lures Flipping Jigs excel at skipping docks! They're also great in heavy cover. The recessed eye transitions smoothly into the head creating a streamline jig. Quality components include a durable paint finish and snag resistant weedguard. It sports a 60 degree 5/0 Mustad heavy wire hook to ensure solid hooksets, complete with a premium custom skirt and an extra loud dual rattle system for optimal fish attraction.
Moccasin Lures Flipping Jigs
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Moccasin Lures Swim Jigs - NEW JIG - March 28, 2019
Moccasin Lures Swim Jigs feature an ultra realistic finish with matching layered skirt, a 30 degree Mustad heavy wire hook and quality weedguard. They remain upright in various types of cover due to the balanced head design. Finished off with 3D eyes, a durable dual tone paint finish and attractive layered skirts, this jig is sure to please.
Moccasin Lures Swim Jigs
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Moccasin Lures Finesse Jigs - NEW JIG - March 28, 2019
Tired of flimsy finesse jigs? Moccasin Lures has you covered! Their finesse jig is built around a 3/0 heavy wire Mustad hook. It's strong enough to get fish out of the gnarliest cover, while also keeping to its finesse roots. It delivers a compact profile, fine cut skirt, and light weedguard, offering the perfect balance of finesse and strength.
Moccasin Lures Finesse Jigs
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Moccasin Lures Football Jigs - NEW JIG - March 28, 2019
Moccasin Lures Football Jigs have an extra wide head for better bottom contact and are slightly tapered to reduce hang ups. A durable paint finish, premium custom skirt, 5/0 Mustad heavy wire hook, and extra loud dual rattles make the ultimate football jig for probing deep water.
Moccasin Lures Football Jigs
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