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Z-Man Swimbait Eye Jigheads - NEW IN JIGHEADS - March 25, 2021
Perfectly balanced to track true at all retrieve speeds, the Eye Strike Swimbait Eye Jighead matches up with an array of popular 3 to 6-inch swimbaits, including the DieZel MinnowZ, MinnowZ, SwimmerZ, and Scented PaddlerZ. Built on heavy duty 3/0 and 5/0 VMC hooks, these jigheads sport a streamlined nose-forward head design that minimizes snagging and fouling.
Z-Man Swimbait Eye Jigheads
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Z-Man BullZeye Spinnerbait - NEW IN SPINNERBAITS - March 25, 2021
An intelligently designed spinnerbait with inshore and redfish applications, the BullZeye Spinnerbait employs a 17-7 stainless LiveWire frame for maximum vibration. Custom size 4 and 4.5 gold-plated Colorado blades ride the coffee-colored wire for minimal wire reflection and optimal reverberation. It features a stainless steel ball bearing swivel and a wire arm that connects to the EyeStrike Swimbait Eye jighead with a quick-clip attachment.
Z-Man BullZeye Spinnerbait
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Z-Man Pro CrawZ - NEW IN SOFT BAITS - March 25, 2021
By overwhelming customer demand, the 3.5-inch Pro CrawZ equips anglers with an upsized version of the popular TRD CrawZ. Bulked up ElaZtech claws are super-buoyant to float up at rest, displaying a crayfish's natural defensive posture. Anatomical realism continues with tucked under tail, bulbous crayfish eyes and natural swimmerets for secondary elements of underwater animation. Ideal as a jig trailer.
Z-Man Pro CrawZ
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Z-Man Baby GOAT - NEW IN SOFT BAITS - March 24, 2021
Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man Baby GOAT 3" baits sport twin action tails with the same unique curved paddle tail design arming other Z-Man baits. The GOAT's segmented, slightly flattened torso transitions to dual thin- skinned kicking legs, each terminating with a pulsating, deeply cupped paddle.
Z-Man Baby GOAT
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Z-Man MinnowZ - NEW COLORS - March 24, 2021
Z-Man's top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the market. This bite-sized paddle tail swimbait will quickly become one of the most productive and versatile baits in your arsenal. We've expanded our selection of colors by adding Glow Chartreuse and Glow/Chartreuse Tail along with new colors Dark N Stormy, Fried Bologna, and Slam Shady.
Z-Man MinnowZ
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Googan Baits Foam Floating Keychain - NOW AVAILABLE - March 24, 2021
The Googan Baits foam floating keychain is made out of high quality foam that will keep your keys afloat.
Googan Baits Foam Floating Keychain
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Googan Baits Boat Carpet Decal - NOW AVAILABLE - March 24, 2021
Line the deck of your boat with your favorite brand with a Googan Baits Boat Carpet Decal, available in two styles.
Googan Baits Boat Carpet Decal
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Googan Baits Drag n Drop - NEW COLOR - March 24, 2021
Offering a deadly baitfish presentation, the Googan Baits Drag n Drop Worm is a must-have for all finesse fishing enthusiasts. Perfect for those times when the bite gets tough, the Googan Baits Drag n Drop Worm features a small four inch shad shaped body with shell-shaped segments along the entire bait to allow quivering just like a nervous baitfish. New color California Heat has been added to offer all colors.
Googan Baits Drag n Drop
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Googan Baits Rattlin' Ned - NEW COLORS - March 23, 2021
The Googan Baits Rattlin' Ned has a soft texture and innovative design. It features a rattle chamber with included rattles and is laced with Slaunch Sauce scent and stuffed with salt. New colors Chartreuse Pepper/Green Fleck, Morning Dawn, and Sprayed Lettuce add to our full selection of colors.
Googan Baits Rattlin' Ned
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Googan Baits Slim Shake Worm -NEW COLORS - March 23, 2021
Molded with a streamlined body shape, the Googan Baits Slim Shake Worm features shell-shaped ribbing down the entire body like a creature-style bait, which produces an action and vibration unlike any other worm on the market. We've added their new colors California Heat, Chartreuse Pepper/Green Flake, Green Pumpkin Purple, and Sprayed Lettuce.
Googan Baits Slim Shake Worm
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YUM Spine Craw - NEW IN SOFT BAITS - March 23, 2021
Featuring a compact body that zips through the water, the YUM Spine Craw produces a tight action that elicits massive strikes! The angled appendages on the YUM craw displace tons of water to draw curious fish, plus they slow the bait down on its descent, allowing you to use heavier weight for exceptional flipping accuracy. We've added their full selection of colors!
YUM Spine Craw
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St. Croix Victory Series Rods - NEW IN RODS - March 23, 2021
Brand new for 2021, these technique-specific bass rods now feature advanced SCIII+ carbon blank and St. Croix's proprietary IPC, FRS, TET technology for stunning performance at an unbelievable value.
St. Croix Victory Series Casting Rod
St. Croix Victory Series Spinning Rod
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Lew's Laser SG Series Speed Spin Spinning Reel - NEW IN REELS - March 11, 2021
Sporting an all-new modern design, this 8-bearing spinning reel leaves no doubt as to its smoothness with the very first turn of its handle. When the reeling stops, it stops dead in its tracks thanks to a rock-solid Zero-Reverse one-way clutch bearing. The reel's frame is dependable graphite construction that looks great in its metallic finish. Compact gear box with a thin profile.
Lew's Laser SG Series Speed Spin Spinning Reel
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Favorite Fishing Lit Casting Reel - NOW AVAILABLE - March 11, 2021
The Favorite Fishing Lit Baitcasting Reel uses a double-anodized, machined aluminum drilled spool and magnet braking system with external adjustment for buttery smooth casts. Its exterior is protected with a lightweight carbon composite body and side covers. The Lit Baitcaster comes stock with Spool Hi-Speed Bearings.
Favorite Fishing Lit Casting Reel
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Favorite Fishing Sick Stick Casting Rod - NOW AVAILABLE - March 11, 2021
Favorite Fishing is proud to introduce the sickest rod to ever hit the market. Meet the "Sick Stick"! Featuring an IM24 ton Carbon blank with a solid tip that gives the rod an extremely fast action and great sensitivity. Comes with a free rod sock.
Favorite Fishing Sick Stick Casting Rod
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Favorite Fishing Phantom Spinning Rod - NOW AVAILABLE - March 11, 2021
The Phantom sneaks in the market at an amazing price for the quality of the Favorite rod line! With its sleek design, carbon fiber reel seat top, ghostly camo handles, and the exposed skeletal rod grip, this rod is sure to have you caught!
Favorite Fishing Phantom Spinning Rod
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Head Hunter FireTail Craw Crankbait - NEW IN HARD BAITS - March 11, 2021
The Head Hunter FireTail Craw series crankbaits feature a wide wobbling hunting action with a unique ability to deflect off cover to trigger strikes from even the most lethargic fish in the water. The hand painted color patterns are sure to give you that something extra to keep you in the crankbait game. Great for smallmouth, largemouth, and spotted bass. This bait catches almost anything that swims.
Head Hunter FireTail Craw Crankbait
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Googan Baits Saucy Swimmer - NEW COLORS - March 11, 2021
The in line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the Saucy Swimmer on a light weighted hook for shallow fish or rig it on a jig head for suspending deep fish. New colors California Heat and Sprayed Lettuce have been added to offer their full selection.
Googan Baits Saucy Swimmer
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Googan Baits Trench Hawg - NEW COLORS - March 11, 2021
Delivering plus-sized performance, the Googan Baits Trench Hawg Creature Bait is the bigger brother of the Googan Baits Bandito Bug craw and is made for targeting trophy-quality bass. The Googan Baits Trench Hawg Creature Bait also features a fully ribbed body, as well as extra long claws and multiple side legs that produce an exaggerated action and heavy vibration. New colors California Heat, Green Pumpkin Purple, and Sprayed Lettuce have been added to offer all colors.
Googan Baits Trench Hawg
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TroKar Tube Jighead - NOW AVAILABLE - March 10, 2021
The TroKar Tube Jighead is lead and made with platinum black hooks that are 3/0 in size.
TroKar Tube Jighead
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Ardent SmarterCull Professional Culling System - NOW AVAILABLE - March 10, 2021
SmarterCull combines the Ardent SmartCull Culling System and Smart Clips into one convenient package and features Ardent's industry-best 6-ball 2-stage culling balls with non-piercing Smart Clips minimizing the risk of injury and infection to fish, increasing their survival rate.
Ardent SmarterCull Professional Culling System
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Ardent Reel Guard Corrosion Inhibitor - NOW AVAILABLE - March 10, 2021
Ardent Reel Guard Corrosion Inhibitor uses innovative chemical engineering to inhibit corrosion on saltwater equipment by dissolving hard water minerals like sodium and potassium. By dissolving these minerals, the corrosion inhibitor significantly reduces the onset of galvanic corrosion in saltwater environments. Reel Guard is compatible with all components of reels, rod guides, and other marine equipment.
Ardent Reel Guard Corrosion Inhibitor
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Ardent Reel Kleen Cleaner - NOW AVAILABLE - March 10, 2021
Ardent Reel Kleen Cleaner is a chemically engineered solvent specifically developed for regular cleaning of fishing reels. It dissolves old grease and dirt for easy cleaning and will not damage internal parts like some cleaners can. The special formula ensures that it dries clean to leave only a protective barrier along with special corrosion inhibitors. We've added a 4 oz aerosol size to our selection.
Ardent Reel Kleen Cleaner
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Ardent Reel Kleen Cleaning Kit - Freshwater - NOW AVAILABLE - March 10, 2021
The Ardent Reel Kleen Cleaning Kit provides the angler everything needed for complete reel maintenance. Regular reel maintenance is critical to high performance and long life in any model reel. Routine cleaning and proper lubrication ensures every model of reel performs at its peak capacity. The kit is conveniently sized to fit in a boat storage compartment or large tackle box.
Ardent Reel Kleen Cleaning Kit - Freshwater
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Spro Pro Series Mike McClelland RkCrawler 55 - BACK IN STOCK - March 5, 2021
Designed by Mike McClelland and SPRO. The wide wobbling hunting action of the RkCrawler's deflection ability bounces off of cover like no other lure to trigger aggressive strikes. Just hit the rocks and the RkCrawler 55 does the rest while rocking the school of fish like no other crank bait. We just restocked!
Spro Pro Series Mike McClelland RkCrawler 55
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