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Evergreen Showerblows Softshell SS-77 - NEW FROG - June 7, 2019
The Showerblows Softshell SS-77 is a compact profile bait which comes in distinctive color patterns. It's versatile and can be walked on top, popped or splashed. The clean, color finishes mimic an assortment of looks or forage items. The Evergreen Showerblows Softshell SS-77 has redefined what a soft body frog is all about.
Featuring an original frog design, this topwater lure employs a soft, realistic contour body that fish strike and won't let go. The hook area is recessed on the back of the body preventing fouling by vegetation yet allowing the hook to penetrate the fish's mouth. The realistic fur tail kicks and puffs like a hair jig making the action irresistible.
Evergreen Showerblows Softshell SS-77
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Daiwa Tatula Bass Casting Rods - NEW RODS - June 6, 2019
The new TATULA line of bass rods are finely crafted with state of the art components. The beautifully crafted natural cork handles provide timeless functionality combined with a sure grip. A slick Tatula Spider graphic adorns the classic formed handles. The tangle free Fuji FazLite guides allow long accurate casts.
Daiwa Tatula Bass Casting Rods
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Daiwa Tatula Bass Spinning Rods - NEW RODS - June 6, 2019
The new TATULA line of bass rods are finely crafted with state of the art components. The beautifully crafted natural cork handles provide timeless functionality combined with a sure grip. A slick Tatula Spider graphic adorns the classic formed handles. The reduced weight blank resists ovalization allowing greater hoop strength loads for a more precision load-up.
Daiwa Tatula Bass Spinning Rods
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Reaction Innovations Spicy Beaver - NEW SOFT BAIT - June 6, 2019
The Spicy Beaver is based on the popular Sweet Beaver, and takes the proven Beaver profile to new heights with the addition of two flaps on the back fins.
Reaction Innovations Spicy Beaver
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Luck-E-Strike RC2 Square Bill Crankbait - MORE COLORS - June 6, 2019
Handpicked by 4-time Bassmaster Classic Champion, Rick Clunn, the Luck-E-Strike Rick Clunn Square Bill Crankbaits are quality lures that consistently produce. They deliver a realistic, silent presentation second-to-none in shallow waters. They feature a flat head and wide body to give it a wider wobble that's alluring to fish. Colors Chrome Black, Phantom Bream, and Reel Deel have been added.
Luck-E-Strike RC2 Square Bill Crankbait
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Zoom Fluke - SPECIAL RUN COLOR - June 1, 2019
The original Fluke resembles a universal baitfish profile better than anything the competition can offer. Put it on a dropshot, a shakey head, a belly-weighted hook or even a castable umbrella rig and choose among the wealth of available colors to match the prevailing forage. Color Salt & Pepper is the latest special run addition to the 4" bait.
Zoom Fluke
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Luck-E-Strike RC STX Jerkbait - MORE COLORS - June 1, 2019
Whether you twitch it, jerk it, slam it, or skip it, the RCSTX draws aggressive hits and is perfect for shallow flats. Suspending perfectly at rest like a real baitfish, the RCSTX delivers erratic, darting action, and an advanced weight transfer system for extended casting range. Colors Hot Rod Blue, Perfect Shad, and Pink Pearl add to our selection.
Luck-E-Strike RC STX Jerkbait
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FREE Hat With Sufix Purchase - May 31, 2019
Buy any Sufix product and get a free Sufix hat, while supplies last! One hat per qualifying order.
Sufix
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Luck-E-Strike Jimmy Houston Legends Spinnerbaits - NOW AVAILABLE - May 31, 2019
The Jimmy Houston Legend Spinnerbait was designed by one of the best spinnerbait fisherman alive. He would settle for nothing less than the best spinnerbait Luck-E-Strike could produce for him. This spinnerbait features large oversized blades for more water displacement, a belly weighted minnow head to prevent roll, premium paint, and a hand-tied skirt.
Luck-E-Strike Jimmy Houston Legends Double Colorado Spinnerbait
Luck-E-Strike Jimmy Houston Legends Double Willow Spinnerbait
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Berkley Surge Shad - NEW HARD BAIT - May 31, 2019
An extremely versatile lure, the Berkley Surge Shad provides an exaggerated wobbling action that is ideal for fish actively feeding on the surface or those that are suspended. Its bill design has been tailored for multiple presentations. Simply reel it, twitch it, or aggressively jerk it - this silent lure excels in slightly calmer situations.
Berkley Surge Shad
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Berkley PowerBait MaxScent Flat Worm - NEW SOFT BAIT - May 31, 2019
Berkley PowerBait MaxScent Flat Worm has a slender baitfish profile which makes it the perfect drop shot bait that quivers and wiggles with the smallest movements. Ribs provide more surface area for PowerBait MaxScent scent & flavor, and the all-new material releases a super-charged scent field attracting fish in a way never before seen.
Berkley PowerBait MaxScent Flat Worm
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Z-Man MinnowZ - MORE COLORS - May 31, 2019
Z-Man's top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the market. Colors Bad Shad, Purple Demon, Rootbeer/Gold, and Space Guppy are now also available.
Z-Man MinnowZ
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Megabass Vision 110+2 - BACK IN STOCK - May 31, 2019
The Oneten+2 delivers the Oneten's legendary jerkbait action into the strike-zone of a new class of suspended bass. Designed to target the 12 ft range on 12 lb fluoro, the Oneten+2 showcases the same erratic action, responsiveness and unrivaled performance as the Oneten jerkbait. This hot new bait is back in stock.
Megabass Vision 110+2
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Z-Man Bait BinderZ - NEW TACKLE STORAGE - May 31, 2019
The perfect storage solution for ElaZtech soft plastics, the Bait BinderZ is designed to fit the pre-punched holes of standard-size Z-Man bait bags. When stored properly, baits remain easily accessible and away from other soft baits that could react with ElaZtech. For 2019, they redesigned the Bait BinderZ to eliminate all zippers that can rust, added an internal storage pocket, and strengthened the binder rings!
Z-Man Bait BinderZ
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Z-Man Scented ShrimpZ - MORE COLORS - May 29, 2019
Perfectly mimicking a live shrimp's look and action thanks to its realistic, upright presentation, Scented ShrimpZ are deadly when slowly retrieved, twitched, hopped along the bottom, or even deadsticked. Unlike other shrimp imitations, the 10X Tough ElaZtech construction holds up to constant abuse from pesky bait-stealers. Color Fried Chicken expands our selection.
Z-Man Scented ShrimpZ
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Z-Man TRD TubeZ - MORE COLORS - May 29, 2019
The 2.75 TRD TubeZ has a buoyant ElaZtech makeup and thin, round tentacles cause the bait to stand up and come to life at rest, and its salted, super-soft, and dimpled body provides an incredibly natural feel to ensure longer holds and more consistent hook sets. Color California Craw has been added to now offer their full selection.
Z-Man TRD TubeZ
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Luck-E-Strike American Originals G5 Crankbait - MORE COLORS - May 29, 2019
The G5 is made with butyrate plastic that produces a dull thumping sound to entice the wariest of fish. The G5 has a slow rate of rise and erratic break out action. All American Original hardbaits include the DURALURE process featuring Armor Gloss and Aqua 3D finishes. Colors Creepy Craw, George's Secret, Hack Daddy, Phantom Bream, Reel Deel, and Spring Craw are now available.
Luck-E-Strike American Originals G5 Crankbait
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Sunline Night FC Fluorocarbon Line - NEW FISHING LINE - May 22, 2019
Sunline Night Fluorocarbon line was designed specifically for night fishing. It's 100% fluorocarbon with a clear blue color and it glows under blacklights! Detect bites at night more easily along with high sensitivity and abrasion resistance.
Sunline Night FC Fluorocarbon Line
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Luck-E-Strike Cable Jighead - NOW AVAILABLE - May 17, 2019
A wire cable helps the Luck-E-Strike Cable Jighead to be ideal for pulling through brush or cover. Its small size helps to snag crappie or bass.
Luck-E-Strike Cable Jighead
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Daiwa D-Vec Tactical View Lure Covers - NEW ACCESSORY - May 17, 2019
The D-Vec Tactical View Lure Covers are the only see-through lure wraps in the industry. The unique clear-view design allows you to immediately identify each lure and rig. A tough marine grade Isinglass will not cloud or crack over time. Reinforced hook and loop attachments assure years of dedicated use. Slides on and removes easily and quickly around lure and rod. All sizes now available.
Daiwa D-Vec Tactical View Lure Covers
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Daiwa Exceler LT Spinning Reel - MORE SPEEDS - May 17, 2019
A smartly priced reel that can match the performance of many more expensive models. The Carbon Light material housing was designed with the LT concept of light but tough in mind. The carbon based material is light yet very strong making the reel easy to manage over the long haul. The 6.2:1 gear ratio model has been added.
Daiwa Exceler LT Spinning Reel
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Daiwa Fuego LT Spinning Reel - MORE SPEEDS - May 17, 2019
The Fuego LT series of spinning reels, state of the art fishing tools that define Daiwa’s commitment to the LT Concept of lighter, tougher material. With conventional, heavier spinning reels, long hours of casting and retrieving can fatigue the arms and hands. The Fuego LT housing is light but sturdy, constructed from a carbon based material. The 6.2:1 gear ratio model has been added.
Daiwa Fuego LT Spinning Reel
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Daiwa Legalis LT Spinning Reel - MORE SPEEDS - May 17, 2019
With a stark, modern appearance, these handsome reels are modestly priced with an abundance of design and engineering features. The LT body (light yet tough) is constructed from a carbon based composite that is much lighter than conventional materials yet very durable. The spool design features the Advanced Ballistic System or ABS. The 6.2:1 gear ratio model has been added.
Daiwa Legalis LT Spinning Reel
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Daiwa D-Vec Tactical View Reel Covers - NEW ACCESSORY - May 16, 2019
Built for years of tough duty, the D-Vec Tactical View Reel Covers are designed to keep reel storage simple. The see-through design makes for easy reel and line identification when stowed with a rod and reel set-up. The marine grade Isinglass resists clouding and scratching. Flexible Neoprene sides keep the cover snug to the reel.
Daiwa D-Vec Tactical View Reel Covers
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Daiwa J-Braid Braided Line Cutter With Sheath - NOW AVAILABLE - May 16, 2019
The Daiwa J-Braid Cutters With Sheath can easily and accurately cut both braided lines and monofilament. Constructed from the finest Japanese stainless steel, this tool is built with years of service in mind. The blade edges are serrated making for one of the most robust and precise cutters on the market. The oversized handles are comfortable and designed to fit the largest fingers.
Daiwa J-Braid Braided Line Cutter With Sheath
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