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Googan Baits Lunker Log - NEW SOFT BAIT - July 20, 2019
Googan Baits Lunker Log features a soft texture and subtle shimmy action. It's the perfect shape with lateral lines and in hot colors, plus it contains Slaunch Sauce scent and is packed with salt.
Googan Baits Lunker Log
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Googan Baits Rattlin' Ned - NEW SOFT BAIT - July 20, 2019
The Googan Baits Rattlin' Ned has a soft texture and innovative design. It features a rattle chamber with included rattles and is laced with Slaunch Sauce scent and stuffed with salt.
Googan Baits Rattlin' Ned
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Shimano SLX Spinning Rods - FULL SELECTION - July 20, 2019
SLX offers tournament level performance at a price that all anglers can afford. With versatile actions throughout the lineup, there is an SLX to cover any technique. SLX rods feature an attractive and sensitive carbon foregrip, as well as a Shimano custom reel seat. We now offer Shimano's full selection.
Shimano SLX Spinning Rods
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Shimano Exsence Spinning Reel - NOW AVAILABLE - July 20, 2019
Loaded with flagship features, Exsence provides light tackle inshore and bass anglers with everything they need in a featherweight package. The saltwater safe, magnesium HAGANE body offers rigidity and all-day comfort. By combining Shimano's water-repellent coating and our specially designed, water channeling, labyrinth construction, X-Protect provides high-level water resistance without sacrificing light gear and rotor rotation.
Shimano Exsence Spinning Reel
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Strike King KVD Perfect Plastics Ned Ocho - NEW SOFT BAIT - July 20, 2019
The Strike King Ned Ocho features notches on its sides which gives the bait a lifelike action and releases bubbles as it's pulled through the water. The Ned Ocho also stands up when dragged across the bottom on a jighead to aide in the hot new Ned Rig technique. All colors have been added.
Strike King KVD Perfect Plastics Ned Ocho
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Strike King Rage Tail Craw - NEW COLORS - July 20, 2019
If the waters you're fishing call for craws, toss in the Strike King Rage Tail Craw and watch the water boil in a violent frenzy! Exclusive design features 2 realistic pincers and a long, slender body engineered to create lots of turbulence. New colors Black Blue Swirl, Blue Craw Red Flake, Crawdaddy, Green Pumpkin Purple Swirl, and Tequila Sunrise Orange Flake add to our full-line plus selection!
Strike King Rage Tail Craw
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Strike King Rage Tail Chunk - NEW COLOR - July 20, 2019
The Strike King Rage Tail Chunk's short, fat body tempts finicky fish with a tasty meal while the extra-large pincers swirl and twirl for eye-catching action. For best results, fish the Rage Tail Chunk as a jig trailer for swimming jugs, flipping jigs, casting jigs, and football head jigs. Color Black Blue Swirl is a new addition to our full selection.
Strike King Rage Tail Chunk
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Strike King KVD Perfect Plastics Ocho - NEW COLORS - July 20, 2019
This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King KVD Perfect Plastics Ocho's smooth beveled sides reflect light in different directions, creating a flash effect unlike that of any other softbait. Bass respond readily! New colors Black Blue Swirl, Blue Craw Red Flake, Crawdaddy, and Tequila Sunrise Orange Flake are now part of our full-line selection.
Strike King KVD Perfect Plastics Ocho
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Strike King KVD Perfect Plastics Magnum Game Hawg - NEW COLORS - July 20, 2019
The Magnum Game Hawg offers a larger size to the already popular Strike King Game Hawg, known for its Perfect Plastics material with soft plastic ingredients and large amounts of salt. It's also got Strike King's exclusive coffee scent which masks human scents and oils. Black Blue Swirl, Blue Craw Red Flake, Green Pumpkin Purple Swirl, and Tequila Sunrise Orange Flake are new colors added to our complete line of products.
Strike King KVD Perfect Plastics Magnum Game Hawg
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Strike King KVD Perfect Plastics Finesse Worm - NEW COLORS - July 19, 2019
The Strike King KVD Perfect Plastics Finesse worm is made from a super soft plastic formula for awesome action with beveled tail design for great shaky head action and wacky and weightless rigging. New colors Black Blue Swirl, Blue Craw Red Flake, Green Pumpkin Purple Swirl, and Tequila Sunrise Orange Flake have been added to offer their full line.
Strike King KVD Perfect Plastics Finesse Worm
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Strike King KVD Perfect Plastics Dream Shot - NEW COLORS - July 19, 2019
The KVD Dream Shot was based on the popular Caffeine Shad design with the triangle hinged tail section to quiver and shake with the smallest movements! These were designed by Kevin VanDam to be the perfect all-around drop shot bait! New colors Blue Craw Red Flake and Green Pumpkin Purple Swirl expand our full selection of all colors in both the regular 4" and Magnum 5" sizes.
Strike King KVD Perfect Plastics Dream Shot
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Strike King KVD Perfect Plastics Caffeine Shad - NEW COLOR - July 19, 2019
With its unique air-filled bubble tail, the Strike King KVD Perfect Plastics Caffeine Shad flaunts an awesome set of moves never before seen in a topwater shad bait. Crafted with the world's best plastics, the Caffeine Shad is extremely soft and pliable, loaded with heavy salt, and strongly laced with real coffee scent. New color Pearl Flash has been added to complete our selection.
Strike King KVD Perfect Plastics Caffeine Shad
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Strike King KVD Perfect Plastics Bull Worm 10" - NEW COLORS - July 19, 2019
The Strike King KVD Perfect Plastics Bull Worm targets giant fish with textured "meat" and a beveled bubble tail that trends upward on the retrieve. You know the saying: go big, or go home. Strike King KVD Perfect Plastics feature Strike King's exclusive Coffee Scent technology to mask human scent and oils. We've added brand new colors Black Blue Swirl, Blue Craw Red Flake, and Tequila Sunrise Orange Flake to offer their full selection.
Strike King KVD Perfect Plastics Bull Worm 10"
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Strike King KVD Perfect Plastics Blade Minnow - NEW COLOR - July 19, 2019
The Strike King Blade Minnow is designed to be used on the Naked Rage Blade or any swimbait application. It features Strike King's coffee scent technology to help mask human scent and oils. The lifelike feel of the soft body and the taste of the extra salt cause fish to hold on longer. The soft texture is more flexible for better action and hook penetration. New color Pearl Flash is now available in our full selection.
Strike King KVD Perfect Plastics Blade Minnow
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Lew's Team Lew's Custom Pro Speed Spin Spinning Reel - NOW AVAILABLE - June 21, 2019
The Custom Pro Speed Spin delivers everything you could want in a spinning reel, at an affordable value of $129.99. The Custom Pro has a superior drag system that is smooth as silk when fighting a big fish. Strong sealed carbon fiber drag system generates a solid max drag but not to worry, the reel's all aluminum frame won't flex.
Lew's Team Lew's Custom Pro Speed Spin Spinning Reel
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Lew's Speed Spool LFS Baitcast Reel - NOW AVAILABLE - June 21, 2019
The original Lew's Speed Spool set the bar for performance in the $99 class of reels. However, the new and improved Speed Spool LFS destroyed that bar with a sledge hammer. Featuring a new frame design to fit your hand with ease, high-strength solid brass Speed Gears and a P2 Super Pinion gear for smoother operation and extended gear life, the Speed Spool LFS just received a heavy-duty upgrade at the same great price.
Lew's Speed Spool LFS Baitcast Reel
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PowerPro Super8Slick V2 Microfilament Braided Line - NEW FISHING LINE - June 21, 2019
Super8Slick V2 is re-engineered to the next level of toughness. With a new eight-end dense weave construction coated with PowerPro's Enhanced Body Technology (EBT) process, it now delivers all of the smooth, silent benefits of original Super8Slick. Not only does it rip through the heaviest cover with the same force as traditional four-end braid, but it's now offered in "Moon Shine" color that glows in the dark when put under a black light.
PowerPro Super8Slick V2 Microfilament Braided Line
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Big Bite Baits Tour Toad - NOW AVAILABLE - June 20, 2019
Caused by serrated edges on the feet that catch more water, the Tour Toad creates the ultimate buzzing action. A flat body helps the toad stay on the surface more easily when retrieved and it has a hook slot on the back to keep it weedless in any cover. The Tour Toad has adjustable feet that can be altered to change the buzzing action.
Big Bite Baits Tour Toad
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Big Bite Baits YoMama - NOW AVAILABLE - June 20, 2019
The Big Bite Baits YoMama is a great compact flipping bait available in top colors. It's also great when fished on Carolina rigs, jigheads, or as a jig trailer.
Big Bite Baits YoMama
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Big Bite Baits Swimming Craw Tube - NOW AVAILABLE - June 20, 2019
The Swimming Craw Tube includes swimming claws on the side of the body, and like the original Craw Tube, the swimming version also is the same length with a hard head and hollow ringed body.
Big Bite Baits Swimming Craw Tube
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Big Bite Baits Suicide Shad Swimbait - MORE COLORS - June 20, 2019
The Suicide Shad features a super thin tail section and round paddle tail that will swim with the slowest retrieve. The tail section has a painted fork tail to represent the ultimate baitfish profile. A solid head is another key feature of the Suicide Shad which allows better rigging on a jighead. It also features a belly hook slot to allow for easy Texas rigging to prevent the plastic body from "balling" up on your hook. New color TN Shad is now available.
Big Bite Baits Suicide Shad Swimbait
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War Eagle Gold Frame Tandem Indiana Spinnerbait - FULL SELECTION - June 20, 2019
The Indiana blades of the War Eagle Gold Frame Tandem Indiana Spinnerbait provide a high level of vibration, but not nearly as much as Colorado, which allows you to fish it closer to the bottom or on a faster retrieve. Features premium components. We offer all colors and sizes.
War Eagle Gold Frame Tandem Indiana Spinnerbait
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War Eagle Painted Head Hammered Double Willow Spinnerbait - FULL SELECTION - June 20, 2019
A double-coat epoxy painted head presents a bright, visible target for bass to hone in on in dirty water or for a reaction bite in clear water. Combine that with hammered willow blades and you have the War Eagle Painted Head Hammered Double Willow Spinnerbait, a bright spinnerbait with a subtle flash.
War Eagle Painted Head Hammered Double Willow Spinnerbait
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War Eagle Gold Frame Tandem Willow Spinnerbait - FULL SELECTION - June 20, 2019
Tandem willow spinnerbaits produce a high level of flash along with the thump of a Colorado kicker blade to entice bites. Add in a 24K gold frame and the result is an outstanding stained water spinnerbait when flash is needed. All colors and sizes are available.
War Eagle Gold Frame Tandem Willow Spinnerbait
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War Eagle Nickel Frame Tandem Colorado Spinnerbait - FULL SELECTION - June 20, 2019
The tandem Colorado blades of the War Eagle Nickel Frame Tandem Colorado Spinnerbait produce an intense amount of vibration and when they're paired with a bright nickel frame they are perfect for various water conditions. We offer their full selection of colors and sizes.
War Eagle Nickel Frame Tandem Colorado Spinnerbait
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