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YUM Spine Craw - NEW IN SOFT BAITS - March 23, 2021
Featuring a compact body that zips through the water, the YUM Spine Craw produces a tight action that elicits massive strikes! The angled appendages on the YUM craw displace tons of water to draw curious fish, plus they slow the bait down on its descent, allowing you to use heavier weight for exceptional flipping accuracy. We've added their full selection of colors!
YUM Spine Craw
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St. Croix Victory Series Rods - NEW IN RODS - March 23, 2021
Brand new for 2021, these technique-specific bass rods now feature advanced SCIII+ carbon blank and St. Croix's proprietary IPC, FRS, TET technology for stunning performance at an unbelievable value.
St. Croix Victory Series Casting Rod
St. Croix Victory Series Spinning Rod
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Lew's Laser SG Series Speed Spin Spinning Reel - NEW IN REELS - March 11, 2021
Sporting an all-new modern design, this 8-bearing spinning reel leaves no doubt as to its smoothness with the very first turn of its handle. When the reeling stops, it stops dead in its tracks thanks to a rock-solid Zero-Reverse one-way clutch bearing. The reel's frame is dependable graphite construction that looks great in its metallic finish. Compact gear box with a thin profile.
Lew's Laser SG Series Speed Spin Spinning Reel
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Favorite Fishing Lit Casting Reel - NOW AVAILABLE - March 11, 2021
The Favorite Fishing Lit Baitcasting Reel uses a double-anodized, machined aluminum drilled spool and magnet braking system with external adjustment for buttery smooth casts. Its exterior is protected with a lightweight carbon composite body and side covers. The Lit Baitcaster comes stock with Spool Hi-Speed Bearings.
Favorite Fishing Lit Casting Reel
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Favorite Fishing Sick Stick Casting Rod - NOW AVAILABLE - March 11, 2021
Favorite Fishing is proud to introduce the sickest rod to ever hit the market. Meet the "Sick Stick"! Featuring an IM24 ton Carbon blank with a solid tip that gives the rod an extremely fast action and great sensitivity. Comes with a free rod sock.
Favorite Fishing Sick Stick Casting Rod
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Favorite Fishing Phantom Spinning Rod - NOW AVAILABLE - March 11, 2021
The Phantom sneaks in the market at an amazing price for the quality of the Favorite rod line! With its sleek design, carbon fiber reel seat top, ghostly camo handles, and the exposed skeletal rod grip, this rod is sure to have you caught!
Favorite Fishing Phantom Spinning Rod
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Head Hunter FireTail Craw Crankbait - NEW IN HARD BAITS - March 11, 2021
The Head Hunter FireTail Craw series crankbaits feature a wide wobbling hunting action with a unique ability to deflect off cover to trigger strikes from even the most lethargic fish in the water. The hand painted color patterns are sure to give you that something extra to keep you in the crankbait game. Great for smallmouth, largemouth, and spotted bass. This bait catches almost anything that swims.
Head Hunter FireTail Craw Crankbait
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Googan Baits Saucy Swimmer - NEW COLORS - March 11, 2021
The in line ribs and below the belly boot style tail on the Saucy Swimmer are designed to grab and disperse water while swimming to give the tail an irresistible wagging kick and the body a natural wobbling motion. Use the Saucy Swimmer on a light weighted hook for shallow fish or rig it on a jig head for suspending deep fish. New colors California Heat and Sprayed Lettuce have been added to offer their full selection.
Googan Baits Saucy Swimmer
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Googan Baits Trench Hawg - NEW COLORS - March 11, 2021
Delivering plus-sized performance, the Googan Baits Trench Hawg Creature Bait is the bigger brother of the Googan Baits Bandito Bug craw and is made for targeting trophy-quality bass. The Googan Baits Trench Hawg Creature Bait also features a fully ribbed body, as well as extra long claws and multiple side legs that produce an exaggerated action and heavy vibration. New colors California Heat, Green Pumpkin Purple, and Sprayed Lettuce have been added to offer all colors.
Googan Baits Trench Hawg
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TroKar Tube Jighead - NOW AVAILABLE - March 10, 2021
The TroKar Tube Jighead is lead and made with platinum black hooks that are 3/0 in size.
TroKar Tube Jighead
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Ardent SmarterCull Professional Culling System - NOW AVAILABLE - March 10, 2021
SmarterCull combines the Ardent SmartCull Culling System and Smart Clips into one convenient package and features Ardent's industry-best 6-ball 2-stage culling balls with non-piercing Smart Clips minimizing the risk of injury and infection to fish, increasing their survival rate.
Ardent SmarterCull Professional Culling System
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Ardent Reel Guard Corrosion Inhibitor - NOW AVAILABLE - March 10, 2021
Ardent Reel Guard Corrosion Inhibitor uses innovative chemical engineering to inhibit corrosion on saltwater equipment by dissolving hard water minerals like sodium and potassium. By dissolving these minerals, the corrosion inhibitor significantly reduces the onset of galvanic corrosion in saltwater environments. Reel Guard is compatible with all components of reels, rod guides, and other marine equipment.
Ardent Reel Guard Corrosion Inhibitor
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Ardent Reel Kleen Cleaner - NOW AVAILABLE - March 10, 2021
Ardent Reel Kleen Cleaner is a chemically engineered solvent specifically developed for regular cleaning of fishing reels. It dissolves old grease and dirt for easy cleaning and will not damage internal parts like some cleaners can. The special formula ensures that it dries clean to leave only a protective barrier along with special corrosion inhibitors. We've added a 4 oz aerosol size to our selection.
Ardent Reel Kleen Cleaner
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Ardent Reel Kleen Cleaning Kit - Freshwater - NOW AVAILABLE - March 10, 2021
The Ardent Reel Kleen Cleaning Kit provides the angler everything needed for complete reel maintenance. Regular reel maintenance is critical to high performance and long life in any model reel. Routine cleaning and proper lubrication ensures every model of reel performs at its peak capacity. The kit is conveniently sized to fit in a boat storage compartment or large tackle box.
Ardent Reel Kleen Cleaning Kit - Freshwater
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Spro Pro Series Mike McClelland RkCrawler 55 - BACK IN STOCK - March 5, 2021
Designed by Mike McClelland and SPRO. The wide wobbling hunting action of the RkCrawler's deflection ability bounces off of cover like no other lure to trigger aggressive strikes. Just hit the rocks and the RkCrawler 55 does the rest while rocking the school of fish like no other crank bait. We just restocked!
Spro Pro Series Mike McClelland RkCrawler 55
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Spro Little John DD Crankbait - MORE COLORS - March 5, 2021
The Little John DD 70 Deep Diving Crankbait, designed by B.A.S.S. Elite Series Angler John Crews, dives deeper, casts farther and fishes easier than any other deep diver. A unique Tungsten weight transfer system and an aerodynamic streamline design make this deep diver simple to cast and retrieve. The Little John DD 70 comes with those sticky sharp Gamakatsu treble hooks and in an array of fish-catching colors.
Spro Little John DD Crankbait
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Phenix Rods Feather Series Casting Rods - NOW AVAILABLE - March 5, 2021
The Feather series promises to be one of the lightest, most sensitive bass rods the fishing industry has ever seen. The unique taper of the blank is designed using a cross weave of 36 and 40 ton carbon fiber with Phenix Rods proprietary Nanolite resins. This visual taper puts the balance of the rod in the palm of your hand. The Feather series features their Essex T-Ring Premium Carbide guides with FrameLoc technology.
Phenix Rods Feather Series Casting Rods
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Lew's KVD Series Spinning Reel - NEW IN REELS - March 5, 2021
Built with exacting specifications, the new KVD Series reels will give anglers the ability to make long casts, feel what the lure is doing with their smooth retrieves, and durability to last for years. The KVD Series features all aluminum frames, strong drags, and will be priced so that every angler will be able to fish with the same product the most accomplished professional angler in the world uses every day.
Lew's KVD Series Spinning Reel
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SpiderWire Stealth Smooth Braided Line - NOW AVAILABLE - March 4, 2021
SpiderWire Stealth Smooth braid offers an incredible smooth and soft feel without sacrificing strength, sensitivity, or diameter. Stealth Smooth is tightly woven with 8 carriers of PE fiber to create a tight, round braid that is super Smooth.
SpiderWire Stealth Smooth Braided Line
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Jackall MC60 MR Crankbait - NOW AVAILABLE - March 4, 2021
The Jackall MC 60 is a compact fat body crank that gives out a fast wobble and rolling action similar to hand-carved wooden baits. The lure features a fixed weight system that gives it a low center of gravity. The specially-designed wedged lip catches more water giving it that irresistible action and allows it to dive up to 7 feet.
Jackall MC60 MR Crankbait
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Googan Baits Krackin' Craw - NEW COLORS - March 3, 2021
Molded with a realistic crawfish body shape, the Googan Baits Krackin' Craw features oversized pincers with raised flanges that generate a hard thumping action and powerful vibration. It also features small side legs that produce a very subtle and natural movement. New colors California Craw, Chartreuse Pepper/Green Fleck, Green Pumpkin Purple, and Sprayed Lettuce are now available!
Googan Baits Krackin' Craw
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Googan Baits Bandito Bug - NEW COLORS - March 3, 2021
Molded with a ribbed body that produces substantial vibration, the Googan Baits Bandito Bug craw features elongated claws and multiple side pincers that are all equipped with a raised ridge, which generate a lively and fast kicking action. New colors California Craw, Fire Craw, Green Pumpkin Purple, and Sprayed Lettuce are now available!
Googan Baits Bandito Bug
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Heddon Slopenose - NEW IN HARD BAITS - March 3, 2021
The Heddon Slopenose is extremely adaptable and can be fished as a popper, chugger, or stickbait to suit the mood of your lake's fish or capitalize on given water conditions. The Slopenose excels when utilizing a 'walk-the-dog' style retrieve, but it also can accomplish a more subtle movement where the head moves left and right, but the lure stays on a straight-line retrieve.
Heddon Slopenose
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Cotton Cordell Jointed Red-Fin - NEW COLORS - March 3, 2021
The Jointed Red-Fin is one of the most exciting lures for largemouth, smallmouth and spotted bass when waked in slow-motion on top – the strikes are violent and always shocking. The Jointed Red-Fin dives to 3 feet, and catches all types of gamefish in shallow water or when they're positioned to strike shallow-running lures. New colors Black Chrome Ayu, Bone Appétit, Chrome Herring, and Pale Perch are now available!
Cotton Cordell Jointed Red-Fin
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Lew's SuperDuty Series Casting Rod - NEW IN RODS - February 19, 2021
SuperDuty rods are constructed on premium HM60 graphite blanks with raw graphite finish. The charcoal colored Winn Dri-Tac handles on each rod; bass fishing models will feature a full handle, and the multi- species rods will feature spilt Winn® grips and full foregrips; all with Lew’s Soft Touch skeletal reel seats. Along with the advanced grip and handles, Super Duty rods will feature the patented Lew's No Foul hook keeper.
Lews SuperDuty Series Casting Rod
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