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Fishing Tackle Announcements & Messages


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Strike King Pro-Model Xtra-Deep (XD) Crankbaits - NEW COLORS Strike King Pro-Model Xtra-Deep (XD) Crankbaits - NEW COLORS - August 23, 2019
Striking finishes and free-floating rattle chambers that emit varying sound frequencies to inspire big strikes, those are just a couple of the things that these deep-diving crankbaits from Strike King are known for. New colors Chartreuse Blue Black Splatterback, The Shizzle, and TN Shad 2.0 have been added in the 5XD, 6XD, 8XD, and 10XD models to offer their full selection.

  • Strike King Pro-Model Xtra-Deep (XD) Crankbaits

  • Strike King KVD Magnum Squarebill Pro-Model Crankbaits - NEW COLORS Strike King KVD Magnum Squarebill Pro-Model Crankbaits - NEW COLORS - August 22, 2019
    It's no secret that big lures catch big fish, which is why Strike King developed the Strike King KVD 8.0 Magnum Squarebill. Much like the smaller versions, the Strike King KVD 8.0 Magnum Squarebill employs the same erratic wandering action that was specially developed by Kevin VanDam. New colors Bully, Chartreuse Blue Black Splatterback, The Shizzle, and TN Shad 2.0 have been added to offer all colors.

  • Strike King KVD Magnum Squarebill Pro-Model Crankbaits

  • JB's Custom Cranks JB's Rattlebomb RT40 - NEW HARD BAIT JB's Custom Cranks JB's Rattlebomb RT40 - NEW HARD BAIT - August 20, 2019
    This lipless crankbait is great for beating the rocks, ripping it through grass, or fishing it through suspending fish. It has rattles and built-in casting assist to help with long casts, along with a great wobble and rattling to bring in the big one. Made with a quality custom painted scheme and quality hardware for lure life longevity.

  • JB's Custom Cranks JB's Rattlebomb RT40

  • JB's Custom Cranks JB's Ledge Bouncer MD60 - NEW HARD BAIT JB's Custom Cranks JB's Ledge Bouncer MD60 - NEW HARD BAIT - August 20, 2019
    JB's Ledge Bouncer MD60 is perfect for targeting deep water structure and ledges. It has great action and will cast long distances to get to the strike zone quickly, with a nose down suspending action while not retrieving, giving it a lifelike presentation. This deep diver has a quality custom paint scheme and quality hardware for lure life longevity.

  • JB's Custom Cranks JB's Ledge Bouncer MD60

  • JB's Custom Cranks JB's Daddy Chug TW80 - NEW HARD BAIT JB's Custom Cranks JB's Daddy Chug TW80 - NEW HARD BAIT - August 20, 2019
    A bigger version of JB's Junior Chug TW70, this topwater is a great choice for the morning or evening bite. It features a gill flow through technology that disburses water out of the gills while splashing in the front on every twitch, and has internal rattles and a built in casting assist. A quality custom paint scheme and quality hardware tops this lure off.

  • JB's Custom Cranks JB's Daddy Chug TW80

  • JB's Custom Cranks JB's Junior Chug TW70 - NEW HARD BAIT JB's Custom Cranks JB's Junior Chug TW70 - NEW HARD BAIT - August 20, 2019
    This topwater is a great choice for the morning or evening bite. Lure has a gill flow through technology that disburses water out of the gills while splashing in the front on every twitch. Very realistic lure action with internal rattles and built in casting assist to really get the lure out there on a long cast. Has a quality custom paint scheme and quality hardware for lure life longevity.

  • JB's Custom Cranks JB's Junior Chug TW70

  • Strike King Rage Tail Swimmer Swimbait - NEW SIZE Strike King Rage Tail Swimmer Swimbait - NEW SIZE - August 20, 2019
    Designed to provoke an immediate reaction, the Strike King Rage Swimmer looks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin, pancake-like tail pumps out frantic vibrations at any speed. Strike King added a new 5.75" size in most colors and we stock them all.

  • Strike King Rage Tail Swimmer Swimbait

  • Strike King KVD Perfect Plastics 3 Strike King KVD Perfect Plastics 3" Baby Rodent - NEW COLORS - August 16, 2019
    The Baby Rodent's waving legs and dual tail flaps suggest a different kind of critter altogether. But there's no doubting that the Rodents will do a number on big bass. Strike King's level of detail is unmatched, and the profile and action will attract plenty of attention even in heavy cover. Jig it or rig it, and hold on tight! New colors Black Blue Swirl, Blue Craw Red Flake, and Crawdaddy add to our full color selection.

  • Strike King KVD Perfect Plastics Rodent

  • Strike King Rage Tail Twin Tail Menace Grub - NEW COLORS Strike King Rage Tail Twin Tail Menace Grub - NEW COLORS - August 16, 2019
    The Strike King Rage Tail Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail action, even at slow fall or retrieve speeds. Use the Rage Twin Tail Menace Grub as a jig trailer, on a jighead in traditional grub fashion, or on a Texas or Carolina rig. New colors Black Blue Swirl, Blue Craw Red Flake, Crawdaddy, Green Pumpkin Purple Swirl, Pearl Flash, and Tequila Sunrise Orange Flake now expand our full selection.

  • Strike King Rage Tail Twin Tail Menace Grub

  • Strike King Rage Tail Punch Bug - NEW SOFT BAIT Strike King Rage Tail Punch Bug - NEW SOFT BAIT - August 16, 2019
    Flip it or punch it, either way the Rage Tail Punch Bug is ready to be pitched into cover that fish hide behind. With a ribbed body and solid inner body it's designed to keep your hook where it needs to be and help keep it set on the catch. With patented technology found standard on all its Rage Tail baits, the flanged claws on this bait are very close to each other to allow you to enter those vegetation holes to search for the hidden monsters. All colors have been added.

  • Strike King Rage Tail Punch Bug

  • Strike King Rage Tail Ned Cut-R Worm - NEW SOFT BAIT Strike King Rage Tail Ned Cut-R Worm - NEW SOFT BAIT - August 16, 2019
    Strike King took their popular Rage Tail Cut-R Worm and downsized it to give you another weapon to add to your Ned rig arsenal. It features a ribbed body and a flanged Rage Tail like its big brother to produce tail-kicking action to attract your next catch. All colors have been added.

  • Strike King Rage Tail Ned Cut-R Worm

  • Strike King Rage Tail Ned Bug - NEW SOFT BAIT Strike King Rage Tail Ned Bug - NEW SOFT BAIT - August 16, 2019
    Strike King offers a different creature bait design for the Ned Rig craze with the Rage Tail Ned Bug. Tie one on for your next finesse fishing excursion. Like the other Strike King Rage Tail products, the appendages of the Rage Ned Bug are flanged to help stir up water while it's pulled along. Their full color selection is now available.

  • Strike King Rage Tail Ned Bug

  • Strike King Rage Tail Magnum Bug - NEW COLORS Strike King Rage Tail Magnum Bug - NEW COLORS - August 16, 2019
    The Magnum Rage Bug is a larger version of the popular Rage Bug and is designed for use behind the Jointed Structure Head, but is also great as a flipping, creature, Carolina rig bait, or jig trailer. Features Rage Tail flanges for a consistent subtle action at very slow speeds. We added new colors Black Blue Swirl, Blue Craw Red Flake, Crawdaddy, and Green Pumpkin Purple Swirl to bring you Strike King's full selection.

  • Strike King Rage Tail Magnum Bug

  • Strike King KVD Perfect Plastics Swim'n Caffeine Shad - NEW COLOR Strike King KVD Perfect Plastics Swim'n Caffeine Shad - NEW COLOR - August 16, 2019
    Like its popular predecessor, the Caffeine Shad, Strike King's KVD Swim'n Caffeine Shad is a soft plastic lure that sports a baitfish profile. The KVD Swim'n Caffeine Shad also incorporates a swimming action built into its tail design. You can fish this versatile lure weightless, on a jighead, as a trailer, or on a weighted hook. New color Pearl Flash has been added in both the 4"and 5" sizes to offer their full selection.

  • Strike King KVD Perfect Plastics Swim'n Caffeine Shad

  • Accu-Cull All-N-One Mini Hook and Weight Holder - NEW IN TOOLS & ACCESSORIES Accu-Cull All-N-One Mini Hook and Weight Holder - NEW IN TOOLS & ACCESSORIES - August 15, 2019
    Hold a hook, drop shot, punch weight, or Texas Rig. No more rehooking bait! Mounts anywhere along your rod with four O-ring sizes to fit most rods.

  • Accu-Cull All-N-One Mini Hook and Weight Holder

  • Accu-Cull Weight Recorder - NEW IN TOOLS & ACCESSORIES Accu-Cull Weight Recorder - NEW IN TOOLS & ACCESSORIES - August 15, 2019
    You know best what happens when you catch one of those prized fish. You weigh the fish. Your hands are wet. You try to use an erasable Sharpie to record the weight on a piece of laminated paper. How easy does that go? No problem with the Accu-Cull Weight Recorder. NO Sharpie needed. CLICK, CLICK, CLICK - DONE! Cull fast, cull smart, cull secure!

  • Accu-Cull Weight Recorder

  • Accu-Cull Elite E-Con Culling Tag Kit - NEW IN TOOLS & ACCESSORIES Accu-Cull Elite E-Con Culling Tag Kit - NEW IN TOOLS & ACCESSORIES - August 15, 2019
    Accu-Cull Elite E-Con Tags have zero pressure in the mouth of the fish when locked. No rubbing, smashing or sores. 7 Tags with floating lanyards. So good they don't know they are tagged!

  • Accu-Cull Elite E-Con Culling Tag Kit

  • Accu-Cull Elite E-Con Tag MOD Kit - NEW IN TOOLS & ACCESSORIES Accu-Cull Elite E-Con Tag MOD Kit - NEW IN TOOLS & ACCESSORIES - August 15, 2019
    The Accu-Cull Elite E-Con Tag MOD Kit is for you to set your culling tags the way you prefer. Use an existing lanyard of your choice and attach it to the Elite E-Con Tag however you think is best. This package comes with 7 locking tags that have zero pressure and work incredibly well. No rubbing, smashing or sores on the fish; no tags that won't hold or come out easily.

  • Accu-Cull Elite E-Con Tag MOD Kit

  • Accu-Cull E-Con Culling Tag Kit - NEW IN TOOLS & ACCESSORIES Accu-Cull E-Con Culling Tag Kit - NEW IN TOOLS & ACCESSORIES - August 15, 2019
    This tag system is environmentally friendly and conservation-minded. It limits harm to fish and holds all day by putting it on the lower jaw. Easy on, easy off to retag another fish, with just a pinch squeeze to easily set and remove the tag clip. The clip colors also match the lanyards.

  • Accu-Cull E-Con Culling Tag Kit

  • Accu-Cull Tournament Zippered Weigh-In Bag - NEW IN TOOLS & ACCESSORIES Accu-Cull Tournament Zippered Weigh-In Bag - NEW IN TOOLS & ACCESSORIES - August 15, 2019
    Designed to perform multiple functions for taking your fish to weigh in, using the Accu-Cull Tournament Zippered Weigh-In Bag means less handling, less mess and less time the fish are stressed. It features a built-in handle and a mesh insert in the bag so you can you can just pull the mesh liner out with the fish in it.

  • Accu-Cull Tournament Zippered Weigh-In Bag

  • Accu-Cull Digital Scale With Mini Grip - NEW IN TOOLS & ACCESSORIES Accu-Cull Digital Scale With Mini Grip - NEW IN TOOLS & ACCESSORIES - August 15, 2019
    Weigh your fish without harming your catch by simply clipping the Mini Grip in the lower jaw. Accu-Cull Digital Scale With Mini Grip weighs in 1/100ths of a pound and has a hold function. It has a big LCD screen with blue backlight, is water-resistant, and features an oversized weigh hook.

  • Accu-Cull Digital Scale With Mini Grip

  • Lunkerhunt Phantom Spider - 2019 ICAST WINNER Lunkerhunt Phantom Spider - 2019 ICAST WINNER - August 9, 2019
    The Phantom Spider looks as good as it fishes. It features a hollow body weedless design and walking legs that stride, glide, and twitch as the spider is worked across the waters surface. The Phantom Spider features a self-righting ballast in its sternum to ensure a consistent natural action that aligns with the realism of the design. This bait won Best of Category in the Freshwater Soft Lure category at this year's ICAST 2019.

  • Lunkerhunt Phantom Spider

  • Megabass Vision 110 Japanese Colors - SPECIAL COLORS Megabass Vision 110 Japanese Colors - SPECIAL COLORS - August 9, 2019
    Once the closely-guarded secret of the pros, the Vision Oneten jerkbait quickly became a staple among professional and amateur anglers alike, setting the standard for tournament fishing nationwide. The profile, one-of-a-kind darting action, balancing system and realistic color patterns all contribute to the incredible fish-catching ability of the Oneten. We offer special order colors imported from Japan such as GLXS Spawn Cherry, Stealth Wakasagi, Wagin Hasu, Wagin Hasu II, and more.

  • Megabass Vision 110 Japanese Colors

  • Strike King Rage Tail Lobster - NEW COLORS Strike King Rage Tail Lobster - NEW COLORS - August 9, 2019
    The humble craw's beefed-up cousin comes to town, and bass can't resist a test slurp! With body detailing like no bass has ever seen, and large Rage-style scalloped claws, Strike King's Rage Tail Lobster will definitely get noticed. Add a large Texas-rigged hook and be ready. New colors Black Blue Swirl and Crawdaddy have been added to bring you all colors.

  • Strike King Rage Tail Lobster

  • Strike King Lucky Shad Pro-Model Crankbait - NEW COLORS Strike King Lucky Shad Pro-Model Crankbait - NEW COLORS - August 9, 2019
    Another great addition to Strike King's incredible line-up of hardbaits, the Strike King Pro Model Lucky Shad offers all of the advantages of balsawood without any of the drawbacks of the sometimes-fragile medium. Designed with an elongated body and flat sides, the Strike King Pro Model Lucky Shad delivers a tight action and tons of attention-grabbing flash. New colors Bully, Phantom Watermelon Red Craw, The Shizzle, and TN Shad 2.0 are now part of our full selection.

  • Strike King Lucky Shad Pro-Model Crankbait

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