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Megabass Hazedong Shad - MORE COLORS - February 4, 2022
The Hazedong Shad's sensitive tail catches the water even during dead-slow retrieves and delicate shaking, triggering targets with its natural vibrations. Compared to the Spark Shad, the Hazedong Shad exhibits minimal body movement and concentrates action in the tail for a high-pitch, finesse kicking action. Rig it on a dropshot and shake the line for trembling tail-kicks or try drop-swimming the Hazedong Shad through target-rich environments! Colors Disco Stain, Goby, Shio Kosho, & Tennessee Shad have been added.

Megabass Hazedong Shad
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Megabass Dark Sleeper - SELECT COLORS NOW IN STOCK - February 4, 2022
The Dark Sleeper swimbait was developed to
target fish holding to bottom structure
with overwhelming realism and enticing
paddle-tail action. With a soft fin that
shields the top hook on both sides, Dark Sleeper is designed for stealthy, life-
like deployment as a bottom-bouncing
swimbait. In addition to camouflaging the
top hook design, the fins also gently
deflect potential snags.

Megabass Dark Sleeper 2.4in Megabass Dark Sleeper 3in Megabass Dark Sleeper 3.8in
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Megabass Bottle Shrimp - NOW IN STOCK - February 4, 2022
The Megabass Bottle Shrimp 4" Craw is a hog-type worm that imitates freshwater prawns and crayfish, one of the main types of bait used around the world. When used for Texas rigs and jig trailers, the large power arms move dangerously, mimicking the defensive actions of crayfish. With bottom contact, the inertia of the weighted arms will cause a shivering action that starts at the tips of the arms and runs to the base, triggering bites. With no sinker rigs, nail rigs, and Carolina rigs, the power arms will swing left and right during the fall.

Megabass Bottle Shrimp
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BC Lures FNS Bubba Bug Casting Jig - NEW COLORS - February 4, 2022
The BC Lures FNS Bubba Bug Casting Jigs feature a 3/0 Mustad super strong round bend hook that is ultra sharp along with a fine skirt. It also has a proven hand poured head design which is powder coated and oven baked and a wire weedguard that can be fished through heavy cover, weeds, grass lines, rocks and stumps. Colors Get The Net & Kamikaze Craw have been added to our selection.

BC Lures FNS Bubba Bug Casting Jig
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VMC MTJ Moontail Jig - NOW IN STOCK - February 4, 2022
TechSet technical locking curve maximizes hook sets and locks fish in place. Oversized flat aspirin head shape enhances darting and rolling head motion when jigged. Low profile elongated bucktail fibers maintain shape and creates life-like action. UV BRIGHT Finish reflects more light energy, strengthening the lure's visibility.

VMC MTJ Moontail Jig
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Norman Speed N - NOW IN STOCK - February 4, 2022
The Norman Speed N has all the features anglers want in a crankbait for cold water fishing. Built on the proven Deep Little N body and running 4-6 feet deep, it has a tight wobble and pitch and roll with an erratic hunting action as it changes lanes like a high-end sports car. Made of butyrate, the Speed N sends out a distinctive sound compared to other crankbaits with a low-pitched dull thump.

Norman Speed N
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Favorite Fishing Emperor Casting Rods - NOW AVAILABLE - January 17, 2022
The Emperor line of rods are truly the "King" of rods, ideal for the fisherman who is serious about his craft. The Emperor has a MLS composite handle (like Favorite's Summit) for the ultimate in feel. This is combined with Fuji line guides, custom real seat, topped with a custom aluminum "crown" for perfect balance. The "crown" also serves as a keeper. The rod is coated in 4-D hydrographic paint allowing the rod to change colors Based on the Lighting environment.

Favorite Fishing Emperor Casting Rods
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Lew's Mach I Speed Spool SLP Series Baitcast Reel - BACK IN STOCK - December 1, 2021
The Mach I Speed Spool is back in stock! It features a premium 8 bearing system with double-shielded stainless steel ball bearings and a Zero Reverse one way clutch bearing for smooth operation. Lightweight one-piece graphite frame and sideplates. The innovative MSB (Multi-Setting Brake) system features both an externally adjustable magnetic cast control and internally adjustable centrifugal brakes for superior cast control.

Lew's Mach I Speed Spool SLP Series Baitcast Reel
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Daiwa Tatula SV TWS Baitcasting Reel - BACK IN STOCK - December 1, 2021
The Daiwa Tatula SV TWS is back in stock! The TATULA SV represents versatility and performance. Stress-free Versatile (SV) technology and Daiwa's Air Brake system provides more control when casting. The SV Concept combines an ultra-lightweight spool made of Super Duralumin with a movable ramp induct rotor that interacts with the brake system's magnetic field to regulate spool speed during the cast - according to the speed of your spool.

Daiwa Tatula SV TWS Baitcasting Reel
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Shimano Metanium MGL B Low Profile Casting Reel -BACK IN STOCK - December 1, 2021
The most advanced Metanium ever produced has been restocked! Completely redesigned by Shimano engineers to be the most advanced Metanium ever produced, the 2020 Metanium features a never before seen Magnesium CoreSolid Body to provide both professional and enthusiast anglers with the solid advantage of durability, rigidity and sensitivity while reducing weight. The new CI4+ Star Drag reduces weight even further.

Shimano Metanium MGL B Low Profile Casting Reel
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G.Loomis NRX+ Rods - BACK IN STOCK - December 1, 2021
We've received in more of the awesome new G.Loomis NRX+ Rods. A legendary reimagination of an iconic series of actions, the G.Loomis NRX+ draws from more than forty years of technology, innovation, and design to meet the performance demands of today's avid bass angler. Their American-made blanks are rolled with Spiral X technology to provide ultra-fast recovery for increased casting distance, heightened sensitivity, and drastic weight reduction.

G.Loomis NRX+ Rods
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Lowrance ActiveTarget Live Sonar System with Module and Transducer - NEW IN BOATING - November 5, 2021
See high-resolution images of fish swimming around structure and responding to your lure – as it happens – with new ActiveTarget™ Live Sonar. Featuring Forward, Down or Scouting views, ActiveTarget Live Sonar can scan fish locations and easily track their movements. See how fish relate to structure and respond to lure presentations, so you can make the right adjustments to make them strike.

Lowrance ActiveTarget Live Sonar System with Module and Transducer
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Rapala Ott's Garage Slim - SELECT COLORS NOW IN STOCK - November 5, 2021
From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe's Garage. Made out of premium balsa wood, the OG Slim is constructed with flat sides, creating a medium wobble and tight side-to-side action. The lightweight circuit board lip is extremely thin yet delivers the right action and attitude no matter how you fish it.

Rapala Ott's Garage Slim
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Rapala Two-Stage Ceramic Sharpener (Coarse & Fine) - NOW AVAILABLE - November 5, 2021
Designed to restore damaged blades back to a sharp, cutting edge. Begin by taking down nicks and bumps with draws against coarse ceramic sticks, than flip over for fine honing. (May not restore severely damaged blades). Fixed ceramic sticks keep steel knife blades sharp. Perfect on the boat, in the camp or around the home.

Rapala Two-Stage Ceramic Sharpener (Coarse & Fine)
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BOOYAH Baby BOO Jig - ALL COLORS NOW IN STOCK - November 5, 2021
This little jig carries the attitude of the big boys. With a 60-strand ultra fine BOOYAH silicone skirt, light weedguard and a Mustad UltraPoint light wire hook, this baby has a proven record of catching the big ones.

BOOYAH Baby BOO Jig
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6th Sense Divine Casting Rods - NOW AVAILABLE - November 5, 2021
When 6th Sense engineered the Divine Series of graphite rods, they envisioned a sleek, feather-light, tournament driven rod, built with top of line components and an unparalleled level of sensitivity. The Divine Graphite Casting Rods feature a premium 30/40 ton Japanese Carbon blend blank construction, Fuji Alconite Guides, Fuji Two-Piece custom painted jet black reel seats, full EVA custom grip, and a timeless U-shaped hook keeper.

6th Sense Divine Casting Rods
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6th Sense Sensory Casting Rods - NOW AVAILABLE - November 5, 2021
The Sensory graphite casting rods from 6th Sense Fishing feature NanoSense Graphene Matrix technology integrated into the carbon, increasing the strength 20% higher than standard graphite. The culmination of nanotechnology, high-end polymer resins, and premium 30-ton Mitsubishi Japanese Carbon brings you one of the lightest, strongest, and most sensitive rods on the market.

6th Sense Sensory Casting Rods
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6th Sense Cloud 9 Series MiniMag Silent Squarebill Crankbait - NOW AVAILABLE - November 5, 2021
The 6th Sense Cloud 9 Series MiniMag (Silent) Squarebill was designed with many things in mind other than just a squarebill crankbait. It was designed larger than the traditional squarebill, but a smaller version of their proven Cloud 9 Magnum SB model. Engineered to be the perfect palm-sized baitfish imitation for crashing shallow wood, rocks, and grass to entice those larger fish to bite. The MiniMag SB silently dives to the 3-6 ft depth range.

6th Sense Cloud 9 Series MiniMag Silent Squarebill Crankbait
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6th Sense Swank 77X Crankbait - NOW AVAILABLE - November 5, 2021
The 6th Sense Swank 77X crankbait takes power cranking to the next level by allowing you to cover water with a unique new sound and action. The L-style bill, with a loud knocker rattle, is uniquely designed to cause this crankbait to swim erratically in a natural, horizontal swimming action through depths of 2-5 ft. One of the most notable features of the Swank is the ability to burn and rip out of grass or hydrilla with ease due to the design of the bill and diving angle.

6th Sense Swank 77X Crankbait
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6th Sense Speed Wake - NOW AVAILABLE - November 5, 2021
The 6th Sense Speed Wake was created to wake the surface at the highest possible speed without the worry of a blow out. Waking this bait over grass, stumps, trees, or simply clear water can call up the most vicious of strikes. The Speed Wake comes fully equipped with a premium paint scheme, super sharp black nickel hooks, 3-D eyes, and realistic gill plate features.

6th Sense Speed Wake
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6th Sense Movement L7 Squarebill Crankbait - NOW AVAILABLE - November 5, 2021
The 6th Sense Movement L7 Squarebill swims left to right with an 'S' type hunting action on the retrieve. Most crankbaits tend to swim in a straight line, this one makes slight turns upon the retrieval to entice more strikes. The L7 was designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just burning/hunting in open water. It dives up to 6 feet in water depth and fitted with premium components and paint jobs.

6th Sense Movement L7 Squarebill Crankbait
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6th Sense Curve 55 Finesse Squarebill Crankbait - NOW AVAILABLE - November 5, 2021
The Curve Finesse Squarebill was designed for conditions when you need to downsize your lure to match the size of the bait and/or the fish are being difficult to catch. This crankbait will hunt erratically in shallow depths of 1-3 ft and covers water with ease. The Curve 55 Finesse crank comes stock with black nickel super sharp hooks, a faint rattle system, and a premium paint scheme that you would only expect from a 6th Sense product.

6th Sense Curve 55 Finesse Squarebill Crankbait
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6th Sense Wacky Hook - NOW AVAILABLE - November 5, 2021
The 6th Sense Wacky hooks were designed for wacky-rigging soft plastics to approach those finicky fish with finesse. The forge-strengthened octopus design of the wacky worm hook almost creates its own hook-set automatically as the fish takes off. So when the bite is very light, tie on one of these wacky hooks to help put more fish in the boat.

6th Sense Wacky Hook
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6th Sense OX Flipping Hook - NOW AVAILABLE - November 5, 2021
The 6th Sense OX Flipping Hook was designed for flipping & pitching in the heaviest of cover, hence the name, The OX. Forged from a much thicker gauge black nickel wire, the OX Flipping Hook has the strength to rip fish out of dense cover without straightening. Equipped with a dual-barbed bait keeper that extends the life of your plastic and maintains a straight and consistent presentation. The OX's welded line eye is a critical feature for tying on braided line and specialty snell knots.

6th Sense OX Flipping Hook
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6th Sense Keel Weighted Hook - NOW AVAILABLE - November 5, 2021
The 6th Sense Keel Weighted Hooks are perfect for their Divine Swimbaits as well as other soft plastics. This widegap hook design provides the perfect amount of gap to allow larger bodied plastics to compress down and ensure solid hook-sets. Each hook is equipped with a screw-lock bait keeper that makes this hook weedless and also gives baits more action and better presentation. The Keel-shape weight design sinks your bait quickly while maintaining stabilization.

6th Sense Keel Weighted Hook
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