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River2Sea Whopper Plopper Silent - NEW LURE! - June 10, 2016
With the same whopper-plopping-fish-catching action of the original River2Sea Whopper Plopper 130, this new version comes with all the same features you've come to love but without the rattle.
River2Sea Whopper Plopper Silent
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River2Sea Whopper Plopper - NEW COLORS! - June 9, 2016
We've added six new colors in our most popular size to one of the hottest baits around, the River2Sea Whopper Plopper! While his big brothers rely on powerful chops of their tail to attract strikes, the Whopper Plopper 90 relies more on quickness, with a unique sound more reminiscent of a buzz saw. Whopper Plopper 90 is tailor made for topwater fishing in high pressure situations and when the forage base is smaller.
River2Sea Whopper Plopper
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Ardent WFT Gliss KG Supersmooth Monotex Fishing Line - Now In Stock! - June 9, 2016
Gliss is a new 4th form of fishing line that is produced by a breakthrough extrusion process of high modulus polyethylene fiber. Gliss has qualities of both monofilament and braid. Gliss has zero stretch and the lowest diameter to breaking strength of any line. .010 diameter Gliss equals 4kg/8lb strength. We're now offering it in green and yellow.
Ardent WFT Gliss KG Supersmooth Monotex Fishing Line Green
Ardent WFT Gliss KG Supersmooth Monotex Fishing Line Yellow
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Livingston Lures JerkMaster 121D EBS Original - NEW LURE! - June 9, 2016
The JerkMaster 121D offers the same enticing darting action and perfect weight & balance as the JerkMaster 121 but features a longer bill allowing it to dive to depths of around 10’. Perfect for offshore fishing or trolling for northern species.
Livingston Lures JerkMaster 121D Jerkbait Tournament Series EBS Original
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Strike King Rage Tail Swimmer Swimbaits- NEW LURE! - June 9, 2016
Hot off the mold! Introducing the New Strike King Rage Tail Swimmer. Versatility and balance separate the Rage Swimmer from the pack and make it ideal for almost any situation. With the thick ribbed body and oversized paddle tail, the Rage Swimmer embodies the namesake Rage Series of soft baits with big attitudes. Available in ten colors and two sizes, The Strike King Rage Tail Swimmer is a future staple in every rod locker.
Strike King Rage Tail Swimmer Swimbaits
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Livingston Lures Deep Impact 12 EBS Original - NEW LURE! - June 4, 2016
Riding on the success of the deep Impact 18, the Deep Impact 12' diving version is the perfect all-around crankbait for any type of mid-range cover. This hotshot crankbait perfectly mimics smaller forage with profile and sound. This lure is perfect for walleye and bass and features our classic EBS (Electronic Baitfish Sound) Original (Single Sound) Technology.
Livingston Lures Deep Impact 12 Tournament Series EBS Original
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Biovex Kolt Stick - NEW LURE! - June 4, 2016
Centipede and french fry-style plastic baits have long been a staple in every bass fisherman’s arsenal, as have dropshot plastics. Biovex has found the combination of the two to be an absolutely deadly presentation for both weary and active bass alike. Introducing the Biovex Kolt Stick, a 3" finesse plastic that earned its reputation on the pressured waterways of Japan. It’s life-like motionless action combined with the Biovex Kolt "air pockets" technology releases subtle air bubbles when the bait is lightly shaken in the water, making for the best finesse presentation capable of fooling the biggest and smartest bass. Available in the most popular fish catching colors, the Kolt Stick is ideal for dropshot, Mojo rig, Carolina rig, jig worm, darter heads and shaky heads alike!
Biovex Kolt Stick
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Blitz Lures Blitz Blade Key Chain - New Accessory! - June 4, 2016
Pick up one of these stylish Blitz Blade Key Chains that are made out of 100% zinc alloy and plated in a silver finish.
Blitz Lures Blitz Blade Key Chain
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Biovex Joint Gill 90 SS Swimbait - NEW LURE! - June 3, 2016
Big Bass feed on big bluegills and nothing entices a ferocious bite better than the Biovex Joint Bait 90. The double-segmented body and precision tuned balance gives the bait the ability to be burned shallow, slow-rolled deep or jigged seductively in the same place, perfect for targeting bass at any depth. Packed into a double segmented 3.5 inch body, this swimbait offers the most innovative and unique freestyle swimming action unlike any bait of its kind. Even more, because of its incredible buoyancy, no bait is more perfect for producing rod crushing strikes from spawning bass better than the Biovex Joint Gill 90.
Biovex Joint Gill 90 SS Swimbait
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Brad's Killer Fishing Gear Brad's Wiggler - New Brand and Lure! - June 3, 2016
We've now added Brad's Killer Fishing Gear to our lineup! The Brad's Wiggler series crank baits are a superb action diving/floating crank bait utilizing two piece molded construction for superior strength and durability to meet the demands from the most avid fisherman. Can be fished by trolling, plunking (boat or bank), casting, or back bouncing. Used for trout, steelhead, salmon, bass, walleye, and many other species of fish.
Brad's Killer Fishing Gear Brad's Wiggler Crankbaits
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Biovex Joint Bait 142 SF Swimbait - NEW LURE! - June 3, 2016
Founded off the Japanese trend of “snake based action”, the Biovex Joint Bait 142 SF is the big brother of the Joint Bait 110 SF. Measuring 142 mm (5.5 inches) and weighing 1 ounce, the Joint Bait 142 SF was built for anglers looking for the same “S” style topwater action but engineered to be power fished on heavier tackle. Matched together with fluorocarbon line, the Joint Bait 142 SF provides a sub-surface waking action just below the water’s surface, once paused the bait sits motionless in the water column enticing both short strikers and/or followers into striking viciously. Combined with braid or monofilament line and the Joint Bait 142 SF snakes across the surface of the water simulating a fleeing baitfish and providing anglers with a topwater action made to trigger big bites from big bass.
Biovex Joint Bait 142 SF Swimbait
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Biovex Joint Bait 110 SF Swimbait - NEW LURE! - June 3, 2016
The Biovex Joint Bait 110 SF is a multi- jointed swimbait offering anglers a unique, finesse-style topwater action never before seen from any bait of its kind. Japanese tuned to run across the surface with a snake like “S” presentation when retrieved and its internal weight distribution allows the bait to be worked effectively at any retrieving speed. Engineered to match the hatch, its 110 size (4.5 inches) is the perfect baitfish imitation and is made to fish on slick water with a finesse setup for precision casting ability. Matched up with braid and a fluorocarbon leader, the Joint Bait 110 SF will provide a sub-surface waking action just below the water’s surface, once paused the bait sits motionless in the water column turning the most weary of bass into relentless biters. Combined with braid or monofilament line, the Joint Bait 110 SF snakes across the surface of the water simulating a fleeing baitfish and providing anglers with a topwater action made to trigger big bites.
Biovex Joint Bait 110 SF Swimbait
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Biovex Hyper 7 Spinnerbait - NEW SIZE and NEW COLORS! - June 2, 2016
After the success of the original Hyper 7, Biovex proudly introduces the new 1 oz. Hyper 7! This multi-bladed spinnerbait is heavily weighted to allow anglers to fish deep ledges during the dog days of summer or to target suspended bass in the middle of the winter. The concept is simple, why show a big bass a single shad-style bait when you can entice them with the look of the entire school?
Biovex Hyper 7 Spinnerbait
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Livingston Lures Deep Impact 6 Tournament Series EBS Original - NEW LURE! - May 21, 2016
Riding on the success of the deep Impact 18, the Deep Impact 6' diving version is the perfect all-around crankbait for any type of mid-range cover. This hotshot crankbait perfectly mimics smaller forage with profile and sound. This lure is perfect for walleye and bass and features our classic EBS (Electronic Baitfish Sound) Original (Single Sound) Technology.
Livingston Lures Deep Impact 6 Tournament Series EBS Original
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Livingston Lures Spin Master Tournament Series EBS Original - NEW LURE! - May 21, 2016
It doesn't get better than letting a lure call the fish for you. The SpinMaster doesn't stop working once the irresistible water-ripping action is over. EBS (Electronic Baitfish Sound) Original (Single Sound) Technology while on the pause will call fish from under docks and out of grass beds, perfectly imitating the sound of a Bluegill struggling against the surface.
Livingston Lures Spin Master Tournament Series EBS Original
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Livingston Lures JerkMaster 121 Tournament Series EBS Original - NEW LURE! - May 21, 2016
The JerkMaster 121 Tournament Series EBS (Electronic Baitfish Sound) Original (Single Sound) offers a most enticing darting action along with great color patterns for all water types. Perfectly weighted & balanced, this jerkbait is designed to throw a mile. Targeting the active 5 to 8 foot range and using Livingston's new EBS Technology™, it offers the best combination of features just short of a live bait.
Livingston Lures JerkMaster 121 Tournament Series EBS Original
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Livingston Lures FlatMaster Tournament Series EBS Original - NEW LURE! - May 21, 2016
Skittish fish in cold water call for a flat-sided crankbait. The FlatMaster Tournament Series EBS Original brings finesse to the Livingston lineup with a hunting medium-tight wobble and EBS (Electronic Baitfish Sound) Original (Single Sound) Technology, allowing you to match the conditions unlike ever before. Dives 6' - 9'.
Livingston Lures FlatMaster Tournament Series EBS Original
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Jackall Rhythm Wave Swimbait - NEW LURE! - May 21, 2016
A new versatile soft swim bait, the Jackall Rhythm Wave will trigger the right bite. Featuring a shad-like tail, when retrieved it kicks in “Rhythm”. With a nice wobbling action, The Rhythm Wave can be rigged weightless, with a swim jig, weighted hook or Texas Rigged.
Jackall Rhythm Wave Swimbait
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Bass Mafia Body Bag Weigh Bag - NEW ACCESSORY! - May 20, 2016
Guaranteed to turn heads on your way to the scales, the Bass Mafia Body Bag Weigh Bag is covered in bright crime scene graphics, bold lettering, and a big Bass Mafia logo. Built to deliver competition-grade performance, the Bass Mafia Body Bag Weigh Bag features a durable zippered construction with a padded Velcro handle and a comfortable shoulder strap. In addition, the Bass Mafia Body Bag Weigh Bag is made using double-welded seams to prevent leakage and ensure your limit makes it to the scale in optimum condition. Not your typical weigh bag, the Bass Mafia Body Bag Weigh Bag has a unique look and a high-quality construction that will undoubtedly garner admiration at your next tournament.
Bass Mafia Body Bag Weigh Bag
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Bass Mafia Bait Coffin - NEW TACKLE STORAGE! - May 20, 2016
Bass Mafia Bait Coffins are almost indestructible! They are waterproof and corrosion resistant, and contain 48 adjustable compartments so you can lay your lures to rest!!
Bass Mafia Bait Coffin
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Bass Mafia Bait Casket - NEW TACKLE STORAGE! - May 20, 2016
Built with thicker and more rugged frames than other stowaways, the Bass Mafia Bait Caskets provide waterproof lure storage with 4 lock latches in various sizes with 13 or 20 storage slots, depending on the model.
Bass Mafia Bait Casket
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Zoom Baits Z-Craw and Z-Craw Jr. - NEW COLORS! - May 12, 2016
We've added more colors along with new Special Run colors in the popular Zoom Baits Z-Craw and Z-Craw Jr., including the new Special Run color 393 - Late Nite Gold.
Zoom Baits Z-Craw
Zoom Baits Z-Craw Jr.
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New Zoom Special Run Colors! - May 12, 2016
We've added six NEW Zoom Special Run Colors to our store in various models!
381 - Spanish Craw
389 - MM Moonbug
390 - Electric Shiner
391 - Cajun Craw
392 - Glitter Bomb
393 - Late Nite Gold
Also, we've added more of your past favorite special run colors in models they were previously unavailable in! In total we added more than 50 new Zoom listings to our already huge selection! Check them out!
Zoom Baits
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Livingston Lures Howeller Deep Plus Crankbait - May 12, 2016
The Howeller Deep Plus is a large version of the Howeller Dream Master Classic. At 4 1/4", it runs at extreme 30'+ depths and produces a wide, super strong wobble with fast, enticing action that game fish hiding in the deeper water cannot resist. EBS MultiTouch Technology brings an artificial lure to life that can match the conditions wherever you fish.
Livingston Lures Howeller Deep Plus Crankbait
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Livingston Lures Walking Boss II - May 12, 2016
The Walking Boss II is a top water lure designed with perfect balance and weight for effortlessly producing the right actions and casting ease. It features the same action and look of the Walking Boss with the added exaggeration of the distressed baitfish provided by the jointed body.
Livingston Lures Walking Boss II
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