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Strike King Super Toad - NEW LURE! - July 22, 2016
The all new Super Toad offers the perfect profile and unique sound that bass can't resist. Designed to be fished around shallow cover such as grass, brush and lily pads, the Super Toad will draw vicious topwater strikes! Texas rig it unweighted, on a belly-weighted hook, or put it on the back of a buzzbait for some extreme topwater action!

Strike King Super Toad
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Strike King Rage Twin Tail Menace Grub - NEW COLORS! - July 22, 2016
Works great flipping, as a jig trailer or on Strike King Tour Grade Jig Head and is dynamite on the NEW Jointed Structure Head!
It can be rigged vertically or horizontally and is the BEST swim jig trailer on the market!
Now in two new colors!

Strike King Rage Twin Tail Menace Grub
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Strike King Rage Tail Magnum Bug - NEW LURE! - July 22, 2016
Following last year’s launch and impending success of the Rage Bug, the Strike King pros as well as consumers flooded them with the exact same request; a bigger version. They’ve learned that when those two groups speak, they need to listen. So by popular demand, they're excited to introduce the all new Magnum Rage Bug!
"The Rage Bug is a fish-catcher. It has become a go-to bait for several presentations for me. Despite the overwhelming success I’ve had with it, I could often envision the benefit of a larger version,” says Strike King pro and 5-time BASS winner, Todd Faircloth. "The Mag Rage Bug will really shine in flipping and punching scenarios. Its larger profile and therefore increased action will be easy for big bass to find” Faircloth remarked. Features Rage Tail flanges for a very subtle action at very slow speeds.

Strike King Rage Tail Magnum Bug
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Strike King Rage Tail Bug - NEW COLORS! - July 22, 2016
Designed for use behind the Jointed Structure Head, but great as a flipping or Carolina Rig bait or jig trailer, the Strike King Rage Tail Bug now comes in 3 new colors!

Strike King Rage Tail Bug
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Strike King KVD Fat Baby Finesse Worm - NEW COLORS! - July 22, 2016
The Strike King KVD Fat Baby Finesse Worm now comes in 8 new OPT colors made with Strike King's NEW Open Pour Technology which allows the baits to have up to three colors and in more exciting color combinations than EVER imagined!

Strike King KVD Fat Baby Finesse Worm
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Strike King KVD Dream Shot - NEW COLORS! - July 22, 2016
The Strike King KVD Dream Shot now comes in 8 new OPT colors made with Strike King's NEW Open Pour Technology which allows the baits to have up to three colors and in more exciting color combinations than EVER imagined!

Strike King KVD Dream Shot
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Strike King KVD Drop Shot Half Shell - NEW LURE! - July 22, 2016
When Strike King introduced the Dream Shot into the dropshot category, it changed the game. It has a very sleek profile and is super-soft to really offer tremendous action. Well, just as a carpenter needs more than one tool to do a job, a proficient dropshotter does as well. Born out of the collaborative knowledge of Kevin VanDam and Mark Zona, welcome to the unique and all-new Drop Shot Half Shell!
"The new Half Shell was created with the intent of being uniquely different than the Dream Shot, but equally as effective,” says 22-Time Bassmaster Champion, Kevin VanDam. "Due to the profile and consistency of the Half Shell, it offers a very erratic darting action that fish can’t resist. It has a bulky profile and a flat bottom that not only affects the action, it also ensures that it will always stand horizontal on your dropshot rig. Zona and I also really dialed in the colors. Between the profile, action and color, the Half Shell just might become your new favorite dropshot bait!” adds KVD.
The new Drop Shot Half Shell is 3.5” long and is offered in 16 exquisite colors, including some beautiful laminates that incorporate their NEW Open Pour Technology (OPT).

Strike King KVD Drop Shot Half Shell
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Strike King KVD Bull Worm - NEW SIZE AND COLORS! - July 22, 2016
There are times when you need a small lure. There are times when you need a big one. Then, there are the times when you need something right in the middle. That is how the all-new 8" Bull Worm came to be. Born out of necessity, the 8” Bull Worm is sure to be a winner!
"Have you ever heard the saying "less is more”? that's exactly how I feel about the new 8” Bull Worm,” says 5-time Bassmaster Classic qualifier Keith Combs. "I can fish this slightly smaller worm to get more bites, but it’s still bulky enough to attract the quality of fish that I’m looking for. This bait is terror on offshore fish as well as for fishing brushpiles. If I had to choose one finesse-style worm to carry in my boat, this would be it” Combs added.
The 8-inch Bull Worm comes in 15 proven colors, including a few that utilize Strike King's NEW Open Pour Technology (OPT).

Strike King KVD Bull Worm
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Fat Sack Tackle - Summer Inventory Sale! - July 9, 2016
For a limited time take 30% off select models and sizes of Fat Sack Tackle during their Summer Inventory Sale! While supplies last!

Fat Sack Tackle
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Livingston Lures Primetyme CB 1.5 EBS Original - NEW LURE! - July 8, 2016
The Primetyme CB 1.5 is a hot shot lure that's perfect for almost any fishing condition. Its tight, fast wiggle is produced by a narrow circuit board that targets fish down to 5 feet.

Livingston Lures Primetyme CB 1.5 Tournament Series EBS Original
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Livingston Lures FlatMaster EBS MultiTouch - NEW LURE! - July 8, 2016
Skittish fish in cold water call for a flat-sided crankbait. The FlatMaster brings finesse to the Livingston lineup with a hunting medium-tight wobble and EBS (Electronic Baitfish Sound) MultiTouch (3 Sounds) Technology, allowing you to match the conditions unlike ever before. Dives 6' - 9'.

Livingston Lures FlatMaster Team Livingston Series EBS MultiTouch
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Silver Buddy Blades - NEW COLORS! - July 8, 2016
THE ORIGINAL SILVER BUDDY LURES - The basic Silver Buddy lure has a quality head weight cast on a highly reflective, mirror-finish stainless steel blade. The Silver Buddy lure uses a pair of split-shank treble hooks. One hook is set forward in the design of the lure and the other is set to the rear. The hooks are mounted to the lure through holes in the blade body. These hooks can be removed and replaced. Silver Buddy recommends the Silver Buddy original replacement hooks. The weight, placement of parts, shape and sizes have been researched thoroughly to provide the most effective means of vibration possible. The lure is attached to your line using a duo-lock snap provided with the bait. The snap is attached through a hole in the top portion of the blade bait body.

Silver Buddy Blades
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Venom VCI Protek Tackle Tabs - NEW ACCESSORY! - July 8, 2016
VCI Protek Tackle Tabs are the answer for all of your tackle box rust and corrosion woes! While oil and other substances cling to box lids and separators, our VCI (Vapor Corrosion Inhibitors or Volatile Corrosion Inhibitors) tabs give off gaseous fumes, fully coating everything vulnerable to the scourge of rust and corrosion. Our tabs are safe and can even be used around food with no harmful effects. Put a tab in each separator and see what they can do for you.

Venom VCI Protek Tackle Tabs
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Venom Lures Ron Yurko’s $100K Finesse Jig - NEW LURE! - July 8, 2016
FIVE BASS BOATS, A NEW TRUCK, OVER ONE-MILLION DOLLARS IN CAREER WININGS - AS AN AMATEUR!
Ron Yurko Is A Fishing Phenom And The Majority Of His Success Can Be Attributed To Ron’s Little Jig - THE YURKO JIG.
Virtually weedless in all situations - Its particularly suited to brush and bush fishing but don’t let that dissuade you from using it in all fishing applications. Available in Ron’s original sizes; 1/8 & 1/4 ounce, in three fish catching colors; Brown, Black, and Green Pumpkin. These are the only finesse jigs you’ll ever need - or for that matter, any jig you’ll need for all jig fishing applications

Venom Lures Ron Yurko’s $100K Finesse Jig
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Venom Lures Nightmare Craw - NEW LURE! - July 8, 2016
With its large claws flailing and its water displacing ribbed body causing vibration as you drag it through the water, the Venom Nightmare Craw causes a big disturbance and attracts the bass with plenty of action!

Venom Lures Nightmare Craw
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Venom Lures Pepper Grass Worm - NEW LURE! - July 8, 2016
The Venom Lures Pepper Grass Worm presents a very lifelike appearance in the water and is especially effective for targeting bigger bass. It's also loaded with salt and Venom's Grab Formula Fish Attractant.

Venom Lures Pepper Grass Worm
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Bettencourt Baits Dying Trout Swimbait - NEW LURE! - June 24, 2016
The Dying Trout by Bettencourt Baits is the follow up to their incredibly popular Dying Bluegill. Cast the bait out and it floats on its side like a Dying Trout...with its soft fur fins breathing in the water. This alone makes it an incredible dead stick bait, but this bait does more. Lower your rod tip to give it a little pop and start a slow retrieve and the bait rights itself and slowly starts to swim. On a steady retrieve the bait will reach approximately 6 ft. Stop your retrieve and the bait falls back on its side and slowly floats to the surface.

Bettencourt Baits Dying Trout Swimbait
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Livingston Lures Primetyme CB 2.0 EBS Original - NEW LURE! - June 24, 2016
The Primetyme CB 2.0 Tournament Series EBS Original (Single Sound) puts the action of a mid-range, erratic running baitfish together with Livingston's EBS Technology. Anglers will present an enticing action produced by this lure's thin square lip along with Livingston's trademarked baitfish sound technology to call them in.

Livingston Lures Primetyme CB 2.0 Tournament Series EBS Original
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Livingston Lures Primetyme SQ 2.0 EBS Original - NEW LURE! - June 24, 2016
The Primetyme SQ 2.0 puts the action of a mid-range, erratic running baitfish together with Livingston's new EBS Technology. Anglers will present an enticing action produced by this lure's thin square lip along with their choice of baitfish sounds to call them in. The Primetyme SQ 2.0 is now available in Livingston's Tournament Series with EBS Original (Single Sound) technology.

Livingston Lures Primetyme SQ 2.0 Tournament Series EBS Original
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Buckeye Lures Su-Spin Blade - NEW DESIGN! - June 24, 2016
The newly redesigned Su-Spin Blade comes equipped with a single willow blade, a hook with bait keeper, and a swivel. It's perfect for flukes or your favorite soft plastics and comes in 4 sizes.

Buckeye Lures Su-Spin Blade
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BioSpawn VileCraw - NEW LURE! - June 24, 2016
BioSpawn engineered the 4" VileCraw to be one of the most versatile craws on the market. It has a patented claw design with unmatched action and a paddle-tail antennae sensitive to the slightest motion. Plus their innovative hook-slot means less snags and better hook-sets.

BioSpawn VileCraw
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BioSpawn PlasmaTail - NEW LURE! - June 24, 2016
The BioSpawn PlasmaTail worm is great for shaky head, drop shot, and other finesse fishing techniques. The PlasmaTail is sure to attract a bass's attention. Available in two sizes.
Features
- Plasma tail tip to entice finicky bass
- Slender tail for amazing tip action
- Scented with BioScent

BioSpawn PlasmaTail
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BioSpawn ExoStick Pro - NEW LURE! - June 24, 2016
Bass have seen thousands of stick-baits before, but they've never seen one like this. The ExoStick Pro is a 5-inch stick bait engineered for extra tail wobble when twitching the bait. The jointed exoskeleton and slightly narrow tail give this stick bait an enhanced action unlike other stick baits on the market.The "Pro" version has heavier salt and softer plastic for a faster sink rate and more action.

BioSpawn ExoStick Pro
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Mammoth Coolers Rover Tumbler Drinking Cup - NEW COLORS! - June 24, 2016
Add some color to your drinkware with new colors from Mammoth Coolers available in their Rover Tumbler Drinking Cups. And they've been improved upon now with a new additional rubber stopper to help keep your drinks at their optimum temperature for even longer!

Mammoth Coolers Rover Tumbler Drinking Cup
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YUM Pulse Swimbait - NEW LURE! - June 22, 2016
Jason Christie exclusively used the YUM Pulse on a Booyah Spinnerbait for a second place finish in the 2016 Bassmaster Classic.
The YUM Pulse is a 4.5" solid-body swimbait that features a hard-thumping tail and ribbed body. It provides a dynamic swimming action which triggers a significant rolling action whether retrieved at high or low speeds. This unique ability to be fished at any speed provides extreme versatility in rigging and retrieval applications. It can be used on swimbait hooks, YUMbrella rigs, jigheads, belly weight hooks, Texas Rigs or as a trailer for swimming jigs, bladed jigs or spinnerbaits as Christie applied for his runner-up finish.
The YUM Pulse’s ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.

YUM Pulse Swimbait
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