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VMC 7548 Hybrid Treble Short 1X Hook - NEW TERMINAL TACKLE - August 17, 2017
VMC took the best feautures from their treble hooks and combined them in this amazing Hybrid Treble Short. It's a 1X strong, wide gap, short shank, inline eye, Hi-Carbon steel, forged needle point hook.

VMC 7548 Hybrid Treble Short 1X Hook
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VMC HMJ Half Moon Jig - NOW IN STOCK - August 17, 2017
The VMC Half Moon Long Shank Jig features a dome-shaped head for seamless presentations and precise rigging. Sporting a traditional round bend design, the hook is forged from super-strong, lightweight Vanadium Steel. It offers up to 25% increased strength over normal hook materials. The VMC Half Moon Long Shank Jig is also equipped with a 60-degree rotated line-eye for greater control and fewer snags.

VMC HMJ Half Moon Jig
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VMC FWJ Finesse Weedless Jig - NEW JIGHEAD - August 17, 2017
Hollow back allows bait to fit snug for a natural presentation while the unique pleated weight distribution provides a wider profile.

VMC FWJ Finesse Weedless Jig
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VMC FHMJ Finesse Half Moon Jig - FULL SELECTION - August 17, 2017
When the fishing gets tough, sometimes downsizing your presentation is the key to getting bites. The VMC Finesse Half Moon Jig can be used in much the same way you would a shaky head. The hollow back of the Half Moon Jig Head allows a worm to fit snuggly for a more natural presentation while the jig’s unique pleated weight distribution provides a wider profile. With the addition of 3/32 oz, now shop our full selection!

VMC FHMJ Finesse Half Moon Jig
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VMC 7311 Fastgrip Wide Gap Worm Hook - NOW IN STOCK - August 17, 2017
The VMC Fastgrip Wide Gap Worm Hook is forged from extremely tough, lightweight Vanadium Steel. It offers up to 25% increased strength over the material used in regular hooks. The hook's Fastgrip Point is also the first hook point of its kind - with three micro barbs that yield 15% better penetration power over ordinary hook points. We've added all sizes in black nickel.

VMC 7311 Fastgrip Wide Gap Worm Hook
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VMC 8651DT Dressed X-Rap Treble Hook - MORE COLORS AND SIZES - August 17, 2017
The X-Rap tail imitates the action of a minnow's tail, triggering strikes. This VMC Round Bend premium treble is forged from the finest high-carbon steel. The Cone Cut point is a chemically sharpened, second to none, premium point offering extremely fast and effortless penetration power.

VMC 8651DT Dressed X-Rap Treble Hook
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VMC CRS Crankbait Snap - MORE SIZES - August 17, 2017
The Crankbait Snap's wider tear drop shape helps optimize the lures action.

VMC CRS Crankbait Snap
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Storm 360GT Searchbait Jig - NEW JIGHEAD - August 17, 2017
Rattling, weighted, life-like jig head perfectly matches the Storm 360GT Searchbait body for the ultimate natural presentation. Exclusive VMC Coastal Black hook has extended "leg" on line tie to further enhance action. 60° angle keeps lure swimming in the perfect position. Check out our full selection!

Storm 360GT Searchbait Jig
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Storm 360GT Searchbait Bodies - NEW SWIMBAIT - August 17, 2017
Replacement bodies for your Storm 360GT Searchbaits. GT360 Bodies feature a toe-in boot tail design that ensures incredible action at every speed. Check out our full selection!

Storm 360GT Searchbait Bodies
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Storm Arashi Cover Pop - NEW HARD BAIT - August 17, 2017
POP, SPLASH, AND CHUG. The NEW Arashi Cover Pop travels with minimal forward movement to maximize the time your lure spends in the strike zone. Emulates prey struggling on the water's surface. Ideal lure for target fishing. Work close to laydowns, docks, rocks and anywhere else bass would hold on. Check out our full selection!

Storm Arashi Cover Pop
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Storm Wiggle Wart MadFlash - FULL SELECTION - August 17, 2017
Attention to detail is what makes this Wiggle Wart so deadly. The 3-D holographic eyes, external scale pattern with UV Bright and traditional color finishes makes this Wart look like a natural baitfish, not just another lure. Loud rattle and original side-to-side "wart" action with premium VMC black nickel treble hooks. Now shop our full selection!

Storm Wiggle Wart MadFlash
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Storm Smash Shad - MORE COLORS - August 17, 2017
Swimming with a deliberate, steady cadence, the Smash Shad is on track to be an instant classic. Phenomenal finish choices matched with internal rattle system will get this bait "smashed" by all game species.

Storm Smash Shad
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Terminator Power Pulse QuickSkirts - FULL SELECTION - August 17, 2017
The Terminator Power Pulse QuickSkirts make ordinary rubberbanded skirts obsolete. The action packed Power Pulse extensions replace the need for a trailer. These are the easiest-to-change replacement skirts available. They are made with a durable silicone, in vivid long-lasting colors. Shop our full selection!

Terminator Power Pulse QuickSkirts
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Terminator Weedless Football Jig - NOW IN STOCK - August 11, 2017
Terminator classic football head design goes weedless. Designed for any water depth and sand, gravel and rock bottoms, with custom silicone full skirts. Features a color-matched brush guard and heavy-duty VMC Wide Gap hook.

Terminator Weedless Football Jig
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Terminator Swim Jig - FULL SELECTION - August 11, 2017
When you can't get a crankbait or spinnerbait through cover this is by far the best bait to catch those fish who hide in weedy cover. The brush guard fights off weeds while the balanced swimming head, thinly dressed and accented QuickSkirt attracts fish like crazy. Once you get that bite you can feel confident with a 30 degree VMC hook that your fish will be making it to the boat. Now stocking all colors!

Terminator Swim Jig
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Terminator Pro Series Jig - BACK IN STOCK - August 11, 2017
The best all-around jig out there. With its unique head design it can be flipped, pitched or cast in and around cover with no problems and is also great for open water fishing. Don't forget the custom jig skirt colors, color matched brush guards, single rattle and the heavy VMC Black Nickel hook.

Terminator Pro Series Jig
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Terminator Finesse Jig - BACK IN STOCK - August 11, 2017
Deep or shallow water, when you need to down size and slow down for those finicky fish, this jig is designed just for that purpose. With a half skirt for a bug-like appearance, single-strand braided wire weed guard and medium long shank with a VMC Black Nickel hook you would be crazy not to tie this jig on.

Terminator Finesse Jig
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Storm Original Wiggle Wart - NEW COLORS - August 11, 2017
Great for targeting finicky fish of any species, the Wiggle Wart is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium VMC super-sharp hooks, this lure is effective fished anyway, anywhere. Try out new colors Brown Mustard Craw, Faded Molting Craw, Phantom Copper Craw, and Phantom Green Copper Craw that expand our full selection.

Storm Original Wiggle Wart
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Blue Fox Classic Vibrax Candyback Spinners - NOW IN STOCK - August 11, 2017
The Classic Vibrax gets a tasty candyback! Colored bell is accented with metallic flecks. Blade is tipped in matching color, while blade back is finished with transparent, fluorescent coordinating color. Flaw-free silver plating, fine tolerances and super-sharp hooks are long-standing features of this low frequency emitting patented two-part body spinner.

Blue Fox Classic Vibrax Candyback Spinners
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Rapala RipStop - ALL COLORS NOW IN STOCK - August 11, 2017
The RipStop tail design creates a fast ripping, hard stopping, flashing swimbait action. Its forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise.

Rapala RipStop
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Nichols Reflex Metal Flake Buzzbait - NOW IN STOCK - August 11, 2017
The Nichols Reflex Buzzbait is a head-slammer style buzz bait that bass just can't resist! Designed with a longer head shape, the Nichols Reflex Buzzbait blade cracks loudly with every turn.

Nichols Reflex Metal Flake Buzzbait
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Nichols Pulsator Depth Finder Metal Flake Spinnerbait - NOW IN STOCK - August 11, 2017
The Nichols Lures 1 oz Depth Finder probes the deepest areas of the lake where giant bass live. Made with size 4 and 6 Willows, it is sure to grab the attention of even the wariest ledge fish.

Nichols Pulsator Depth Finder Metal Flake Spinnerbait
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Nichols Ben Parker Hare Jig - NOW IN STOCK - August 11, 2017
Tied with real Buck Hair and Chicken Hackle feathers, the Nichols Lures Ben Parker Hare Jig is a classic standby when the ledge fishing gets tough and the current goes slack. Featuring a light wire Owner hook on a 1/2 oz teardrop style head.

Nichols Ben Parker Hare Jig
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Rapala X-Rap Twitchin' Mullet - NEW COLORS - August 11, 2017
The subtle, relaxed side-to-side action of the X-Rap Twitchin’ Mullet is designed to perform a wide twitching walk-the-dog swimming action. Xtreme flash with X-Rap attitude triggers the attack instinct in fish. Hot Purple, Mangrove Minnow, Mullet, Pilchard, and Pinfish add five new classic salt colors to our full selection.

Rapala X-Rap Twitchin' Mullet
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Rapala X-Rap Twitchin' Minnow - NEW COLORS - August 11, 2017
The aggressive side-to-side X-Rap Twitchin’ Minnow is designed to perform a tight walk-the-dog swimming action. Xtreme flash with X-Rap attitude triggers the attack instinct in fish. Five new classic salt colors expand our selection with Hot Purple, Mangrove Minnow, Mullet, Pilchard, and Pinfish.

Rapala X-Rap Twitchin' Minnow
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