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Rapala X-Rap Saltwater SubWalk - NEW COLORS - August 11, 2017
The adrenaline pumping X-Rap Saltwater SubWalk is designed to perform a walk-the-dog swimming action just below the surface. Xtreme flash and side-to-side motion, with X-Rap attitude, triggers the attack instinct in fish. Hot Purple, Mangrove Minnow, Mullet, Pilchard, and Pinfish add five new classic salt colors to our full selection.
Rapala X-Rap Saltwater SubWalk
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Rapala X-Rap Saltwater Slashbait - NEW COLORS - August 11, 2017
Suspending X-Rap Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Five new classic salt colors expand our selection with Hot Purple, Mangrove Minnow, Mullet, Pilchard, and Pinfish.
Rapala X-Rap Saltwater Slashbait
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Rapala X-Rap Magnum - NEW SIZE - August 11, 2017
X-Rap Magnums run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to hinder the action. Each dives to its preset depth. New size 40 adds to our full selection to dive all the way down to 40'.
Rapala X-Rap Magnum
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Rapala X-Rap Long Cast Shallow - NEW COLORS - August 11, 2017
This shallow running model is also designed for extreme casting distances in the most demanding conditions. Built heavy and tough to target large, aggressive saltwater predators. Our full selection now includes six new classic salt colors: Carbon, Mangrove Minnow, Mullet, Pilchard, Pinfish, and Purple Mackerel.
Rapala X-Rap Long Cast Shallow
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Rapala X-Rap Long Cast - NEW COLORS - August 11, 2017
Designed for extreme casting distances in the most demanding conditions, the X-Rap Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Our full selection now includes six new classic salt colors: Carbon, Mangrove Minnow, Mullet, Pilchard, Pinfish, and Purple Mackerel.
Rapala X-Rap Long Cast
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Rapala Ultra Light Rippin' Rap - NEW COLORS & SIZE - August 11, 2017
The Ultra Light Rippin’ Rap features a
lipless, deep belly profile designed to
dive and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with a loud, distinctive BB rattle system. Adding to our full selection is new size 03 and six new colors: Chartreuse Shad, Clown, Glow, Purple Tiger UV, Purpledescent, and Redfire Crawdad.
Rapala Ultra Light Rippin' Rap
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Rapala Super Shad Rap - NEW COLORS - August 11, 2017
Constructed of premium Balsa wood, the Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Shop our full selection, including new colors Live Bluegill, Live Largemouth Bass, Live River Shad, and Live Smallmouth Bass.
Rapala Super Shad Rap
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Rapala Slab Rap - NEW COLORS - August 11, 2017
With quick rod snaps the Slab Rap searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables a rocking action for triggering negative fish. New chrome colors Perch and Purple Clown expand our full selection.
Rapala Slab Rap
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Rapala Skitter V - NEW COLORS - August 11, 2017
This topwater bait features an exclusive design that radically alters the action of the lure. V-Rap body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on slack line. Shop our full selection, including new colors Bone and Hot Purple.
Rapala Skitter V
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Rapala Shad Dancer - NEW COLORS - August 11, 2017
This multi-species balsa bait brings the excitement of the Rapala Tail Dancer to a shad profile. Swimming with a silent, aggressive, hard-thumping sweeping tail action. Designed to dive deep whether cast or trolled. Check out all five new requested colors that complete our full selection: Green Tiger UV, Pink Chrome, Pink Tiger UV, Purple Chrome, and Redfire Crawdad.
Rapala Shad Dancer
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Rapala Scatter Rap Glass Shad - NEW HARD BAIT - August 10, 2017
The Scatter Rap illusion of a spooked baitfish fleeing attack is heightened with the new incarnation of the Glass Shad. Its see-thru body emits and reflects surrounding colors resulting in a complete natural appearance.
Rapala Scatter Rap Glass Shad
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Rapala Rippin' Rap - NEW COLORS - August 10, 2017
The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with a loud, distinctive BB rattle system. Try out new colors Pink Clown and Purple Clown that expand our full selection!
Rapala Rippin' Rap
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Rapala Jointed Deep Husky Jerk - NEW COLORS - August 10, 2017
The Jointed Deep Husky Jerk swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether you're working a slow, back-trolling crawl or a high-speed pass, this lure runs straight and true. Slow-sinking properties allow this lure to be fished at any depth. Tough plastic body houses internal rattle for added attraction. New colors Glass Minnow and Pure Chrome expand our full selection!
Rapala Jointed Deep Husky Jerk
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Rapala Husky Jerk - NEW COLOR - August 10, 2017
Perfectly balanced and true-running, the Husky Jerk is a pure winner in the casting or trolling category. You can dive it and hold it practically motionless in front of their noses until you twitch it again. The rattle chamber transmits sound waves that amplify through the water. New color Pure Chrome completes our full selection with flash!
Rapala Husky Jerk
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Rapala Down Deep Husky Jerk - NEW COLOR - August 10, 2017
Thanks to its oversized deep diving lip, the Down Deep Husky Jerk reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running fast and deep. New color Pure Chrome adds unbeatable flash to our full selection!
Rapala Down Deep Husky Jerk
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Rapala BX Brat - NEW HARD BAIT - August 10, 2017
Badly behaved and always looking for a fight, the BX Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin’ square bill ever.
Rapala BX Brat
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Luhr-Jensen Speed Trap - MORE COLORS - August 10, 2017
Computer-controlled molding is the secret to the tournament winning Speed Trap. The process creates a very thin-walled, high-action body, which produces maximum vibration while offering incredible balance. This crankbait will not roll over at any speed. Now shop our expanded color selection!
Luhr-Jensen Speed Trap
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Land Big Fish License Plate Frame - NEW CUSTOM ITEM - August 4, 2017
Make it known what you'd rather be doing with our custom Land Big Fish "I'D RATHER BE FISHING" license plate.
Land Big Fish License Plate Frame
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Rapala RipStop - NEW HARD BAIT - August 3, 2017
The RipStop tail design creates a fast ripping, hard stopping, flashing swimbait action. Its forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast & wind, wind & stop, twitch, snap, rip and suspend, fish it your favorite way for all species of gamefish.
Rapala RipStop
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Strike King KVD Supa Fry - NEW SOFT BAIT - August 1, 2017
The Supa Fry is the newest member of the KVD Perfect Plastic series of soft baits. It is a 4.5" "french fry" style bait that features very defined ridges that promote its lifelike action. From Carolina rigging, wacky rigging, to drop shotting, the Supa Fry looks insane in the water! It is poured in multiple OPT (Open Pour Technology) colors that ensure you have custom bait colors at the price point that you expect from Strike King.
Strike King KVD Supa Fry
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Strike King KVD Popping Perch - NEW COLORS - August 1, 2017
The KVD Popping Perch is the finest topwater hollow body popping lure EVER! Resembling a perch, the bait skips, walks, splashes and pops like wounded bait. It's extremely weedless but great for use in open water. It has a big strong double hook and easily collapsible body for good hook ups. Shop our complete line, now including four new natural colors: Natural Blue, Natural Chartreuse, Natural Gold, and Natural Green.
Strike King KVD Popping Perch
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Strike King Hack Attack Fluoro Flipping Jig - NEW JIG - August 1, 2017
The Hack Attack "Fluoro" Flipping Jig is a compact jig designed around a strong black nickel hook that has a smaller diameter to get good penetration when using fluorocarbon or lines that stretch more than braid. Its head shape, weedguard and size make it extremely weedless and its cork screw wire keeper secures your plastic trailer. This is the best flipping jig there is for heavy cover when you want to downsize your line such as in clearer water conditions.
Strike King Hack Attack Fluoro Flipping Jig
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Strike King Rodent - NEW COLOR - August 1, 2017
Strike King's KVD Perfect Plastics Rodent will search them out in heavy cover. Perfect Plastics are the softest, saltiest plastic lures ever produced and feature Strike King’s exclusive Coffee Scent. Swampwater Blue has now been added to our full selection!
Strike King Rodent
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Luhr-Jensen 5" Original Hook File - NOW IN STOCK - August 1, 2017
Maintaining sticky-sharp hooks is perhaps the single greatest thing an angler can do to convert the greatest number of strikes into landed fish. Luhr-Jensen hook files are made from high-carbon steel to provide an ultra-fine cutting edge. A comfortable ergonomic handle provides a sure grip and precise sharpening.
Luhr-Jensen 5" Original Hook File
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Strike King Game Hawg - NEW COLOR - August 1, 2017
Part of Strike King's KVD Perfect Plastics series of baits with their exclusive blend of ingredients and featuring their exclusive Coffee Scent, the 4" Game Hawg is without a doubt the Pro's favorite creature bait! Black Blue Flake is now offered in our full selection.
Strike King Game Hawg
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