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Strike King Mr. Crappie Scizzor Shad Body - NEW CRAPPIE LURE - July 31, 2017
The Scizzor Shad is the most innovative bait on the market today! Scizzor Shad Body is 2 1/4 inches long, featuring a solid body with a port for rattles and scent! Two tantalizing tails with balls on the tips for great jigging action! Casting or Jigging Mr. Crappie Scizzor Shad Body by Strike King triggers Monster Crappie!
Strike King Mr. Crappie Scizzor Shad Body
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Strike King Mr. Crappie Sausage Head Jig Heads - NEW CRAPPIE TERMINAL TACKLE - July 31, 2017
The Mr. Crappie Sausage Heads are designed with a unique sausage shaped head and with an Eagle Claw Lazer Sharp platinum black hook to keep the bait from rolling side to side for that perfect hook set every time. Great for vertical jigging or casting.
Strike King Mr. Crappie Sausage Head Jig Heads
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Abu Garcia Vendetta Rods - NOW IN STOCK - July 31, 2017
The popular Vendetta fishing rod has been upgraded with a new cutting edge design and advanced technology for added strength and durability. The new design is precision engineered for a balanced feel with advanced 30 ton graphite that utilizes advanced IntraCarbon technology. The result is a lighter casting rod with increased sensitivity.
Abu Garcia Vendetta Casting Rod
Abu Garcia Vendetta Spinning Rod
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Rapala DT (Dives-To) Series Crankbaits - 25% Off - July 30, 2017
Save big on the Rapala DT (Dives-To) series of crankbaits, 25% off for a limited time!
Rapala DT (Dives-To) Series
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Old School Balsa Baits Wesley Strader Signature Series - NOW IN STOCK - July 30, 2017
Designed with the input of FLW professional Wesley Strader, the Old School Baits Wesley Strader Crankbaits provide a tight wobble and premium construction that will make a welcomed addition to any angler's tacklebox. Handmade from premium-grade balsa wood, the Old School Baits Wesley Strader Crankbaits deliver a tight wobble that perfectly imitates the actions of a wide variety of baitfish species.
Old School Balsa Baits Wesley Strader Signature Series 1
Old School Balsa Baits Wesley Strader Signature Series 2
Old School Balsa Baits Wesley Strader Signature Series 3
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Old School Balsa Baits Squarebill - NOW IN STOCK - July 30, 2017
Much like the balsa wood baits of the 1970's, the Old School Baits Squarebill delivers handcrafted performance that can't be replicated through mass production. The brainchild of legendary lure designer Lee Sisson, the Old School Baits Squarebill generates a hard thumping action that can only be achieved with years of experience and an incredible attention-to-detail.
Old School Balsa Baits Squarebill 1
Old School Balsa Baits Squarebill 2
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Old School Balsa Baits Twin Spin - NOW IN STOCK - July 30, 2017
The Old School Baits Twin Spin, designed by legendary lure designer Lee Sisson, is made with the same quality craftmanship and attention to detail as the much sought after wood baits of the 1970's. Made from Jelutong wood of Malaysia, the Twin Spin has no equal. Durability with high bouyancy allows the use of #2 VMC trebles for those bigger fish and its props spin at the slightest movement.
Old School Balsa Baits Twin Spin
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Reins Bubbling Shad - MORE COLORS - July 29, 2017
The Reins Bubbling Shad offers a great tail action as it drops through the water, or when reeled in even at slower speeds. The great shrimp scent and salt impregnated body combine to keep fish chomping as you reel them in. Now shop our expanded color selection.
Reins Bubbling Shad
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Reins Rockvibe Shad - NOW IN STOCK - July 29, 2017
Reins Rockvibe Shad utilizes a thick body and a ringed tail section that ends in a paddle. The tail creates a huge action as it's pulled through the water creating a lot of attention. Once the fish bite they won't let go with the strong Reins Shrimp flavor built in.
Reins Rockvibe Shad
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Reins Punchin' Predator - NOW IN STOCK - July 29, 2017
Reins Punchin' Predator is a flipping style bait built for efficiency when fishing compact targets. The Punchin' Predator was designed to fix problem areas of other baits, such as snagging from too thin of a mid section or spinning from deformed rudder-like pinchers. It is great for punchin' or flipping any area you may come across that can be difficult to fish with other baits that aren't as streamline.
Reins Punchin' Predator
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Kahara Rat'n Rats 2 - NOW IN STOCK - July 29, 2017
The newly redesigned Rat’n Rats feature a much slimmer body profile compared to the previous model. The aerodynamic shape allows for less wind resistance on the cast so greater distances are possible. The profile also enables the bait to slither in and out of lily pads and other structure more freely.
Kahara Rat'n Rats 2
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Deps Spiral Minnow - MORE COLORS - July 28, 2017
The Deps Spiral Minnow redefines the concept of a "wake bait". This noisy prop bait, shaped like a minnow, has an uncanny ability to get fickle bass to attack. Just like its older brother the Buzzjet, this wake bait is very effective on the surface or just beneath it. Our selection now also includes Boned Shad, Chrome Black Back, Jet Black, and Real Shad.
Deps Spiral Minnow
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Deps Pulsecod - MORE COLORS - July 24, 2017
As its name suggests, the Pulsecod sends out recurrent rhythmic beats, waves and vibrations as the internal spring weight knocks against the plastic body, even at rest. This one of a kind action convinces even the wariest fish to eat even when they are finicky and not in a feeding mood. Our expanded color selection now includes Boned Shad and Largemouth.
Deps Pulsecod
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AA Worms Sakana Jigheads - MORE COLORS - July 24, 2017
The most lifelike jighead ever! Designed with baitfish facial characteristics and offered in numerous color patterns. Smoke Pearl is now in stock in our expanded selection.
AA Worms Sakana Jigheads
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Carrot Stix - 35% Off! - July 21, 2017
Carrot Stix Rods and Reels are now 35% off, while supplies last!
Carrot Stix
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Abu Garcia Veritas Rods - 30% Off! - July 21, 2017
Save 30% on Abu Garcia Veritas Rods! While supplies last!
Abu Garcia Veritas Rods
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Abu Garcia Revo and Orra Reels - 40% Off! - July 21, 2017
Save 40% on select Abu Garcia Revo and Orra Reels! While supplies last!
Abu Garcia Revo and Orra Reels
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Ima Japan Little Stik - NOW IN STOCK - July 21, 2017
The Little Stik 135 is more of a tournament-sized bait. You'll be able to use it coast to coast, from brim beds to the shad spawn, and of course the blueback lakes are where it'll really be a big deal. The Little Stik 135 measures in at 5.5 inches long and weighs 1 oz. Just like its bigger brother, The Big Stik, the Litte Stik is a high-tech lunker-killer that walks, pops, spits and catches just about anything that swims.
Ima Japan Little Stik
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Ima Japan Skimmer Grande - NOW IN STOCK - July 21, 2017
The Skimmer Grande 125 measures in at 5 inches long and weighs 5/8 oz. It features the same slim body profile like the original Ima Skimmer, separating it from other topwater stickbaits. Short quick jerks with the rod pointed down will have the Skimmer Grande zigging and zagging back and forth causing a raucous on the surface.
Ima Japan Skimmer Grande
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Zoom Bait Frog - NEW FROG - July 20, 2017
Introducing the all new Zoom Frog! A new spin on a classic toad, featuring boot tail legs with incredible action, sleek body profile for heavy cover and hook slot made for the best possible hook up. Available in proven tournament winning colors, the Zoom Frog has a soft yet durable construction, proven to stand up to the repeated abuse of catch after catch.
Zoom Bait Frog
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Reins Ax Claw - MORE SIZES - July 18, 2017
The Reins Ax Claw is ideal for rigging on the back of a jig, Texas rigging or on a Carolina rig. The claws flutter and vibrate beautifully when swam on a swim jig. Salt infused & shrimp scented with flippin' claws that are terrific for flipping around places the big bass feed. Now available in a 4" size as well.
Reins Ax Claw
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Optimum Diamond Head Jighead - NOW IN STOCK - July 17, 2017
The Diamond Heads don't just stand up, they stand out! These heads are unique in shape and function. The flat face design allows the heads to be used as a swim head causing the trailers to roll back and forth and the trailer's tail to flick vibrantly displacing more water.
Optimum Diamond Head Jighead
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Optimum Baby Line Thru - MORE SIZES - July 17, 2017
The Baby Line Thru is designed to fish with a moderate to fast retrieve. The BLT features an irresistible tight body roll and pulsating tail kick that fish can't resist. This Bait is perfect for locating fish quickly by fan casting in the shallows or slowly dragging deeper areas. Now select from a 4" size as well.
Optimum Baby Line Thru
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Teckel Sprinker Frog - NEW FROG - July 17, 2017
The Teckel Sprinker Frog produces massive blowups with its weedless hollow body and unique chopper sound as it dashes through the topwater. A mix between frog bait and prop bait, the Sprinker Frog was created by Japanese designer Hideki Maeda to cause massive strikes!
Teckel Sprinker Frog
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Optimum Opti Series Victory Tail Jerk Bait - MORE COLORS & SIZES - July 17, 2017
The Victory Tail features an elongated minnow style body and tapered forked tail section. This streamlined swimmer has an incredibly realistic slithering action that is perfectly suited for literally unlimited applications in both fresh and salt water. Check out more colors like Baby Bass, Ghost Minnow, Herring, and Rags To Riches, now also available in a larger 8" size as well.
Optimum Opti Series Victory Tail Jerk Bait
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