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Optimum Opti Series Opti Shad Finesse Swimbait - MORE COLORS & SIZES - July 17, 2017
The Opti Shad Swimbait has a Double Diamond's tail with the "Wandering fall" of Lucky Craft's Wander hard bait. Unlike traditional shad tail style artificial lures the deepest part of the Opti Shad body is also the widest part of its body. The bulge creates a distinctive body roll and frantic kicking motion even at ultra-slow speeds. Shop our expanded selection of colors and sizes, including Baby Bass, Ghost Minnow, and Herring now also available in the 5" and 7" sizes.
Optimum Opti Series Opti Shad Finesse Swimbait
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Optimum Double Diamond Swimmer - MORE SIZES - July 16, 2017
The Double Diamond Swimmer's multi dimensional design is performance-driven. Not only are the baits' outline a diamond profile, but their body is also diamond shaped allowing for its three distinct actions. No matter if your next trip finds you on a lake, river or the sea, the Double Diamond Swimmer is perfect for every occasion. Now choose from a 4" size as well.
Optimum Double Diamond Swimmer
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Gene Larew Ned Rig Inch Worm - NOW IN STOCK - July 15, 2017
The Ned Rig Inch Worm is designed specifically for the Midwest finesse fishing technique of using a small plastic bait on a light jighead. One-inch and half-inch marks along back for downsizing. Forward facing "teeth" along belly for vibration and a straight tail adds to action or can be pinched off.
Gene Larew Ned Rig Inch Worm
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Gene Larew Rattlin' Crawler - MORE COLORS - July 15, 2017
The Gene Larew Rattlin Crawler was not only made to move a lot of water, but it was made to make a lot of noise as well. Each bait comes with a quality one-ball glass rattle already inserted into the hollow body chamber, which amplifies the rattle. Oversized kick-pads deliver crazy thumping action. Use on HardHeads, as jig trailers or by itself. Now choose from more colors!
Gene Larew Rattlin' Crawler
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Gene Larew Biffle Bug - MORE COLORS - July 15, 2017
Great for pitchin', as a jig trailer or rigged on the Biffle HardHead. Leave the legs on for crazy leg-kicking action or pinch them off for the perfect glide bait. Check out our expanded selection of colors.
Gene Larew Biffle Bug
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Daiwa Fuego Spinning Reels - NOW IN STOCK - July 15, 2017
Daiwa Fuego Spinning Reels have a "Hardbodyz" body design for strength and durability. Air Rotor design for lighter weight and greater sensitivity. CRBB Bearing makes these reels perfect for fresh or salt water.
Daiwa Fuego Spinning Reels
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Bobby Garland Stroll'R - MORE COLORS - July 15, 2017
Stroll it. Troll it. Cast it. Jig it. No other crappie bait has this much action from head to tail. More colors have been added to our selection!
Bobby Garland Stroll'R
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Bobby Garland Dock Shoot'R Pull Tabs - NOW IN STOCK - July 14, 2017
These waterproof and tear-proof pull tabs simply slip over the point of a rigged jighead to provide an easier, safer and more reliable way to hold and release a bait for dock shooting than by the hook. Holographic version provides fish attracting flash.
Bobby Garland Dock Shoot'R Pull Tabs
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Deps Bullshooter 160 - MORE COLORS - July 11, 2017
The Deps Bullshooter 160 is a Bluegill profiled Glide Bait from Japan. With a simple steady retreive the swimbait traces back and forth in a "S" motion to entice your catch. Shop our wider selection now with colors Flash Baby Gill and Tropical Glitter Gill.
Deps Bullshooter 160
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AA Worms Bad Bubba Shad - MORE COLORS AND SIZES - July 11, 2017
A beefier version of AA Worm's original Shad Tail, this paddle tail swimbait design is bulkier and made with the idea of being able to rig them with a much larger hook shank with reduced body wear. Along with a fat belly for increased body wobble, the bait was also given a textured paddle tail for increased water displacement and vibration. This body design eliminates unnatural tail flailing and provides a tighter body roll and tail kick to represent the swimming action of a live bait fish. Grab some now from our expanded selection, including colors Gumba Shad and Neon Smoke, and the larger 7" size!
AA Worms Bad Bubba Shad
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Rapala RipStop - NEW HARD BAIT - July 7, 2017
COMING SOON!
FAST RIPPING. HARD STOPPING.
The RipStop tail design creates a fast ripping, hard stopping, flashing swimbait action. Its forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast & wind, wind & stop, twitch, snap, rip and suspend, fish it your favorite way for all species of gamefish.
Rapala RipStop
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AA Worms Shad Series Swimbait - MORE COLORS - July 7, 2017
The AA’s Shad Series Swimbait will swim with a tail kick and body roll when rigged with the appropriate jighead. The tail kick is important because it displaces water and produces a fish-calling vibration, but the secret weapon is the body roll. Check out our expanded selection including colors Baby Bass, Ghost Minnow, Gumba Shad, and Pearl Chartreuse Tail.
AA Worms Shad Series Swimbait
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VMC Neon Moon Eye Jig - MORE COLORS - June 29, 2017
This VMC upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider profile while adding realism. More colors now available.
VMC Neon Moon Eye Jig
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VMC Half Moon Jig - NOW IN STOCK - June 29, 2017
The VMC Half Moon Long Shank Jig features a dome-shaped head for seamless presentations and precise rigging. Sporting a traditional round bend design, the hook is forged from super-strong, lightweight Vanadium Steel. The same material used for hard wearing Formula-1 engine parts, it offers up to 25% increased strength over normal hook materials.
VMC Half Moon Jig
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Berkley Dredger Crankbaits - NOW IN STOCK - June 29, 2017
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait.
Berkley Dredger Crankbaits
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Terminator Walking Frog - MORE COLORS - June 29, 2017
Designed for both heavy cover and open water, the Terminator Walking Frog features lifelike detail from nose to skirt. Tail-weighted to increase casting distance and stability on the retrieve, it features a custom VMC frog-gap hook. Now shop our expanded color selection.
Terminator Walking Frog
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Terminator Popping Frog - MORE COLORS - June 29, 2017
Topwater fanatics, get ready for action. The Terminator Popping Frog with its cupped face will create a loud, strong pop that drives fish crazy. Greater color selection now available.
Terminator Popping Frog
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Lew's American Hero Speed Spool Baitcast Reel - LEFT HAND - June 25, 2017
The reel features a one-piece, lightweight, graphite composite frame and sideplates, making it incredibly strong, yet lightweight and ideal for all fishing situations. It’s a beauty too, mixing black sideplates and a machine forged anodized aluminum blue spool and tension knob, no doubt making it stand out among the other gear on the boat deck. Now in stock in the left hand retrieve as well!
Lews American Hero Speed Spool Baitcast Reel
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River2Sea Whopper Plopper - NEW SIZE - June 25, 2017
The Whopper Plopper 110 is the middle child of the Whopper Plopper Family, little brother to the 130 and big brother to the 90. The all new Whopper Plopper 110 is the missing link in the famous family of topwater baits. Same great water churning action with the same tantalizing colors in an all-new package of dynamite. Cast out and HANG ON!
River2Sea Whopper Plopper
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Shoe Bootie Jigs KP Jigs - NEW SIZE - June 25, 2017
Shoe Bootie Jigs handmade KP jigs are a small profile stand up jig that feature heavy wire Mustad UltraPoint hooks, double disc keepers to keep both your skirt and trailer secure, recessed line ties, and a powder coat finish. Now available in a larger 1/2 oz size!
Shoe Bootie Jigs KP Jigs
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Bobby Garland Mo' Glo Glow In The Dark Jigheads - MORE COLORS AND SIZES - June 25, 2017
The Mo' Glo Glow In The Dark Jigheads are the perfect choice when your fishing needs include a glow jighead to attract those pesky panfish. Now stocking 1/8 oz size along with Mo' Glo Blue.
Bobby Garland Mo' Glo Glow In The Dark Jigheads
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Bobby Garland Itty Bit Swim'R - MORE COLORS - June 24, 2017
With a name longer than its length, this tiny Swim'R starts every day with a chip on its shoulders to prove it can catch them big and small year 'round. Now stocking more colors!
Bobby Garland Itty Bit Swim'R
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Bobby Garland Baby Shad Swim'R - MORE COLORS - June 24, 2017
A segmented swimming version of America's favorite crappie bait - the Baby Shad - featuring a tight-action swim tail and a special Scent Channel in the belly for optional scent application. Better selection now in stock!
Bobby Garland Baby Shad Swim'R
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Bobby Garland Slab Slay'r - MORE COLORS - June 24, 2017
The perfect combination of a solid body and a thin spear-tail for enticing crappie. The ribbed body and flat tail help create a slower fall rate and a more natural action to help draw the hungry fish in. The Slab Slay'r needs little action if any to create a movement that the fish want. More colors now available!
Bobby Garland Slab Slay'r
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TroKar Monster Flippin' Hook - NOW IN STOCK - June 23, 2017
The TroKar Monster Flippin' Hook is a forged, welded eye, extra-heavy wire, non-offset hook with a surgically sharpened point.
TroKar Monster Flippin' Hook
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