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Z-Man ShroomZ Micro Finesse Jig - NEW JIG - May 18, 2017
A skirted, Midwest finesse-style mushroom jighead that's known to entice strikes in tough conditions, the ShroomZ Micro Finesse Jig's 100% silicone skirts in custom-designed patterns provide a realistic appearance, lifelike action, and tantalizing slow fall rate that is simply deadly on finicky bass. This compact jig pairs perfectly with ElaZtech trailers like the Finesse TRD to entice bites from largemouth, smallmouth, and spotted bass in tough conditions.
Z-Man ShroomZ Micro Finesse Jig
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Z-Man Finesse TRD Worm - NEW COLORS - May 12, 2017
The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, a subtle and easy-to-master, yet amazingly effective, presentation. A softer ElaZtech formulation and custom salt content allow the TRD to exhibit the precise sink rate, lifelike action, and irresistible feel that expert finesse anglers have learned result in longer holds and increased hook-up ratios. New colors Blue Claw, Bubble Gum, Molting Craw, and Mudbug have been added to our lineup!
Z-Man Finesse TRD Worm
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Rebel Big Craw Crawfish - NOW IN STOCK - May 11, 2017
The Big Craw meets the demand for a larger, deeper-running crawfish crankbait. The Big Craw is super-realistic and perfectly imitates a fleeing crawfish. Fishes best in or around rocks.
Rebel Big Craw Crawfish
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Z-Man ZinkerZ - NEW COLORS - May 10, 2017
As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, Texas, Carolina, wacky, or drop shot style, ZinkerZ outfish other soft stick baits, and won't tear apart after a single fish! Try out new colors Blue Claw, Molting Craw, and Mudbug!
Z-Man ZinkerZ
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Z-Man RaZor ShadZ - MORE COLORS - May 10, 2017
Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a first-of-its-kind floating/diving soft pastic jerkbait and the perfect bladed swim jig trailer to complement the Project Z ChatterBait. Shop our expanded selection now!
Z-Man RaZor ShadZ
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Z-Man Hula StickZ - NEW COLORS - May 9, 2017
The Hula StickZ is the perfect bait, especially when finesse tactics are in order. Try it paired with a light jighead - or Texas-rigged - and watch this buoyant bait stand up off the bottom with its tentacles brought to life. Better still, its salt-impregnated ElaZtech construction ensures it'll last. And last. And last. Check out new colors Blue Claw, Molting Craw, and Mudbug!
Z-Man Hula StickZ
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Z-Man Project Z ChatterBait Weedless - NEW JIG - May 9, 2017
Sporting the same proven, tournament-winning design and upgraded features as the standard Project Z ChatterBait, the addition of a heavy fiber weedguard prevents snagging and fouling around wood, brush, docks, grass, and laydowns. Armed with premium components like 5/0 Mustad UltraPoint hooks, super strong line ties, stainless blades, and 3D eyes, this new weedless bladed jig helps you boldly go where no ChatterBait has gone before!
Z-Man Project Z ChatterBait Weedless
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WEEKEND SALE - 30% Off All G.Loomis Rods - May 8, 2017
Now through Sunday, save 30% on all G.Loomis Rods!
G.Loomis Rods
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WEEKEND SALE - 30% Off Shimano Caius Low Profile Baitcasting Reels - May 8, 2017
Now through Sunday, save 30% on the Shimano Caius Low Profile Baitcasting Reels!
Shimano Caius Low Profile Baitcasting Reels
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WEEKEND SALE - 30% Off Shimano Sedona SE2500FE Spinning Reel - May 8, 2017
Now through Sunday, save 30% on the Shimano Sedona SE2500FE Spinning Reel!
Shimano Sedona SE2500FE Spinning Reel
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WEEKEND SALE - 30% Off Shimano Stradic FK Spinning Reel - May 8, 2017
Now through Sunday, save 30% on the Shimano Stradic FK Spinning Reel!
Shimano Stradic FK Spinning Reel
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Z-Man Original ChatterBait - MORE COLORS - May 8, 2017
The Original ChatterBait's groundbreaking patented design and trademarked hex-shaped blade combine to produce unmatched vibration, flash, and action. And more colors are now available in our expanded selection!
Z-Man Original ChatterBait
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Congratulations, Keith! - May 5, 2017
Congratulations to our own Keith Poche for placing 11th at the Bassmaster Elite at Ross Barnett this past weekend!
Land Big Fish
Humdinger Keith Poche Power Spinner
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Lobina Lures - NEW COLORS - May 5, 2017
Try out more colors with our expanded selection in Lobina Lures Rico and Rio Rico topwater popper baits, like colors Eclipse (580) and Moonshine (581).
Lobina Lures Rico
Lobina Lures Rio Rico
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Z-Man ChatterBait Freedom - NOW IN STOCK - May 5, 2017
Boldly go where no bladed jig has gone before! A partnership between Z-Man and Freedom Tackle, this bait combines Z-Man's patented, industry-leading bladed swim jig design with Freedom's proprietary advanced interchangeable hook design. Unlike other ChatterBait models, the ChatterBait Freedom bladed swim jig allows for easy weedless rigging with a variety of soft plastic trailers.
Z-Man ChatterBait Freedom
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Z-Man Boar HogZ - NOW IN STOCK - May 5, 2017
The 4" Boar HogZ is a super-versatile power-fishing bait that anglers can employ for a wide array of applications ranging from penetrating thick, matted vegetation to dragging along the bottom on a wobble head or football jig. Designed in response to continued requests from bass fisherman for a compact creature bait with 10X Tough durability, this bait's ribbed body, tapered legs, and action-packed textured, twin curly tails make it ideal for a variety of presentations ranging from Texas rigging to pinning on a jig as a trailer.
Z-Man Boar HogZ
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Bill Lewis Echo 1.75 - MORE COLORS - May 2, 2017
Now pick from all 21 colors in the Bill Lewis Echo 1.75! With the addition of all six new 2017 colors, shop their full selection here.
Bill Lewis Echo 1.75
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Daiwa Yamamoto Neko Fat Worm - NEW SOFT BAIT - May 1, 2017
A beefier version of the Daiwa Yamamoto Neko Straight Worm, the Neko Fat Worm is impregnated with a healthy dose of salt to deliver an enticing slow rate-of-fall just like all Yamamoto soft plastics. It can be fished very effectively on shakey heads, drop shots, Texas rigs, and Carolina rigs in addition to the Neko Rig.
Daiwa Yamamoto Neko Fat Worm
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Daiwa Fuego CT Casting Reels - NEW REELS - May 1, 2017
2017 FUEGO CT line of baitcasters feature an all new lower profile design that is as good looking as it is comfortable to fish. What makes this reel special is the aluminum CT frame that delivers durability and performance and the air rotation which gives it a silky-smooth effortless retrieve. The Magforce braking system delivers an incredible free-spool with an extremely long and manageable cast.
Daiwa Fuego CT Casting Reels
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Daiwa Yamamoto Neko Straight Worm - NEW SOFT BAIT - May 1, 2017
Combining Daiwa's demand for perfection with Yamamoto's legendary soft plastic, the Daiwa Yamamoto Neko Worm Series is sure to make waves on the tournament circuits. Specifically engineered to be used with a nail weight in the head - Neko Rig - each style produces tremendous action with the slightest movement of the rod tip.
Daiwa Yamamoto Neko Straight Worm
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Zoom Boot Tail Fluke - NEW SWIMBAIT - April 30, 2017
Introducing the new Zoom Boot Tail Fluke, the newest elaboration on the famous Zoom Fluke line-up. It features a sleek profile, streamlined design, and super soft composition allowing the boot tail to impart a tantalizing kicking action. It's made to fish anywhere, anytime, anyway. From light line and small jig heads to heavy braided line and umbrella rigs, the all new Zoom Boot Tail Fluke is here to pave its own way!
Zoom Boot-Tail Fluke
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G.Loomis GLX Series - NEW RODS - April 28, 2017
GLX. Three letters synonymous with G. Loomis, it was the first graphite made strictly to build fishing rods starting back in 1993. G.Loomis now brings out the next generation with 35 new GLX bass rods, including 20 casting and 15 spinning models. Anglers will quickly notice blanks up to 20-percent lighter and better handle design ergonomics - but where the rods really shine is the better balance that enhances to total, overall rod fishability.
G.Loomis GLX Rods
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Z-Man Evergreen ChatterBait Jack Hammer - NEW JIG - April 28, 2017
The latest example of Z-Man's commitment to continually evolving, improving, and expanding a bait that's unmatched in its ability to deliver a crankbait action, jig profile, and spinnerbait flash, the ChatterBait Jack Hammer raises the bar on premium construction and detail, yet again. Built around a heavy duty black nickel Gamakatsu flipping hook, the Jack Hammer's head shape-equipped with lifelike 3D eyes-facilitates a low center of gravity for balance and easy skipping. It also touts a super-strong, snag-resistant Decoy Egg Snap line tie, and hard and thin, stainless steel hexagonal ChatterBlade.
Z-Man Evergreen ChatterBait Jack Hammer
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Zoom Bait - NEW COLORS - April 21, 2017
Check out new special run color Tilapia Magic now in even more baits! Now available in the Zoom Lizard, Finesse Worm, Trick Worm, Ultra-Vibe Speed Worm, Brush Hog, Baby Brush Hog, Super Fluke, Ol' Monster, Ultra-Vibe Speed Craw, Magnum Trick Worm, Z-Craw, and Z-Craw Jr.
Zoom Bait
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BOOYAH Prank - NEW HARD BAIT - April 21, 2017
You've never seen a lure like the BOOYAH Prank. A lipped popper, the Prank can be worked on top as a popper that spits water thanks to a cupped and shaved mouth. But it also doubles as a shallow-running crankbait where the shaved back helps impart a serious swimming action. A feather-dressed treble adds the final touch to entice strikes.
BOOYAH Prank
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