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Company Information
The lure that had the biggest impact on
American fishing started in the late 1940s in
a basement in Akron, Ohio. That's where Nick
and Cosma Creme cooked up the perfect
combination of vinyl, oils and pigments to
produce a molded worm that not only looked
and felt soft and alive, but also stayed that
way when exposed to air over time. 1949 would
be the official birth year of the now famous
Creme worm.
The first marketed worm was the Creme Wiggle
Worm. It was sold by mail in 1951 at a cost
of $1.00 for a pack of 5. When the product
was shown at the Cleveland Sportsman's Show,
a distributor sold 9,600 packs to curious
anglers in just a few days.
The demand soared, and the worm business
quickly outgrew Cosma's kitchen. That's when
the Creme's set up a small manufacturing
plant in Akron. The production was better,
but they still had trouble meeting orders as
demand continued to grow.
In the late 50s, word of the soft plastic
worm began to spread to bass anglers in the
South. Many new reservoirs had been
constructed in this region and the bassin'
was gaining national attention. Creme decided
to move his company into the center of the
bass activity at the time, and built a plant
in Tyler, Texas.
Nick began to work with avid bass anglers who
came up with many product innovations and
rigging techniques. Creme was one of the
first lure manufacturers to utilize a field
staff network, and Nick used expert anglers
nationwide to introduce his worms to other
fisherman.
Nick Creme died November 29, 1984. Ownership
of the company was then passed to his 3
children, and the company continued under the
management of his son, Mike Creme.
Although smaller than Creme, Knight
Manufacturing had made a name for itself in
the industry after being started as a garage
business in 1965 by Wayne Kent, and his wife,
Judy. The company went nationwide in 1976
with its introduction of the Tube worm and
continued to prosper with a number of
different products.
Kent said the two companies had been
discussing a merger for more than a year. In
1989 it finally happened. Kent said taking on
the tradition of Creme Lure was a challenge.
"This is a real traditional company. It
created an industry, and we feel very
respectful," he said.
Today that tradition continues. Creme
continues to produce the original Scoundrel
worm as well as new and innovative products
such as Lit'l Fishie, Mad Dad, Shrimp Tease,
and Devil's Tongue.
http://www.cremelure.com/
View all Creme Lure products here at LandBigFish
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