The late Cotton Cordell transformed Fred Young's wooden Big O carving into plastic in 1973 to create a tougher, more consistently running bait, and more than a million were sold during that first year. The Big O retains that original fish- catching action, buoyant body and cover-deflecting ability as Young's original, but you can depend on each Big O to run true right out of the box, at the same depth, every time.

Features:

• Ideal for both Large and Smallmouth
• Short square lip deflects off of cover
• More than one million sold in its first season alone

Model: C76: The 2" Big O's action and shape make it very castable on ultra-light to light spinning tackle. This is a favorite for white bass, panfish and bass.

Model: C77: A favorite lure of bass tournament pros, the 2¼" "Little" Big O is easily cast for both accuracy and distance, and its distinctive "pumping action" makes it a medium-depth favorite for all freshwater game fish.

Model: C78: The 3" size has an ability to catch all types of gamefish, which has kept it in high demand.

Specifications:

• Model: C76
• Length: 2" (5.08 cm)
• Weight: 1/4 oz (7.0 g)
• Hook Size: Two #8 Treble
• Cranking Depth: 2 - 4 ft*

• Model: C77
• Length: 2 1/4" (5.72 cm)
• Weight: 1/3 oz (9.4 g)
• Hook Size: Two #6 Treble
• Cranking Depth: 3 - 5 ft**

• Model: C78
• Length: 3" (7.62 cm)
• Weight: 3/8 oz (10.5 g)
• Hook Size: Two #4 Treble
• Cranking Depth: 4 - 6 ft**