With over 10 years of experience creating the best American made rods on the market, Cashion rods is excited to introduce the newest addition to the ICON series; The ICON Cranking Rods. Crankbaits are arguably the most important lure in any angler’s arsenal. Diving plugs can be fished anytime of the year and is a proven technique around the world. With such a heavily diverse selection of lures to choose from, it can feel like you’re a kid in a candy shop not knowing what to choose. So why not have the best American made rods to throw every crankbait you have in the box. This is what serious crankbait anglers have been waiting for. The Cashion ICON Cranking rod is an absolute necessity in any anglers rod locker. Whether you are pulling a square bill through a stump field in early spring, burning banks, ripping grass with a rattle trap, or launching a Little John DD crankbait on the deep ledges; Cashion has built the perfect rod for any crankbait enthusiast. From the iC66MMF to the iCDD76MHMF up to the iC710HMF (XD) and everything in between, you will be covered for any scenario. Adding the best components from American Tackle to put into the new ICON series, we have stuck to our roots. The exposed real seat, micro guides and our exclusive carbon- fiber / fiberglass grip, will have you feeling everything below the surface. Here at Cashion rods we know that serious cranking anglers need a perfectly balanced rod to get the job done. The New ICON cranking rod has amazing parabolic bend for those mile long casts and fantastic hookup ratios, while maintaining the same great sensitivity expected from a Cashion built rod. Separate yourself from the competition and grab the new Cashion ICON Cranking rod, and see the quality for yourself.