Z-Man and Evergreen have teamed up and done it again with the brand new ChatterBait JackHammer Baby Jack! It's one of the hottest new baits on the market and we added it in all colors and sizes. Also check out a new brand for our store with Bad Boy Jigs, some of the latest from Lew's, and more. Also reload your arsenal with Zoom and save with our Weekly Special of 20% off! And as always, thanks for allowing us into your inbox! CrushCity The Mayor Bad Boy Jigs Casting Jig Lew's Custom Lite Series Casting Rods Buckeye Lures G-Buzz Bait V&M Pacemaker Series Perfect Skirts Lew's Mach Smash Speed Spin Series Spinning Reel Lew's HyperSpeed Bearing Lubricant Lew's American Hero Series Casting Reel - NEW IN REELS With the ability to excel under any condition, Lew's American Hero Baitcast Reel is a force to be reckoned with. With a lighter weight and lower profile than its predecessor, and precision-engineered to dominate, the Lew?s American Hero Baitcast is meticulously crafted for enthusiasts who demand nothing short of optimal performance. Lew's American Hero Series Casting Reel Lew's American Hero Tier 1 Series Casting Reel - FULL SELECTION Built to pay homage to the American Warrior. Forged from the finest raw materials and tested relentlessly in the harshest elements ? to deliver nothing short of the best. Team Lew?s American Hero Tier 1 LFS Baitcast Reel is a tournament-level performer, with a premium aluminum and graphite frame and the finest pinion and magnetic braking systems. Exceptional castability, with effortless control and smooth cranking. Lew's American Hero Tier 1 Series Casting Reel Lew's Speed Spin CRX Spinning Reel - NEW IN REELS Unleash high-speed performance with Lew's Speed Spin CRX Spinning Reel. The 10-bearing system propels you into a realm of silky-smooth operation, complemented by a responsive hybrid carbon drag system and a high-speed gear ratio for lightning-fast performance. The graphite body and skeletal C40 carbon rotor reduce reel weight and provide lightweight feel without compromising strength. Lew's Speed Spin CRX Spinning Reel Lew?s Mach Smash Speed Spin Series Spinning Reel - FULL SELECTION Built for performance, with unmistakable MACH style. The MACH Smash Spinning Reel boasts a rugged yet lightweight graphite body and high strength solid brass Speed Gears for dependability on the water. 8 bearings, an anodized ported knurled aluminum spool, and a fold-down handle with Combat Grip. This is the ideal reel for a variety of fishing styles. Lew?s Mach Smash Speed Spin Series Spinning Reel Z-Man Evergreen ChatterBait JackHammer Baby Jack - NEW IN JIGS Equipped with a downsized stainless steel ChatterBlade and high-grade DECOY Egg Snap, the Baby Jack operates at a higher vibrational frequency with subtle flickers of visual flash. Sharing the JackHammer's acclaimed instant-start vibration, the Baby Jack leans on its direct blade-to-head connection to deflect cover, produce relentless blade/jighead collisions and generate vibrant ChatterBait music. Z-Man Evergreen ChatterBait JackHammer Baby Jack Zoom Boot Tail Minnow - FULL SELECTION Zoom's 2.75" Boot Tail Minnow features a thin, smooth body with a slender tail ending in a thumping boot, creating natural movement that bass can't resist. Ideal for dropshotting where it maintains a horizontal posture, it's also effective on small jig heads. Versatile enough for targeting largemouths, smallmouths, spotted bass, and even crappie. Zoom Boot Tail Minnow Bad Boy Jigs Casting Jig - FULL SELECTION Bad Boy Jigs Casting Jigs are hand-poured and hand-built, featuring Mustad UltraPoint heavy wire hooks and powder coat paint. Fine cut skirts and custom cut weedguards round out these jigs that spare no expense on components! Bad Boy Jigs Casting Jig Bad Boy Jigs Swim Jig - FULL SELECTION Bad Boy Jigs Swim Jigs feature the best of components, with custom cut weedguards, fine cut skirts, Mustad UltraPoint heavy wire hooks, and powder coat paint. They're hand-poured and hand-built to ensure the best quality. Bad Boy Jigs Swim Jig Bad Boy Jigs Football Jig - FULL SELECTION Bad Boy Jigs Football Jigs have Mustad UltraPoint medium wire hooks, are hand-poured and hand-built with powder coat paint, and feature fine cut skirts and custom cut weedguards! Bad Boy Jigs Football Jig CrushCity Freeloader - NEW SPECIAL RUN COLOR The Freeloader is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. Tail rings give bait attracting subtle action. And you won't see this one on the CrushCity website, we added the brand new special run color Pro Blue Red Pearl! CrushCity Freeloader Lew?s Custom Speed Shop Speed Dial - NOW AVAILABLE Easily identify the line type and pound test on the reel. Use a coin to turn the inner dial to line up the indicator arrows marked with M - Monofilament, F - Fluorocarbon, B - Braid with the correct pound test line. Lew?s Custom Speed Shop Speed Dial Lew?s HyperSpeed Bearing Lubricant - NOW AVAILABLE Allows maximum performance of baitcast spool mainshaft bearings, designed specifically for high speed baitcast reels. Lew?s HyperSpeed Bearing Lubricant Lew?s Speed Brake Centrifugal Brake Cleaner/Lube - NOW AVAILABLE Perfect combination of cleaning and lubrication for precision centrifugal braking systems. Leaves no sticky or tacky residues. Lew?s Speed Brake Centrifugal Brake Cleaner/Lube T-H Marine Vinyl Coated 10 lb Mushroom Anchor Kit - NOW AVAILABLE The Vinyl-Coated 10 lb Mushroom Anchor Kit ensures secure anchoring for small to medium-sized boats, offering reliability in various conditions. Its durable vinyl coating protects your boat's finish, while the kit includes essential anchoring components for convenience. T- H Marine Vinyl Coated 10 lb Mushroom Anchor Kit T-H Marine Bearing Protector with Covers - NOW AVAILABLE This product is designed to fit hubs with a 1.980" ID, providing effective protection against dirt and water while ensuring easy installation. T-H Marine Bearing Protector with Covers ***CHECK OUT OUR SALES PAGE*** Sale Items Home Page | View All Product News | View All New Products | View All Sale Items We post daily store news, new arrivals, and exclusive sales opportunities. Like and follow our Facebook page!