Highlighted this week are some of the latest offerings from CrushCity and Rapala, as well as one of our most popular local brands, BC Lures, plus more. We've also still got great deals left on rods, reels, and more during our Spring Into Savings Event. In fact we've just listed more sale items this week so grab some before they're gone! And as always, thanks for allowing us into your inbox! CrushCity The Mayor YUM Scottsboro Tackle Swimbait Flash Mob Jr Kits Quantum Throttle Casting Reel Rapala Precision Xtreme PXR Deep Mavrik 110 Johnson ThinFisher Shimano Jackall Poison Adrena B Series Casting Rod Rapala Precision Xtreme PXR Deep Mavrik 110 Zoom Super Fluke 6" - FULL SELECTION BACK IN STOCK "It's all about imitating bigger forage," said five-time Bassmaster Classic qualifier Brandon Cobb. "The new Super Fluke is bigger than the 5.25 inch model, so it casts a bit further. It's more forgiving with a big hook, yet it often has a better hookup percentage than the Magnum Fluke." Brandon especially likes the big fluke on herring lakes, like those in his native South Carolina. All 7 colors are now back in stock! Zoom Super Fluke 6" Rapala Precision Xtreme PXR Mavrik 110 - FULL SELECTION Precision Xtreme Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik provides premium jerkbait features, starting with a Long-Cast System which provides accurate, ultra-long casts to maximize time in the strike zone. Suspending, head-down posture mimics an injure baitfish. Hard-Cutting, semi-erratic action makes the Mavrik a versatile jerkbait for any condition. We offer the full selection of 18 colors. Rapala Precision Xtreme PXR Mavrik 110 Rapala Ott's Garage OG Deep Tiny 07 - FULL SELECTION From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of the sawdust from Ott DeFoe's Garage. The Rapala Tiny is a thin, flat-sided balsa bait with a tight wobble and finesse-like action. This thin design and lightweight circuit board lip moves less water and provides a sensitive feel of bottom structure. We added all 19 colors to bring you their full selection! Rapala Ott's Garage OG Deep Tiny 07 Daiwa Tournament D-Fin Swimbait - NEW IN SWIMBAITS The Tournament D-Fin 6" swimbait with classic wobbling kick-tail generates strong flanking moves even without a jighead. Due to the special rubber formulation and the addition of salt, this shad can even be fished with or without jighead and is ideally suited for the use in both saltwater and freshwater applications. The rubber is formulated with squid flavor. Daiwa Tournament D-Fin Swimbait CrushCity Freeloader - NEW COLORS The Freeloader is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. Tail rings give bait attracting subtle action. New colors Electric Shad, Green Pumpkin Disco, Perch, and Shad are now available. CrushCity Freeloader CrushCity NED BLT - NEW COLORS Sometimes in bass fishing, less is more, that's exactly where the tasty Ned BLT? comes in. TPE material is extremely durable and allows bait to float. Tapered, ribbed tail gives subtle action with the slightest movement. New colors Black, Electric Shad, Green Pumpkin Goby, and Ox Blood Red Flake are now available. CrushCity NED BLT CrushCity Cleanup Craw - NEW COLORS Like all CrushCity baits, the Cleanup Craw was crafted from the mind of Jacob Wheeler to make his dream craw bait. At 3.5 inches long, the Cleanup Craw is the ultimate bass snack. Back ribs allow the angler to rig either side of bait to maximize usage and helps hide hook point. Forward-facing legs provide subtle, secondary action with the slightest movement. New colors Chile Craw, Red Craw, and Tilapia Magic are now available. CrushCity Cleanup Craw CrushCity Bronco Bug - NEW COLORS The most unique offering in the CrushCity lineup, the Bronco Bug offers a body with actions that most bass haven't seen before. Double-sided ribs allow the angler to rig either side of bait to maximize usage. Hinged arms create unique dual actions. Check out the new six colors: Chile Craw, Ox Blood Red Flake, Pearl White, Red Craw, Sprayed Grass, and Tilapia Magic. CrushCity Bronco Bug CrushCity The Mayor - NEW COLORS & SIZE To lead CrushCity, you need to be dependable, adaptable and fearless, which is why the The Mayor is the perfect candidate to crush big bass. The Mayor is a swimbait you can leave tied on all season long to handle almost any situation on any body of water. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. We added new colors Electric Shad and Green Pumpkin Disco along with the new 2.5" size as well. CrushCity The Mayor BC Lures Screw-Loc Scope Swimbait Jighead - NEW IN JIGHEADS BC Lures Screw-Loc Swimbait head is a lead ball head designed for forward facing sonar pin tails, and paddle tail swimbaits. The screw-loc design helps to preserve soft plastics, and keep you fishing! Available in 2/0, 4/0, and 5/0 versions to fit any of your swimbait sizes! BC Lures Screw-Loc Scope Swimbait Jighead BC Lures Phantom Head Jig - NEW COLORS The Phantom Head jigs are equipped with a Mustad hook, and come with a brush guard. These hand poured and powder painted heads are oven baked to ensure that you get a high gloss, super hard painted jighead that will stand up to hard fishing. We added three new colors Bloops, Blue Craw, and Whiskey Bent in the 3/8 oz and 1/2 oz sizes. BC Lures Phantom Head Jig BC Lures Bubba Bug Casting Jig - NEW COLORS The BC Lures Bubba Bug Casting Jigs feature a 3/0 Mustad super strong round bend hook that is ultra sharp. It also has a proven hand poured head design which is powder painted by hand, and a wire weedguard that can be fished through heavy cover, weeds, grass lines, rocks and stumps. It can be effectively fished anywhere. New colors Bloops, Blue Craw, and Whiskey Bent have been added in the 3/8 oz and 1/2 oz sizes. BC Lures Bubba Bug Casting Jig BC Lures Blaze Bughead Football Head Jigs - NEW COLORS The BC Lures Blaze Bughead Football Head Jigs feature a Mustad Ultra sharp round bend 90 degree hook and are hand poured. The powder painted heads are oven baked to ensure that you get a high gloss, super hard painted jighead that will stand up to hard fishing and that occasional uh-oh cast that lands on the bank. New colors Bloops, Blue Craw, and Whiskey Bent are now available. BC Lures Blaze Bughead Football Head Jigs BC Lures Wire Guard Football Head Jig - NEW COLORS The BC Lures Wire Guard Football Head Jig features a Mustad super strong round bend hook that is ultra-sharp. Its football head design is hand painted and oven baked for superior durability. The stainless wire weed guard allows this jig to be fished through heavy cover, weeds, grass lines, rocks, and stumps without sacrificing hook up ratios. New colors Bloops, Blue Craw, and Whiskey Bent are now available. BC Lures Wire Guard Football Head Jig 50% OFF Reef Runner Cicada The Cicada, with its "bug-like" appearance and concave blade, produces unmatched vibration patterns when retrieved and a darting flutter action on the fall. A proven fish catcher! Reef Runner Cicada 50% OFF Johnson Lures Slamaspoon Offers a wide, undulating action on a retrieve due to its broad, rippled body design. Jig the spoon vertically allowing it to flutter back down through the strikezone. Comes equipped with black nickel hook and swivel. Johnson Lures Slamaspoon 50% OFF Gambler Game Changer No matter what type of gamefish you target, fresh or saltwater, the Game Changer has a place in your tackle box! This versatile lure is extremely effective when cast to schooling fish, retrieved over various types of structures, or fished vertically like a spoon. The Game Changer can be jigged like a spoon or cast out and reeled in. It has a small profile and the attached spinner blade gives off extra flash. Gambler Game Changer Rapala 20 lb High Vis Digital Scale - NEW IN TOOLS & ACCESSORIES The Rapala 20 lb High Vis Digital Scale features an oversized E-Ink display which is highly visible and can be seen from all angles and with sunglasses. Top bar displays mode setting and tournament validation date and time stamp. Choose between three storage modes: 5 storage, 8 storage bin, or no limit. All modes can be used in "vs mode" to compare/compete weights with another angler. Rapala 20 lb High Vis Digital Scale Rapala Retractable Line Scissors - NOW AVAILABLE The Retractable Line Scissors features a hidden cutting area for safety along with super sharp blades to easily cut small braid and nylon fishing line. Carabiner quickly and securely connects anywhere. Rapala Retractable Line Scissors ***CHECK OUT OUR SALES PAGE*** Sale Items Home Page | View All Product News | View All New Products | View All Sale Items We post daily store news, new arrivals, and exclusive sales opportunities. Like and follow our Facebook page!