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6th Sense HyperJerk 70 Freshwater - NOW AVAILABLE - March 3, 2023
The 6th Sense HyperJerk 70 was designed as the ultimate finesse reaction bait. By using quick twitches, jerks, and pops of the rod, the HyperJerk will dive and dart just below the surface. This erratic action mimics a fleeing or injured baitfish to provoke even the most finicky of fish. Arriving with super sharp hooks, an internal knocking rattle, and 3D features, the HyperJerk 70 will be a unique tool for your must-have tackle arsenal.
6th Sense HyperJerk 70 Freshwater
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6th Sense Ridge Worm - NOW AVAILABLE - March 3, 2023
When 6th Sense set out to develop a new 10" worm, they knew it had to be different. They wanted a worm that would be versatile, natural, & displace more water in ways that bass aren't familiar with seeing. Made for use in several mid depth & offshore presentations such as the Texas Rig, Carolina Rig, Shakey Head, Wobble Head, Neko Rig, Drop Shot Rig, and much more.
6th Sense Ridge Worm
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6th Sense Silicone Jig Skirts - NOW AVAILABLE - March 3, 2023
6th Sense Silicone Skirts are perfect for making/customizing your own jigs & spinnerbaits, or simply revamping your old ones!
6th Sense Silicone Jig Skirts
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6th Sense Peg-X Weight Stoppers - NOW AVAILABLE - March 3, 2023
The 6th Sense Peg-X Weight Stoppers are perfect for pegging your weight to your fishing line. Simply thread your line through the top loop above the stopper and slide the Peg-X over your line - these are great for flipping bushes or heavy vegetation. All weight stoppers come attached together so you can spend less time rigging and more time fishing. These innovative stoppers are the new generation of weight pegging.
6th Sense Peg-X Weight Stoppers
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6th Sense 'Pitch Black' Tungsten Skirt Punch Weight - NOW AVAILABLE - March 3, 2023
The 6th Sense Tungsten Skirt Punch Weight is designed to get your bait though that thick/matted surface cover, while minimizing surface-punch disturbance that can often spook the fish below. The compact, streamlined design cleanly punches through the surface vegetation, preventing slime/debris collection to provide the optimal presentation.
6th Sense 'Pitch Black' Tungsten Skirt Punch Weight
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6th Sense Divine Lead Drop Shot Weights - NOW AVAILABLE - March 3, 2023
The Divine Drop Shot weight was designed to help you reel in those hard to catch bass. This drop shot weight is made with extremely durable line clips making it easy for you to slip your line through without fear of it coming loose. The Divine Drop Shot weights come in a variety of different sizes to serve all of your drop shot needs.
6th Sense Divine Lead Drop Shot Weights
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6th Sense BaitZip Pro Gusseted Bag - NOW AVAILABLE - March 3, 2023
The 6th Sense BaitZip Pro Bags are designed as the ultimate clear organizers for your soft plastics and more. The Pro Series has an expandable bottom that allows this BaitZip Bag to stand freely when filled with products making it easier to access your baits while on the water. The pro series comes standard with a high quality YKK zipper, reinforced seems, and untouchable durability. The BaitZip Pro Series is hands down the BEST bag in fishing.
6th Sense BaitZip Pro Gusseted Bag
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Berkley Gulp! Nightcrawler - NOW AVAILABLE - March 2, 2023
Berkley Gulp! Nightcrawler is great on spinner rigs and weedless jigheads. It's excellent for walleyes and bass. Expand your strike zone with Gulp! scent dispersion.
Berkley Gulp! Nightcrawler
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Berkley Gulp! Minnow - NOW AVAILABLE - March 2, 2023
Berkley Gulp! Minnow is more durable than live, more convenient than live, and has more color options than live! Rig and fish just like you would any live bait minnow, with a range of colors and sizes to match any minnow application. Features Gulp! extreme water-based formula for lifelike scent, taste, and texture.
Berkley Gulp! Minnow
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Berkley Gulp! Saltwater Jerk Shad - NOW AVAILABLE - March 2, 2023
Berkley Gulp! Saltwater Jerk Shad has an erratic darting motion that imitates struggling baitfish with a darting "quick glide" that will entice strikes! Expand your strike zone with Gulp! scent dispersion.
Berkley Gulp! Saltwater Jerk Shad
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Berkley Gulp! Saltwater Swimming Mullet - NOW AVAILABLE - March 2, 2023
Berkley Gulp! Saltwater Swimming Mullet feature a realistic head and body design with a high action swimming tail. Features Gulp! extreme scent dispersion.
Berkley Gulp! Saltwater Swimming Mullet
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Berkley Gulp! Saltwater Shrimp - NOW AVAILABLE - March 2, 2023
Berkley Gulp! Saltwater Shrimp looks, feels, and smells like live shrimp! Rig and fish using any technique appropriate for live shrimp. Extremely durable and long lasting. Expand your strike zone with Gulp! scent dispersion.
Berkley Gulp! Saltwater Shrimp
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Berkley PowerBait MaxScent Chigger Craw - FULL COLOR SELECTION - March 2, 2023
The Berkley PowerBait MaxScent Chigger Craw offers the Bassmaster Classic winning profile and action now in PowerBait MaxScent technology! A craw imitation with high-action pinchers, you can fish it slow or buzz it and watch the claws swim wildly back and forth. It's deadly on a jig, Texas, Punching, or Carolina rig! The MaxScent material releases a super-charged scent field attracting fish in a way never before seen.
Berkley PowerBait MaxScent Chigger Craw
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Berkley PowerBait Power Worms Bulk Pack - NOW AVAILABLE - March 2, 2023
Berkley PowerBait Power Worms feature a ribbontail design that swims naturally on the fall with twitches and short hops. It has a soft but firm texture irresistible to fish and is ideal for fishing all your favorite lakes, rivers, and streams. Save by buying in bulk.
Berkley PowerBait Power Worms Bulk Pack
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Berkley PowerBait Catfish Bait Chunks - NOW AVAILABLE - March 2, 2023
Berkley PowerBait Catfish Bait Chunks are preformed for quick and easy rigging.
Berkley PowerBait Catfish Bait Chunks
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Zoom Bait - Special Run Color Orange Pearl - February 24, 2023
After a long absence, Zoom Bait special run color Orange Pearl (color #064) is back in stock in the Small Salty Chunk and Super Chunk! And now it's also been added in the Big Salty Chunk and Super Chunk Jr. as well.
Zoom Bait Small Salty Chunk & Big Salty Chunk
Zoom Bait Super Chunk Jr. & Super Chunk
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Berkley PowerBait Agent E - NOW AVAILABLE - February 24, 2023
The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey. The built-in rattle provides that extra enticement for extra strikes! Edwin's custom designed hook-keeper sheds the nastiest grass and debris while easily collapsing to hook the slightest bites.
Berkley PowerBait Agent E
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Berkley PowerBait Bonefish - NEW IN SOFT BAITS - February 24, 2023
Berkley PowerBait Bonefish is a minnow profile swimbait designed for high action at the slowest of speeds. Its heavy ribbed body allows the bait to catch more water and stay suspended longer in current or static water, with a super thin tail that allows more erratic action at the slowest speeds in low current or on the drop. A hook slot allows for easy rigging and better hook ups while heavy ribs provide more surface area for more PowerBait flavor. Both sizes available.
Berkley PowerBait Bonefish
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Berkley PowerBait Gilly - NOW AVAILABLE - February 24, 2023
The Berkley PowerBait Gilly is pro designed by Bassmaster Classic Champion Mike "IKE" Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The hollow head allows for easy crushing on strikes and helps to orient the bait in an upright posture when swimming. We added all 12 colors.
Berkley PowerBait Gilly
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Berkley PowerBait PowerStinger - NEW IN SOFT BAITS - February 24, 2023
Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to Powerbait. Designed with both profile and action in mind, the Power Stinger’s dense head prevents tear out while the honeycomb construction drives action, translating the movement from the vibrating jig throughout the trailer.
Berkley PowerBait PowerStinger
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Berkley PowerBait Shape 108 - NEW IN SOFT BAITS - February 24, 2023
Berkley PowerBait Shape 108 is designed perfectly to fit your jigs. It features pinchers that have a simultaneous "bird-wing" style motion rotating with each flap to generate new-found, bass activating action. The smashed body allows for better hook ups when Texas rigged or using other techniques, while the ribs provide tons of surface area for extreme PowerBait flavor! The 3" version has a beefed-up body perfect for ned rigs and micro jigs.
Berkley PowerBait Shape 108
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Berkley PowerBait Chigger Craw - MORE COLORS - February 24, 2023
The Berkley PowerBait Chigger Craw is a Bassmaster Classic winning bait! It features high action pinchers combined with the irresistible scent and flavor of the exclusive PowerBait formula. Fish it slow or buzz it and watch the claws swim wildly back and forth. We've added colors Alabama Craw, Blue Craw, Grunge, Labatt, and Okeechobee Craw.
Berkley PowerBait Chigger Craw
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Berkley PowerBait MaxScent Tube - NOW AVAILABLE - February 24, 2023
Berkley PowerBait MaxScent Tube is an absolute Smallmouth smasher! Great colors plus flavor and MaxScent magic for a big time upgrade of a proven bait. The PowerBait MaxScent material releases a super-charged scent field attracting fish in a way never before seen.
Berkley PowerBait MaxScent Tube
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Berkley PowerBait Power Tube - NOW AVAILABLE - February 24, 2023
The Berkley PowerBait Power Tube is a big time upgrade of a proven bait with innovative colors plus scent and flavor.
Berkley PowerBait Power Tube
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Berkley PowerBait Attractant - NOW AVAILABLE - February 24, 2023
Enhance any lure with the water-soluble liquid Berkley PowerBait Attractant.
Berkley PowerBait Attractant
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