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The introduction of the Excalibur Series in 1996 established new standards of excellence in finish, quality and performance. Some of the fishing world’s leading professional anglers assisted in their design. In a single year, sales of the series set records. Not only did the sales of these lures establish new levels of success, one of them, the Fat Free Shad, was credited with winning the coveted B.A.S.S. Master’s Classic for Mark Davis, also the 1995 B.A.S.S. Angler of the Year.
The Excalibur Series brought an exciting new look to the angling world… the very latest in world-class fishing lure technology and productivity. Excalibur Lures represent the latest advances in reflectivity, transparent dyes and fish-catching action. Each lure, designed to fit a specific technique, is the finest of its kind. All Excalibur lures are equipped with the patented Excalibur Rotating Treble Hooks… the hooks that set themselves. In combination, Excalibur provides the angler with a complete fishing system covering a multitude of species and fishing situations.
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